2016. ELLE KOREA MEDIA KIT 엘르미디어킷영상으로보기 ( 클릭 )
엘르는더이상 No.1 패션매거진이아닌, No.1 패션미디어입니다!
DIGITAL EVERY HOUR, NEW STORY FASTEST FASHION SITE 매일 15 건이상의새로운콘텐츠가서비스되는 엘르디지털은국내최초, 최고의패션사이트입니다. 650 만 150 만 PV/ 월 UV/ 월 (Korean Click, 2016.06)
SNS NO.1 SOCIAL FAN LIVE NEWS & PHOTO STORY 가장많은소셜팬을확보하고있는엘르는 빠른소식전달과적극적인새로운시도로 팬과의인게이지먼트가높습니다. 118 만 ELLE 101 만 17 만 Facebook fans Instagram followers (2016.07.19)
TV Specialist PD + Editor 3 Video/Week 전문영상 PD 와에디터가함께만드는 영상콘텐트는매주 3 개씩서비스되며, 5 Steps, 뷰티베프등다양한시도를하고있습니다.
Magazine The first title with spin-offs 엘르편집팀이직접만드는 정보와인스피레이션! 전세계 11 개국발행! 세계최고의 쇼핑을위한가장친절 감각있는신부들의 Most powerful Fashion Magazine 인테리어매거진 ELLE DÉCOR (April. Oct) Circulation: 100,000 copies 하고깨알같은가이드 ELLE Accessories (April. Oct) Circulation: 100,000 copies 웨딩스타일북! ELLE Bride (Mar. Sep) Circulation: 100,000 copies 국내최초의라이선스패션매거진엘르는 인지도, 열독률에서도최고의매거진입니다. Circulation: 80,000 copies/ month Readership: 309,000 (HRC Media index)
Influencer TREND LEADER + POWER INFLUENCER = ELlea 블로그일방문자전체평균 5,150 명이상 + 인스타그램팔로워전체평균 10,500 명이상의 2030 패션, 뷰티, 라이프스타일크리에이터 50 인으로구성된엘리 3 기!
AD SOLUSTION No.1 패션미디어엘르의다양하고효과적인광고상품및솔루션을소개합니다
DIGITAL 엘르의디지털채널 ( 온라인, 모바일 ) 을방문하는 Target User 를대상으로한 다양한 Visual Display Ads 에스티로더 2016.06 (organic) PIS 7,312/ Like 4,697 / Reach 587,626
SNS 엘르의각채널 (Facebook/Instagram) 을통한브랜드콘텐츠게재 SNS 광고전문가의 SNS 유가광고집행대행가능 High Engagement, 높은효율 라네즈 2016.03 (organic) PIS 7,499/ Like 6,597 / Reach 590,744 맥 2015.11 (paid ad 집행 ) PIS 5,880/ Like 4,227 / Reach 1,916,845 버버리 2016.3 (organic) PIS 766/ Like 651 / Reach 298,585
SNS 엘르의각채널 (Facebook/Instagram) 을통한브랜드콘텐츠게재 SNS 광고전문가의 SNS 유가광고집행대행가능 High Engagement, 높은효율 메이블린뉴욕 2016.04 Video views 18.2k/ Like 3,283 /Comment 89 스와로브스키 2016.03 Like 2,238/ Comment 17 라네즈 2016.03 Video views 17.6k/ Like 3,007 /Comment 165
NATIVE ELLE TEAM 콘텐츠기획 각채널에맞게 Variation 최적의시점에채널별콘테츠노출 ELLE MAGAZINE (PHOTO) ELLE.co.kr (Web/Mobile) ELLE TV (Web/Mobile) ELLE FACEBOOK (9,444LIKE/248,567 Views) ELLE INSTAGRAM (3,094 PIS)
NATIVE ELLE TEAM X Michael Kors 슈즈스타일링이벤트기획 High Engagement, 노출강화 마이클코어스 슈즈스타일링캠페인 6 주진행 ELLE Facebook ( 총 12 회 ) - 공유이벤트공지 6 회 - 공유이벤트발표 6 회 유저가직접룩을완성해보는이벤트를통해자발적컨텐츠바이럴유도 Total Reach 678,572 / Like 5,305
GLOBAL ELLE KOREA+ Asia Edition Pick-up 전지현커버, 아시아 7 개국게재 ( 한국, 중국, 홍콩, 베트남, 말레이시아, 타이완, 싱가포르 ) 삼성글로벌프로젝트, 아시아 7 개국게재 ( 한국, 중국, 타이완, 홍콩, 인도네시아, 싱가포르, 베트남 )
GLOBAL China Marketing with ELLE China 엘르차이나커넥션을통한중국마케팅진행 ELLE China, Marie Claire China( 喜人 ), Femina China( 伊周 ) 각매체의프린트및디지털플랫폼 (SNS 포함 ) 을적극활용한콘텐츠바이럴진행
GLOBAL Digital GLOBAL Project with FENDI Quality Guaranteed : Production by ELLE HQ Efficiency : Digital only (HOMEPAGE + SNS)
Special 브랜드 & 트렌드맞춤스페셜기획 코치 _ 컬러링북 뚜아후아 _ 타투스티커
Special 브랜드 & 트렌드맞춤디지털스페셜기획 어반디케이컬러링북 가상 / 현실교차, 그래픽등활용영상 마이클코어스 슈즈스타일링캠페인 (6 주진행 ) 달팡 룰렛, 그래픽활용영상 7 인모델이노란오일공개캠페인
Special 브랜드 & 트렌드맞춤디지털스페셜기획 샤넬 엘르 SNS 용일러스트제작, 페북 / 인스타릴리즈 나이키 # 오늘보다더강해지다엘르독점공개
Influencer 엘리 _ 블로그리뷰 + 인스타그램포스팅 0 2016.02 마이클코어스스토어방문및리뷰 2016.03 FRESH 제품리뷰 2016.03 비오템 #LIVE MORE 행사리뷰 2016.03 FRESH 홍보영상포스팅 2016.03 아이오페스토어방문및리뷰 제품리뷰부터브랜드클래스, 스토어방문까지 Fashion, Beauty, Life 전분야에걸친다양한콘텐츠제작
AD RATE CARD Print, Digital, Influencer 등다양한상품을통합패키지로진행할수있습니다.
RATE CARD SPECIAL CREATIVE (Unit: Korean Won) GATEFOLD 40,000,000 HOROSCOPE ½ SIZE-INSIDE 35,000,000 OUTSIDE BACK COVER 30,000,000 D.P.S.(Double Page Spread) INSIDE COVER DPS 25,000,000 1st DPS 1 24,000,000 2nd DPS 22,000,000 3rd DPS 20,000,000 4th DPS and after 16,000,000 DPS BEFORE WELL 15,000,000 INSIDE BACK COVER DPS 18,000,000 DPS PROMOTION 12,000,000 DPS AD 12,000,000 SINGLE PAGE SINGLE PAGE facing EDITOR'S NOTE 11,000,000 SINGLE PAGE facing TABLE OF CONTENTS 10,000,000 SINGLE PAGE facing MASTHEAD / DEAR ELLE / CONTRIBUTORS 9,000,000 SINGLE PAGE facing LOOK / SNAP 8,000,000 SINGLE PAGE facing NOW 7,000,000 INSIDE BACK COVER 9,000,000 SINGLE PAGE PROMOTION 6,500,000 SINGLE PAGE AD 6,500,000 TIE - UP (NETPRICE, NOAGENCYFEE) 6 PAGES 30,000,000 8 PAGES 38,000,000 BRAND BOOK 20 PAGES 80,000,000 30 PAGES 120,000,000 50 PAGES 140,000,000 Frequency: Every month Circulation: 80,000 copies per issue Size: 220 x 285mm Launch Date: October 15 th, 1992 On-sale Date: 19 th of the previous month Cover Price: 6,000 Won
ELLE Decor RATE CARD Position (Unit: Korean Won) SPECIAL CREATIVE GATEFOLD 30,000,000 OUTSIDE BACK COVER 20,000,000 D.P.S.(Double Page Spread) INSIDE COVER DPS 16,000,000 1st DPS 1 15,000,000 2nd DPS 14,000,000 3rd DPS 13,000,000 INSIDE BACK COVER DPS 14,000,000 DPS PROMOTION 12,000,000 DPS AD 12,000,000 SINGLE PAGE SINGLE PAGE facing EDITOR S NOTE 8,000,000 SINGLE PAGE facing TABLE OF CONTENTS 7,000,000 SINGLE PAGE facing MASTHEAD / CONTRIBUTORS 6,000,000 SINGLE PAGE facing ELLE A it LIST, Designer, Shop girl 5,000,000 INSIDE BACK COVER 7,000,000 SINGLE PAGE PROMOTION 5,000,000 SINGLE PAGE AD 5,000,000 TIE - UP (NETPRICE, NOAGENCYFEE) MINIMUM 4 PAGES 5,000,000 / 1P *Special discount and added vales for more than 6 pages Frequency: April & October Circulation: 100,000 copies per issue Size: 230 x 285mm Launch Date: March 20 th, 2008 On-sale Date: 20 th of the previous month Cover Price: 8,500 Won
ELLE Accessories RATE CARD Position (Unit: Korean Won) SPECIAL CREATIVE GATEFOLD 30,000,000 OUTSIDE BACK COVER 20,000,000 D.P.S.(Double Page Spread) INSIDE COVER DPS 16,000,000 1st DPS 1 15,000,000 2nd DPS 14,000,000 3rd DPS 13,000,000 INSIDE BACK COVER DPS 14,000,000 DPS PROMOTION 12,000,000 DPS AD 12,000,000 SINGLE PAGE SINGLE PAGE facing EDITOR'S NOTE 8,000,000 SINGLE PAGE facing TABLE OF CONTENTS 7,000,000 SINGLE PAGE facing MASTHEAD / CONTRIBUTORS 6,000,000 SINGLE PAGE facing A INSPIRATION 5,000,000 INSIDE BACK COVER 7,000,000 SINGLE PAGE PROMOTION 5,000,000 SINGLE PAGE AD 5,000,000 TIE - UP (NETPRICE, NOAGENCYFEE) MINIMUM 4 PAGES 5,000,000 / 1P *Special discount and added vales for more than 6 pages Frequency: April & October Circulation: 100,000 copies per issue Size: 227 x 295mm Launch Date: March 20 th, 2014 On-sale Date: 20 th of the previous month Cover Price: 5,000 Won
ELLE Bride RATE CARD Position (Unit: Korean Won) SPECIAL CREATIVE GATEFOLD 30,000,000 OUTSIDE BACK COVER 20,000,000 D.P.S.(Double Page Spread) INSIDE COVER DPS 16,000,000 1st DPS 1 15,000,000 2nd DPS 14,000,000 3rd DPS 13,000,000 INSIDE BACK COVER DPS 14,000,000 DPS PROMOTION 12,000,000 DPS AD 12,000,000 SINGLE PAGE SINGLE PAGE facing EDITOR'S NOTE 8,000,000 SINGLE PAGE facing TABLE OF CONTENTS 7,000,000 SINGLE PAGE facing MASTHEAD / CONTRIBUTORS 6,000,000 SINGLE PAGE facing INVITATION, PICKS 5,000,000 INSIDE BACK COVER 7,000,000 SINGLE PAGE PROMOTION 5,000,000 SINGLE PAGE AD 5,000,000 TIE - UP (NETPRICE, NOAGENCYFEE) MINIMUM 4 PAGES 5,000,000 / 1P *Special discount and added vales for more than 6 pages Frequency: March & September Circulation: 100,000 copies per issue Size: 220 x 285mm Launch Date: August 20 th, 2014 On-sale Date: 20 th of the previous month Cover Price: 8,500 Won
ELLE DIGITAL RATE CARD Position SIZE FILE TYPE Price (Unit: Korean Won) / SOV / MIN Period ELLE MAIN AD INDEX Free*Free 4,000,000/ 25% EXPOSURE/ 1 WEEK SKIN AD 1600*1000 IMAGE,FLASH 6,000,000/ 25% OF EXPOSURE/ 1 WEEK FULL BANNER 992*680 IMAGE,FLASH 4,000,000/ 25% OF EXPOSURE/ 1 WEEK TOP BANNER 992*150 IMAGE,FLASH,HTML 2,000,000/25% OF EXPOSURE/ 1 WEEK TOP EXPAND 992*558 IMAGE,FLASH,HTML 3,000,000/ 25% OF EXPOSURE/ 1 WEEK SKY SCRAPER A 288*546 IMAGE,FLASH,HTML 2,000,000/25% OF EXPOSURE/ 1 WEEK SKY A EXPAND 960*546 FLASH 3,000,000/ 25% OF EXPOSURE/ 1 WEEK (ONLY SALE WITH SKY A) Cover Article 656 x 437 IMAGE 5,000,000/ 25% OF EXPOSURE/ 1 WEEK ELLE SUB & ARTICLE AD TOP BANNER 992*150 IMAGE,FLASH,HTML 5,000,000/ 25% OF EXPOSURE/ 1 WEEK TOP EXPAND 992 x 558 3,000,000/ 25% OF EXPOSURE/ 1 WEEK SKY SCRAPER A 272*546 IMAGE,FLASH,HTML 5,000,000/ 25% OF EXPOSURE/ 1 WEEK SKY A EXPAND 960*546 IMAGE,FLASH,HTML 3,000,000/ 25% OF EXPOSURE/ 1 WEEK
ELLE DIGITAL RATE CARD Position SIZE FILE TYPE Price (Unit: Korean Won) / SOV / MIN Period Mobile Banner FULL BANNER 640*570 IMAGE (JPG, GIF, PNG) 7,000,000/ 25% OF EXPOSURE / 1 WEEK TOP BANNER 640*200 IMAGE (JPG, GIF, PNG) 4,000,000/ 25% OF EXPOSURE / 1 WEEK TOP VIDEO 5,000,000/ 25% OF EXPOSURE / 1 WEEK FOOTER BANNER 640*130 IMAGE (JPG, GIF, PNG) 5,000,000/ 25% OF EXPOSURE / 1 WEEK
ELLE DIGITAL RATE CARD AD Type DETAILS Price (Unit: Korean Won) / SOV / MIN Period SNS FACEBOOK POSTING or EVENT 1,004,610 FANS 4,000,000/ 1 TIME INSTAGRAM POSTING or EVNET 159K 4,000,000/ 1 TIME INFLUENCER ELLEA ONLY BLOG ELLEA BLOG + INSTAGRAM 300,000/ 1 EA 500,000/ 1 EA NEWSLETTER E-DM 656*Free 125,000 MEMBERS 3,000,000/ 1 TIME ADVERTORIAL + DISPLAY AD ADVERTORIAL (NORMAL) 656*Free 4,000,000/ 1 TIME ADVERTORIAL (NATIVE) 656*Free 7,000,000/ 1 TIME * SNS 이벤트, 인플루언서증정 / 리뷰용상품은별도입니다. PC Site SKIN 1,600*1,000 6,000,000 / 100% OF EXPOSURE Mobile Site TOP AND FOOTER PC Site SKY A + EXPAND TOP 640*200 FOOTER 640*130 288*546 960*546 6,000,000 / 100% OF EXPOSURE 5,000,000 / 100% OF EXPOSURE Mobile Site FULL 640*570 5,000,000 / 100% OF EXPOSURE SPECIAL AD EVENT 656*Free 4,000,000/ 1 WEEK MOVIE 656*370 4,000,000/ 1 WEEK/ 25% of SOV DIGITAL MAGAZINE CUSTOMIZED AD. UPGRADED MODULE AD. BASIC MODULE AD. VIDEO Format 15,000,000/ 1 MONTH 11,000,000/ 1 MONTH 8,000,000/ 1 MONTH 11,000,000/ 1 MONTH
CONTACT INFO Myoung-Dong Jung Advertising Director 82-2-3782-2751 82-10-6247-7299 jung.myoungdong@joins.com