2013 January 1 Vol. 016
Contents 3 5 7 9 21 29 35 53 [English Version Included]
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Top 10 Predictions 2013 95
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Opinon Leader s Voice 7
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Global Market Trend 글로벌 마켓 트렌드 statistics 글로벌 모바일 마켓 통계 앱 디바이스 이용행태 광고 Ranking 글로벌 앱 오픈마켓 랭킹 앱 랭킹은 12월 25일(한국 시간)자 기준입니다. 9
statistics 10
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statistics 12
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statistics 14
Apple Appstore Top Paid 15
Apple Appstore Top Grossing Ranking 16
Google Play Top Paid 17
Google Play Top Grossing Ranking 18
MS Windows Phone Top Paid 19
MS Windows Phone Top Free Ranking 20
App Success case - Global 21
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App Success case - Global 23
about company 24
App Success case - Global English Version covworks general information Website covworks.com Twitter @covworks Email justhwoo@covworks.com Telephone +82-070-8830-2563 office Korea Office(Gyeongggi-do) Seohyeon-dong, Bundang-gu, Gyeongggi-do, KOR company information App development and UX Lab operating as the company s independent business NHN as partners, responsible for the development of Happybean member Total of 17 members Graduated from KAIST and Seoul National University(core members) Development experience from NCSoft and NHN(core members) skill Deployment and management of server and DB(Across the web technology) Color control and photo filter fabrication technology in mobile app Technology and know-how of building a social network major products & outcome - Uface (2010) : Uface is the easiest face picture making tool for everyone. By just moving your finger, you can create any faces you want. Unique face and funny look made by various items will satisfy you. #1 of all paid app in Korea Appstore #1 of social network category s paid app in US Appstore #50 of all app in US Appstore Top records worldwide - Pictory (2010) : Pictory makes a special story with your photos! Add exciting items to your photos with various stickers, texts and favorite effects. Turn your photos into more fun, meaningful and dramatic stories! #1 of all paid app in Korea Appstore Top records in Asia - BasicCamera (2011) : If you have any problem selecting useful filters among too many camera apps, Basic Camera can solve your problem clearly. BasicCamera have carefully selected various filters. #1 of all free app in Korea Appstore One million download record in worldwide - Pixmos (2012) : Pixmos is a social network service that enables user to create thematic albums and share each of them with friends. Sharing in Pixmos means not only just viewing but also uploading to the joining album together with all joiners. New & Noteworthy Selected by Apple staff in US, Japan, Korea vision & purpose Global operator of photo-based social network services 25
App Success Case _ Investment 26
App Success Case _ Investment 27
App Success Case _ Investment English Version IDINCU (Idea Incubator) general information Website idincu.com Twitter @idincu Email idincu@idincu.com Telephone +82-070-7124-7870 office Korea Office(Seoul) Seocho-dong, Seocho-gu, Seoul, KOR US Office (Palo Alto) Palo Alto, CA, USA company information IDINCU is a startup based in Seoul (South Korea) and Palo Alto (United States). Through OPENSURVEY, the company utilizes the mobile to change the way how surveys are done conventionally. It empowers clients to be insightful through fast and cost effective gathering of customer opinion using mobile application. funding IDINCU received an angel funding from Daniel Shin, the founder of TicketMonster which was later bought over by LivingSocial for $350M. Jay H. Eum (co-founder of Translink Capital), Sungmoon Cho (co-founder of GAMEVIL, listed at KOSDAQ) and Benjamin Joe (Strategist at Facebook) also invested in IDINCU. The business is growing rapidly with an aid of investment from SoftBank Ventures and Stonebridge Capital, and now working with 220+ corporate clients worldwide include Samsung Electronics, 3M, Johnson and Johnson. major products & outcome OPENSURVEY OPENSURVEY is basically a market research mobile app. We have two types of clients, the ones who request us to conduct a survey, which vary from media groups including SBS (Seoul Broadcasting System) and the Chosun Ilbo to consumer-goods makers who want to do a market test. They will first register on our site, and submit the survey questions and criteria online. Then we will conduct the survey to our Ærespondent Ø clients using the mobile platform. They register by downloading the OPENSURVEY app to their iphones and Android devices, and they can fill the survey in return for rewards such as vouchers at Starbucks. monetization model Clients who request a survey pay for the service. goals Before Henry Ford came into auto industry, the car was a luxury but he changed that. We would like to play that role in the market research, to bring an affordable and effective services for end-users. 28
App Success Strategy 29
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App Success Strategy 31
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App Success Strategy 33
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Issue Report 35
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Issue Report 37
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Issue Report 39
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Issue Alert 41
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Issue Alert 43
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Issue Alert 45
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Issue Alert 47
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Trend Watch 49
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Trend Watch 51
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Global Mobile Event 53
발행처 : (사)한국무선인터넷산업연합회 I 서울시 강남구 신사동 620-2 신구빌딩 4층 I Tel 070-8765-8321 I Fax 02-539-8767 I www.moiba.or.kr I 비매품