2012 October CONTENTS 04 06 08 12 14 31 34 36 46 51 52 53 54 58 56
Brave cheilers 6 6
CHEIL CHEIL WORLDWIDE WORLDWIDE OCTOBER OCTOBER 2012 2012 7 7
8
CHEIL WORLDWIDE OCTOBER 2012 9
10
CHEIL WORLDWIDE OCTOBER 2012 11
12 12
CHEIL CHEIL WORLDWIDE WORLDWIDE OCTOBER OCTOBER 2012 2012 13 13
Spikes Asia 2012 Festival of Creativity 14
CHEIL WORLDWIDE CHEIL WORLDWIDE OCTOBER 2012 15
Special 1 16
CHEIL WORLDWIDE OCTOBER 2012 17
18
CHEIL WORLDWIDE OCTOBER 2012 19 CHEIL WORLDWIDE OCTOBER 2012 19
Special 2 20
CHEIL WORLDWIDE OCTOBER 2012 21
22
CHEIL WORLDWIDE OCTOBER 2012 23
24
Special 3 CHEIL WORLDWIDE OCTOBER 2012 25
26
CHEIL WORLDWIDE OCTOBER 2012 27
28
CHEIL WORLDWIDE OCTOBER 2012 29
30
CHEIL WORLDWIDE OCTOBER 2012 31
32 32
CHEIL WORLDWIDE OCTOBER 2012 33
(Tack talk) 34
CHEIL WORLDWIDE OCTOBER 2012 35
Cheil creativity
How to live smart 46
CHEIL WORLDWIDE OCTOBER 2012 47
48 48
CHEIL WORLDWIDE OCTOBER 2012 49
50
CHEIL CHEIL WORLDWIDE WORLDWIDE OCTOBER OCTOBER 2012 2012 51 51
52 52
CHEIL WORLDWIDE OCTOBER 2012 53
54 54
CHEIL CHEIL WORLDWIDE WORLDWIDE OCTOBER OCTOBER 2012 2012 55 55
Cheilworldwide NEWS 56
Cheil USA released online film featuring street-artist Tristan Eaton in GALAXY Note 10.1 promotion. The two-minute web-only film documents how the Note 10.1 features in a day and a party in the life of renowned street artist and toy maker Tristan Eaton. Cheil Turkey recently won an Award of Merit at the Felis Media Awards for the Samsung GALAXY S III launching campaign. The event is organized by the Media Cat magazine, a major advertising publication, and recognizes outstanding agencies in Turkey. By winning this award, Cheil Turkey is in a better position to show their creativity to local potential clients. Cheil UAE has developed WOMEN TRENDS 2012, their second Middle East Asia 2012 collection of trends, this one focused on women. It presents insight analysis on interesting topics including super nanny, the wonder deal, social local, Korean wave, etc. The report is second one this year, followed by the first one issued last summer. Cheil Singapore has launched the Bottle message campaign to encourage simple conversations via a unique QR code app at Harry's Bar, one of the most established bar chains in Singapore. The campaign was aimed at encouraging people to easily start conversations with anyone at the Bar, and it turned out that guys bought twice as much beer. CHEIL WORLDWIDE OCTOBER 2012 57
Media wideview 58 58
CHEIL CHEIL WORLDWIDE WORLDWIDE OCTOBER OCTOBER 2012 2012 59 59
60