FashionKODE x Seoul Fashion Week TradeShow

Transcription

1 FashionKODE x Seoul Fashion Week TradeShow

2 CONTENTS EXHIBITION MAP 02 WOMENS 04 MENS 60 UNISEX 66 ACCESSORIES 86 GROUP BOOTH 108

3 Brand Guide Book 2 EXHIBITION MAP 비즈니스라운지 IN OUT Information 여성복 남성복 유니섹스 잡화 공동관 90 WOMEN S WEAR MEN S WEAR UNISEX WEAR ACCESSORIES GROUP BOOTH 문화전시 HOLY NUMBER 7 39 JULYCOLUMN 40 HANKIM 41 The Author 42 ice GARDEN A SYEE 44 Le yiel 48 Monte Varchi 49 CAHIERS JOHN& FLENO SEOUL 52 A Bell 54 UXION 55 MOON LEE 56 Post December 57 Coett 58 FAKonion 59 MMAM 45 NODICOMA 20 SSERPE 21 CONVEXO 22 EASTINDIGO 23 VEGAN TIGER 24 GRAPHISTE MAN G 25 royroyseoul 01 BIKER STARLET 02 KANEITEI 03 KI LEE 04 BONAFIDE JEWELRY 05 Finoacinque 06 HYETHE 07 Number Stones Jewellery BFCS 66 DSEMICOLON 66 LOIC 66 VENECY 66 B SLASH B 66 IRREGULAR 66 HYUF GFCS 79 LEE I WOMEN S WEAR / 60 MINA CHUNG 61 gaze de lin 62 tibaeg 63 MÜNN 64 nakes 65 EN OR 67 FAN YOUNG 68 HYEYEONG KIM 69 SETSETSET 70 Roo Mu 71 PART OF UNIVERSE 72 LEJE 73 Kijun 74 UNIC A 75 Maison de Ines 76 BESFXXK 77 Benetme 78 DAILY MIRROR MEN S WEAR / 46 KANGHYUK UNISEX WEAR / 26 Jorenz Cartiess 27 IRYUK 28 SEOKWOON YOON 29 STUDIO SEONG 30 DILETTANTISME 31 YUGADANG ACCESSORIES / 08 AMAG STUDIO REO 10 HYEON K 11 GEMTTI 12 SPEXTRUM commed723 GROUP BOOTH / 79 MOMMANWA 79 vuinn 79 S MI EUR 79 Julianne Daisy 79 TRIPPY MACHINE KOCCA 90 BIRD CHE 90 vimun 90 SECONDARY LEGEND 90 Songe Creux 80 DOUCAN 81 TheLoom 82 TWWL The Way We Live 83 eyeye 84 OPEN PLAN 86 BIG PARK 87 BOURIE 88 L EAU ET 89 NOTA 91 JCHOI 92 TOSE 93 KIMHEKIM 94 GAYEON LEE 95 MODERNABLE 96 MERENS 97 SU GI 98 FAYRI 100 MINITZ 47 Waviness 32 ul kin 33 UNNORM IS DEAD 34 the STOLEN GARMENT 35 CUMU11ATE 36 NOTKNOWING 37 C ZANN E 14 2nd PALETTE 15 EGOVERO 16 ADDSTUDIO 17 DAWN FACTORY 18 SUMMER TAG SOL 19 Flutter Studio 90 IM J 90 ARTISIAN 90 UDCY 90 jinjonjam 90 CATAL 90 KICHÉLEEHÉ 90 F8KE CHEMICAL CLUB 90 PIETRA PREZIOSA 90 HASUO 90 HELIX CLOTHING Guide Book 3Brand

4 비즈니스라운지 WOMEN S WEAR IN OUT 문화전시 WOMEN S WEAR / 38 HOLY NUMBER 7 39 JULYCOLUMN 40 HANKIM 41 The Author 42 ice GARDEN A SYEE 44 Le yiel 48 Monte Varchi 49 CAHIERS JOHN& FLENO SEOUL 52 A Bell 54 UXION 55 MOON LEE 56 Post December 57 Coett 58 FAKonion 59 MMAM 60 MINA CHUNG 61 gaze de lin 62 tibaeg 63 MÜNN 64 nakes 65 EN OR 67 FAN YOUNG 68 HYEYEONG KIM 69 SETSETSET 70 Roo Mu 71 PART OF UNIVERSE 72 LEJE 73 Kijun 74 UNIC A 75 Maison de Ines 76 BESFXXK 77 Benetme 78 DAILY MIRROR 80 DOUCAN 81 TheLoom 82 TWWL The Way We Live 83 eyeye 84 OPEN PLAN 86 BIG PARK 87 BOURIE 88 L EAU ET 89 NOTA 91 JCHOI 92 TOSE 93 KIMHEKIM 94 GAYEON LEE 95 MODERNABLE 96 MERENS 97 SU GI 98 FAYRI 100 MINITZ 5

5 HOLY NUMBER 7 Choi Kyung Ho Song Hyun Hee / https //holynumber7 com JULYCOLUMN Sooy Park / www julycolumn com holyno7@naver com # Dongil ro Seongdong gu Seoul Republic of Korea nhk@julycolumn com 1F 49 Dosan daero 55 gil Gangnam gu Seoul Republic of Korea The designers suggestion of romantic streetwear looks is a collection of fashion brands that want to create a wearer s language with a witty yet lightweight design that doesn t let the decadent culture melt the story of positivity and hope in HOLY NUMBER 7 s own way This season the designers want to be alert to environmental pollution and drive a market change in the textile fashion business and to contribute to the resource circulation through sustainable fashion instead of creating new trash as the best environmental movement The collection targets sensible yet experimental customers of the modern world who have adventure in fashion Julycolumn has attracted interest and loved by long time celebrity friends as well as K pop stars with worldwide stockists this has driven the duo to develop Julycolumn brand within the fashion industry with aspirations of targeting the global marketplace 7

6 HANKIM Kim Han / www hankim co uk The Author Lee Sang Wook / www theauthorcolon com ori@hankim co uk 3F 15 Wonhyo ro 56 gil Yongsan gu Seoul Republic of Korea h2dkekcl@naver com 3F Ayang ro Dong gu Daegu Republic of Korea HANKIM a contemporary womenswear brand was founded by designer Han Kim His brand debuted at Paris Fashion Week for Spring Summer 2020 The brand HANKIM reinterprets the beauty of modern women and adds experimental colors and strange details to wittily unraveling the brand codes The brand has since expanded through Paris and Shanghai Fashion Week HANKIM SS HANKIM Based on a variety of artistic materials it expresses a modern classic in clothes It is a brand that makes clothes faithful to the basics based on popularity and practicality We create new stories every season and express them in various costumes and later weave the stories into writing to create a book of The Author The Author 8 9

7 ice GARDEN A 508 Chung So Hee / www icegardena508 com SYEE Lee Seo Yeong / thesyee com info@icegardena com # Bongeunsa ro Gangnam gu Seoul Republic of Korea syeestudio@gmail com # Arirang ro 4 gil Seongbuk gu Seoul Republic of Korea ice GARDEN A 508 was created by ideas when director lived in Tudor City apartment 508 in New York City and she was inspired by women who work at Sotheby s ice GARDEN focuses on creative experimental works and craftsmanship The label s unique design approach features couture casual handbags and womenswear through the manipulation of both unusual silhouettes and the use of experimental materials in its collections ice GARDEN supports women s dreams desire and ambition ice GARDEN A 508 ice GARDEN ice GARDEN for ambitious women SYEE is a brand which suggests unrestrained and new attitudes towards every private relationship surrounding us Further we interpret and discuss a variety of relationships in order to melt them into our products naturally and effectively SYEE offers durable clothing with delicateness or delicate beauty every season based on neutral and natural tones of colours as well as sophisticated details syee syee 11

8 Le yiel Lee Hye Yeon / www leyiel com Monte Varchi Ko Mi jin / www monte varchi com leyiel official@gmail com # Dosan daero 1 gil Gangnam gu Seoul Republic montevarchiofficial@gmail com 6 25 Hannam daero 8 gil Yongsan gu Seoul Republic of 48 of Korea Korea The brand concept of Le yiel is coexistence Le yiel expresses the beauty of asymmetry created by overlapping and crossing and expresses the boundary in a balanced way in terms of coexistence Le yiel is a brand of modern sensibility that adds sharp and sophisticated tailoring and exquisite details to the structural and flexible silhouette MonteVarchi fully understands the power of time capturing the creative value of designers with a long term agony the value of experiences and efforts craftmen spending on and the process until the materials grown by Mother Nature reborn into fabric With a piece of clothing Monte Varchi pursues a sustainable brand that will continue its inherent identity through generational succession 12 Le yiel Coexistence 13

9 49 CAHIERS Kim A Young / www cahiers co kr icydew@hanmail net 4F 34 Namcheonbada ro Suyeong gu Busan Republic of Korea 34 4 JOHN& Yoon Jong Kyu / https //john321 com john3 21@naver com #B02 25 Gangnam daero 160 gil Gangnam gu Seoul Republic of Korea B High end womenswear designer brand with haute couture sensibility Cahiers propose variations of elegant curve cuts and silhouettes through wearable products with feminine sensibility Especially Cahiers shows delicate and couture detailing products such as elegant silhouette ruffle trimming and appliqué in accordance with the modern lifestyle with its luxurious mood Cahiers pursues a must have brand that shares the best moments of your life As nature has its own laws my philosophy requires humans to communicate with nature One s life and death has its meaning of existence My work aims to reveal the above meaning from the lines colors patterns of nature I made works thoughtfully every part has its meaning I hope you to find out the coexistence of human and nature from these works 15

10 FLENO SEOUL Lee Seo Yoon / www fleno co kr A Bell Chio Byoung Doo / http //www alicefactory com flenokr@gmail com #A Jadongchasijang 3 gil Seongdong gu Seoul hanu1000@naver com #B01 19 Wangsan ro 9 gil Dongdaemun gu Seoul Republic 52 Republic of Korea of Korea 3 1 A B01 16 With the concept of body communication every season through collaboration with dancers and video teams the message the brand wants to spread to the society captures their movements beautifully Main targets are consumers in their 30s and 40s who are socially dynamic and active We want to show a collection that can shine in daily life with unique designs and materials by adding inner image of more progressive and cool women who want to differentiate themselves and give meaning to consumption FLENO SEOUL A Bell s design means unlimited degree of freedom from the pre dominant various constraints in the fashion industry and in pursuit of highend contemporary total fashion A Bell having started as a fashion Accs designer brand is expanding its domain to bags clothes and even shoes definitely in pursuit of non hesitation in choosing material in the designing steps and pioneering manufacturing ways Everything is 100% handmade supported by a pure state of mind our creativity and passion drive the whole journey to freedom unlimited degree of freedom high end contemporary total fashion A Bell SFW GN runway / SFW Collection 17

11 UXION Yoo Zi On / www uxion kr MOON LEE Lee In Joo / www moonleeartwear com official uxion@gmail com 65 1 Eunhaengmaeul ro Ilsandong gu Goyang si Gyeonggi info@moonleeartwear com 2F 224 Dongho ro Jung gu Seoul Republic of Korea 55 do Republic of Korea Based on tailoring and sustainability we reinterpret women s everyday clothes to derive their functional beauty MOON LEE is a women s wear brand that show collections under the theme of modern Korean aesthetics Based on a distinct identity and differentiated images we design with a modern reinterpretation of Korean beauty for consumers 18 19

12 Post December Sohyan Bhaak / www postdecember com Coett Cho Soo Hyun / www coett com yeseul@postdecember com 1F 12 Jahamun ro 38 gil Jongno gu Seoul Republic of Korea coett@naver com # Eonju ro 103 gil Gangnam gu Seoul Republic of Korea Sohyan Bhaak is a fashion designer and design expert in the fashion industry since her MA graduation in Kent Institute of Art & Design University of Kent in UK After studying she joined british fashion designer brand Justin Oh well known for witted fabric mix matching in London Sohyan Bhaak s came back to Korea in 2004 She co founded fashion company Studio 0929 in Seoul and she finally launched her own label in Justin Oh Coett aims for a high end brand expressing the true beauty of women in the concepts of femininity purity and sophistication We want to create a valuable style that stands out on special days every season by making clothes with designer s sincerity as a gift Coett 21

13 58 FAKonion Choi Yoon Hee / www fakonion com juju1027@naver com # Sinbanpo ro 15 gil Seocho gu Seoul Republic of Korea MMAM Park Hyun / www mmam kr parkhyun1001@naver com 1F 26 Nonhyeon ro 158 gil Gangnam gu Seoul Republic of Korea F FAKonion focuses on ethical and sustainable practices The aesthetic pursuit of a sustainable ethical fashion brand is characterized by natural & comfort minimal look FAKonion costume presents comfortable and differentiated designs with minimal functionality and unique details It gives consumers the value to keep their clothes for a long time Produce clothes using eco friendly lines and upcycling fabrics and carry out various project lines for the environment MMAM proposes contemporary artware with graffiti drawing elements added to a classic silhouette The graffiti is not in the form of Graffiti but involuntarily scribbled that is doodle drawing Based on modern classics a silhouette close to minimalism is pursued Maximalism is mixed and matched in the expression of Doodle Drawing to coexist MAISON MAM ART MR MOM MMAM Doodle doodle 23

14 MINA CHUNG Chung Mi Na / https //minachung com gaze de lin Chang So Young / https //www gazedelin com mc@minachung com 2F 5 5 Jong ro 41na gil Jongno gu Seoul Republic of Korea gazedelin@gmail com 2F 49 Duteopbawi ro Yongsan gu Seoul Republic of Korea Launched in October 2020 MINA CHUNG is a womenswear and accessories brand based in Seoul Having inspired by her asian roots she combines these influences with modernity to create unconventional look that highlights the beauty of modern women infused with oriental influences The oriental sources comes from ancient asian art theories such as Chinese characters which contains meanings of sophisticated art theories By translating these inspirations into fashion and bringing her cultural aspects into clothes she aims to modernise the beauty of asian art into fashion MINA CHUNG MINA CHUNG MINA CHUNG gaze de lin is the women s brand name that epitomizes the natural beauty of stillness Coarse see through white cotton Like the translucent curtains that capture the sunshine Natural like flowing water Passage of time Calm like music Seek to bee the natural design that nearly stop time gaze de lin 25

15 tibaeg Cho Eun Ae / www tibaeg com MÜNN Han Hyun Min / www munnseoul kr tibaeg@tibaeg com Huam ro Yongsan gu Seoul Republic of Korea munnseoul@gmail com 26 3 Dosan daero 1 gil Gangnam gu Seoul Republic of Korea Tibaeg is a soft contemporary brand that through multifarious and colorful graphics expresses the most tender human emotions We foun poetry in the way a tea bag infuses its flavors and colors into the water releasing its sweet aroma and color Tibaeg suggests a new trend through the combination of delicate details and colors along with graphic elements tibaeg teabag tea The identity of MÜNN is Luxurious Defamiliariazation MÜNN is devoted to researching various pattern making creative inner construction delicate details and developing textiles and also silhouettes in every season 26 27

16 nakes JiJi Suh / www nakesseoul kr EN OR Park Jin Hye / https //enor shop com nakesseoul@gmail com # Yulgok ro Jongno gu Seoul Republic of Korea enorenor@naver com 5F 8 Dongho ro 15 gil Jung gu Seoul Republic of Korea Nakes is a sustainable fashion brand We use eco friendly fabrics such as organic cotton tencel for our clothing and vegan leather upcycle leather for leather accessories We also create eco campaign contents to enhance consumer consciousness on sustainable fashion We also practice timeless design and less plastic We refer to as EN OR which means perfect outstanding in French for convenience The unlimited style EN OR will It is neutral and based on the silhouette of the Over fit we plan to release different details every season Rather than uncomfortable artistic clothing make clothes that can popularize new thing Reflecting the trend of fashion it will be made of ENOR s retro style EN OR 28 29

17 FAN YOUNG Yang Young Hwan / www fanyoung com FAN YOUNG HYEYEONG KIM Kim Hye Yeong / www hyeyeongkim com vanonstudio@gmail com # Wonhyo ro Yongsan gu Seoul Republic of Korea hyeyeongkim5@gmail com Tongil ro 18 gil Jongno gu Seoul Republic of Korea Welcome We are FANYOUNG which means welcome FANYOUNG is not limited to one style but through a combination of various costumes We are looking for a variety of styles HyK is a contemporary womenswear brand focused on innovative and extraordinary design from Korean traditional culture HyK is also a sustainable brand whos aim is to use eco friendly fabric which is used in Korean traditional costumes Additionally the fabric also takes initiative with using zero waste fabric collection and plastic free packaging In the future HyK will collaborate with various designers to further develop interesting designs HyK collection HyK 31

18 SETSETSET Jang Yoon Kyung / www setsetset co kr Roo Mu Phang Yoon Joong / www roomuofficial com setsetsetofficial@gmail com #20 5F 1215 Pyeonghwa ro Yangju si Gyeonggi do Republic roo mu official@gmail com #301 Univil 19 1 Deongneung ro 5 gil Gangbuk gu Seoul 70 of Korea Republic of Korea SETSETSET is women s fashion brand that develops trendy color textile design every season to approach the Korean culture from different angles and to demonstrate it anew every time with funny and kitsch feels Samulnori Happy New Year Kimchi~V Mugunghwa has blossomed etc With the whole crew illustrators photographers and songwriters we continue to build SETSETSET as a captivating brand that should be regarded as a well communicating brand presenting Korean culture in a more creative and fun way SETSETSET Samulnori Happy New Year ~V Kimchi~V Mugunghwa has blossomed etc SETSETSET Roo Mu seeks Timeless Heterogeneous and effortless chic in Fashion We create goods to make our customers place special Roo Mu expand one idea to maximum level in every season we go though All idea come from every aspect of designer s daily life or mundane feelings of designer / / / / 33

19 71 PART OF UNIVERSE Park Chung Ae / www partofuniverse co kr pouseoul@gmail com # Dongil ro Seongdong gu Seoul Republic of Korea LEJE Kang Ju Hyeong / www lejeofficial com contact@lejeofficial com # Gwangjang ro Sasang gu Busan Republic of Korea PART OF UNIVERSE pursues an aesthetic ideal of delicacy and stereoscopy with a balance of contrasting elements The beauty comes from the combination of disparate elements Ordinary and Extraordinary Classic and Futurism and Completeness and Incompleteness We present an elegant yet rebellious look with a clean neat perfect silhouette and unexaggerated details PART OF UNIVERSE LEJE recollects meaningful elements from the past reflects them on present times and depicts a brand new future Even what became a worthless recyclable after serving its time role is reborn into a complex elegant piece through traditional handcrafting with a modern interpretation that follows A harmony that it forms with original materials is a true testament to Sustainable Luxury that LEJE pursues All creation processes entail delicate handcrafting and zero waste patterns LEJE LEJE LEJE Sustainable Luxury Creation 35

20 Kijun KIM Hyun Woo / www kijun co UNIC A Yang Yoon Jeong / www des studio com junshin@kijun co 4F 7 Jangchungdan ro 4 gil Jung gu Seoul Republic of des studio com #B46 SFCS 5F DDP fashion mall 22 Majang ro Jung gu Seoul 74 Korea Republic of Korea DDP 5 B46 Kijun meaning standard in Korean is a Seoul based womenswear label that redefines traditional standars of beauty Inspired by the street style of bold and honest woman in 80s and 90 s Seoul the designers bring retro mood and elements to create highly stylized pieces Every collection the muse comes from the film of that era Kijun reconfigures beauty for the contemporary moment with fresh and innovative wit UNIC A has come up with an idea that creates a situation to tell a story or mixes two or more concepts details textiles etc Mix 36 37

21 Maison de Ines Kim In Hye / www maison ines com BESFXXK Lim Jae Hyuk Kim Bo Na / www besfxxk com maison ines@hotmail com 124 Changdeokgung gil Jongno gu Seoul Republic of Korea besfxxk song@gmail com #802 # Mallijae ro Mapo gu Seoul Republic of Korea Maison de Ines was launched in 2012 by Ines Kim The brand started with the idea that fine clothes give one wings which Ines thought contained the true meaning of fashion Ines came to this conclusion through her own experience Before she left the house every day she looked at herself in a mirror and one day a jacket that she put on absent mindedly made her day pleasant Maison de Ines strives to create clothing for women that can highlight their natural beauty There are many clothes that go in and out of your closet but Maison de Ines creates the ones that stay Maison de Ines 2012 S/S As an experimental fashion house BESFXXK takes a surgical approach to design and product development The technique involves physically combining specific items with diverse background and histories The outcome is always unexpectedly novel and wearable BESFXXK set out to reinterpret the symbols coming from both the street world as well as the luxury realm The creative process involved re examining the standards of what defines a current trend and what defines the past fun wear 39

22 Benetme Lee Young Eun / https //benetme com DAILY MIRROR Kim Ju Han / www dailymirror kr benetme@naver com # Teheran ro 39 gil Gangnam gu Seoul Republic of dailymirror@naver com # Dodang ro 7 gil Dobong gu Seoul Republic of Korea 78 Korea Benetme is a designer of fashion brand for women in their 20s~40s pursuing a practical Lifestyle and propose timeless fashion We suggest comfortable but stylish design with combination of various colors materials and patterns Benetme provides exclusive and luxurious products with mix matching via stylish sensational taste We are confident to manufacture with optimal sewing techniques and finishes and only use high quality fabric and materials DAILY MIRROR is a brand that pursues a new minimalism with 7 different stories by harmonizing mannish and feminine elements as well as reflecting the contemporary trend

23 80 DOUCAN Choi Chung Hoon / www doucan net dadi99@naver com 1F 58 Dasan ro Jung gu Seoul Republic of Korea 58 1 TheLoom Jung Won Kyung / www theloom co kr theloom@naver com 4 14 Dongsomun ro 6 gil Seongbuk gu Seoul Republic of Korea DOUCAN is a premium designer brand that reinterprets the oriental fantasy of nature light and age through graphic artwork Each season designer merges distinctive and vibrant authentic prints to create a fresh sensibility Created in 2009 TheLoom has been focusing on women s timeless modern style The identity of TheLoom reflects the designer s philosophy of the ptactical chic and it pursues natural refinement and comfortable styling which is not bound specific trend by using natural colors and fabric This is a brand for women which creats your own style on matter how you wear it and reflects your own special identity

24 82 TWWL The Way We Live Park Soon Young / www twwl official com twwl info@gmail com #A6 #A7 SFCS 5F DDP fashion mall 22 Majang ro Jung gu Seoul Republic of Korea 22 DDP 5 A6 7 eyeye Kathleen Kye / https //www eyeye official com kimkm129@gmail com 2F gil Nonhyun ro Gangnam gu Seoul Korea The Way We Live is a women s wear brand that launched in 2019 with a capsule collection for autumn/winter TWWL is for the woman who likes to express herself through her carefully curated style of functionality and playfulness The brand incorporates a range of personalities which can be composed in various ways to give freedom to individual style fusing masculine tailoring with feminine charm and a vintage sensibility The new comtemporary womens wear label eyeye was created by designer Kathleen Kye as difusion line of KYE eyeye focuses on fancy witty with simple silhouettes added with various fun details while keeping in the reasonable price zoned In 2021 the first step from a girl to a woman To express a more mature eyeye in the existing heart logo A new logo called éy was created 44 TWWL The Way We Live 2019 A/W TWWL The Way We Live TWWL TWWL eyeye KYE 2021 eyeye éy 45

25 84 OPEN PLAN Lee Ok Sun / https //openplan kr hatch@openplan kr #A Misa daero Hanam si Gyeonggi do Republic of Korea 540 A 941 BIG PARK PARK YOUNSOO / www bigparkys com joseph jang@hotmail com 49 Dosan daero 55 gil Gangnam gu Seoul Republic of Korea LOVE YOURSELF AND THE EARTH We OPEN PLAN are those who consider the earth who want to be kind to every kind and who pursue sustainable fashion Launched in 2017 with an aim of young chic and conscious acts for sustainable fashion We re committed to waste reduction and plastic free vegan human well being and sustainability LOVE YOURSELF AND THE EARTH SUSTAINABLE fashionable ETHICAL poetical BIG PARK is an adventurous upscale life style brand inspired by the boys and girls dressed in their strong unique and individual way around global neighborhoods BIG PARK as a new and distinctive brand offers a look and product that respond to the needs and desires of today s marketplace UPSCALE CASUALWEAR BIG PARK BIG PARK THE BIG LIFE&SPACE 46 47

26 87 BOURIE Jo Eun Hye / www bourie archive com ohjungmin bourie@gmail com 1F 23 Achasan ro 1 gil Seongdong gu Seoul Republic of Korea L EAU ET Leauet O / www leauet com leauet@gmail com # Yeonhui ro 5 gil Seodaemun gu Seoul Republic of Korea BOURIE pursuing avant garde classic look which is expressing sensuous tailoring and unexpected details through bold silhouette BOURIE Kitsch Conceptual Mood Attitude L EAU ET is a swimwear & resort wear brand that melts a feminine and elegant mood into its designs and materials with a love for freedom flowers the beach and the sun Mainly targeting women in their 20s and 30s we develop our own patterns that can make the fit of the body more beautiful and produce more complete items by paying great attention to materials and finishes In French l eau means water and et means the conjunction adverb and That is to say as a brand name meaning water and it contains the meaning of showing alpha following and in our brand L EAU ET & L EAU ET l eau et 49

27 NOTA Choi Ye In Lee Min Ju / https //notaoffizial com JCHOI Choi Jung Su / www jchoistudio com notaoffizial@gmail com 1F 16 Noksapyeong daero 46 gil Yongsan gu Seoul Republic info@jchoistudio com B1F 25 Ewhayeodae 5 gil Seodaemun gu Seoul Republic of 91 of Korea Korea NOTA is a fashion brand based in Seoul Focusing on the equilibrium between simplicity and detail we create minimal garments Basic forms with understated details sophisticated silhouettes carefully selected colors and fabrics to evoke mood merge to form our timeless collection For us quality and durability in each garment is the key To produce long lasting pieces for our customers we believe in delicate and precise craftsmanship of garments We consistently broaden our boundaries with a multidisciplinary approach JCHOI rejects standardized trend and makes each garment through unique design process and philosophy JCHOI reinterprets inspirations coming from various sources such as architectures paintings and products with its own geometric insight We design and make us with analyses deconstructing and reinterpretation No excessive and oversimplification we are standing between everyday life and highend 50 51

28 TOSE Han Hyun Ju / www thetose com KIMHEKIM Kim In Te / https //kimhekim com tosehan@gmail com # Hakdong ro 95 gil Gangnam gu Seoul Republic of studio@kimhekim com 28 Samcheong ro 7 gil Jongno gu Seoul Republic of Korea 93 Korea TOSE is masculine linear structure is combined with feminine curves creating a modern yet romantic sensibility designed In complete reverance to the essential basics but always with touches of unique design flares that set them apart KIMHEKIM is the full last name of the ancient royal family in Korea It symbolizes the era of the golden kingdom KIMHEKIM is a fashion brand founded in 2014 by Kiminte Kimhekim He gained experience at one of the most prestigious French fashion houses Balenciaga This encounter profoundly influenced him in defining the house of KIMHEKIM

29 GAYEON LEE Lee Ga Yeon / https //www gayeonlee com MODERNABLE Jeong Yu Bin / www the modernable com info@gayeonlee com 80 Sinchon ro Mapo gu Seoul Republic of Korea modernable_@naver com cube1 235 Nakdong daero 943beon gil Sasang gu Busan Republic of Korea cube1 Gayeon Lee s designs present an inviting and fresh point of view modernising the free spirit for the girl who cherishes the intersection of art and fashion Her vivid youthful take on femininity is bold and unconventional Lee has mastered a refined patchwork quality of construction and artistic detailing that all combine to transform a youthful silhouette into a work of art elevating the wearer with spirited poise GAYEON LEE Modernable looks for warm mood in cold hearted city presents a new feminine casual look with a restrained silhouette and trendy details based on modern chic 54 55

30 MERENS Jung Ha Na / www merens co SU GI Kim Jin Suk / www sugiofficial com contact@merens co #B 03 B 4F 272 Jong ro Jongno gu Seoul Republic of Korea sugi atelier@gmail com # Anam ro 5 gil Seongbuk gu Seoul Republic of Korea B 4 B MERENS is a women s clothing brand that transcends the desire of others and presents a charming woman with her own value through a contemporary atmosphere MERENS brand name means worthwhile in Latin and has the slogan Don t be anybody else but make yourself Do not be anybody else but make yourself SU GI believes in Something Unusual Generates Ingenuity Overall it is a tailor based brand with an edged detail and an androgynous feminine look creating new moods derived from the mismatch between silhouette and material Each season is developed with SU GI s storyline aimed to create a commercial but yet artistic collection Something Unusual Generates Ingenuity art piece 57

31 FAYRI Park Chan Young / www fayri kr MINITZ Lee Kyoo Sun / www minitz kr fayrilife@gmail com #A Hangang daero Yongsan gu Seoul Republic of Korea minitz@naver com # Cheonggyesan ro Sujeong gu Seongnam si Gyeonggi do Republic of Korea A Under the slogan Promise of Sunny Days FAYRI builds products by blurring the division between urban and nature Modern architectural sculpted forms and feminine fluid lines often lap over each other for a fresh take on a romantic mood Earthy colors and natural fibers are cherished to remind all souls to belong in nature Each piece is made to last with timeless designs and high quality craftsmanship The identity of MINITZ reflects the designer s philosophy of the practical chic and it pursues natural refinement and comfortable styling which is not bound specific trends by using the natural fabrics This is a brand for women which creates your own unique style on matter how you wear it and reflects your own special identity The brand also brings out the casual and free spirits of the women of all ages MINITZ helps to show your personality and charm by using basic colors natural materials and simple lines MINITZ 2009 & 59

32 MEN S WEAR 비즈니스라운지 IN OUT 문화전시 MEN S WEAR / 45 NODICOMA 46 KANGHYUK 47 Waviness 61

33 MEN'S WEAR Booth No. NODICOMA Kim Young Min / www nodicoma com KANGHYUK Shon Sangl Lak Choi Kang Hyuk / http //www kanghyuk shop MEN'S WEAR Booth No. 45 nodicoma@naver com #H 14 13F 20 Jangchungdan ro 13 gil Jung gu Seoul studio@kanghyuk net 49 Yeonmujang gil Seongdong gu Seoul Republic of Korea 46 Republic of Korea H 14 NODICOMA is the brand that presents City Look generated through reference to informal wear and military elements in the contemporary mood The core keyword that we strive to implement through NODICOMA is freedom We present the hybrid fashion through the transformation of clothing patterns shapes and functions Also express our clothes by combine with functional material and eco friendly fabric The brand goal is the balance between materail and concept 62 NODICOMA City look Fashion for freedom 20~30 NODICOAM 63

34 MEN'S WEAR Booth No. Waviness Keem Hyeon Seob / www thewaviness com Memo 47 artwaviness@gmail com #13 5F 1215 Pyeonghwa ro Yangju si Gyeonggi do Republic 95 of Korea Waviness doesn t miss designer Kim Hyunseop s small thoughts and worries It is a brand that contains organized thoughts by organizing and agonizing It reinterprets genderless and deconstructive details in a classic yet minimal style Depending on their location it is a small detail located in an indispensable place in general doubles Mixing the unnecessary details in various locations unnecessarily the necessary details It makes unnecessary things necessary 65

35 UNISEX WEAR 비즈니스라운지 IN OUT 문화전시 UNISEX WEAR / 20 SSERPE 21 CONVEXO 22 EASTINDIGO 23 VEGAN TIGER 24 GRAPHISTE MAN G 25 royroyseoul 26 Jorenz Cartiess 27 IRYUK 28 SEOKWOON YOON 29 STUDIO SEONG 30 DILETTANTISME 31 YUGADANG 32 ul kin 33 UNNORM IS DEAD 34 the STOLEN GARMENT 35 CUMU11ATE 36 NOTKNOWING 37 C ZANN E 67

36 UNISEX WEAR Booth No. 20 SSERPE Lee Sang Hwa / www thesserpe com sserpe@naver com 23 1 Sinheung ro Yongsan gu Seoul Republic of Korea 23 1 CONVEXO Kim Mu Gyum / www convexo kr zkqw0620@naver com #505 Seoul Design Foundation 283 Yulgok ro Jongno gu Seoul Republic of Korea UNISEX WEAR Booth No. 21 SSERPE is unisex casual wear designer brand Sserpe create new culture wave which mixed with hippie rock and hiphop style With the theme of Who you are when no one s looking we design clothes with memories of travel with new perspectives We invite the comfort of relaxing in nature to a sustainable daily life 68 69

37 UNISEX WEAR Booth No. EASTINDIGO Jang Seul A / www eastindigo com VEGAN TIGER Yang Yoon A / https //www vegantigerkorea com UNISEX WEAR Booth No. 22 minapark@eastindigo com D Jeongseojin ro Seo gu Incheon Republic of Korea vegantiger@naver com # Jangchungdan ro 6ga gil Jung gu Seoul Republic D227 of Korea Eastindigo builds a new genre called Eastern Casual while portraying the future of a natural oriental clothing We create both unique and comfortable silhouettes considering what needs to be changed or preserved from the past centuries clothing of Korea We establish our own delicacy based on phenomena of nature over times VEGAN TIGER is the first vegan fashion brand in Korea with slogan CRUELTY FREE to end fur animal suffering and give consumers wider choices As opposed to the two words the BRAND NAMING Vegan Tiger meaning tiger eating vegetable goes beyond the limits of vegan fashion through the MIX MATCH of material and color based on Vegan Tiger s unique ART WORK presenting innovative yet bold sustainability fashion CRUELTY FREE VEGAN FASHION BRAND BRAND NAMING ART WORK MIX MATCH 71

38 UNISEX WEAR Booth No. GRAPHISTE MAN G Kim Ji Man / http //www man g co kr royroyseoul Kim Seo Jeong / www royroyseoul co kr UNISEX WEAR Booth No. 24 hidejeeman@naver com 8F Dongyang Bldg 1318 Hoguk ro Uijeongbu si Gyeonggi esther@royroyseoul co kr 53 Seoulsup gil Seongdong gu Seoul Republic of Korea 25 do Republic of Korea The origin of the brand GRAPHISTEMAN G is the act of painting The designer intuitively describes love and paints it in his art work with his own interpretation This means GRAPHISTE MAN G will come to our people as the great brand expressing its meaningful uniqueness with the slogan Love of My Life rather than becoming exaggerated and meaningless subculture love of my life ROY ROY SEOUL is a contemporary designer brand for all generation featuring the philosophy with the slogan of Faith Hope and Love We collaborate with various artists to share more value and create culture color play contrasting materials merging witty design sharing hopeful messages Faith Hope andlove 72 73

39 UNISEX WEAR Booth No. Jorenz Cartiess Kang Tae Seung / http //jorenzcartiess co kr IRYUK Lim Wu Ju / https //www iryuk com UNISEX WEAR Booth No. 26 abpd@naver com 60 Ttukseom ro 56 gil Gwangjin gu Seoul Republic of Korea info@iryuk com 2F 22 Jegi ro Dongdaemun gu Seoul Republic of Korea Jorenz carties is a brand that pursues unprecedented novelty and values wit There is no gender boundary between men and women and the atmosphere of avant garde is expressed in genderless fashion Inspired by a variety of themes every season they show off their original and avant garde g It has received good reviews both at home and abroad Iryuk is based on a genderless look through the destruction of sex and age Based on the experimental motif of fashion and philosophical communication Developed from research and experimentation that rejects habitual rules or stereotypes whilst destroying the composition and customs of making garments 74 75

40 UNISEX WEAR Booth No. SEOKWOON YOON Yoon Seok Woon / www seokwoon com STUDIO SEONG Lie Seong Hoon / www studioseong com UNISEX WEAR Booth No. 28 seokwoonyoon_office@naver com # Haeun daero Haeundae gu Busan Republic of contact@studioseong com # Changgyeonggung ro Jung gu Seoul Republic of 29 Korea Korea SEOKWOON YOON captures inspiration from a wide ranging mix of historical and modern art references The label evinces a standing boundary between art and ready to wear with a conceptual theme on his collections SEOKWOON YOON translates inspirations particularly with Trompe l oeil technique and combines art in his ready to wear collections STUDIO SEONG mixes contemporary silhouettes with streetwear chic 76 SEOKWOON YOON ready to wear Conceptual combine art Trompe l oeil SEOKWOON YOON ready to wear 77

41 UNISEX WEAR Booth No. DILETTANTISME Park Ji Young / www dilettantisme com YUGADANG Sung Ji Eun Sung Top Park / http //yugadang com UNISEX WEAR Booth No. 30 dilettantismeofficial@gmail com #A03 B 4F 266 Jong ro Jongno gu Seoul Republic of Korea info@yugadang com 2F 7 Wausan ro 29ra gil Mapo gu Seoul Republic of Korea B 4 A Craftsmanship Extraordinary Aesthetic/Presenting a new look by reinterpreting the original function and position of denim based on the traditional craftsmanship Dilettantisme is inspired by diverse and free spirited music and culture and develops around denim items Our brand aims for contemporary casual wear regardless of race culture gender age or class with a seasonless and genderless approach In the future the accessory ACC product range will be expanded and the brand perfume line reminiscent of blue color and denim will also be expanded Craftsmanship Extraordinary Aesthetic/ ACC Yugadang presents trendy street casual blended with athleisure style which is based on traditions and pop cultures in Korea 79

42 UNISEX WEAR Booth No. ul kin Lee Seong Dong / https //ulkin co kr UNNORM IS DEAD Jo Won Hee / www un norm com UNISEX WEAR Booth No. 32 ycl md@ulkin co kr 29 Hyochangwon ro 8 gil Yongsan gu Seoul Republic of unnormhead@gmail com # Euni ro Jungwon gu Seongnam si Gyeonggi do 33 Korea Republic of Korea Based on art upcycling deconstruction & reconstruction and hybrid LSD ULKIN COLLECTION delivers messages of each collection which metaphorically expressed via fashion LSD COLLECTION seeks to convey sustainable fashion more fancy through its own sensibility and focuses on philosophy and asethetics crossing over the boundaries of existing ideas that pursue and express LSD COLLECTION Based on the memory of the area outside of Seoul where UNNORM IS DEAD s designer grew up UNNORM IS DEAD embodies the image of the city from the edge of the city It is a brand that expresses the existence of both the center and the outskirts of the city at the same time through graffiti a subculture culture that contrasts with the image of the grey city UNNORM IS DEAD UNNORM IS DEAD 81

43 UNISEX WEAR Booth No. 34 the STOLEN GARMENT Park Jung Woo / www thestolengarment com info@thestolengarment com #A Yeonhui ro Seodaemun gu Seoul Republic of Korea 82 A 301 CUMU11ATE Kim Yeon Sung / www cumu11ate com cm11t@naver com UNISEX WEAR Booth No Jungwoo Park a k a Woo Park participated in the 2017 St Martin in the Fields graduation collection show The show however took an unexpected turn when one of Woo Park s exhibited garments was stolen by a trespasser only hours after the show opened The news spread quickly throughout the community and on social media sparking a city wide search effort Soon after people began to upload photos of a homeless person they spotted walking down the streets of London wearing the stolen garment Despite the remarkable discovery and the joint efforts with the London Police the garment was never retrieved The brand THE STOLEN GARMENT was launched following his return to Korea In addition to operating the Stolen Garment Park has also been a member of the sibling artist group Geometric Study The annual exhibition/performance of the group has been one of many ways in which the brand has broadened and developed its narrative through artistic collaborations Awards Woo Park have received include second place in 2018 Survival Fashion K and Seoul s 10 Soul in 2020 and 2021 Woo Park is currently a resident designer at Seoul Fashion Hub CUMU11ATE is designed by cleverly reassembling or reinterpreting the different sports doubles of the previous generation with the slogan Athletic tailoring We are using fabric made of plastic bottles that have been used up or decomposing discarded military parachutes to create a completely different type of product We develop a collection based on the theme of sports events every season We deliver sensitivity products that we made to improve human health and the environment of the Earth Athletic tailoring 83

44 UNISEX WEAR Booth No. NOTKNOWING Kim Si Eun / https //www notknowing co kr C ZANN E Lee Seo Jung / www c zanne com UNISEX WEAR Booth No. 36 notkclub@gmail com #C03 A 4F 266 Jong ro Jongno gu Seoul Republic of Korea sjm czanne@gmail com #208 Nature Poem Bldg 461 Apgujeong ro Gangnam gu A 4 C03 Seoul Republic of Korea NOTKNOWING is a brand that delivers its own culture and message through the concept of Sub sports culture Reinterpret the overall culture of Sports and the different meanings contained in it and reconstruct it into a design to proceed with the Citylook collection The final goal of NOTKNOWING is to deliver Sub sports spirit to the public through these collections NOTKNOWING Sub sports culture Sports City Look Sub sports spirit Korean Avant Garde Minimalism Design /It s expressed in our designs which are based on sophisticated yet simple lines that transform with the movement of he wearer and the air around It is the individual that brings meaning to the outfit The designer s concept is inspired by Minimalism and Korean traditional costume which is beauty of simplicity and clean line In essence the final element of our design is always the person wearing it / C ZANN E Daily Wear 85

45 ACCESSORIES 비즈니스라운지 IN OUT 문화전시 ACCESSORIES / 01 BIKER STARLET 02 KANEITEI 03 KI LEE 04 BONAFIDE JEWELRY 05 Finoacinque 06 HYETHE 07 Number Stones Jewellery 08 AMAG STUDIO REO 10 HYEON K 11 GEMTTI 12 SPEXTRUM commed nd PALETTE 15 EGOVERO 16 ADDSTUDIO 17 DAWN FACTORY 18 SUMMER TAG SOL 19 Flutter Studio 87

46 ACCESSORIES Booth No. BIKER STARLET Jacey Chae / www bikerstarlet com KANEITEI Chung Kwan Young / https //www kaneitei com ACCESSORIES Booth No. 01 Jaceychae@gmail com #205 Hokyung BLDG 10 Toegye ro 18 gil Jung gu Seoul mywoo@kaneitei com / mjlee@kaneitei com # Jadongchasijang gil Seongdong gu Seoul Republic 02 Republic of Korea of Korea Biker Starlet began in 2005 with a small range of clutch staples and has since evolved into a comprehensive handbag collection from classic satchels to evening perfect mini bags Crafted by specialist artisans in Seoul Biker Starlet offers elevated takes on both classics and casuals and has been celebrated for its polished and youthful style by the fashion elite in Seoul JACEY CHAE 2005 Inspired by the irregular yet disciplined surfaces of a military tent fabric the 2015 collection shows off an urban vintage look that simply cannot be imitated artificially KANEI TEI refuses to be catergorized as just another brand that recycles KANEI TEI advocates a fresh interpretation on the humanity s favorite pastime war In this collection a wartime property is disassembled and in turn assembled into a fashion item It is a satire in a modern society and its ever increasing love affair with violence 2 89

47 ACCESSORIES Booth No. KI LEE Lee Ki Chan / https //kileekorea com BONAFIDE JEWELRY Ha Bo Na / https //bonafide jewelry com ACCESSORIES Booth No. 03 ki lee korea@gmail com #D06 B 4F 266 Jong ro Jongno gu Seoul Republic of Korea jewelry bonafide@gmail com #15 2F Changgyeonggung ro Jongno gu Seoul B 4 D06 Republic of Korea KI LEE is an accessories brand based in Seoul that creates sculptural designs using innovative sustainable materials As vessels embodying the link between minimalistic forms and innovative eco friendly material KI LEE products seek to reconnect the consumers with fantastical imaginations of the future and foster a sense of hopeful agency in shaping the world to come KI LEE s mission is to provide the consumers with products that are both beautifully sculptural and sustainable KI LEE KI LEE BONAFIDE JEWELRY was first inspired by the designer s childhood memories of playing with Lego and paper origamis BONAFIDE JEWELRY is a work of wearable art designed to give the greatest effect by closely adhering to our body with minimal geometric elements that are easily encountered in our daily life The original rare and unusual design captures the unique sensibility and focuses on designing each piece of jewelry to become a form of self expression and naturally produced BONAFIDE JEWELRY Wearable Art 91

48 ACCESSORIES Booth No. Finoacinque Kim Han Jun Lee Seo Jeong / www finoacinque com HYETHE Lee Hye Ri / www hyethe com ACCESSORIES Booth No. 05 finoandmore@naver com 5F 4 Yeonmujang 9 gil Seongdong gu Seoul Republic of hyethe info@gmail com # Dongil ro Seongdong gu Seoul Republic of Korea 06 Korea Finoacinque is up to 5 which means up to 5 centimeters high The shoe brand begins with a man following the footsteps of his parents who has been making handcrafted shoes their whole life and a woman who was used to sore foot from having a small unusual shaped feet To give comfortable footsteps to the people we love New shoes for every moment making shoes that you want to be with every day up to It is a Contemporary Classic Brand based on British traditional craft technology Starting with the 2018 FW collection it is a bag brand based on a minimalistic yet unique design of HYETHE We pursue a free style that can be possessed by adding an exotic sense to the monotony It is a special and trendy global brand with a design and processing technique that breaks the structural style of existing bags and melts the classic mood into a comfortable and elegant design Contemporary Classic Brand 2018 FW HYETHE 93

49 ACCESSORIES Booth No. 07 Number Stones Jewellery Kim Neung Wi / www numberstonesjewellery co kr numberstonesjewellery@gmail com #25 2F Changgyeonggung ro Jongno gu Seoul Republic of Korea AMAG STUDIO Shim Bo Han / www amagstudio com amagstudio@aimjewel net 1F 15 Toegye ro 20na gil Jung gu Seoul Republic of Korea ACCESSORIES Booth No Number Stones explores the relationship between experiential luxury and wellbeing Reframing the value of apparently abundant beach pebbles by connecting the particularity of site specific moments captured and made precious for a life time of memories by combining traditional craft skills with innovative and unique settings The principles of this proposition provide a touch point for an alternative approach to sustainability aspiring to inner balance an engagement with the production of your artefact and a luxury for life Natural environment Nostalgic experience Pebbles natural gemstones Sustainable treasure Lifestyle and culture brand with Celebration of creativity imagination sustainability and comfort / AMAG STUDIO serves a role in protecting peole and planet around us with We are not a brand but participation We are getting involved in more accountable way even if it s now incomplete AMAG STUDIO We are not a brand but participation 95

50 ACCESSORIES Booth No. 119REO 119 Kim Hyun Ju / www 119reo com HYEON K Kang Hyeon Kyeong / http //www hyeonk com ACCESSORIES Booth No. 09 arom8093@119reo com REO 283 Yulgok ro Jongno gu Seoul Republic of hy802un@naver com 11 Seolleung ro 153 gil Gangnam gu Seoul Republic of Korea 10 Korea REO is an upcycling brand created after Rescue Each Other meaning that each other saves each other Through the process of collecting and washing and disassembling firefighting suits that have passed the durable period 119REO s unique design creates bags and fashion accessories to promote firefighters and firefighting culture 119REO s products made of the clothes of firefighters who run to the scene first and stay until the end to save their lives are recognized as value consumption that respects the value of life 119REO Rescue Each Other 119REO 119REO All of the jewelry in HYEON K is handcrafted and needs management Jewelry comes into contact with the body so the most important thing is the material Jewelry made of cheap alloy brass nickel zinc chromium etc and nickel is due to allergyis a component that causes most of the contact dermatitis so all products is made of 92 5 silver but silver is a material that is made from air or skin when exposed to the material including fragrance or alcohol that comes out of the air or skin oxidized so the suspension is plated with 14k&18k gold Brass Nickel k&18k 97

51 ACCESSORIES Booth No. 11 GEMTTI Hwang Joo Hee / www gemtti com gemtti@naver com # Changgyeonggung ro Jongno gu Seoul Republic of Korea SPEXTRUM Cha Dae Seong / www spextrum net soo@spextrum net # Toegye ro 20 gil Jung gu Seoul Republic of Korea ACCESSORIES Booth No. 12 Gemtti is a combination of the words gem and kkoktti which means jewel in English and a beautiful young lady in Korean It s a jewelry brand that always supports moods of graceful and lovely women Inspired by everything around her the designer of Gemtti loves fantasy and always wants to make impressive jewelry pieces She emphasizes three elements great designs good materials careful finish touches and focuses on making comfortable durable items Gemtti gem Stranger travels through the unfamiliarity hidden in familiarity On the streets full of people all the time you start to see a strange alley that you can t see Walking on an unfamiliar street not the usual street the journey to find another me begins in the excitement of strangers A brand that can show newness and excitement in unfamiliarity away from the familiarity of everyday life Stranger 98 99

52 ACCESSORIES Booth No. commed Kim Da Rae / www commed723 com nd PALETTE Jeon Won Jun / http //2ndpalette com ACCESSORIES Booth No studio@naver com #B01 1F 19 4 Seongmisan ro 29an gil Mapo gu Seoul one@2ndpalette com 3F 15 World Cup ro 19 gil Mapo gu Seoul Republic of Korea 14 Republic of Korea B This is a handmade designer jewelry brand where the entire process is directly carried out by the designer Designs are inspired by the objects or phenomena that the designer is most focused on at the time Rather than simply matching we pursue bold but not burdensome designs so that you can choose your favorite jewelry We plan to continue unraveling designs that are neither predictable nor over the top with colors unique to commed nd PALETTE is a sock brand curated in a collaborative effort by a fashion and jewelry design duo based in South Korea Since its inception in 2015 the brand has been active in the international market and carries a diverse range of international buyers Juxtaposing its creative vision with a new form of design the duo explores a new artisanal approach for their socks collection The color palette and designs will enhance your style and empower your fashion statement while displaying its premium quality 2nd PALETTE

53 ACCESSORIES Booth No. 15 EGOVERO Kang Yun Young / https //www egovero com info@egovero com Samcheong ro Jongno gu Seoul Republic of Korea EGOVERO ADDSTUDIO Lee Ye Won / www addstudio co kr theadd@naver com B1F 177 Palgong ro Dong gu Daegu Republic of Korea ACCESSORIES Booth No Love yourself Love myself /Egobero which means true me For those who love themselves It s a jewelry brand Silver jewelry embodied in the formative principles of dots lines and faces With the process of finding who I really am It presents the beauty that expresses me Love yourself Love myself / BE ORIGINAL We uphold the ultimate brand value of Be original originality starts from simplicity Natural beauty is reflected by Simple yet delicate edges and details We suggest creation of your own cultures with these leather goods as its natural and distinct beauty encounters your own habits Our leathers entails more oil defeating the defects of artificially processes leathers and amplifying the leathers distinct feauture such as texture glowiness tanning scent and style 103

54 ACCESSORIES Booth No. 17 DAWN FACTORY Song Ji Hoon / www dawnfactory co kr dawnfactory_official@naver com #17 GFCS 5F 1215 Pyeonghwa ro Yangju si Gyeonggi do Republic of Korea SUMMER TAG SOL Lee Hye Sun / smartstore naver com/stagsol cio1@nate com #26 2F Changgyeonggung ro Jongno gu Seoul Republic of Korea ACCESSORIES Booth No. 18 Dawn Factory is a contemporary bag designer brand that develops based on modernity It is interpreted as a dawn factory s own design philosophy inspired by people objects and emotions in everyday life We want to design using a variety of materials and move toward a brand that can communicate and sympathize with not just end with a product This 2021 FW season From a Romantic Chic Style Set with Natural Gems to a Simple and Modern Silver Necklace Suitable for a Cropped T shirt to a Freely Adjustable Hybrid Necklace and Bracelet We Suggest Styling that can be Mixed and Matched in a Variety of Ways

55 ACCESSORIES Booth No. 19 Flutter Studio Lee Pu Reum / http //flutterstudio co kr flutter_studio@naver com Seongsui ro Seongdong gu Seoul Republic of Korea Memo 106 Flutter Studio is a designer shoe brand based in Seoul Seong su dong at the heart of Korea s handmade shoe industry We bring a contemporary twist to classic inspired shoes by combining unexpected details into simple and natural silhouettes Handcrafted with carefully selected premium leather we offer high quality shoes for young women who are imaginative and full of style Flutter Studio flutter / 107

56 GROUP BOOTH 비즈니스라운지 IN OUT 문화전시 BFCS 66 DSEMICOLON 66 LOIC 66 VENECY 66 B SLASH B 66 IRREGULAR 66 HYUF GFCS 79 LEE I GROUP BOOTH / 79 MOMMANWA 79 vuinn 79 S MI EUR 79 Julianne Daisy 79 TRIPPY MACHINE KOCCA 90 BIRD CHE 90 vimun 90 SECONDARY LEGEND 90 Songe Creux 90 IM J 90 ARTISIAN 90 UDCY 90 jinjonjam 90 CATAL 90 KICHÉLEEHÉ 90 F8KE CHEMICAL CLUB 90 PIETRA PREZIOSA 90 HASUO 90 HELIX CLOTHING 109

57 BFCS DSEMICOLON LOIC BFCS Booth No. 66 Ha So Jung / www dsemicolon com semicolon95@naver com DSEMICOLON Creative Studio 9F 85 Beomil ro Dong gu Busan Republic of Korea 85 9 Song Ji Hyeok / https //www loic kr steadyloic@gmail com LOIC Creative Studio 9F 85 Beomil ro Dong gu Busan Republic of Korea 85 9 Booth No DSEMICOLON is a designer brand with an avant garde mood that can be worn The brand name means end and again and the goal is to sublimate the inner darkness into coolness through the medium of clothes Inspired by various emotions inside humans this design is developed using the human body outside of humans as an object We want to comfort everyone with sadness by producing costumes like artworks not ordinary clothes Minimalism brand that develops clothing designs that can produce various coordinations using essential details such as buttons zippers and darts rather than minimalism which is practically difficult to empty the closet unconditionally The main motto brand identity is to replace at least two ready to wear that customers have 111

58 BFCS VENECY B SLASH B BFCS Booth No. 66 Lee Ji Hyung / www venecy com Venecy@naver com VENECY Creative Studio 9F 85 Beomil ro Dong gu Busan Republic of Korea 85 9 Choi Eun Byeol / www bslashb com bslashbofficial@gmail com B SLASH B Creative Studio 9F 85 Beomil ro Dong gu Busan Republic of Korea 85 9 Booth No. 66 VENECY likes the silhouette atmosphere and material that suits you which is delicate and deep We don t lead the trend we don t follow the trend If we like it that s VENECY Based on Classic mood We pursue Modern and neutral minimalism through each collection

59 BFCS IRREGULAR HYUF BFCS Booth No. 66 Jeong Jae Min / https //irregular studio jjm2402zzz@ naver com IRREGULAR Creative Studio 9F 85 Beomil ro Dong gu Busan Republic of Korea 85 9 Hyuf / Https //hyu f com inthemaking01@naver com HYUF Creative Studio 9F 85 Beomil ro Dong gu Busan Republic of Korea 85 9 Booth No. 66 ESSENTIAL SARCASM /IRREGULAR which means irregular is inspired by the irregularities of everyday life We presents various materials and functional details and expresses clothes with a different perspective Although it does not deviate from the essential part it transforms and reinterprets its essence in various forms ESSENTIAL SARCASM / IRREGULAR In the procein the process of being created developed obsolete and cull according to the flow of time withot being confined to a frame we discover and combine individuality in things that others cannot see and create HYUF s unique work aimed at modern streetnism

60 GFCS LEE I Fashion KODE TRADE SHOW LEE.I MOMMANWA GFCS Booth No. 79 Lee Hyun Jin / www lee i com jinilee123@naver com #3 GFCS 5F 1215 Pyeonghwa ro Yangju si Gyeonggi do Republic of Korea Ko Hyuk Joon / www mommanwa com mommanwa1994@gmail com #8 GFCS 5F 1215 Pyeonghwa ro Yangju si Gyeonggi do Republic of Korea Booth No. 79 LEE I is a womenswear brand that aims for a harmony of modern and vintage based on a structural silhouette We create a design that can be used in everyday life without having space restraints It is a brand for women in 20s and 30s who pursue practicality and uniqueness 2030 COME AS YOU ARE / We will make you as you were born in with out money honor power kind of secular stuffes /

61 GFCS vuinn S MI EUR GFCS Booth No. 79 Lee Eui Bin / www vuinn com vuinn official@gmail com #20 GFCS 5F 1215 Pyeonghwa ro Yangju si Gyeonggi do Republic of Korea Kim Mi Hyun / www smieur com smieur@naver com #8 GFCS 5F 1215 Pyeonghwa ro Yangju si Gyeonggi do Republic of Korea Booth No. 79 We see things by aspect of genderless and de constructionism Through their dismantling combination and re interpretation We deploy a Avant garde design The different styles permeate each other and a new style is Born MI EUR is inspired by fashion as well as cultural arts such as film music and art It is a brand that searches for new things by exploring and mixing things that are completely different S MI EUR

62 GFCS Julianne Daisy TRIPPY MACHINE GFCS Booth No. Julianne Yoo / www juliannedaisy com Kim Jin / www trippymachine com Booth No. 79 juliannedaisy design@gmail com #19 GFCS 5F 1215 Pyeonghwa ro Yangju si Gyeonggi do trelajin@gmail com #1 GFCS 5F 1215 Pyeonghwa ro Yangju si Gyeonggi do 79 Republic of Korea Republic of Korea Julianne Daisy is a women s clothing brand that tells the story of a fashion designer Julianne and an imaginary girl Daisy They wanted to give warm consolations to the many sorrows and pains around us with their common positive attitudes and ideals about life They make clothes with a design philosophy Poetic and comfortable for warm hearted women who love themselves and love nature They are trying to make real clothes for women to feel truly beautiful Also Julianne Daisy s every collection is created by sincere touches of craftsman Julianne Daisy Julianne Daisy Julianne Julianne Daisy Julianne Daisy TRIPPY MACHINE is a combination of trippy and machine which is like a combination of two words that cannot be modified This brand a street unisex wear which used kitsh and witty illustrations every season with European sensibility like in a contrasting words TRIPPY MACHINE TRIPPY MACHINE KITSCH UNISEX EASY STREETWEAR TRIPPY MACHINE MZ 121

63 KOCCA BIRD CHE vimun KOCCA Booth No. Choi Ho Seung / https //www birdche com/ Kim Hyun Jeong / https //vimun studio Booth No. 90 birdchehaus@gmail com #302 Pildong Bldg 21 Seoae ro Jung gu Seoul Republic of info@vimun studio #A18 SFCS 5F DDP fashion mall 22 Majang ro Jung gu Seoul 90 Korea Republic of Korea DDP 5 A18 BIRD CHE remains doggedly enigmatic as we shares an intimate conversation with people about our fashion and artistic inspirations as well as the compelling ethos behind Nostalgia Shop Our garments unveil heartfelt narrations about the past with vestments that immerse customers in warm memories and emotions BIRD CHE specializes in bespoke garments made from quality and eco friendly materials with a subtle kiss of nostalgia vimun is a womenswear label established in 2019 Every season hyunjeong Kim presents the classic and casual silhouette with a simple twist reinterpreted by her own perspective of arts and other aesthetic facts a plot twist 122 BIRD CHE 123

64 KOCCA SECONDARY LEGEND Songe Creux KOCCA Booth No. Na Young Mi / www secondarylegend com Bang Hye Ryung / https //www songe creux com Booth No. 90 hourk ym@gmail com # Magokjungang 1 ro Gangseo gu Seoul Republic of info@songe creux com #B01 B 4F 266 Jong ro Jongno gu Seoul Republic of Korea 90 Korea 266 B 4 B SECONDARY LEGEND is a city workwear brand inspired by different activities that are experienced in everyday life It seeks to combine temperate design and unique detail with the city s classic sense and freewheeling vintage elements harmoniously integrated It delivers the keywords Lifestyle Love Art Culture Journey which are the five elements that the brand values SECONDARY LEGEND emphasizes comfort and function in ordinary life It s back to basic and is also focused on the details SECONDARY LEGEND 5 Lifestyle Love Art Culture Journey We all have our utopia a hunger for scarcity Songe Creux seeks decadent indifference Influenced by icons who broke the framework of beauty we present Songe Creux s own style This brand is reinterpreted into the style of Songe Creux by mixing luxurious and vintage fabric with contrasting silhouettes printing and cut out details 125

65 KOCCA IM J IM J ARTISIAN KOCCA Booth No. 90 Im Ji Yoon / www arce kr atelier_arce@naver com # Dongho ro 8ra gil Jung gu Seoul Republic of Korea Kim Young Min / www artisian co kr artisian_official@naver com H 14 13F Musinsa studio 20 Jangchungdan ro 13 gil Jung gu Seoul Republic of Korea H 14 Booth No IM J of Modern Minimalism seeks to express the natural beauty of women in a classic and simple way Its sophisticated material classic silhouette and point details seek high sensitivity that is simple yet not plain It is a brand that makes Seoul s fashion style into the fashion of the world IM J IM J ARTISIAN named after a combination of words ART Artisan Asian suggests timeless style at the intersection of oriental traditional clothings and contemporary cultural trends We aim to reinvent traditional East Asian costumes into contemporary casual wear based on an understanding of structural silhouettes and functional design while capturing both traditional aesthetics and contemporary lifestyle Our design provide extra versatility and comfort which reflect the generous sizing and bold mix match of color in traditional Asian costumes ARTISIAN Art Artisan Asian Timeless 127

66 KOCCA UDCY jinjonjam KOCCA Booth No. Kim Seung Soo / https //udcy me Gyeongjin Ryu / www jinjonjam com Booth No. 90 kimss@naivy me 65 1 Dongmak ro Mapo gu Seoul Republic of Korea jinjonjam@hotmail com # Sinheung ro Yongsan gu Seoul Republic of Korea Undiscovered yet / Value Adding Apparel /With emerging artists in the fields of culture art and tech To form a collective intelligence interact with each other and are influenced by The existing archive fashion Presented in an experimental methodology and called clothing redesign within the category UDCY Undiscovered yet / Jinjonjam is womenswear based brand capturing mistakes from ordinary life days Failure is accepted is one of the brand s aesthetic through the collection Conventional looks in distorted silhouettes wrong way of tailoring process onto garments strong colours crashing together is what i enjoy making my own definition of story telling 129

67 KOCCA CATAL KICHÉLEEHÉ KOCCA Booth No. Pak Ha / https //www catal kr MIN KYUNG KIM / www kicheleehe com Booth No. 90 catalyzer4444@gmail com C 12/2 12F Musinsa studio 20 Jangchungdan ro 13 gil info@kicheleehe com #A17 SFCS 5F DDP fashion mall 22 Majang ro Jung gu 90 Jung gu Seoul Republic of Korea Seoul Republic of Korea C 12/2 22 DDP 5 A17 Catal is a Seoul based fashion label that reinterprets and experiments with garments in new and modern ways stimulated by stories or hints that are alienated or hidden in the present and past worlds It aims for a new and original fashion brand moving without prejudice the elements of menswear and womenswear mixing ordinary and extreme things and enjoying the mix of culture between the upper & the working class The young and the old complement each other with their strengths The young have the creativity and purity and the old have the experience and maturity KICHÉLEEHÉ sees and connects the bridge between purity and maturity through PLAYFUL and feminine design We utilize a wide range of colors patterns fabrics and shapes to show our unique and KIDULT aesthetics 130 Catal Creative as Youth Mature as Old KICHÉLEEHÉ PLAYFUL KICHÉLEEHÉ KIDULT 131

68 KOCCA F8KE CHEMICAL CLUB PIETRA PREZIOSA PIETRA PREZIOSA KOCCA Booth No. 90 Park Jeong Eun / www f8kechemicalclub com f8kechemicalclub@gmail com 80 4 Dasan ro 33 gil Jung gu Seoul Republic of Korea YELIM LEE / pietra shop20@gmail com 27 Gogi ro 211beon gil Bundang gu Seongnam si Gyeonggi do Republic of Korea Booth No F8KE CHEMICAL CLUB makes high quality clothing with unique fabric detail and creative inspiration We present expressive collections whenever we get fresh inspiration F8KE CHEMICAL CLUB shows an unexpected combination of bold design with wild material and unregulated detail Considering dressing as an important part of life we want people to grab the attention from the public and fully enjoy the spotlight with our pieces We support young artists who have expressive desire Founded in 2020 by designer Yelim Lee PIETRA PREZIOSA pursues minimalistic aesthetics with unique yet not overdone details Also through its collections the brand brings inspirations into a daily life through ready to wear fashion Pietra Preziosa

69 KOCCA HASUO HELIX CLOTHING KOCCA Booth No. Jeong Mi Young / http //hasuowear com Nam Sang Beom / https //helixclothing kr Booth No. 90 info@hasuowear com Nongogae ro 123beon gil Namdong gu skatkdqja123@naver com # Jobang ro 26beon gil Dong gu Busan Republic of 90 Incheon Republic of Korea Korea HASUO aims for minimal life style wear for contemporary woman Based on technology and simplicity we want to re examine the value of contemporary woman and clothes through a concept that is upgraded with new technology every season HASUO HELIX CLOTHING is a men s clothing brand based on minimalism and develops designs based on structural patterns By using a unique incision method and hiding darts in the incision it shows a new silhouette and design that has never existed in the world The design of HELIX CLOTHING begins with a modification of the essential structure of clothing