Contents Editorial Theme 1. Eco+ 8 Theme 2. So,Cial Theme. Technofying 66 Epilogue 9 2 theme 1. ECO+

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1 eco+ So,CIAL TECHNOFYING 2011 / Half-yearly Trend Report / Vol. 1 theme 1. ECO+ 1

2 Contents Editorial Theme 1. Eco+ 8 Theme 2. So,Cial Theme. Technofying 66 Epilogue 9 2 theme 1. ECO+

3 Editorial 변화와 위기, 그리고 기회 2011년 예측하지 못한 여러가지 변화와 위기로 인해 엄청난 불안감을 피부로 느끼고 있다. 하루가 다르게 진화하는 기술과 예측 불가능한 기후 변화, 이곳 저곳에서 발생하는 대재앙 소식에 움츠려 들지만 혹독한 추위와 흑사병으로 고통스러운 시기를 보내고 난 1세기 후반에 학문과 예술이 가장 아름답게 꽃핀 르네상스가 시작되었듯이, 인간은 가장 고통스럽고 불안한 시대에 가장 창조적이고 정신적인 부흥기를 맞아 왔다. 온갖 위기들이 층층이 겹쳐서 다가오는 시기, 위기는 또 하나의 기회이며, 새롭고 실험적인 유형의 탄생을 자극하는 촉매제 기능을 한다. 기후, 환경, 경제, 사회 등 전 분야에 자리잡은 불안감을 극복하고 한발 더 나아가 보려는 움직임! 위기를 극복해 나아가는 창조적이고 지속가능한 방법들이 나타난다. theme 1. ECO+ 5

4 Editorial theme 1 / ECO+ Eco-ducation Ready for Disaster Be Easy! Moral Eco Foodism ECO+ Technofying theme 1 theme Hyper Technopia Virtural & Real Robotize & Humanize Quick Plug-in Overflow of Variety,,. Eco-hedonism Stylish Outdoor Experience Up-cycling Anxiety Xtreme-Analogue Emotional Re-discovery Essential Value. Eco Superior New Luxury & theme 2 / So,CIAL, Being Design I Promoter Taste-centered. So.CIAL theme 2 theme / Technofying Cultural Nest Network Union Interactivist Smart Sharing. 6 7

5 eco+. Eco-ducation* Ready for Disaster Be Easy! theme 1 Eco-hedonism** Stylish Outdoor Experience Eco Superior Moral Eco Up-cycling Foodism New Luxury * Eco-ducation / ** Eco-hedonism /, 8 theme 1. ECO+ 9

6 Issue Note 1 Eco-ducation Keyword / Ready for Disaster, Be Easy!, Moral Eco, Foodism.,. -,....,,,,,. Design for Disaster Design for Disaster( ). (Peepoole) 1 1 (Peepoo bag), (Nicolas Riddle) (Prio Paper Cast), (Kazuo Kawasaki) (Triage Tag).. Keyword /,,,, Category / Ecology, Art & Design, Housing, People, Society! Keyword /,,, Category / Health, Ecology, Dietary, Pop&Culture, People, Society. /.,,,. /. Keyword /,,,, DIY Category / Beauty., (raw).,.,. Keyword /,, Raw Category / Dietary, Health, Society... 5,,,.,,,. Keyword /,, Category / Ecology, Dietary, Health, People, Society,,..,,,,,,.,,. Keyword /,,, :, Category / Ecology, Fashion, Health, People, -. SNS(social network service),. Google 2011,.... Keyword / 2012,,,,,, Category / Economy, Ecology, Internet & Mobile, Society 10 theme 1. ECO+ 11

7 Feature Indoor City Keyword / Disaster, High-stability, High-performance, Emergency Shelter, Underground Bunker Category / Architecture, Housing, Technology, Art&Design / (urtrend ),,.,.,,.?.,.,, 950, 1.,,,, Eco.,,,. (Mattew Fromboluti) Howeler+Yoon Squared., Above Below Design Lab Eco Pod... (Algae),.,. 201?,?!, 1. Fallingwater Cottages Underground Housing.. Khan Shatyr Entertainment Center. Eco.., Skyscraper Competition. Emergency Shelter,., Patkau architects Fallingwater (Daily Mail), Cottages 1 PTEF Vals Villa,. Eco,,, Vals 2,.,, Indoor City. Indoor City.., Outdoor Activity Villa Vals Emergency Shelter Underground Metropolis, Khan Shatyr Entertainment Center?. 10 ETFE.., (Vibos Group).. Flpating Observatories_Taiwan Tower.,, 1000%., 1 theme 1. ECO+ 15

8 Special Column READING LEAD. Keyword /,,,, 2012 Category / Economy, Technology, Society, Polictics / (urtrend ),,. GMO( )....., , ,, ,,. (?) ,,,,,.. 0..,,.. 60 (Cloud Seed) (Weather-Warfare) (.., ).....,. (HAARP: Highfrequency. Active Auroral Research Program:... HAARP Gakona 80 12, m ) theme 1. ECO+ 17

9 Special Column Interview Q / (urtrend ) A / ( ) Q1. Q2. Q., ECO (,, ),?. ECO?? ECO? talk A. A. A..,., (wearable tech) ( ) ( ) ( ) ( ).!..,.... (.. ).. ( ). ( )....,. ( ). (Health)...,.,., ,,.??...?!! 18 theme 1. ECO+ 19

10 Tell Me Ur Trend!,! Focusing 02,...,..,,. : : 20 Shopper,..,,,,., /, (urtrend ) techie active trendy!,,?,..! social indivisual,. timeless 2 5 artistic.... passive Focusing 01 : : 50!...,!?! Focusing 0 : : 20 Never stop...,...,. /?! techie active 2 trendy...,.. techie 5 active trendy!! LAYERING social indivisual social 2 indivisual timeless artistic timeless artistic., passive passive. 20 theme 1. ECO+ 21

11 Value Voca Value Voca Dictionary urtrend value voca Food Mileage Cart QR (Gun) Transforming Shoes.,, Talk Smart House.,,, Radiation Detecion Bracelet Instant Dryer ( ) Personal Portable Air Purifier, 1m Yellow Dust Protection Mask Interactive Window., All-in-one Weather Kit (,,,, ) Hands-free Umbrella, Vending Machines for Rainy Weather,,, / 26 theme 1. ECO+ 27

12 Value Voca VALUE MATRIX -, - (-, ) (-, ) (-.5, ) (1, 2) (1, 1) (1, 1.5) (2, 1) (2, ) (2, 2) (2, 1.5) 1 (, 2.5) (.5, ) (,.5) (, ) (, 1.5) (, 1) ,,,, , (-, -) (-, -) (-1.5, -2) (-1, -2) (-1, -) ,. (heel) theme 1. ECO+ 29

13 Value Voca SHARING CIRCLE Invisible Fear, Alarming, Foreknower.,,, Invisible Fear Alarming Foreknower 1. Smart,,. (Interactivity)..,,,. Transforming. transform.,.,,,.,... Editional Comment:,.,. (Nomadic Office) dreamer. 0 theme 1. ECO+ 1

14 Value Voca Image CoLLage Texture Vision 1 Hearing Taste Smell 2 theme 1. ECO+

15 So,CIAL,. Cultural Nest* Network Union Interactivist theme 2 Being Design** I Promoter Taste-centered Smart Sharing * Cultural Nest / ** Being Design / theme 2. So,CIAL 5

16 TECHNOFYING. Hyper Technopia * Virtural & Real Robotize & Humanize theme Xtreme-Analogue ** Emotional Re-discovery Essential Value Quick Plug-in Overflow of Variety * Hyper Technopia / VS ** Xtreme-Analogue / 66 theme. Technofying 67

17 Epilogue 1st Half of 2011 urtrend Insight Eco Eco+, So,CIAL, Technofying Theme TALK Personal Portable Air Purifier Invisible Fear Alarming Foreknower ECO+, So,CIAL, Technofying Theme 5. Transforming Shoes Self-protective Shoes,,,,,, Discipline Insurance Pet Companion Memory Loss Provention Keep the Memory! Heavenly Sleep Spiritual Paradise Happiness Eye-care Automobile Lost Anxiety Wish To Be Forever Flying Car Smart Assistant So,CIAL Absolute Peace Technofying Forever Young Confidence Guaranteed Lucky Protection Friend 9 Epilogue 95 Epilogue 96

18 urtrend? You are Trend! 1 2 urtrend Web Service urtrend.net,. Talk Issue Note Column People Newsletter urtrend Premium Service weekly.. Publication Senimar & Roadshow 2 Half-yearly / Annual Report. urtrend.net. urtrend Customized Premium Service,. Collective Creativity Urtrend.net,. Trend Foresight Future Scenario Planning Future Design Strategy Originative Process KDRI,. Step 1 FUTURE ISSUE GENERATION - Note & Column Step 2 IMAGINATION & CREATION - Talk Step FUTURE USER VALUATION - Value Voca KDRI, Tel dcenter@snu.ac.kr Web / 97 Epilogue 98

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