스마트금융의진화로 다변화된플랫폼대응방안 February 26, 2015 이주명, joomyung lee Team manager Product Marketing Team Global Marketing Division RSUPPORT Co. Ltd.,
금융의 IT 고도화를받쳐주는고객지원
Internet & Mobile Banking 1 인당 4.5 개 < 인포그래픽 : 디지털타임스 > ( 자료 : 한국은행 )
Internet & Mobile Banking 1 인당 2.0 개 < 인포그래픽 : 한국경제신문 > ( 자료 : 한국은행 )
Internet & Mobile Banking PC 86 분 TV 180 분 Mobile 203 분 ( 자료 : 닐슨코리아 )
스마트금융 : 비대면 IT 채널로의급격한변화
Paradigm Shift to Non-face to face IT channel Smart Banking 사용자및기업의디바이스를이용 Mobile Banking 사용자의디바이스를이용 Internet Banking 사용자의디바이스를이용 ATM - 기업의디바이스를이용 Bank 점포를이용 BANK face to face 금융기관의직접통제 non-face to face 사용자의접점다변화로중앙통제불가능
Financial Industry & Remote Support Financial Industry 30% non-financial Industry 70% clients share of RSUPPORT, RemoteCall Server/Appliance (2014)
금융 IT 서비스활성화를위해필요한것
Remote Support Before & After for PC internet banking 1999. 7 ~ 2005. 9 대면 vs 비대면거래역전
Remote Support Before & After for PC internet banking 엇갈리는은행대면및인터넷거래비중 37.4 ( 단위 : %, 입출금기준 ) 33.9 34.1 34.5 34.5 29 28.9 26.6 인터넷 22.1 21.8 23.7 20.4 17.8 13.7 15.5 13.3 13 12.2 대면 11.3 11.2 2006 2007 2008 2009 2010 2011 2012 2013 2014. 1Q 2014. 2Q ( 자료 : 한국은행 )
Status of Mobile banking 인터넷뱅킹등록고객구성비 ( 자료 : 한국은행 )
Status of Mobile banking 주요은행스마트뱅킹가입자대비실질이용자비중 95.4 92.8 93 91.8 84.5 84.9 81.1 86.1 76 75.4 74 70.9 70.7 77.2 72.8 70.6 69.2 66.1 11 년말 12 년말 13 년 5 월 ( 자료 : 한국금융신문 )
Status of Mobile banking 스마트폰뱅킹미가입사유 불편함 31.4% 발급초기셋팅이어려워서 새로운사용의거부감 어려울것같아서 PC보다불편해서 보안 53.5% 기타 15.1% ( 자료 : 국민은행 )
Customers Support for Next Generation Financial company
금융기업의활용사례
Use Case 1. Bank RemoteCall for Internet Banking of 고객사요청미노출
Use Case 1. Bank RemoteCall for Internet Banking of 고객사요청미노출
Use Case 2. Insurance RemoteCall + visual pack for Global Insurance Company Car Accident Customer Phone Real-time Video Streaming Support in real-time Insurance Agent
Use Case 2. Insurance RemoteCall + visual pack for Global Insurance Company Addons / Premiums Easy to confirm the discount option by mileage Easy to confirm the discount option by black box Show my drawing~ Customer Phone Real-time 3G LTE Wi-Fi Show my drawing~ Insurance Agent
Use Case 2. Insurance RemoteCall + visual pack for Global Insurance Company Staff Management To check staff's outfit Put on your name tag! Wear your helmet! Field / Staff Real-time 3G LTE Wi-Fi Wear your helmet! Put on your name tag! Put on your name tag! Service Manager
Use Case 3. Securities RemoteCall for HTS of 고객사요청미노출
Use Case 3. Securities RemoteCall + mobile pack for MTS / HTS of 고객사요청미노출
Benefits of Remote Support 모바일뱅킹등록자대비실제이용율 RemoteCall RemoteCall + mobile pack 솔루션도입 80.5 70.7 65.1 12 년 13 년 14 년 국내 1 금융은행 한국 전자
Paradigm Shift to Non-face to face IT channel Smart Banking 사용자및기업의디바이스를이용 Mobile Banking 사용자의디바이스를이용 Internet Banking 사용자의디바이스를이용 ATM - 기업의디바이스를이용 Bank 점포를이용 BANK face to face 금융기관의직접통제 non-face to face 사용자의접점다변화로중앙통제불가능
알서포트소개
Company Introduce 한국과일본을필두로아시아원격지원시장의절대적인지배력확보 글로벌원격지원기업주요활동영역 10~12 년국내원격지원시장 M/S 추이 10~12 년일본원격지원시장 M/S 추이 RSUPPORT Others (3) Unit : % RSUPPORT Others (3) Unit : % 69 67 67 31 33 33 2010 2011 2012 Source Our market share compared to estimates based on sales data (based on 2012), reference to K-report (Korea Enterprise Data) 2010 2011 2012 Source Japan MIC research center(2012)
Company Introduce 산업을리드하는 "Global 6,000" 고객확보로안정적인수익기반구축
Product Introduce [B2B] remote support for PC & mobile & video [B2BC] remote control for PC [B2BC] remote control for Mobile [B2C] screen recorder for PC & Mobile
Product Introduce PC 와모바일은물론각종현장까지, 현장출동없이모든것을원격으로지원하는 원격지원통합솔루션 리모트콜 Support for PC 리모트콜모바일팩 Support for Mobile 리모트콜비주얼팩 Support for Video Windows Mac OS X Linux Android ios PC 화면을공유하여고객지원 고객 PC 의모든웹브라우저지원 모바일기기화면을공유하여고객지원 국내유일 ios 화면실시간공유및제어 현장을포착한폰카메라영상을공유하여고객지원 모든현장을확인하고실시간원격지원
Thank you. 이주명, joomyung lee Team manager Product Marketing Team Global Marketing Division RSUPPORT Co. Ltd., joomyung@rsupport.com 070-7011-3900