12 1 21,, 21 1, 51 1 383
,,,, 21 Rennstich 2008; Akaev and Pantin 2014,,,,,, infortainment, E&M 2013 1 8 2014-2018 5.0% KAIST 2015 Gilpin 1987; Thompson 1990; Modelski and Thompson 1996 20, 20 21 Dynkin and Pantin 2012; 2012,,,,,,,, 2000, 2010 2,, 3 21990 Wasko(1994), Hozic(2001), Miller et al.(2001), Cowen(2002), Lampel and Shamsie(2003), Wayne(2003), Scott(2004), Grainge(2008), 2010 Sigismondi(2012) (2002), (2006), (2007)(2008) 384 12 385
, 4, 5,,,, - network of powers asymmetric inter-network politics 2014,, 3 (2000), (2006), (2015) (2013) 4 (2012), (2013), (2015), (2015), (2016), (2016) (2014) 5 Wan and Kraus(2002), Chung(2007), Fung(2008), Sigismondi(2009), Berry(2014),, -- 3,, 386 12 387
,, 1,,, 3 40 15 20 1980-1990, 1990-2000 2010 20 3,,,, Paul Krugman 1990 Krugman 1994 20 1, 1990 1980-1995 1995-2010 2010-2025 2025-2040 388 12 389
,,,,,, 2020 15,,, 3,3 -- 1 scale 1.02.0, -- 1.0, 1 2.0 1 better, bigger,, 390 12 391
,,, 3 --,,,,,,,,, 1, fitness 1, 1.0 2.0 1.5,, --,, 1980-1990,,,21 3,,, 392 12 393
3-2KAIST 202015 1 2 3 4 5 6 7 8 9 10 Warner Bros. NBC Universal Media 21st Century Fox-movie Netflix Lions Gate Entertainment TOHO-CINEMA Sony-Movie Shochiku-Theater Dolby laboratories AMC Entertainment 11 12 13 14 15 16 17 18 19 20 Walt Disney-Movie Viacom TOEI company Village Roadshow Cinemark Holdings Regal Entertainment CJ CGV Cineplex Dreamworks Technicolor SA KAIST 2015, 20 13 KAIST Motion Picture Association of America: MPAA, 2014 364, 104 2013 109 5% 28.6% MPAA 2014, 420102010 31.5%, 2011 31.3%, 2012 31.1%, 2013 30.7% 30%,,, KAIST 2015, 2 108 80% 2015 Siliwood Silicon Valley Hollywood IT IT Hozic 2001; 2006 2006, 394 12 395
1980 IT,,, IT 2010, 190-192 one-source multi-use: OSMU, TV CD,,,, transmedia storytelling,,,, 2.0 TV IPTV, TV PC IPTV,, 2010, 187-190, 2015 7 9 2014 48% 17.8% 2 2016 1 60%, 6 30% 2017 100 2015, 2010 6,256 2014 24,317 3 2015 2014 8 3, 396 12 397
14 1 0.6, 2015 1 1 1990 20 2014 52% 1990 1980 40% 2015, 2000 2012 218 20 34, 2013,,, 2016 3 23, Marc Ganis Jonathan Papish 2016, 3, 2014 1-10 1 2-3 4-7 8-10 1-3 3 7, 2015 2015 4 9 61.6%, 10 7 2016 32014 1 4 19.78 2 11.68 3 10.44 4 7.5 5 7.2 6 7.1 7 7.0 8 6.9 9 6.6 10 6.2 2015 398 12 399
2015 116,500 1, 4 1 2015 2012 3 2013 2 3 2015 2014 4,, 2015 2014 20135% 104 2010 30% 2014 13%, 2015 2015; Barboza 2015,, Barboza 2015. 2014 SMG, 2015 9 CMC TV, 2015, 2015a, 400 12 401
,,, Rudolph 2015 Barboza 2015, 34 Fritz 2015 2015 11 31, 2015b, 2015 8 3, 2015a 2016 2 5 50 2 5,000 Chollywood China Hollywood 80 6,000 1 2012 5,000 2 AMC 26 2020 20% 2014, 2016 35 2015 500 2017 4, 2015 402 12 403
4 IT, Snapchat Qihoo 360 sohu.com Soguo Sina UC.Web Search Portals,etc. 91 Wireless Tencent Social media Youku Tudou 2014, 17, 2015, 30 Weibo Wechat Tango Ctrip Nuomi Tenpay Payments elong Leju 58.com JD.com Soutun VIPshop Qunar E-commerce Juhuasuan Alipay Qyer.com IQiyi Dianping Cj Games Corp Changyou.com AutoNavi PPStream Location based services Media, Gameing Baidu Maps Nteease China Vision Media Hozic 2001 PC Baidu Alibaba 2014 6.48 85.8% 5.56,,, 2014 10 2013 150 3 1 50 2013, 47 BAT B, A, T, 4, BAT 2015 65%,,, Wang 2014; Dou and Lin 2014; Osawa 2014; Coonan 2014; Osawa 2015; 2014 404 12 405
60% PC,,,,,,, 21,,, 5 10 2016 5, 20, 1 2 3 4 5 6 7 8 9 10 2009 1997 2015 2015 2012 2015 2015 2 2011 2013 3 2013,,,,,,,,,,,,,,,,, 27 8800 21 8680 20 6610 16 6900 15 1960 15 1500 14 500 13 4150 12 7650 12 1540 406 12 407
5, 10,,, 6, 2002-20161,, 2016, 2009,2010,2011,2011,19422012, 20132014, 2008, 20122014 62002-2016 1 2002 2 5,000 2003 5,600 2004 1 7,000 2005 1 7,500 2006 2 9,100 2007 2 6,000 2008 1 3 2,200 2009 4 1,500 2010 6 7,332 2011 13 6 0,563 2012 9 9,540 2013 12 4,600 2014 11 6,971 2015 24 3,952 2016, 32 5,784 2013, 46, 2013, 20152016 SF, 2000, 1 2002 1,000,, 408 12 409
2000, 2000,,, 2013 2010,,, 2012 218, SF,,, produsage=production+usage,,, 2006, 1990 6 6, MIME(militaryindustrial-media-entertainment) Der Derian 2001, 161-162 410 12 411
,,,,2 1948,,,,, Wayne 2003, 92-93; Scott 2004, 35,, MPAA MPAA 1993 General Agreement on Tariffs and Trade: GATT,, Scott 2004, 56 GATT, Bilateral Investment Treaty: BIT 20162001 World Trade Organization: WTO 2014 20122016,, 2015 9,, 2015, 2012 218 3D IMAX 20 14 34 412 12 413
13% 25% 2013, 37 2016, 101-102, 2015 4 1 TV, 2015, 2016, 329,, 21,,,, 30% 414 12 415
,,,,,,,,,,, inter-national inter-network,, 21, 416 12 417
2016 2015, 10 12 http://www.newspim.com/news/view/20151012000200 2016. 6. 6 2013 2015 11 1 http://segye.cookweb.kr/view/20151101001521 2016. 6. 6 2015 5 19 http://www.hankyung.com/news/app/newsview.php?aid=2015051959641 2016. 6. 6 2006 Siliwood 12 (2): 5-34 2010 2012,, 2 (2): 95-125 2014 2014 KISDI Premium Report11 24 https://www.kisdi.re.kr/kisdi/common/premium?file=1%7c13502 2016. 6. 6 2016, 2015a, 9 7 http://www.yonhapnews.co.kr/bulletin/2015/09/07/0200000000akr20150907047100075. HTML?38f15860 2016. 6. 6 2015b, 11 1 http://www.yonhapnews.co.kr/bulletin/2015/10/31/0200000000akr20151031035400075. HTML?a78ab6d0 2016. 6. 6 2012 125 9: 27-50. 2015 12 10http://www.hankookilbo.com/v/bbc9dd7e42f5418d9ae0df688383f 0b8 2016. 6. 6 2014 14-16 2015 2015 2014 1 (2): 1-33. 2007 2014 2015 2017 10 19 http://biz.chosun.com/site/data/html_dir/2015/10/18/2015101802944.html?dep0=twitter 2016. 6. 6 2012, 2014 80-90 14 (6): 34-43. 2008 22 (4): 165-200. 2016 2016 3 23http://www.asiae.co.kr/news/ view.htm?idxno=2016032307512193987 2016. 6. 6 2016, SBSCNBC1 25 http://sbscnbc.sbs.co.kr/read.jsp?pmarticleid=10000781333 2016. 6. 6 2013 3 (1): 31-52. 2015 http://csf.kiep.go.kr/issueinfo/m002000000/view.do?page=4&articleid=13068&search Category=CD00000150&searchKey=&searchString= 2016. 6. 6 2015, 8 18 http://www.mt.co.kr/view/mtview.php?type=1&no=2015081714204456243&outlink=1 2016. 6. 6 2002 14: 58-93. 418 12 419
2015 977. 4 20 KAIST 2015KAIST 2015 KAIST Akaev, Askar and Vladimir Pantin. 2014. Technological Innovations and Future Shifts in International Politics. International Studies Quarterly 58 (4): 867-872. Barboza, David. 2015. China Escalates Hollywood Partnerships, Aiming to Compete One Day. New York Times. April 5. http://www.nytimes.com/2015/04/06/business/media/china-escalates-hollywoodpartnerships-aiming-to-compete-one-day.html?emc=edit_tnt_20150406&nlid= 60197108&tntemail0=y&_r=1 (: 2016. 6. 6). Berry, Michael. 2014. China Is Near: The Game-changing Power of the Chinese Box Office Challenges Hollywood s Way of Doing Business. Film Comment (March-April): 54-57. Chung, Peichi. 2007. Hollywood Domination of the Chinese Kung Fu Market. Inter-Asia Cultural Studies 8 (3): 414-424. Coonan, Clifford. 2014. China s Baidu, Alibaba, Tencent Move Into Content Creation. The Hollywood Reporter December 23. http://www.hollywoodreporter.com/news/chinasbaidu-alibaba-tencent-move-759808 (: 2016. 6. 6). Cowen, Tyler. 2002. Creative Destruction: How Globalization is Changing the World s Culture. Princeton: Princeton University Press. Der Derian, James. 2001. Virtuous War: Mapping the Military-Industrial-Media- Entertainment in Network. Boulder, CO: Westview Press. Dou, Eva and Lilian Lin. 2014. China s Tencent Wants to Make Movies (Just Like Everyone Else). The Wall Street Journal. September 18. http://blogs.wsj.com/chinarealtime/2014/09/18/chinas-tencent-wants-to-makemovies-just-like-everyone-else/ (: 2016. 6. 6). Dynkin, Alexander and Vladimir Pantin. 2012. A Peaceful Clash: The U.S. And China: Which Model Holds Out Promise for The Future? World Futures 68 (7): 506-517. Fritz, Ben. 2015. China Film Group Takes Role in Hollywood. The Wall Street Journal April 19. http://www.wsj.com/articles/china-film-group-takes- role-in-hollywood- 1429479876 (: 2016. 6. 6). Fung, Anthony Y.H., 2008. Global Capital. Local Culture: Transnational Media Corporation in China. New York: Peter Lang. Gilpin, Robert. 1987. The Political Economy of International Relations. Princeton, NJ: Princeton University Press. Grainge, Paul. 2008. Brand Hollywood: Selling Entertainment in a Global Age. London and New York: Routledge. Hozic, Aida A. 2001. Hollyworld: Space, Power and Fantasy in the American Economy. Ithaca, London: Cornell University Press. Krugman, Paul. 1994. Myth of Asia s Miracle. Foreign Affairs 73 (6): 62-78. Lampel, Joseph and Jamal Shamsie. 2003. Capabilities in Motion: New Organizational Forms and the Reshaping of the Hollywood Movie Industry. Journal of Management Studies 40 (8): 2189-2210. Miller, Toby, Nitin Govil, John McMurria, and Richard Maxwell. 2001. Global Hollywood. London: British Film Institute. Modelski, George and William R. Thompson. 1996. Leading Sectors and World Powers: The Coevolution of Global Politics and Economics. Columbia: University of South Carolina Press. MPAA. 2014. Theatrical Market Statistics 2014. Motion Picture Association of America (MPAA). Osawa, Juro. 2014. Alibaba and Tencent Make Movie Push. The Wall Street Journal. September 18. http://www.wsj.com/articles/alibaba-and-tencent- make-movie-push- 1416389664 (: 2016. 6. 6). Osawa, Juro. 2015. Chinese Internet Giants Get into the Mobile Game. The Wall Street Journal. February 27. http://www.wsj.com/articles/chinese-internet-giants-get-into-themobile-game-1425032137 (: 2016. 6. 6). Rennstich, Joachim K. 2008. The Making of a Digital World: The Evolution of Technological Change and How It Shaped Our World. New York: Palgrave Macmillan. Rudolph, Josh. 2015. The Deepening China-Hollywood Connection. China Digital Times. October 6. http://chinadigitaltimes.net/2015/10/the-deepening- china-hollywoodconnection/ (: 2016. 6. 6). Scott, Allen J. 2004. Hollywood and the World: The Geography of Motion-picture Distribution and Market. Review of International Political Economy 11 (1): 33-61. 420 12 421
Sigismondi, Paolo, 2009. Hollywood Piracy in China: An Accidental Case of US Public Diplomacy in the Globalization Age? Chinese Journal of Communication 2 (3): 273-287. Sigismondi, Paolo. 2012. The Digital Glocalization of Entertainment: New Paradigm in the 21st Century Global Mediascope. New York: Springer. Thompson, William R. 1990. Long Waves, Technological Innovation and Relative Decline. International Organization 44 (2): 201-233. Wan, Jihong and Kraus, Richard, 2002. Hollywood and China as Adversaries and Allies. Pacific Affairs 75 (3): 419-434. Wang, Yue. 2014. Tencent Is Now Building A Movie Empire. Forbes Asia. September 17. http://www.forbes.com/sites/ywang/2014/09/17/tencent-is- now-building-amovie-empire/#1d3836b46dc0 (: 2016. 6. 6). Wasko, Janet. 1994. Hollywood in the Information Age: Beyond the Silver Screen. Austin: University of Texas Press. Wayne, Mike. 2003. Post-Fordism, Monopoly Capitalism, and Hollywood s Media Industrial Complex. International Journal of Cultural Studies 6 (1): 82-103. 2015 3 12731-36 2006, 5106-109 2000 210-18 422