OP_Journalism

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8 years ago
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1 1

2 non-linear consumption 2

3 Whatever will change television will do so by re-defining the core product not just the tools we use to consume it. by Horace Dediu, Asymco 3

4 re-defining the core product not just the tools 4

5 s 5

6 better ways to entertain people 6

7 Kevin Spacey Clearly the success of the Neflix model - releasing the entire season of House of Cards at once - has proved one thing: the audience wants control. They want freedom. If they want to binge - as they ve been doing on House of Cards - then we should them binge. 7

8 The audience wants control. They want freedom. If they want to binge, then we should them binge. 8

9 Kevin Spacey demonstrated that we have learned the lesson that the music industry didn t learn - give people what they want, when they want it, in the form they want it in, at a reasonable price, and they ll more likely pay for it rather than steal it. 9

10 Give people what they want, when they want it, in the form they want it in, at a reasonable price 10

11 Lean Forward Lean Back 11

12 Linear Consumption Non-Linear Consumption 12

13 Binge Viewing Lean Back Non-Linear Consumption 13

14 original video programming 14

15 original video programming TV (video) programming typically unavailable through conventional channels TV (video) programming produced by the network operator (or an affiliation) 15

24 2013년 24

25 2013 TV Online :

28 YouTube Celebrities 28

29 Michelle Phan 2006년부터, 구독자 7백만, 10억 뷰 29

30 Jenna Marbles 2010, , 15 30

31 LeFloid 2007년부터, 구독자 210만, 2억3천만 뷰 31

32 YouTube (Multi-Channel) Network 32

33 33

34 34

35 35

36 , TV,, 36

37 : : : 37

38 YouTube, Hulu 1 comscore_releases_april_2013_us_online_video_rankings%20 38

39 + YouTube Studio + Amazon Studios + YouTube MCN + Revenue Model Global Audience Network + Global Ad. Network 39

40 BuzzFeed Motion Pictures 40

41 41

42 monthly views : : 1 nearly 60% of which happens on mobile devices 42

43 multi channels BuzzFeed Video BuzzFeed Blue, BuzzFeed Yellow BuzzFeed Violet, etc. 6 43

44 Native Ad. PPL 44

45 디지털 뉴스 시장 45

46 46

47 newspaper as A technology newspaper as A production technology 47

49 1 Positive Returns to Scale = = ( ) 49

50 One Source Multi-Use:,

51 2 :?? : 51

52 1 (Frédéric Filloux): 25%-35% 30%-40% 52

53 2 53

54 3 2005,, : 54

55 : (transformation) 55

56 , 56

57 (Bundling): /,,,,,, (Unbundling): / (URL) (package price) : walled garden : / (Bundle) (Hotelling) :, : 57, +

58 58

59 59

60 : Content is King? YES! BUT There are hundreds, hundreds of Kings! 60

61 Click-Bait Journalism 61

62 Click-Bait Journalism Huffingtonpost Buzzfeed 62

63 63

64 64

65 65

66 1. : 2. : 3. : 4. 66

67 : +, New Gatekeeper : 67

68 > 68

69 Why Innovation? 69

71 Mathias Döpfner (CEO of Axel Springer) Every publisher in the world should sit down every day and pray to thank Steve Jobs! 71

72 Result? Reuters Institute Digital News Report 2014, : 11 NewYork Times Innovation Report 72

73 37% access news from smartphone each week 73

74 74

75 page one centric 75

76 NewYork Times Innovation Report 76

77 77

78 78

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80 80

81 81

82 Click-Bait-Sites: Buzzfeed, Upworthy, Huff-Post, etc. Robot Journalism 82

83 83

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91 7 91

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96 12 96

98 4 Areas of Innovation 98

99 4 99

100 1814 The Times, 1 100

101 1817 The Times, The Times, The Daily Telegraph,

102 ,, 102

103 Content Management System 103

104

105 기술혁식 + 형식혁신 + 비즈니스모델 혁신 105

하나님의 선한 손의 도우심 이세상에서 가장 큰 축복은 하나님이 나와 함께 하시는 것입니다. 그 이 유는 하나님이 모든 축복의 근원이시기 때문입니다. 에스라서에 보면 하나님의 선한 손의 도우심이 함께 했던 사람의 이야기 가 나와 있는데 에스라 7장은 거듭해서 그 비결을

새벽이슬 2 0 1 3 a u g u s t 내가 이스라엘에게 이슬과 같으리니 그가 백합화같이 피 겠고 레바논 백향목같이 뿌리가 박힐것이라. Vol 5 Number 3 호세아 14:5 하나님의 선한 손의 도우심 이세상에서 가장 큰 축복은 하나님이 나와 함께 하시는 것입니다. 그 이 유는 하나님이 모든 축복의 근원이시기 때문입니다. 에스라서에 보면 하나님의 선한