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1 대구숙박객야간관광프로그램 개발방안

2 차례

3

4 요약.,.,.,,, 24,,.,.,,,,.,,,,,,.,. i

5 , 2011, 2013 ㆍ. ㆍ.. ㆍ, ㆍ.. ㆍ...,,,.,.,.. ii

6 2011, , 2 27, 3 47, 1 20, 4~6. 1,...,,,,, ㆍ ㆍ., 70% (, 2005).,,,,,,., iii

7 . 88,,,,,, KTX.,,..,,.,,.,, , iv

8 .,. 2 10,, ㆍ ㆍ 3.,, MICE (incentive tour) (100 ),, KTX 35%,.,.,,,. v

9 ,...,... 1 (contents), 2 (concept), 3 (story), 4 (course)., 2.,...,,.,.,,,.,, ㆍ ㆍ,,,.,,,. vi

10 ,,,,.,, ㆍ..,.,..., ㆍㆍ ㆍ.,.,,,,. ㆍ. vii

11

12

13 1 제 1 장서론,,..,.,,...,,,,,,.

14 대구숙박객야간관광프로그램개발방안.,, ㆍ.,.,,, 24,,.,.,,,,.,., 2011, 2013 ㆍ. ㆍ. 24

15 1. ㆍ.,. ㆍ...,,,.,.,.

16 대구숙박객야간관광프로그램개발방안.,,, ㆍ,,,,.,,.,,.,, (),,.,.,,.,,,.

17 야간관광이란?

18

19 2 제 2 장야간관광이란? (night tour)... (2002),,,,,. (2004) (night) (culture) (attraction),,. (2008),.,,.,,

20 대구숙박객야간관광프로그램개발방안,,,.,.,,. (2002),,,,.,,,.,,,,,,,,,,,,,,,,,,,,, (),,,,.,

21 2.,.,,,,,,,,,,,,,,,,,,,,,,,. (P.D.Spreiregen) (S.Williams),,,,,,,,,,, (G.Eckbo), 3,, 3. (Amos Rapoport)., (Lynch),,,, 5

22 대구숙박객야간관광프로그램개발방안. (Gibberd),,,., (Gullen),,.,...,,,., (, ),, ( ),, (,, ),,,,,,,,,, ( ) (.

23 2,. (. ) /( ) ( ),, (, ) ( / ) // / / / / ////// /// ////// ///// / // (,, ), ( ㆍ ), (,, ), ㆍ, / / / /,,,

24

25 대구야간관광여건분석

26

27 3 제 3 장대구야간관광여건분석 ,885, %, , ,713,233 6,279,262 13,916 34,420, ,849,149 12,439,584 51,324 63,358, ,200,845 12,399,964 37,525 63,763, ,134,155 12,572,300 70,686 22,491, ,885,420 12,750,669 69,668 17,065,083 4,., ㆍ ,

28 대구숙박객야간관광프로그램개발방안 ( :, %) , , , , , , , , , , , , , , , , / 48.4%, /(20.2%), //(19.3%), /(5.0%). // (45.2%), (23.0%), /(17.6%), (13.9%), / (10.4%), / (8.7%), / (6.0%), / (5.4%), // (4.6%), (4.4%), (3.1%),, (2.3%), (1.7%), (1.0%). 35.7%, (27.6%), (20.1%), (17.4%), (15.6%), (9.1%), (6.8%), (5.4%), (4.8%), (4.4%), (2.9%), (2.9%). (57.1%), (19.6%), /(14.0%), /(8.8%), (0.2%).,, (54.1%) (45.9%) 8.2%. 1) 대구경북연구원 (2005), 대구경북관광객실태조사

29 3 (66.8%), (57.8%), /(77.3%), (78.0%), (49.0%), 30 (51.2%), (58.8%), /(63.5%). 1 2 (69.4%), 2 3 (21.9%), 3 4 (5.9%), 5 (2.3%), 4 5 (0.5%), /(76.0%), /(10.4%), (6.3%), (5.9%), (0.9%), //( 0.5%). 대구관광객의관광활동.

30 대구숙박객야간관광프로그램개발방안. 156( ). 8 ㆍ ㆍ.,,,,, ( ),,,,,, %.,,, 22. KTX,,,, m,.

31 3 1),.,,, ㆍ ㆍ.?, 2) ㆍ,

32 대구숙박객야간관광프로그램개발방안,, ,. ㆍ,. 3) 1,,.,..

33 3 4) ( 1 ).,,, (, ),,.. 5) 40,163 m ,,,,. 170m 50m 40., 6.

34 대구숙박객야간관광프로그램개발방안 6) ,,,,. 7) m, 30m ,,, 1 1,255 ( 3,020 ). 8) 1 1 ( ). 6 6

35 3. 7) 2009,.,,,,. 8) (,, ).,,,,

36 대구숙박객야간관광프로그램개발방안.. 35, 6, 28, (54.2%) 6 (17.1%), 12 (34.3%), 1 (2.8%) ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

37 (1) (1) ~ ~8 (4) ~ ~ ~ ( ) (),.,,,,,,,,. ( ) , 260,,,, A/S

38 대구숙박객야간관광프로그램개발방안,,,, 5,,.,,,,,,, 86,000 m2,, (),

39 3 CT 1, 2000, ~ ,, 3 (695), 2 GS,,,,,, 7(725). 1, 2, 3 14(776) GS

40 대구숙박객야간관광프로그램개발방안 ,650, 7, 184, ,.,,,,,, 7 ㆍ ( ) ( ) 3. ( ) ( ) ( ) (EXCO) (EXCO) ,616 m2 20 6,146. 2~5 11, 5 6,,

41 ,000 m2, 14, 2,000 m2. ( ) 1

42 대구숙박객야간관광프로그램개발방안 116, 1, 1 2. ( ), 11,363 m (09 ~18 ) 8.,, 29, 23, KATA 6. ( m2 ) ( ) ( ) () ( ) 130 ( ) () 12.6 (KATA) 35 ( ) 12.6 (KATA)

43 3., 4. 1) , ㆍ.,.. 1 () 2 () 12 3 ( ) 4 (ㆍ ) 5 ( ) 6 ( ) () ( )

44 대구숙박객야간관광프로그램개발방안 2) ㆍ,,,, 4. 1,, CD 3) (7, 8 ), (12~2 ) 2, , 2. 1,000,. 1 2 ( ) 3ㆍ1 3 ( ) ( )

45 3 4),,.,,,, (, ) ( ) (1 ) () (, ) ( ) (1 ) () (2 ) () C&(, ) (3 ) () 5) (, ), (, ), (, ), (), (, ). ( /1 ),,,,,.,, 15,000() 30,000(+ ) ( ) () 30 1~ ( )

46 대구숙박객야간관광프로그램개발방안,, 10,000( ) 10,000~20,000( : 1 ) 10 1~2,,, 3,000( ) 4,000() ,000~30, ,, 15, ,,,,,, ( ),, 35, ,000~20, ,000~230, , , 2 27, 3 47, 1 20, 4~6. 1,..

47 3..,,,,, ㆍ ㆍ., 70% (, 2005).,,,,,,. 88,,,,,, KTX.,,.

48 대구숙박객야간관광프로그램개발방안.,,.,,.,, ,.,. 2 10,, ㆍ ㆍ 3.,, MICE (incentive tour) (100 ),, KTX 35%,

49 ,, ㆍ ㆍ (FIT).

50

51 국내ㆍ외야간관광선진사례

52

53 4 제 4 장국내ㆍ외야간관광선진사례 ㆍ,,,,,. ㆍ open house london, kulturnacht, 'the night of museums.,,, 5,,, 2,, ㆍ. 2008,,..

54 대구숙박객야간관광프로그램개발방안 ㆍ ㆍ,. night light show!',,, again,, ㆍ. (night tour) 24,,.,,.,, ㆍ,,.,

55 4,,.,, ( ), ( ~ ~ ~ ). 2,

56 대구숙박객야간관광프로그램개발방안,,.,..,,,. 12,,.,,. ㆍ ㆍ,,, , ㆍ.,.

57 4..,.,, ,,.

58 대구숙박객야간관광프로그램개발방안 ~1,.,,.,,.,,,,,,.,, ,,

59 4.,,,,,.,,.,,, m..

60 대구숙박객야간관광프로그램개발방안.,,......,,,..,.. city of art.,.

61 4 7 9, 5 8 1, 12,.,,,., 260.., ( 國軍文藝 ).,,,

62 대구숙박객야간관광프로그램개발방안.,,,,,., (2 12 ) 2. 8,.,,,,,.. : : ( 愛河 : Love River) -,, : :

63 4,. 4.,,., 3.., ,.

64 대구숙박객야간관광프로그램개발방안.,,,.,......,..,

65 4.,.,.,.,.,.....

66 대구숙박객야간관광프로그램개발방안......,...,.,..,.,

67 4.,.

68

69 대구야간관광프로그램개발방안

70

71 5 제 5 장대구숙박객야간관광프로그램개발방안 ㆍ.,,,,.,...,.

72 대구숙박객야간관광프로그램개발방안.. 1 (contents).. 2 (concept).,,. 3 (story).. 4 (course)., 2.,...,..,,.,.,,.

73 5..,., ( 琴湖泛舟, ) ( 笠巖釣魚, ) ( 龜峀春雲, ) ( 鶴樓明月, ) ( 南沼荷花, ) ( 北壁香林, ) ( 桐華尋僧, ) ( 櫓院送客, ) ( 公嶺積雪, ) ( 砧山落照, )

74 대구숙박객야간관광프로그램개발방안.,.....

75 5.....,.,. 1) :,,,,

76 대구숙박객야간관광프로그램개발방안.,. ( ), ㆍ ( ㆍ, ), ㆍ ㆍ ( ), ㆍ ㆍ( ).,,.. 2) ㆍㆍ.,, ㆍ ㆍ. 1,,,, ㆍ TV. 1 ㆍ TV ㆍ TV,,, ㆍ ㆍ, ㆍ

77 5 3)..,. 1ㆍ2. 4).,.. 5).,. ㆍ.

78 대구숙박객야간관광프로그램개발방안 ( : Daegu New River : DNR). 1). ㆍ.. win-win. 2) ㆍ,.,,

79 5. ㆍ..,., (). ㆍ,. () - -,,,,, ㆍ ㆍ,,, - -,,, C&, -,,, - :,,,,,,,, -,,,, - :,, -,,, - :,,,,, -,,, - :,,,,, -,,,, - :,,,, -,,,,, - :,, 12

80 대구숙박객야간관광프로그램개발방안 -, - :, MTB,,,,,,, -, - : C&,,, - - :,,,,,, - -, - - :,,,,, 3),. ㆍ. ㆍ ㆍ ㆍ ㆍㆍ.,..

81 5 1),.,,,,, ㆍ. ㆍ ㆍ., (link). 2) UCC(User Create Contents),. ㆍ. UCC( ),,,,.,,, UCC.. UCC DB

82 대구숙박객야간관광프로그램개발방안. 3) ㆍ. ㆍ ㆍ ㆍ., ㆍ,,,.,,,,,,,,,,, 10 (,,,,,,,,, ),,,,,,,, (,, ),,,,,,,,,,,,,,,,,, 1~6 (, ),,,,,,,,, ( ),.,,,,,.

83 5.,,,..,,,,,,,,,,,,,,,, C&,,,,,,,,,,,,,,,,,,, EXCO,,,,, ㆍ,,,.,,,,,,,,,,,,.,,..., ㆍ ㆍ ㆍ. 4),

84 대구숙박객야간관광프로그램개발방안 6.,. ㆍ. ㆍ.,,, ㆍ.. 1),,,,, ㆍ.,,,.,., 10 ( ) 7 ( ) ), 1999.

85 5,. 2001,......,.,... 3) ㆍ.

86 대구숙박객야간관광프로그램개발방안, ㆍ.... ()..

87 결론

88

89 6 제 5 장결론.,.,., 2011, 2013 ㆍ. ㆍ. 24.,,,.,,,.,, ㆍ ㆍ,,

90 대구숙박객야간관광프로그램개발방안,.,,,.,,,,.,, ㆍ..,..., ㆍ ㆍ ㆍ.,.,,

91 6,,. ㆍ.

92 대구숙박객야간관광프로그램개발방안 <> (2005), (2006), 4, 2008, 2009 (2004), (1977),, (2002),

93