PowerPoint 프레젠테이션

Size: px

Start display at page:

Download "PowerPoint 프레젠테이션"

미희 방
7 years ago
Views:

1 Post - Internet Marketing

2 Contents. Internet Marketing. Post - Internet Marketing Trend. Post - Internet Marketing.

3 Paradigm.

4 . Internet Marketing Internet Interactive Individual Interesting International Internet Integration Innovative Informative

5 . Internet Marketing Internet Marketing Activity Website Banner Internet Promotion Browser

6 . Internet Marketing Internet Marketing Internet Marketing Marketing Tool

7 . Internet Marketing Internet Marketing Activity UIDO U P Internet Personal Communication Needs DBM & CRM Entertainment / & Reward Utility & Speedy I N Internet & Marketing Situation Internet User / Customer D O W N Banner & Target, & O Contents U Mass Marketing & T

Utility & Speedy I N Internet & Marketing Situation Internet User

8 Post - Internet Marketing!

9 . Post - Internet Marketing Trend Post - Internet Marketing Trend Interactive Interesting e-brand Brand Individual Communication 1 : 1 Marketing Solution DBM

10 . Post - Internet Marketing Trend Post - Internet Marketing Trend On & Off Convergence Interactive Advertainment Interesting Personal Marketing Communication Individual

12 On & Off Convergence

13 On & Off Convergence Target Group, Off-line On-line Marketing System Synergy Internet + TV Internet + DM Internet + Event Internet + Internet + Catalog New Hybrid Media

14 On & Off Convergence Internet + TV TV Net (TV/ ) TV/, Real Time, TV Internet, TV Interactive, Internet Coverage TV,, Event, Star Date Promotion Marketing, Sponsor Site Marketing -- T-Commerce (TV + e-commerce)

15 On & Off Convergence Internet + TV : 1 / 10

16 On & Off Convergence Internet + TV

17 On & Off Convergence Internet

18 On & Off Convergence Internet + DM On-line Off-line, ,,, (Convenience) / (Speed) (Enjoyment) / / ON LINE, (Differentiation) / DM

19 On & Off Convergence Internet + DM 1. DB DB, DB 4. DB DB ( )

20 On & Off Convergence Internet + Event Decoder Hidden Web site Event Page Off-line Event Internet site Marketing Promotion Tool Off-line On-line, Site, Web site Brand

21 On & Off Convergence Internet + Event Decoder flow Web decoder site page Event (, ) Decoder Decoder Sample : Web site /,Brand,Web site / site ; 40%~57%( )

22 On & Off Convergence Internet + Point Cast(Push Technology) Internet Kiosk( ) Internet Marketing Communication Mass Marketing Communication,, Marketing

23 On & Off Convergence Internet + Marketing Communication server : System /,,,,

24 On & Off Convergence Internet + Catalog Digital Interactive Catalog Digital Simulation. Catalog Marketing Tool

25 On & Off Convergence Internet + Catalog

26 Advertainment

27 Advertainment On-line Marketing Communication? Attractive,,, Interactive Advertising + Entertainment Advertainment

28 Advertainment Advertainment Internet Marketing Rich Media Tool

29 Advertainment Rich Media Game Banner Multimedia Banner Quiz Banner Superstitial

30 Advertainment Game Banner, Entertainment Sample

31 Advertainment Multimedia Banner Message Multimedia Banner Sample

32 Advertainment Website Flash, Sample

33 Advertainment Game Event Game Marketing Game Marketing Game Marketing Game Marketing Game Marketing Brand, / / Community

34 Advertainment Game Marketing W On-line Promotion Entertainment On-line Event -> 26 (Click 35%) (50 ) Brand Sample

35 Advertainment Game Marketing 1 2 Off-line WebDecoder Off-line ex) A. B.,

36 Advertainment Game Marketing JoyMarble,,,,,,,..

37 Advertainment Game Marketing, Emblem Sample 1 Sample 2

38 Advertainment Event Game Marketing - -KIGL -PKO WCGC Event KIGL

39 Personal Marketing Communication

40 Internet Marketing Activity Personal Marketing Communication Meeting Customer Customer Relationship DBM & CRM Mobile Internet Marketing Seeking Customer

41 Personal Marketing Communication Personalized Interactive Banner Personalized BBS / Board Personal Marketing Communication Personalized Mobile Internet Marketing

42 Personal Marketing Communication Personalized Interactive Banner Target Audience Data Personalized Interactive Banner Message Click Site Main DB Sample

43 Personal Marketing Communication Personalized Interactive Banner Banner Personalized Event db Interaction

44 Personal Marketing Communication Flash, Sample

45 Personal Marketing Communication Mobile Internet Marketing Internet Services Content PDA Personal Marketing Communication E-commerce Voice dialing Location Based Services Notebook Internet Personal Directory Advertising Unified Messaging Personal Schedule Mobile Banking Search Engine Electronic Bill Payment

46 Mobile Internet Marketing Wireless + Mobility + Portable One to One Marketing Tool Banner Game Animation

47 Mobile Internet Marketing Banner Banner

48 Personal Marketing Communication Mobile Internet Marketing Game

49 Personal Marketing Communication Mobile Internet Marketing Animation Animation Sample

50 Personal Marketing Communication Mobile Internet Marketing Sample

51 Mobile Internet Marketing Communication Wireless Mobility Portable + Interactive + Interesting + Individual Multimedia Event Promotion Marketing

52 Post - Internet Marketing!

53 . Post - Internet Marketing 3I Interactive, Interesting, Individual On & Off Convergence Advertainment Personal Marketing Communication & Marketing Communication

54 Q & A

PowerPoint 프레젠테이션

PowerPoint 프레젠테이션 Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Internet Page 8 Page 9 Page 10 Page 11 Page 12 1 / ( ) ( ) / ( ) 2 3 4 / ( ) / ( ) ( ) ( ) 5 / / / / / Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page