2009-004 경북영상로케이션지원기관운영방안
차례
표차례
그림차례
요약.,,,, PR.,.,,.,...,.. i
., 1997 1999, 2000. 2009 3 11. (8 ), 3 ()., ( ) ( ),., 2.. ( ) - -,,,,,,,,, 5~6 5.,,,,. - ii
( ) ( ) 2006 2007 2008 13 340 525 525 22 2,910 3,280 3,050 4 75 200 80 80 ( ) 2 400 400 9 1,200 1,300 1,300 6 280 310 300 11 360 590 1,105 5 180 240 240 6 470 500 400 4 190 300 150,,,,,. :, (, DB, ), :,,, : [ ] -,, :, ( ), :, :, -:,, -:,,,, - (BIFCOM), : [ ] -,, iii
,, ( ),,.,,., 2004 4, 1995,., 2006 4 1..,,.,,..,,,...,., ( ) 2006 5, DB,,,,,, // iv
, 2 (, 5 ). ( ), 2006 13, 2007 39, 2008 31, ( ) 2006 5 2008 83. 51, 17, 15. 2006 2007 2008 8 21 22 5 8 4 10 5 13 39 31 2007 39, 25 7,334, 45. ( ) 8.6. ( ) ( ) ( ) ( ) () () () () 39 1,039 1,008 173 1,094,880 741,950 736,510 2,573,340 v
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1 제 1 장서론 2000,,,..,. ( 韓流 ). 1) 2001 2004,,,,.,,,.,, (, 2008, 203~204).
경북영상로케이션지원기관운영방안.,,,.,,.,. (, 2008, 2). 1999 2000 2009 2 11., 2006 5 ( ).. ( )..,.
1
경북영상로케이션지원기관운영방안
지역발전전략으로서의영상로케이션
2 제 2 장지역발전전략으로서의영상로케이션.,.. (film -induced tourism) 2). TV,, TV,,,,, (, 2008, 205~206).,. 3).
경북영상로케이션지원기관운영방안,,. (Field of Dreams),, 1989 1989 (4-12 ) 7,500, 1990 15,000, 1991 35,000 (Tooke and Baker, 1996, 89).,. (Dances with Wolves) (Fort Hays) 1990-91 25% (Tooke and Baker, 1996, 88), Badlands National Park 1990 11 14.5%, (Thelma and Louise) Canyonlands Arches National Monument, 1991 5 22.6% 13.7%. Chimney Rock Park 25% (Riley et al., 1998, 927~928).,. Close Encounters of the Third Kind(1977) Devil's Tower National Monument 1977 156,000 1978 273,000 75%, TV 1980 39%. 1989 11 1/5 Close Encounters of the Third Kind Devil's Tower National Monument (Tooke and Baker, 1996, 88-89).,. ( 1980), Road Warrior(1982), The Man from Snowy River(1982), :Beyond Thunderdome(1985), (1986), Ⅱ(1988) 1981 1988, 20.5% (Tooke and Baker, 1996, 89).,,
2. ( 第一 ), 2004 4 10 7 187,192 3,328(299.5), 1 5,396, 2 6,945. 4) ( 小樽 ) ( 函館 ), 1999 300, 2001 1,000. 1998 10 ( 國土交通省, 2005, 51~52). (1989) a. (Dances with Wolves) b. Badlands National Park (1991) 1989 (4-12 ) 7,500, 1990 15,000, 1991 35,000 a. 1990-91 25% b. 14.5% a. Canyonlands a. 1991 22.6% b. Arches National Monument b. 1991 13.7% Close Encounters of Devil's Tower National Monument the Third Kind(1977), ( 小樽 ) 10 1/5 187,192 3,328(2004. 4.~10.) 1999 300, 2001 1,000 10, 2009.
경북영상로케이션지원기관운영방안 2008 2009 2 26~27,, 35., 2, () -,,,, MBC PPL, 4 ( ).,, TV PR,,.
2.,,,.,,.,,., ( 長野県上田市 ) 2000 952,,, 900 ( 日本觀光協會, 2004, 2-126~127). ( 佐々木一成, 2008, 94~95). 5),, 2001 1 379.75, 397.64 ( 119,292 ). 2002 31.98 33.48 ( 10,044 ) (, 2001, 120~121)., 6) 2008 845 4,445 ( ).,. 101 73% ( ).
경북영상로케이션지원기관운영방안 TV PR,., 1,870., 2 5,000 2. (Frodo Economy)',. 7). 1) : 9,520,000 2) : 22 6 1, 3,294, 2,239 : $2 5, : 2 : 164%, () : 400, $38, 5.6% : $4,800
2.,,, CF,.,. 8),, CF,,,,,.,,,, CF.
경북영상로케이션지원기관운영방안 -- -., 2002 20bn, 52.5%, (27.0%), (10.5%), (8.5%). 61% (Cambridge Econometrics, 2005)., 20%, 40% 60% (( ) ). (%) 8.5 52.5 10.5 27.0 60%.
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경북영상로케이션지원기관운영방안 2008 43, (10 ), (7 ), //( 4 ). 28,,,, 2. 10 (10 ), 12 (7 ), 9 5 ( 6 ), (9 ~11 ) 19 ( )..,,,,,., (Film Commission). 2009 3 11.
영상로케이션지원기관의현황및사례분석
3 제 3 장영상로케이션지원기관의현황및사례분석..,. 1..,,.,..,..
경북영상로케이션지원기관운영방안 DB,., (, ). (, 2005, 19). 2009 2 26~27,,. ( )., (film London) 1 (Working in Locations) 6 (ALMT : Assistant Location Manager Training). 1 (Working in Locations) 2, The Brief, Research, Recce-ing, Pre-production, Shoot ( Ⅲ-1). 6 (ALMT : Assistant Location Manager Training) (Skillse t) 12) 6, ALMT 6,.
3,.,. ( 2 5) TV 北の国から 1981 10 3 24 (TV). 1. 249 246 250 212 203 207 211 200 150 100 50 0 ( 만명 ) 2001 2002 2003 2004 2005 2006
경북영상로케이션지원기관운영방안,. 2002 9 20 8, 20~30%. 2002 240, 2002 北の国から 2002 遺言....
3 1940 1980,,., 1997 1999, 2000. 500, 1975 AFCI(Association of Film Commission International) 2008 5 50 390. AFCI, 230, 27, 6, 5. (, 2008, 7). 12, 4, // // / 1 (AFCI ). (, 2008, 7). AFCI 12, 2009 2 ( 全国フィルム コミッション連絡協議会 ) 101.,,,,. 13),.
경북영상로케이션지원기관운영방안 40 道 ( 北海道 ), 都 ( 東京都 ), 市 (24 ), 県 (12 ), 町 (2) / 35 (20), (5), (3), (7) +/ 25 市 +/(20), 市 +/+ 市町村 (5) 1 市 + 町 2006 9, ( vol.24).,. 14) - 1) :,. NPO 1 1,.. 2) :..,. NPO. 3) :... 1),.,,., 10 2),,.., 3),..
3 1999 12.. 2009 3,,,,,,,,,, 11. 1999.12 AFCI 2001.4 AFCI 2002.2 AFCI 2003.4() 2007.2() 2003.7 2003.10() 2005.4() 2003.12() 2007.11( ) 2005.4() 2008.1() 2005.11( ) AFCI 2006.4 2006.8()
경북영상로케이션지원기관운영방안 (8 ), 3 (). ( ) ( ),.. 2.,, (, 2008, 2). ( ) - -,,,,,,,, -,. 5~6 5.
3 ( ) ( ) 2006 2007 2008 13 340 525 525 22 2,910 3,280 3,050 4 75 200 80 80 ( ) 2 400 400 9 1,200 1,300 1,300 6 280 310 300 11 360 590 1,105 5 180 240 240 6 470 500 400 4 190 300 150., 2000.,,,,.,.,, (2006 ) (2007 )
경북영상로케이션지원기관운영방안., (2007), (2008),,,,., (). : ( ), (, 2006 2007 ) : - / (2007), (2008) : - / : (/ ), ( ), (, ),,,,,. :, (, DB, ), :,,, : [ ] -,, :, ( ), :, :, -:,, -:,,,, - (BIFCOM), : [ ] -,,
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경북영상로케이션지원기관운영방안 1) ( 山 ). 15) 2006 4 1,,. 1 PR.,,. 1 1., ( ).,. 3, 3, 1, 1, 1 PR,. ( ).
3 2),,,.. 2009 95( ).,.,..,, DB.., NPO ( )., PR DB ( 市町村 )
경북영상로케이션지원기관운영방안 3) 2008 6, TV 16, CM PV 4 26 ( ). 2008, 2,000. ( ). 1) () ( 1 ) ( 9 ) ( 1 : ). ( 10 ) ( 10 ),,,,,,,,,., 4 7, 1, 1 ( ), 5. 2009 3 6, 1 8.
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경북영상로케이션지원기관운영방안 ( ) - 2008 55, 16 ( ) DB KFCN, BIFCOM AFCNet, DB, AFCI location trade show,, (,,, ) (,, ) (, ) 3) 55, 16. 2008, 5 8 1, 845 (4,225 ), 40% 30 ( ). 4),.
3 1) ( ). 30, 7, 23.,,,,,,,,,,,, CF,. 16). ( ). 6 ( 1, 5 ). 2) 2009 13,,,,. 17).,
경북영상로케이션지원기관운영방안. ( ). : 5 : 2 (, ) 10% - 2,000 1,, : 1 :,,,,, 2 : 4 : ( ), 5 ~1 : 3 : 8 ( -, - ), : KFCN, AFCI Location Trade Show : (,, ) 3) 2008 200, 62 ( 28, 18, 1, 15 )( )., 2009 3. 4)., ( )..
3 1) (UKFC : UK Film Council) (London Development Agency) 2003 3. 2 European Regional Development Fund, Arts Council England, (Skillset) (Visit London). 2006 403 (Film London, 2004-06 Annual Report). (UK Film Council) 750 9 (Regional Screen Agency), (London Film Commission, 1995 ) (London Film and Video Development Agency, 1992 )., (UKFC), (Skillset),,..,,,,, (2 ),,,,,, 10. Locations & filming(9 ), Strategy & Resources(11 ), Skills & Development(8 ), Production(9 ), Communications(8 ), International(3 ) 6 47.
경북영상로케이션지원기관운영방안 2) (Filming in London), (Exploring Cinema), (Training & Skills), (Markets & Events), (Production Schemes).,,, (borough). DB () 6,000 3,000.,,,,. (FFF :
3 Film-makers' Festival Fund), 6 ( ) 10 (CPS : Company Placement Shemes), (ALMT : Assistant Location Manager Training), (New Entrant Training for the Sales Sector) 18)..,. Filming in London Exploring Cinema Training & Skills Markets & Events Production Schemes,,,,,, DB ( 3,000, 6,000 ) : UKFC Digital film Archive Fund : (movie map) 4 LUFF(London UK Film Focus) LPFM(London Production Finance Market) Microwave : 10. 3 10 Pulse/Digital Nation : / / LAFVA(London Artists' Film and Video Awards) : Borough Production Funds : Borough Film BBC Film Newtwork : FLAMIN(Film London Artists' Moving Image Network) :
경북영상로케이션지원기관운영방안 3) 2007, < Ⅲ-12>. 9,948,. TV projects (40%), features (21%), commercials & promos (18%), corporate & stills shoots (14%), short films (7%) 647., 2007 LUFF(London UK Film Focus) US$300, US$100. 19) 1 LPFM(London Production Finance Market) 3 ( US$600, US$600, / US$200 ) US$1,400. 2,085,675, 14,350 4.7%., (movie map). 10 1 1 8. (, 2,,,, ). * : 9,948 * : 647 - TV projects (40%), features (21%), commercials & promos (18%), corporate & stills shoots (14%), short films (7%) *2007 LUFF : US$300 ( US$100 ) *2007 LPFM( 1 ) : US$1,400 3-600, 600, / 200 * : 2,085,675 * : 14,350 ( 4.7% ) * Filming Partnership : 175 (,,, ) * 60 : 40, 30 * : 10 1, 1 8
3, < Ⅲ-13>.,. 2005(), 2008() 2005 1995(), 2003( ) ( ), FC,,,,,,,,,,,,,,,,,,,,,,,,,, CF,,, ( ) 2008 - : 55 - : 16 : 30 - : 5 8,100 - : 845-40% (,, ) 2008 - : 198 - : 107 - : 62 : 50 (,, /, ) : 9,948 : 647 : 2,085,675-10 1-1 8 1),., 2004 4, 1995,., 2006 4 1
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경북영상로케이션의경쟁력과지원기관
4 제 4 장경북영상로케이션의경쟁력과지원기관,. (http://location.bfc.or.kr/), DB, DB.,,,.,,,... DB.
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4 ),,, 3. ( ), 1 (16 ),, (30 ),, /, 2, (5 ). 1,237.1 m2 2. ( ),,,,. ( ), UCC,,, / (,, ),,, / (,,, ), / (,, ),,,,, DB ( ) :,,,,,,, 10 24, 800 (2009 ).,., 2009 2
경북영상로케이션지원기관운영방안..,,.... 21) ( )., ( 歐美 ).,, (29.6%). 22) 인재확보및육성로케이션지원제도정비예산및자금확보촬영유치활동로케이션자원확보및규제완화지원작품활용자치체간연계와광역화제작측과의조정정보관리수집사업PR 엑스트라및회원확보비용대비효과의실증해외에의대응기타 10.2% 9.3% 7.4% 7.4% 6.5% 6.5% 4.6% 3.7% 2.8% 2.8% 2.8% 1.9% 4.6% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 29.6%..
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4 1 2006.9.25~27 (3) 35,,, 2 2006.11.18~30 (3) 35,,, 3 2007.4.11~13 (3) 30,,, 4 2007.6.12~15 (4) 40 5 2007.9.12~14 (3) 40,,, 2006 11 2006 2007 2 125 1,356. 2008 DB. 1 2006.11.24~12.23 31 440 2 2007.10.22~11.23 85 916 ( ).
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4, (A),,,,,,,.,.,. 1,., (, 2005, 42~43)., 2007 ( ) 39 ( 26.6 ) 25 7,334. (2000) 32), 2007 ( ) 49. ( ) ( ) ( ) ( ) 39 1,039 1,008 173 1,094,880 741,950 736,510 2,573,340 ( ) 33), 2007 ( ) 3, 26, 8.6,.
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경북영상로케이션지원기관의존립이유및운영방안
5 제 5 장경북영상로케이션지원기관의존립이유및운영방안,.,,..,.,..,. (Korea Film Commission Network : KFCN) (www.filmkorea.or.kr). DB.
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경북영상로케이션지원기관운영방안,,,, 4., DB,.,,, DB.,,,,,,,,,,., 42.1%, 13.6% 50%. 10.8%, 10.7%, 8.7%, 7.2%, 6.5%, 0.4%.,, 세트건립, 소도 구등 7.2% 8.7% 숙박 10.7% 기타 이동및주차 10.8% 건물임대및 로케이션비 6.5% 출연료 ( 배역, 엑스트라 ) 13.6% 안전보장 0.4% 제작팀 인건비 ( 촬영, 기술스탭 ) 42.1%
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경북영상로케이션지원기관운영방안,,,.,. (77%) 500, ( 下関 ) 3,000 만엔이상 1,000~2,999 만엔 500~999 만엔 200~499 만엔 100~199 만엔 50~99 만엔 50 만엔미만 4% 8% 10% 15% 17% 18% 27% 0% 5% 10% 15% 20% 25% 30% 1000, ( 金沢 ) location spot, ( 逗子 ), ( 湘南藤沢 ), ( 神戸 ) (
5, 2008).,.,,,., 35).,, 2 10%(5 ) 60 1..
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결론
6 제 6 장결론,.,,.,.., 2006 5 ( ) 2007 39. 25 7,334 45. 8.6, 2009 ( ),,,,,. 3,,,,
경북영상로케이션지원기관운영방안., ( ) 10 24 800.,.,..,.,,, ( ) 100%.,.,.,,.,,.,,,,.,
6,.,,,, 4.,,,, DB,.,,.,.,,,.,,,, 3., ( ) ( ). 2.,.
경북영상로케이션지원기관운영방안,.,,.
참고문헌 (2005),,. (2005), 2005. (2008),, ( ), Issue Paper, 1~15. (2006),,, 20(2), 19~31. (2000), 1. (2008), -,. (2004),. (2005),,. (2001), -,. (2008),,, 11(2), 203~215. Bernard L. Weinstein and Terry L. Clower, 2000, Filmed Entertainment and Local Economic Development: Texas as a Case Study, Economic Development Quarterly, 14(4), 384-394. Cambridge Econometrics(2005), Economic Impact of the UK Screen Industries. Joanne Connell, 2005, Toddlers, Tourism and Tovermory: Destination marketing issues and television-induced tourism, Tourism Management, 26, 763-776. Nichola Tooke and Michael Baker, 1996, Seeing is believing: the effect of film on visitor numbers to screened locations, Tourism Management, 17(2),
경북영상로케이션지원기관운영방안 87-94. Rekey, R W and Van Dore, C S, 1992, Movies as tourism promotion: A pull factor in a push location, Tourism Management, 13(3), 267-274. Roger Riley, Dwayne Baker, and Carlton S. Van Doren, 1998, Movie Induced Tourism, Annals of Tourism Research, 25(4), 919-935. Sue Beeton, 2005, Film-Induced Tourism, Channel View Publications:Cleveland Buffalo Toronto. 國土交通省 経済産業省 文化廳, 2005, 映像等コンテンツの制作 活用による地域振興のあり方に関する調査報告書. 日本観光協会, 2004, これからの観光地域づくりのための手法, 東京. 全国フィルム コミッション連絡協議会 (2008), FC News Letter, February 2008, vol. 24. 佐々木一成 (2008), 観光振興と魅力あるまちづくり, 京都 : 学芸出版社.
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