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Brave cheilers 6
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Cheil creativity
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Cheilworldwide NEWS 52
Cheil Mexico won a new client, Greenpeace Mexico, the local operation of the world s largest independent action environmental organization. The concept proposed by the team is based on "The Power of the People", which arises from the organization s precepts: citizen action supports Greenpeace to investigate into, report on and act against major environmental problems of the country and the world. The integrated communications campaign will include different tools such as ATL, digital platforms and marketing events, highlighting achievements on ecological and environmental protection during the past two decades of intense activity in the country. The celebration of the twentieth anniversary of Greenpeace in Mexico will be May 18. Cheil UAE s planning department released another Trends Report, this time focusing on shopper and retail marketing in the Middle East. The report provides insights into the latest trends, from seasonal shopper and cash-free society to mobile shopper. It is presented face to face to clients to strengthen their awareness of Cheil s expertise. Cheil South Africa were tasked with putting together a campaign with Nwankwo Kanu (or simply Kanu), the Nigerian football legend, for Samsung Electronics. The team shot Kanu as his legion of fans will remember him - a hugely talented football player. In addition to the typical football poses, the team also managed to capture another side of Kanu. The result? A collection of energetic and intimate shots of a true African legend. CHEIL WORLDWIDE MARCH 2013 53
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