歯김한석.PDF

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혜빈 하
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1 HSN 2001 Workshop Session IX Service Providers and Business Model Future Business Models for Telecom Industry

2 1. Internet Economy 2. E-business 3. Internet Economy 4.? 1

3 1. Internet Economy 1.1 Internet Economy 1.2 Internet Economy 1.3 Internet Economy 2

4 1.1 Internet Economy (1) Digital Convergence Source: 3

5 1.1 Internet Economy (2) Market Divergence

6 1.2 Internet Economy (1) Internet Economy 1999 Q Q2 Source: Internet Economy Indicators(2001) 5

7 1.2 Internet Economy (2) Internet Source: ecommerce (2000) 6

8 1.2 Internet Economy (3) B2B 7

9 1.3 Internet Economy (1) Widening performance gap - Winner takes all economy Winners: companies in top 10% Losers: companies in bottom 10% Source: The McKinsey Quarterly(2001, No.1) 8

10 1.3 Internet Economy (2) Big value in small packages 100% = $6.0 trillion $1.5 trillion Fortune 100 Fortune Smaller than Fortune 500 Source: The McKinsey Quarterly(2001, No. 1) 9

11 1.3 Internet Economy (3) Value Chain Value Network 1. Source:

12 2. E-business 2.1 E-business 2.2 E-business

13 2.1 E-business (1) Snapshot of Industry Convergence Convergence Business value Channel Enhancement Value-Chain Integration Enabler Industry Transformation Driver Strategic/ Organizational Change Leverage of E-Business Source: PWC 12

14 2.1 E-business (2) E-business 1. Channel Enhancement ( ) : /,, 2. Value-Chain Integration ( ) : 3. Industry Transformation ( ) : 4. Convergence ( ) : 13

15 2.2 E-Business (1) Enhancement models ( ) -, : - e- :,, - e- :, - : - / :, 14

16 2.2 E-Business (2) Integration models ( ) - : - e- :, - e- : extranet - Collaboration Platform : extranet concurrent engineering 15

17 2.2 E-Business (3) Transformation models ( ) - - e- : (E-Steel, Chemdex ) - e- : (Grainger, Employease ) 16

18 (1) ( : ) ( : )

19 (2) ( )

20 3. Internet Economy

21 ~ 05 GSM PhaseII IS-95 A 14.4K HSCSD IS-95 B 57.6K/64K GPRS IS-95 B 115K/64K EDGE IS-2000(1X) 384K/144K UMTS IS-2000(3X) 384K~2M OS Proprietary OS (REX, Nucleus) Commercial OS ( WinCE, Palm, EPOC32, JAVA) Phone Browser UP (HTML) WAP(WML) Advanced Browser(XML) Data Connectivity. Cable IrDA RF ( Bluetooth ) Voice Data Video Conventional Voice Handset Mid- rate Data Handset (Smart Phone ) High- rate Data Handset C&C Multimedia Terminal Full Motion Video Terminal 20

22 3.2 OS/IN AIN/TMN/UPT TMN/TINA PSTN/ISDN PSDN LAN/MAN CATV 1 (~ 97) 2 ( 98~2002) 3 (2003~ 2010) Giga Tera PCS IMT-2000 GMPCS / HDTV ATM-LAN HFC ATM-PON FTTH WLL B-ISDN ISDSN B-ISDN * OS - Operating Service * IN - Intelligent Network * AIN - Advanced IN * TMN - Telecommunication Management Network * UPT - Universal Personal Telecommunication * TINA - Telecommunication Infrastructure Network Architecture * ATM-PON - ATM-Passive Optical Network 21

23 3.3 22

24 3.4 (1) User Network operator Service provider Value-added added applications provider Content provider 100% 23% 3% 2% % of revenue 72% Notes Network operators Notes often integrated with Network service operators provider often integrated with service provider Value-added Value-added applications applications limited limited to directory services and to other directory limited services voice information and other services limited voice information services Source : ADL 23

25 3.4 (2) User Network operator Service provider Value-added added applications provider Content provider % of revenue 100% Note Network operator s Noteability to capture Network significant operator revenue ability to capture depends significant on ability revenue depends to act as on ability to act as gatekeeper. Therefore, 40% is Therefore, upper level 50% is upper level 12% (Advertising revenues) 38% 25% 25% Source : ADL 24

26 3.4 (3) AT&T 100% 80% 60% 40% Other Broadband Wireless Consumer 20% Business 0% Source: Lehman Brothers

27 4.?

28 4.1 (1) Enhancement models ( ) -, - :, - (CRM) :, 27

29 4.1 (2) Integration models ( ) - end-to-end - Extranet Collaborative Platform - : /, 28

30 4.1 (3) Transformation models ( ) -,,, - B2B (Exchange) : AOL Time Warner 29

31 4.2 ASP - : - : - : B2B 30

32 / / -,, -, / 31

[발표자료]기업용모바일 활성화를 위한 제언(박종봉)

[발표자료]기업용모바일 활성화를 위한 제언(박종봉) 2003. 2 ATLAS Research Group 2002 Atlas Research Group, Inc. All rights reserved. Reproduction or redistribution in any form without the prior written permission of Atlas Research Group is expressly prohibited.

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歯김한석.PDF