40 산업 정책 2016년도 신문사 재무 분석 발목 잡힌 신문 광고 시장 이상기 부경대 신문방송학과 교수 광고 시장에서 부동의 1위였던 지상파TV는 그 지위를 모바일에 내줬다. 2위 자리마저 케이블TV(종편 포함)가 차지했다. 이로써 지상파TV는 세 번째 광고 매체로 밀려났다. <저작권자 신문과 방송 2017. 05 연합뉴스, 무단복제 및 무단사용 금지>
41 2015 2016 2017 2016 2017 2016 2017 19,702 16,576 16,906-15.9 2.0 15.2 15.1 2,967 2,890 2,977-2.6 3.0 2.7 2.7 17,768 18,655 18,581 5.0-0.4 17.1 16.6 801 768 780-4.1 1.6 0.7 0.7 1,043 1,110 1,101 6. -0.8 1.0 1.0 42,281 39,999 40,345-5.4 0.9 36.8 36.1 15,011 14,712 14,520-2.0-1.3 13.5 13.0 4,167 3,780 3,662-9.3-3.1 3.5 3.3 19,178 18,492 18,182-3.6-1.7 17.0 16.3 17,216 16,372 15,358-4.9-6.2 15.0 13.8 12,802 17,453 21,493 36.3 23.1 16.0 19.3 30,018 33,825 36,851 12.7 8.9 31.1 33.0 3,592 3,512 3,406-2.2-3.0 3.2 3.1 2,120 2,251 2,318 6.2 3.0 2.1 2.1 4,339 4,328 4,544-0.3 5.0 4.0 4.1 10,051 10,091 10,268 0.4 1.8 9.3 9.2 5,742 6,425 6,005 11.9-6.5 5.9 5.4 107,270 108,831 111,651 1.5 2.6 100.0 100.0
42 72,591 84,190 80,699 87,439 84,051-4.15 8.35-3.87 47,516 46,805 46,754 49,807 47,995-0.11 6.53-3.64 57,525 56,804 41,958 38,257 28,018-26.14-8.82-26.77 298,763 284,161 285,655 291,716 287,231 0.53 2.12-1.54 69,462 66,321 66,352 68,385 68,798 0.05 3.06 0.60 98,054 89,197 82,992 84,024 85,003-6.96 1.24 1.17 37,426 38,675 39,865 42,662 45,011 3.08 7.02 5.51 362,024 341,292 339,273 337,694 329,985-0.59-0.47-2.28 313,206 306,143 293,604 314,391 290,316-4.10 7.08-7.66 85,026 81,659 81,210 82,172 80,182-0.55 1.18-2.42 73,197 61,609 56,990 60,818 62,508-7.50 6.72 2.78 1,514,791 1,456,859 1,415,353 1,457,365 1,409,098-2.85 2.97-3.31 2017. 05
43 855 28,923 348 37,108 5,928-98.80 10,570.58-84.02 1,140-979 -207 1,474 198-86.58 8,858 10,337 10,104 10,084 5,651-2.25-0.20-43.97-30,414 2,676 3,037 8,435 26,566 13.52 177.70 214.95 3,103 3,403 3,323 5,467 5,665-2.35 64.50 3.61-3,121-7,819 2,030 806 1,036-60.28 28.45 24,296 743 601 466 966-19.14-22.47 107.47 23,001 28,126 30,601 30,891 30,064 8.80 0.95-2.68-40,424 582-6,927 21,667-11,608 3,813 2,285-1,123 795-81 366-8,597 3,203 2,638 4,472-17.65 69.50-8,527 59,681 44,990 119,831 68,856-24.62 166.35-42.54
44 23,361 23,814 26,364 24,370 25,706 10.71-7.56 5.48 30,494 37,304 40,935 40,352 31,760 9.73-1.42-21.29 16,047 15,865 13,313 10,474 8,078-16.09-21.33-22.87 23,743 22,329 22,412 25,299 26,134 0.38 12.88 3.30 10,846 10,989 10,132 9,974 8,595-7.79-1.56-13.82 31,409 32,422 33,211 31,430 29,648 2.44-5.36-5.67 45,786 41,389 41,425 43,714 63,390 0.09 5.53 45.01 20,508 22,113 23,708 24,227 23,087 7.21 2.19-4.71 202,194 206,224 211,501 209,840 216,398 2.56-0.79 3.13 2017. 05
409 230 122 289 772-47.05 136.72 167.44-907 -3,555 324 203-1,996-37.36-2,607-5,152-6,555 11,104 136-98.77 6,153-356 -598 134 141 5.05 40 54 44 46-657 -18.80 5.86-1,890 321 885 1,500 1,088 175.73 69.47-27.49-925 -4,142-3,678-3,970 2,864 72 101 1,548 558 146 1,435.07-63.92-73.89 346-12,500-7,907 9,864 2,494-74.72
46 216,808 217,975 219,720 228,202 228,779 0.80 3.86 0.25 45,376 48,977 52,445 55,507 57,863 7.08 5.84 4.25 44,202 46,651 47,660 53,109 53,551 2.16 11.43 0.83 30,782 31,079 32,652 34,475 33,961 5.06 5.59-1.49 57,277 48,438 45,874 45,778 46,465-5.29-0.21 1.50 27,718 28,018 27,877 28,950 28,789-0.50 3.85-0.56 138,711 141,665 147,787 157,790 160,310 4.32 6.77 1.60 57,725 61,119 60,508 60,520 59,172-1.00 0.02-2.23 618,600 623,923 634,523 664,331 668,890 1.70 4.70 0.69 2,480 5,150 6,256 8,372 9,700 21.47 33.81 15.86 4,481 1,002 3,640 3,884 3,433 263.21 6.71-11.62 1,702 4,352 3,981-6,173 1,529-8.53-20,187 2,764 4,325 4,241 3,421 56.51-1.95-19.33 1,917-2,154-1,083-385 349 3,379 3,099 2,166 3,221 3,453-30.10 48.72 7.17 12,490 12,938 13,357 21,300 22,122 3.24 59.47 3.86 15,959 4,724 3,820 6,125 4,241-19.13 60.34-30.75 22,240 31,874 36,462 40,585 48,247 14.39 11.31 18.88 2017. 05
47 12,587 12,629 13,287 13,658 12,826 5.21 2.79-6.09 32,708 32,730 29,176 30,212 29,666-10.86 3.55-1.81 45,295 45,359 42,463 43,870 42,492-6.38 3.31-3.14 752 720 1,023 1,145 740 42.09 11.99-35.37 628 660-781 1,034 502-51.45 1,380 1,380 241 2,179 1,242-82.52 803.26-43.00