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2015. JULY VOL. 125 IBK Economic Research Institute

CONTENTS 2015. July vol.125 M MANAGEMENT LOUNGE 018 020 022 024 E ECONOMY LOUNGE 026 028 030 C CEO LOUNGE 034 036 038 010 012 016 BUSINESS B MANUAL 002 004

2015. July 1

2 CEO REPORT MANAGEMENT LOUNGE ECONOMY KEYWORD EDITOR REFERENCE

2015. July 3

MANAGEMENT LOUNGE EDITOR PHOTO 4 CEO REPORT

2015. July 5

MANAGEMENT LOUNGE 6 CEO REPORT

2015. July 7

8 CEO REPORT M 3 4 5 MANAGEMENT LOUNGE What a Good Idea! 1 2

BUSINESS MANUAL 스마트폰을 들고 움직이는 소비자 ONLINE TO OFFLINE 새롭고 강력한 트렌드, O2O가 소비의 판을 흔들고 있다 Manual 1 스마트폰을 든 소비자가 온라인에서 오프라인으로 움직인다 Manual 2 소비자 반응이 자산인 중소상공인, O2O를 활용하라 Manual 3 골라 쓰는 온라인 플랫폼 음식 배달, 콜택시 등 자연스럽게 우리 일상에 온라인 플랫폼이 뜨고 있지만 O2OOnline to Offline는 스마트폰에 스며들고 있는 O2O 서비스. 이를 자신의 상품 중소상공인에겐 투자 비용이 만만치 않다. 익숙한 소비자들이 온라인에서 얻은 정보로 이나 서비스에 최적화된 방안으로 활용한다면 그런 중소상공인을 위해 무료 혹은 오프라인 상점을 다시 찾아오게 하는 금전으로 환산하기 어려운, 가치 있는 저렴한 가격에 서비스를 제공하는 새로운 소비 트렌드다. 평판 자산 을 확보하는 결과를 만들 수 있다. IT 업체를 소개한다. WRITER 김국현 IT 평론가 WRITER 류한석 류한석기술문화연구소장 EDITOR ߅ 2015. July 9

BUSINESS MANUAL WRITER 10 CEO REPORT

2015. July 11

BUSINESS MANUAL WRITER PHOTO 12 CEO REPORT

2015. July 13

14 CEO REPORT BUSINESS MANUAL

1,400 1,200 1,000 800 600 400 200 0 2013 2014 2015 e 2016 e 2017 e 2018 e 2015. July 15

16 CEO REPORT BUSINESS MANUAL EDITOR PHOTO

2015. July 17

MANAGEMENT LOUNGE WRITER PHOTO 18 CEO REPORT

2015. July 19

20 CEO REPORT MANAGEMENT LOUNGE WRITERPHOTO

2015. July 21

MANAGEMENT LOUNGE WRITERPHOTO 22 CEO REPORT

2015. July 23

24 CEO REPORT MANAGEMENT LOUNGE July 22

2015. July 25

ECONOMY LOUNGE WRITER 26 CEO REPORT

2015. July 27

28 CEO REPORT ECONOMY LOUNGE WRITERPHOTO

2015. July 29

ECONOMY LOUNGE WRITER 30 CEO REPORT

2015. July 31

ECONOMY LOUNGE KEY NOTE 32 CEO REPORT

2015. July 33

CEO LOUNGE WRITER 34 CEO REPORT

2015. July 35

36 CEO REPORT CEO LOUNGE EDITOR TIP

TIP 2015. July 37

CEO LOUNGE RESTAURANT 38 CEO REPORT

2015. July 39 BOOKS RECOMMEND 5 APPS

CEO LOUNGE GLOBAL 2.0 1.5 1.0 0.5 0.0-0.5-1.0 2014.05 2014.07 2014.09 2014.11 2015.01 2015.03 2015.05 60 50 40 30 20 10 0-10 -20-30 2014.01 2014.04 2014.07 2014.10 2015.01 2015.04 4.0 2.0 0.0-2.0-4.0-6.0-8.0-10.0 2014.01 2014.04 2014.07 2014.10 2015.01 2015.04 40 CEO REPORT

KOREA 55 54 11.85 53 52.6 52 51 25 17.1 20 15 53.6 10 5 0-5 -10-15 -20 50 2014.01 04 07 10 2015.01 2015.04 15 10 5 0-5 -10-15 -20-25 2013.01 2014.01 2015.01-10.9-15.4 3.0 2.5 2.0 1.5 1.0 2013.01 2014.01 2015.01 2015. July 41

CEO LOUNGE TREND 75 74.6 20-20 -24.0 15 17.7 70 71.6 16.1 15-25 -35-26.0-33.6-33.0-36.0 11.8-25 -24.3 10 10.1 65 10 2012.05 2013.05 2014.05 2015.05-45 2012.05 2013.05 2014.05 2015.05-30 5 2012.05 2013.05 2014.05 2015.05 42 CEO REPORT

EXCHANGE RATE 1,130 1,123.3 1,120 1,110 1.100 1,107.1 1,090 1,080 1,079.2 1,070 1,060 5/4 5/12 5/19 5/27 6/3 6/10 6/18 1 12 9 6 0 5 10 15 20 86.3 64.7 18.6 15.7 8.8 0 20 40 60 80 100 2015. July 43

CEO LOUNGE CEO S WISE SAYING 2 8 26 38 010-9117-6196, ibkceoreport ibk.co.kr magazine7 44 CEO REPORT

IBK Economic Research Institute

04 05 06 07 08 10 11 12 13 14 15 16 17 18 19 2 CEO REPORT

2013 2014 2015 1/4 3.4 - - 3.4-3.5 2.2-2.3 2.6 2.4 2.7 3.1-0.5 0.9 0.9 0.9 1.0 1.5 1.6 1.0-1.2-0.1-0.9 1.0 7.8 7.5 7.3 7.4 7.0 6.8 2015. July 3

5 45 4 3 2 1 0 35 25 15 5-5 -1 2012 2013 2014 2015.Q1 2012 2013 2014 2015 5 4 3 2 1 0-1 -2 4 CEO REPORT

4 3 2 1 0-1 -2-3 -9 2012 2013 2014 2015.03 12 9 6 3 0-3 -6 2015. July 5

20 104 6 15 102 4 10 2 100 0 5 98-2 0-4 96-5 -6-10 -15 94 92-8 -10 2012 2013 2014 2015.04 2012 2013 2014 2015.04 6 CEO REPORT

10 8.5 8 8.0 6 7.5 4 7.0 2 0 6.5-2 6.0 2012 2013 2014 2015.Q1 40 30 20 10 0-10 -20-30 -40 2012 2013 2014 2015.04 2015. July 7

4.6-3.9 33.0 5.4-18.2-3.0-2.1 11.9 3.8-1.2 36.8 4.4 0.2 24.7 2013 2014 2015 4.7 6.0 4.8 5.4 6.0 6.0 5.6 5.0 5.2 2.9 0.7 3.7 7.2 6.1 6.7 5.2 4.6 5.2 8 CEO REPORT

4 1.5 20 130 3 1.0 15 10 120 2 5 1 0.5 0-5 110 0 0.0-10 2012 2013 2014 2015.Q1 2012 2013 2014 2015.04 100 2015. July 9

5 4 3 2 1 0-1 -2-3 4 3 2 1 0 2012 2013 2014 2015.Q1 2012 2013 2014 2015.04 10 CEO REPORT

120 100 80 60 105 85 15 100 80 10 5 95 75 0 70 90-5 65-10 40 85 60-15 2012 2013 2014 2015.05 2012 2013 2014 2015.04 2015. July 11

30 20 10 0-10 -20 120 100 80 60 40 20 0-20 -40 2012 2013 2014 2015.04 2012 2013 2014 2015.04 12 CEO REPORT

30 20 10 0-10 -20 2012 2013 2014 2015.05 2014 2015.1~5-0.4-2.7 25.5 3.1-18.0 14.0 13.3 5.2 13.2 5.7-16.7 8.6-7.2-18.5 5.0 2.3-5.7 100.0 2015. July 13

4 110 220 2 0-2 100 90 80 70 60 200 180 160 140 50 120-4 40 100 2012 2013 2014 2015.05 2012 2013 2014 2015.05 14 CEO REPORT

3.0 2.5 2.0 1.5 1.2 1.0 0.8 0.6 0.4 0.2 4 3 2 1.0 0.0 2014.01 2014.05 2014.09 2015.01 2015.06 2014.01 2014.05 2014.09 2015.01 2015.05 1 2015. July 15

6,000 1,160 1,140 4,000 1,120 2,000 1,100 1,080 0 1,060-2,000 1,040 1,020 2014.01 2015.01 2015.06 0 1 2 3 4 5 6 7 16 CEO REPORT

15 10 5 0-5 -10-15 2012 2013 2014 2015.04 5 2014.07 0-5 0 5-5 2015. July 17

105 100 75 10 74 0 95 90 73 72-10 -20-15.9-10.6-9.6-8.6-8.5-7.1-7.0 85 71 2012 2013 2014 2015.04-30 -26.7 18 CEO REPORT

90 6 40 5 30 80 20 4 10 70 2012 2013 2014 2015.04 3 0 2012 2013 2014 2015.Q2 2015. July 19

IBK Economic Research Institute