2009방송통신산업동향.hwp

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1 28) 목차 유선방송서비스 가. 시장동향 1) IDATE( ), 2008 TV % 4.2. TV 16.9% 1.9. *, (02) , 104

2 % 4% 12.8% 1.4. < 표 2-11> 전세계유료방송서비스가입자현황 ( :, %) TV 1, , , , ( TV ) 36.3% 37.2% 37.5% 37.6% 31.8% 31.0% 28.8% 24.7% 4.5% 6.1% 8.7% 12.8% ( TV ) 14.4% 15.2% 16.3% 16.9% ( TV ) 50.6% 52.4% 53.8% 54.5% : : IDATE( ) %, 19.9% (IDATE, ) %, 56.1%, 57.2%, 32.7%. 27.5%, 23.4% 105

3 제 2 장 방송산업., 38.6%, 11.6%. < 표 2-12> 지역별유료방송서비스가입자현황 ( :, %) TV ( TV ) 32.7% 57.2% 13.5% 40.1% 24.3% 18.6% 12.0% 28.5% 8.4% 38.6% 1.5% 11.6% ( TV ) 23.4% 27.5% 5.7% 14.2% ( TV ) 56.1% 84.7% 19.2% 54.3% : 2008 : IDATE( ), IPTV, OTT(Over-the-Top)., VoIP IPTV,,. YouTube UCC Hulu 106

4 . Hulu NBC Universal News Corp ) < 표 2-13> 종합유선방송서비스매출액현황 ( :, %) 18,467 (16.7%) 21,358 (15.7%) 24,018 (12.5%) 158 (1.3%) 169 (7.4%) 164 ( 3.1%) : 1. ( ) , , : (2007), (2008), (2009a) (2009a), %, (8.3%), (19.5%), (14.0%)., 45% 26.1%, 14.1%. < 표 2-14> 종합유선방송사매출액구성 (2008년기준 ) ( :, %) 10, % 1, % 2 0.0% 3, % 107

5 제 2 장 방송산업 % % % % 6, % % 24, % : (2009a) < 표 2-15> 유선방송가입자추이 ( :, ) ( ) 12,166,546 11,973,744 12,037,949 11,993,669 11,773,524 11,821, , , ,573 ( ) 14,240,558 14,734,185 15,229,800 14,067,681 14,533,965 15,013, , , ,573 : ( ) TV, 2 TV : (2009a), 07 64,205 1,204, 1,182., 1,523,

6 ( : ) : 100 SO, : TV (KCTA), 그림 2-7 종합유선방송서비스가입자추이 ( 분기별 ) ( ) TV, , ) 85.5% 2009 IPTV. 3) (MSO) 29),,,,,,, MSO 28), 29) MSO 109

7 제 2 장 방송산업 MSO SO 79 SO 80% MSO., MSO , , % 82.2% 1%p. MSO % 15 SO 16,514. SO 19.4% 4,652, 17.3% 4, %,. < 표 2-16> 복수종합유선방송사 (MSO) 현황과시장점유율 SO ( ) (%) ( ) ,534 5, % 22.8% 14,272 16, ,858 4, % 19.4% 12,992 15, ,828 4, % 17.3% 15,359 16, ,517 1, % 6.9% 7,432 9, ,123 1, % 5.0% 14,861 15, ,067 1, % 4.3% 10,476 6, % 3.9% 16,768 17, % 2.6% 9,997 10,969 MSO ,365 19, % 82.2% 13,004 14,074 SO ,358 24, % 100.0% 12,213 13,227 : (2009a) 110

8 , SO 13,227 MSO 14, , ,576, 16,514, 16,430. 나. 주요이슈 1) 80% IPTV., IPTV,., % %, %, % IPTV, 09 IPTV. 111

9 제 2 장 방송산업 IPTV. ( : ) : TV, 그림 2-8 유선방송서비스디지털가입자및전환율추이 ( 누적기준 ) 2 9 IPTV, 6 7 IPTV %., CJ , %, 34.4%, 32.5% 30%. MSO(77 SO) 19.8%, 112

10 SO 4.1%. ( : ) : TV, ;, 그림 2-9 디지털케이블가입자및 IPTV 서비스가입자현황 HD, HD, HD HCN HD 80%. 30% HD HD.,.,

11 제 2 장 방송산업 < 표 2-17> 아날로그케이블과디지털케이블요금비교 1 3 CJ 8,800( 44,000) 18,970 13,200 8,000( ) 20,000 17,000 6,000 15,000 23,000 21,000 ( : ) : 1. CJ,,, 2.,, : ARPU, 08 (28.9%) 17,579,,,, ARPU.,, ARPU. ( ) < 표 2-18> 업체별디지털전환현황 (%) ( ) ( :, %) ,534 5, ,272 16, % 9.1% 3,858 4, ,992 15, % 30.5% 3,828 4, ,359 16, % 32.5% 1,067 1, ,432 9, % 18.9% 1,123 1, ,861 15, % 24.9% 1,460 1, ,476 6, % 1.5% ,768 17, % 34.4% ,997 10, % 4.4% MSO 17,308 19, ,004 14, % 21,301 24, ,213 13, % 16.2% :, 2008, TV,

12 .,,. SO DMC 30) (Digital Media Center). 2 19, 84 SO 7 DMC, DMC. 2 10, 5. < 표 2-19> 케이블 TV DMC 구축현황 DMC SO( ) ( ) KDMC,, ,902 CJ HelloTV CJ,,, ,574 C&M TV, ,983 HCN HCN,,, TCN, JCN ,828 Qrix BIG BOX, 8 141,335 GS, GS,, 4 145,384 TV DV 1 36, ,108,834 : T-Com, ) PP VoD, CP, Data SO 115

13 제 2 장 방송산업 ARPU. 350, CJ 250 4, 5 Charter(500 ) Cablevision (310 ), 1/10 ARPU.,., IPTV. :, A/S : T-Com, 2009 그림 2-10 케이블 TV 가입자당원가비교 (VoIP),, MVNO QPS. CNM OCN,, CJ 09 3 (DAUM). 116

14 ,, M&A, A/S. < 표 2-20> IPTV 사업에대응한국내 MSO 의전략 MSO TV Docsis 3.0 Upgrade , 12 60%, KCT VoIP, WiBro MVNO FTTH Upgrade IPTV VoIP(SoIP) SKT KT-KTF :, 위성방송서비스 가. 시장동향 < 표 2-21> 위성방송서비스매출액현황 ( :, %) 3,939 (13.4%) 3,874 ( 1.7%) 3,870 ( 0.1%) : ( ) : (2007), (2008), (2009a) 117

15 제 2 장 방송산업 2008 ARPU 0.1% 3,870, ARPU, , , ,781, 2009 ARPU. < 표 2-22> 위성방송서비스매출액현황및구성 ( : ) , , , ,463 97,156 95,549 95,658 2 ( ) 193, , , , ( ) 283, , , ,197 11,979 11,810 9,695 3,231 9,234 5,323 4,279 1,964 31,966 32,884 36,805 19,334 43,425 29,962 26,141 12,259 13,871 15,008 15,614 8,847 : , %, , , , %, 22.2% 15.9%

16 , (, 2009a). < 표 2-23> 일반위성방송서비스가입자현황 ( :, ) ( ) 1,949,191 2,019,280 2,167,292 ( ) 1,949,191 2,151,882 2,338,378 ( ) 13.8% 14.4% 15.3% : ( ) TV, 2 TV : (2009a) , (, )., SKyOn 66, SkyFamily 91 7, SkyMovie 4 8, SkyGreen ( 49, PP Video 79, 40, 13, PPV 20 ), HD 31) HD HD HD. 31) H.264 HD SkyLife HD 119

17 제 2 장 방송산업 나. 주요이슈 1) IPTV IPTV 1 KT IPTV VoD. KT IPTV, ( ). < 표 2-24> QOOK TV Skylife 서비스개요 VOD 90 HD HD HD 37 VOD 7, VOD 7,,, VOD 7,,, 14,400 (3, ) 18,000 (3, ) 21,600 (3, ) IPTV VoD IPTV. KT. IPTV VoD ARPU. 120

18 80%,. IPTV IPTV, IPTV HD. 121

19 제 2 장 방송산업 참고문헌 (2007), 2007, (2008). 2008, (2009a). 2009, (2009b), 2008, ( ),, The Monthly Focus,,.,,.,, TV ( ), TV. TV ( ), TV. IDATE( ), World Television Markets: T-Com (2009), TV ( ), (KT, LG, SK, SK ) IR 122