Agenda POS Market Trends RSS Product Line-Up Reference & Value Propositions Summary 2

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1 Retail on demand IBM 2006 IBM Corporation

2 Agenda POS Market Trends RSS Product Line-Up Reference & Value Propositions Summary 2

3 POS Market Trends RSS Product Line-Up Reference & Value Propositions Summary 3

4 6 Mega Brand = Win in the Market 4

Consumer Pull: Customer is the core asset Focus is on managing demand Same store sales and Return

5 Product Push: Product is the core asset Focus on managing supply Same store sales and Return on Assets Employs mass-marketing Selling is push-based through promotion of products/services Consumer Pull: Customer is the core asset Focus is on managing demand Same store sales and Return on Customer Segments Employs targeted marketing Selling is pull-based through customer and market insights 5

6 Business Process Pre-Store Store Entry Store Browsing Purchase Decision Transaction Post-Sale Business Process. Interaction 6

7 . Interactive Sensing Responsive 7

8 Future Store 8

9 IBM s Store on demand Pre-Store Store Entry Store Browsing Purchase Decision Transaction Post-Sale Motivate Shoppers Empower Teams Reduce Costs Satisfy Customers Expert Managers Improve Operations Common on demand Operating Environment 9

10 Today s Retail architecture Enterprise applications Enterprise Store Store data transfer (Tlogs) Web In store processor Various platforms POS infrastructure Application & Data Existing store solutions 10

11 IBM on demand operating environment for Retail Enterprise application integration Enterprise Web channel integration Business Integration Enterprise Web Store Integration Framework Enhanced POS POS infrastructure infrastructure Web application In store processor platform Various platforms New anywhere" access points New POS Interface (DIF) Application & Data New POS touch points On-demand store solutions Performance & Availability 11 Configuration and Operations

IBM is helping customers transform the consumer

Purchase Decision Transaction Post-Sale On-Line &

offers based on purchase history and current cart

12 IBM is helping customers transform the consumer experience today Pre-Store Store Entry Store Browsing Purchase Decision Transaction Post-Sale On-Line & In-Store Shopping Lists Customized Sales Assistance based on Loyalty Help assembling outfits and to accessorize via handheld devices Real-Time customized offers based on purchase history and current cart Mobile Self Checkout / Line Busting Returns Anywhere, Follow-Up Notes 12

Electronics European Home & Garden Chain Guided Selling

13 Consumer Value Shopping Motivate Shoppers Global Diversified Mega-Retailer Consumer Value Shopping Electronics European Home & Garden Chain Guided Selling - Gardening European Grocer Satisfy Customers US Grocer Shopping Buddy 13

Workplace Home Page Expert Managers UK Health & Beauty Retailer Store Manager

14 Employee Productivity Canadian Department Store Empower Teams Task management 17/12/2002 IBM Corporation 2002 Commercial in Confidence 4 My On Demand Workplace Home Page Expert Managers UK Health & Beauty Retailer Store Manager Portal US Do-it- Yourself Employee Portal US Drug Store Store Management Portal 14

15 Streamline Store Operations Streamline Store Operations US Diversified Retailer In-Store Inventory Visibility Seamless Trade Global Supermarket US Mega-Retailers RFID in store inventory DC to Store ASN Canadian Department Store T-Log Trickle for Merchandise Optimisation Global Diversified Mega-Retailer Lane Optimisation EMEA Department Store T-Log Trickle for Mobile Checkout 15

16 What IBM is doing now it s real!!! 16

17 Future Store,, Infrastructure. Sooner or later it will make a difference 17

18 POS Market Trends RSS Product Line-Up Reference & Value Propositions Summary 18

19 IBM 19

20 20

21 EPOS Units Shipped per Year (000s) EPOS Shipments Worldwide (K units) IBM NCR Fujitsu WinNixd EPOS Units Installed Base (000s) Jan- 94 EPOS Installed Base Worldwide (K units) 1944 Jan Jan Jan Jan Jan Jan Jan Jan- 02 Jan- 03 IBM NCR Fujitsu WinNixd 21

22 자료 : 2003 년유통업체연감 22

23 IBM is No 1 in Retail IT business 23

Total RSS Solution SurePOS 300 Series SurePOS 500 Series

Environment for SuSE Linux Hardware and driver support for

Check Out Store Integration Framework IBM ACE and Visual

24 Total RSS Solution SurePOS 300 Series SurePOS 500 Series SurePOS 700 Series Any Place Kiosk IBM 4690 OS IBM Retail Environment for SuSE Linux Hardware and driver support for Microsoft platforms Hardware and driver support for DOS Self Check Out Store Integration Framework IBM ACE and Visual Store Personal Shopping Assistant Ready for IBM Retail Store Innovations 24

25 Introducing New solutions to Korea Self Checkout Personal Shopping Assistant Anyplace Kiosk 25

26 IBM SurePOS Express SurePOS 500 for / SurePOS 300 for 26

27 IBM SurePOS System Hardware Integrated Form Factor Modular Form Factor Premium SurePOS 500 Value SurePOS 700 Basic SurePOS New! SureOne SurePOS 300 SurePOS Replaced(AP only) 27

28 Any Place Kiosk? 28

29 Guided Selling Cross-sell / Up-sell Product info Virtual Renderings Expert recommendations Promotions 29

30 Self Order & Virtual Inventory Full range of offerings Special order items Gift card dispensing Apply for credit card 30

31 Music Listening/Digital Media download station 31

32 SurePOS 500 Express, Machine type SurePOS Model 514* 12.1 Inch Integrated LCD 1.2G C3 VIA Processor Resistive Touch Technology 256Mb base memory (2G) 40GB SATA HDD SureMark Single Station Printer Cash Drawer MSR ( ( 32

33 QUESTIONS? 33

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