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1 실용영어 I [ 시사 ( 박 ) 2013 년개정판 ] 7 과기출문제모음 다음글을읽고물음에답하시오.(1-2) (A) The other / Another common advertising technique is the Teaser Advertisement. Advertisers release a teaser advertisement ahead of the actual launch when they want to attract public interest for a new product or service. For example, Hollywood movies do this all the time with what they call a teaser trailer. (B) Other / Some teaser trailers are released without the title, but there is only an opening date. This creates a huge buzz in the market. Teaser ads do not show the actual product. They just tease the product. (C) Most / Most of the viewers don t know exactly what the ad sells. That s how teaser ads build word of mouth for new products or services before they are officially available. 1. 다음중위글에서답을찾을수없는질문을모두고르면?(2개) 1) [7과] What is the purpose of 'teaser advertisements'? How do advertisers distribute 'teaser advertisements'? When do advertisers release 'teaser advertisements'? How did 'a teaser advertisement' get its name? What media used a teaser advertisement technique first? 2. 위글의밑줄친 (A),(B),(C) 에서문맥과어법상맞는표현으로가장적절한것은? 2) [7과] (A) (B) (C) Another Some Most of The other Some Most The other Other Most of Another Other Most The other Other Most 3. 다음밑줄친부분중어법상틀린것은? 3) [7과] First of all,have you heard of PPL(Product Placement)? PPL is an indirect advertisement which products or services are exposed to consumers in TV programs, films, music videos or even online games through. For example, in an episode of a recent popular TV series, the main actress used a new smartphone. So, the viewers wondered whether what kind of phone it was. Another example of PPL is in a film in which the main character mentions his sneakers several times, showing them on the screen. Generally, PPL aims to place the products in the right programs without giving the impression of an advertisement

2 4. 다음밑줄친부분중어법상틀린것을모두고르면? 4) [7과] There are many different advertising techniques other than the ones mentioned above. Advertising today has become an important marketing tool to increase the sales and profits of a business. Advertisers keep trying to persuade customers using their products and services. When the product you ve seen it in an advertisement looks great, think critically and buy smart. 다음글을읽고물음에답하시오.(5-6) Do you notice how online search engines generate ads that are related to your search? Contextual advertising is a very specifically targeted form of Internet marketing. This contextual advertising technique is quite modern. An automated system scans the text of a website for keywords and sends advertisements that match the content which the user is viewing. Many search engines also make use of contextual advertising for displaying ads on the search result pages. For example, when you type jeans on search engines, you can see the websites of clothing shops in power links or sponsored links. 5. contextual advertising 에대한위글의내용과일치하지않는것은? 5) [7과] It is applied to online marketing It is based on an automated system. One of its examples is power links It needs users personal information The development of online search engines is related to its appearance. 6. 밑줄친 ~ 의문맥상의미로잘못된것은? 6) [7과] produce examine are equal to exhibit economical 7. ( 서술형 ) 다음글을읽고주어진조건에맞게빈칸을영어로채우시오. 7) [7과] < 조건 > -맥락과전체적인어법에맞아야함 -(A) 는한단어, (B) 는 3단어이상 6단어이하 (A) does it build the brand, trigger emotion, get people to take action, or plant a belief in the minds of buyers? One of the most effective ways is to use advertising slogans. They are short, often memorable advertising phrases to draw attention to a product. They persuade consumers to buy something. Such slogans as Smart Drivers Smart Choice convince the customer that (B) will make them smart. Besides slogans, advertisers use - 2 -

3 different advertising techniques to make their promotion more appealing. 8. ( 서술형 ) 다음글의주제문이되도록빈칸 (A) 를주어진조건에맞게영어로완성하시오. 8) [7 과 ] < 조건 > 관계대명사절을이용할것 When you make an advertisement, be sure to. The title will make all the difference when it comes to getting consumers noticed your ad. When people read the newspapers, you typically scan the pages for the titles what catch your attention. Many people only read the articles with the most interesting title. A title is that makes or breaks your advertisement. 9. 다음글의빈칸에들어갈말로가장적절한것은? (3.8점) - 7과 9) I have wanted to see this musical all the time and I saw it at last. I can say that. I went to the opening night in Star Theater and loved it from start to finish. The stage setting and changes were great. The main actor was fantastic in playing the role of both Jekyll and Hyde. His voice was beautiful, especially when he sang 'This is the Moment.' His Jekyll and Hyde was more attractive than any other Jekyll and Hyde. This production gave me more than I expected. I would hardly introduce this musical to everyone this musical is not as beautiful as any other musical this musical is not more interesting than any other musical another musical should be more beautiful than this musical there is not other musical which is more beautiful than this (10~11) 다음을읽고, 물음에답하시오. - 7과 The restaurant Chosun is popular among foreigners as well as korean people because the Korean barbecue is quite great. (A) The meat is cooked on the grill. (B) More importantly, they serve a wide variety of side dishes which are famous for its high quality and good taste. Try the egg cake and the mixed fruit salad. (C) the quality of any Korean barbecue depends on the meat you choose for your barbecue. (D) I would recommend beef, although this is more expensive than pork. (E) It is juicy and tender. 10. 글의흐름으로보아, 주어진문장이들어가기에가장적절한곳은? (3.6 점 ) 10) Also, enjoy them as much as you want because you can refill side dishes for free. (A) (B) (C) (D) (E) 11. 위글의목적으로가장적절한것은? (3.6 점 ) 11) - 3 -

4 - 4 -

5 available. (A) - (B) - (C) (B) - (A) - (C) (C) - (A) - (B) (A) - (C) - (B) (B) - (C) - (A) (15~16) 다음을읽고, 물음에답하시오. - 7과 The advertisement that most impressed me was about. It was a TV commercial. It starts with a scene in a gym. Everyone is busy exercising. A big strong guy is struggling with 120kg weights. The trainer is encouraging him, counting. A very skinny guy comes and asks with a gesture to use the weights. He changes the weights to 180kg, has, and does his set easily. He gets up and hands the drink bottle to the guy. Then he says, 'Now it's all yours!' and winks at him. I found the situation to be very funny. 15. 위글의빈칸에공통으로들어갈말로가장적절한것은? (3.6점) 15) a milk a cheese cake a drink glasses an energy drink a protein powder 16. 위글의분위기변화로가장적절한것은? (4점) 16) easy frustrated depressed anxious impressive amused disappointed bright humorous frightened (17, 서술형 ) 다음을읽고, 물음에답하시오. - 7과 Advertisements are everywhere. They appear in various traditional media (A) (such / so) as newspapers, magazines, television commercials, radio advertisements, outdoor advertising or direct mail, or new media such as websites and text messages. ( 가 ) 광고는청중에게상품, 아이디어, 또는서비스측면에서어떤행동을취하도록설득하기위해사용되는의사소통의한형태이다. How does it build the brand, trigger emotion, get people (B) (taking / to take) action, or plant a belief in the minds of buyers? One of the most (C) (effective / effectively) ways is to use 'advertising slogans'. They are short, often memorable advertising phrases to draw attention to a product. They persuade consumer to buy something. 17. (A), (B), (C) 의각네모안에서어법에맞는표현으로가장적절한것은? (4점) 17) (A) (B) (C) so taking effective such taking effective such to take effective such taking effectively so to take effectively - 5 -

6 ( 서술형 ) 위글의밑줄친 ( 가 ) 에있는우리말과다음주어진어휘들을참고하여어법에맞도록변형하여배열하시오. (5점) an, to, action, some, audience, persuade, take, use Advertising is a form of communication respect to products, ideas, or services. with ( 서술형 ) 다음글의밑줄친문장들을어법에맞게고쳐쓰시오. (6점) - 7과 When you make an advertisement, be sure to make a title which will get people's attention. The title will make all the difference when it comes to (A) get consumers noticed your ad. When people read the newspapers, you typically scan the pages for the titles (B) what catch your attention. Many people only read the articles with the most interesting title. A title is (C) which makes or breaks your advertisement. (A) (B) (C) (18~19, 서술형 ) 다음을읽고, 물음에답하시오. Do you notice how online search engines generate ads that are related to your search? Contextual advertising is a very specifically targeted form of Internet marketing. This contextual advertising technique is quite modern. An automated system scans the text of a website for keywords and sends advertisements that match the content which the user is viewing. Many search engines also make use of contextual advertising for displaying ads on the search result pages. (A) For example, when you type 'jeans' on search engines, you can see the websites of clothing shops in 'power links' or 'sponsored links.' (B) There are many different advertising techniques ( 가 ) the ones mentioned above. (C) Advertising today has become an important marketing tool to increase the sales and profits of a business. (D) Advertisers keep trying to persuade customers to use their products and services. (E) Most viewers don't know exactly what the ad sells. When the product you've seen in an advertisement looks great, think critically and buy smart. 18. 위 (A) 문장까지의주제로가장알맞은것은? (3.8점) 18) 온라인전시광고의효과 문맥광고와컨텐츠산업의개발 온라인광고와오프라인광고의차이점 온라인검색엔진과관련된문맥광고의유용성 옷가게광고와파워링크및스폰서링크의연관성 - 6 -

7 ( 서술형 ) 위글의밑줄친 ( 가 ) 에 ~ 을제외하고 라는뜻을가진두단어를쓰시오. (4 점 ) 19. 위글의 (A)~(E) 중에서전체흐름과관계없는문장은? (4 점 ) 19) (A) (B) (C) (D) (E) - 7 -

8 실용영어 I [ 시사 ( 박 ) 2013 년개정판 ] 7 과기출문제모음 1) 4,5 2) 1 3) 2 4) 4,5 5) 4 6) 5 7) (A) How (B) buying a smart car 8) make a title which will get people's attention. 9) 5 10) 3 11) 1 서술형 ) (A) better (B) impressive (C) be entertained 서술형 ) keep changing positions to look around 12) 4 13) 3 14) 4 15) 4 16) 3 17) 3 서술형 ) used persuade an audience to take some action 서술형 (A) getting consumer noticed your ad (B) that catch your attention (C) what makes or breaks your attention 18) 4 서술형 ) other than 19) 5-8 -

퇴좈저널36호-4차-T.ps, page 2 @ Preflight (2)

퇴좈저널36호-4차-T.ps, page 2 @ Preflight (2) Think Big, Act Big! Character People Literature Beautiful Life History Carcere Mamertino World Special Interview Special Writing Math English Quarts I have been driven many times to my knees by the overwhelming