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plans. Since Pye joined in 2011, he has been instrumental in the transformation of Cheil UK into a multi-client, multi-award winning agency. The team has more than doubled in size since his arrival, and now boasts well over 200 of the most talented people in London. His promotion follows the recent arrivals of Andrew Pearcey, director of brand partnerships & activation in June and In order to promote the latest from Samsung GALAXY series, the GALAXY S4 With LTE, Cheil Singapore launched an interactive activation using Asia s largest outdoor LED. The local iconic site is Knightsbridge, the top-notch shopping mall at the populated junction of Orchard Road. The activation is titled GALAXY Postcard; those who create a GALAXY Postcard using the GALAXY S4 With LTE get a chance to win a trip to any of Milan, Amsterdam and London. Submission votes are doubled when consumers visit Orchard Road to interact with the GALAXY ambassadors. The campaign is praised for connecting with consumers by utilizing one of Singaporeans passions, travel. The activation onsite takes place on every weekend and public holidays in August. CHEIL AUGUST 2013 47
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