歯표지_목차.PDF

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이재 강
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1 e-business

2 LG

3 < > < > : II e-business, III e-business 32 1 ( ) e-business : e-business 38

4 < > < -1 > 1 < -2 > 2 < -3 > 3 < -4 > 5 < -1 > 6 < -2 > 7 < -3 > (CCO ) 9 < -4 > 10 < -5 > A/S 10 < -6 > iprint 14 < -7 > GE (TPN ) 15 < -8 > Amazoncom 18 < -9 > Amazoncom 20 < -10 > Outpostcom 21 < -11 > Outpostcom 22 < -12 > etoyscom 24 < -13 > CS Club 26 < -14 > 27 < -15 > AOL 29 < -16 > AOL 30 < -1 > 33 < -1 > e-business 39

5 < >,, e-business e-business Contents, Commerce, Community,, ( ),, ( ), Informediary, /, Informediary, e-business, Contents,, / (Product/Service Leadership), i

6 ,, e-business (Product & Service Leadership) (Contents) (Community) (Commerce), (Speed), / / (Relationship) ii

7 : 90,, (Reach) (Richness) (Physical Value Chain) (Information Value Chain), ( ), < -1 > - ( ), Trade-off (PVC) (IVC) - Smart Product(Digital Devices) * * 1 (Reach) (Richness) (Economics of Information) e-business 1

8 ,,,,,,, (<-2> ) < -2 > (EDI ) ( ) : Blown to Bits, Harvard Business School Press, 1999,, 2

9 ( ) (< -3> ) < -3 > ~ ~ /, ,, - - Help Desk - - / / / / DB - - : Co-opting Customer Competence, HBR Jan-Feb 2000,, e-business 3

10 4,,,,, 2 (PVC) (IVC) ( ),, <-4>,, /,,

11 e-business < -4 > / - -,, -, - -,,, /,, (Contents) (Context) (Infrastructure) / / - - ( ) ( ) - / / e-business 5

12 e-business, 1 (Method of Doing Business) Contents, Commerce, Community Contents,,, Commerce, Community 2 < -1 > - Cisco - GE(TPN Post) - Cisco - Dell - iprint - TPN Register - Autoxchange Infomediary -AOL -Yahoo - * - Outpostcom - - etoys - CSN *,,, 11Top Brand (126 ) 6

Post) - Cisco - Dell - iprint - TPN Register - Autoxchange

13 5, /, Infomediary < -2 > B to B B to C Network - / / ( ) ( ), Domain,,, (Personalization), / e-business 7

14 3 1) (1) e-business,,,,, e-business CCO(Cisco Connection Online), CCO < -3> CCO,, End-to-End Process (e-scm, e-crm ) 8

15 < -3 > (CCO ) DB CCO A/S (50%) (50%) 50%, 50%,,, (<-4, 5> ) 2, A/S 81%, A/S 7,500, 25,000, 4,000 36, (5 ) % e-business 9

16 < -4 > - 1, , ,280 (%) < -5 > A/S - 81% / - 25% - 98% / 425 1,600,000-36,500 7,500 1,400,000 25,000 1,200,000 4,000 1,000, , , , , e-business,,,, 10

- 25% - 98% / 425 1,600,000-36,500 7,500 1,400,000 25,000 1,200,000 4,000 1,000,000

17 7,000 2,100 S/W, H/W, e-scm,,,, 2) (1) Dell, 50%,,,, Premier Page Premier Page (200 ),, e-business 11

18 12 SupportDellcom,, JIT, 99 PC 1 Service & Support A/S, ( 30,000 ) 15 20, ,000 40, %,,,

19 (Build-to-Order),,,, PC,,,, (Relationship Customers) (Transaction Customers) 200,,,, Premier Page Flexible Manufacturing System, JIT,, (2) iprintcom iprint iprint1996,,,, iprint,, e-business 13

20 < -6 > iprint iprint (EPS ) SOHO :,,, iprint iprint EPS(Electronic Publishing System),, 25% 50%,,,

21 3) (1) GE TPN TPN GE TPN Mart, TPN Post, TPN Register TPN Mart,, GE TPN Post,, < -7 > GE (TPN ) - TPN TPN - - Mart Post - GE ( (- ) ) - GE TPN * TPN Server TPN (2), ( (7 ) TPN ) DB * 90 5~8 TPN PostGE( ) e-business 15

22 TPN Register 3(Third Party) TPNGE Thomas Publishing - TPN TPN GE, TPN 94GEIS(GE Information Services) GEIS 30% TPN Thomas Publishing TPN Register 972 Thomas Publishing, 15, GE,, TPN 983GEIS Korea TPN TPN TPN GE, 16

23 , GE 5~20%, 30%, 60% 10 TPN TPN 8 10, 7 1,, 4) (1) Amazoncom Amazoncom 1995 Amazon,,,, 85%, Forrester Research / /, /, 3 /, ( 98),,,, ( 99) Amazoncom,, Amazon Distributor, e-business 17

24 e-retailer Amazon,, Ingram12 Distributor < -8 > Amazoncom Affiliate Associate, Amazoncom Excite, Netscape,, Distributor Ingram 12 (Affiliate) Off-line Amazon ,,, 18

25 15% 40% (CRM) Amazon, 23 DB 1:1 ,, DB Amazon, XML,, %, e-business 19

26 < -9 > Amazoncom (12, ) 164 (%) (2) Outpostcom Outpostcom Outpostcom1995 H/W, S/W, Forrester Research Free overnight delivery Outpostcom, Buycom 20

27 , < -10 > Outpostcom Affiliate ( ) Outpostcom / - UPS, DHL, (Affiliate) (Free overnight delivery) e-business 21

28 , 6, 30 day money back guarantee 30,, 17 6,, < -11 > Outpostcom ( $) (%) (3 25 ) (3 ) 22

29 10%, 2-3 (3) etoyscom etoyscom etoyscom97,,,, e-50, Forrester Research / Amazon 2 etoyscom e-retailer, etoyscomcdnow, Outpost,, e-business 23

30 < -12 > etoyscom AOL, etoyscom :,,, ,,, etoys etoys5,000 1,,,, 20 My etoys,,, 24

31 (4) CSN CSN CSN CS Club B2C, B2B,, CS Club B2B, B2C, C2C B2B B2C,,, C2C DB Cendant, MSN,,,,, LG,,,,,, Logis Club CS Club CS Club,, CS Club,, e-business 25

32 < -13 > CS Club / ( CSN) ( ) ( ) ( ) 15 ( )1,, 3 30,,, / B2C, C2C,,, / / CS Club 976, CS Club60, 18 CSN 26

33 < -14 > 802 CSN : CS Club : 4 30, / 100% A/S:,, 100 My CS Club 1:1 :,,,, 10,, 15,,,,,,,,,,,,,,, (B2C) (C2C) e-business 27

34 ) Infomediary (1) AOL AOL 1985 AOL, AOL, / /,, 4 AOL ( 21 ), CompuServe( 25 ), 1 AOLcom, CompuServecom, Netcentercom ( ), Digitalcitycom( ), ICQcom( ), MovieFonecom( ), Spinnercom( ),,,,,,, 17, AOL,, 28

35 AOL ISP, AOL AOL (Affiliate), < -15 > AOL Affiliate ( ) (,, AOLcom CompuServecom Netcentercom ICQcom 1995 PC CompuServe,,,,, e-business 29

36 M&A M&A(CompuServe, NetScape, ICQ ) TV 25 AOL, < -16 > AOL ( ) 48 (%) (07) (6 ) (6 ) 30

37 4, Contents,, Contents - Contents, AOLTime Warner Contents - -, -, Dell Configurator,, Whirlpool,, -, - - Amazon 75% - e-business, e-business 31

38 -, (Contents), Amazon (Product Leadership), /, Commodity / Commodity Product Leadership e-business e-economy 1 ( ),,, 32

39 ,, (Purchase Aggregator) (Business Mall: ) < -1 > ( (Business Mall) ) (Purchasing Agent) (Purchase Aggregator) ( (Purchase (Information ) Aggregator) Mart) : Electronic commerce: Three emerging strategies, The Mckinsey Quarterly 1998 Number 1 e-business 33

40 2 Contents( ), Community( ), Commerce( ), -, -, 10 American Eagle Outfitters (Contents), (Community), (Commerce) - -,,, ( ) Amazon (Community),, (Commerce) (Commerce) - - (Contents), (Community), (Commerce) - ebay (Contents) (Community), (Commerce) C2C B2B 34

41 - Community One-stop boocom (Barnes & Noble) Peapod, e-business :, B2C (Hyblid Click and Mortar Approach) Amazon1999 5, 300 e-business 35

42 Weban25 10, ebay Butterfield & Butterfield ( ), (Touch) 1 Charles Schwab, Staples, Gap, Gateway phone (Direct-to Customer Internet Model) Gateway Gateway, Dell e- business 1990 Gateway Dell PC (Home User), PC Gateway 130 Gateway Gateway PC Gateway PC 36

43 , 48 PC 2 Gateway,, Gateway,, Gateway 3 Gateway,,,,, Gateway Gateway 5 20%, 2, 10 Gateway, e-business 37

44 e-business, e-business Product Service Leadership, e-business, / Commodity / Contents, Community, Commerce e-business Contents Community, Commerce ContentsCommunity ( ), Community / Network Effect, e-business (Product & Service Leadership) (Contents) (Community) (Commerce), (Speed), / / (Relationship) B2C 38

45 < -1 > e-business Success of e-business Speed Relationship - - Network Effect, Actor - Contents - Community -,, - Commerce e-crm, e-scm Channel Conflict Product & Service Leadership - e-business e-business 39

46 (1985) (1988) (1999) LG (1991) (1997) LG (1994) (1999) LG

빅데이터 시대의 전자상거래 초판인쇄 2015년 8월 15일 초판발행 2015년 8월 12일 지은이 노규성 김의창 문용은 박성택 이승희 임기흥 정기호 펴낸이 김승기 펴낸곳 (주)생능 / 주소 경기도 파주시 광인사길 143 출판사 등록일 2014년 1월 8일 / 신고번호

빅데이터 시대의 전자상거래 초판인쇄 2015년 8월 15일 초판발행 2015년 8월 12일 지은이 노규성 김의창 문용은 박성택 이승희 임기흥 정기호 펴낸이 김승기 펴낸곳 (주)생능 / 주소 경기도 파주시 광인사길 143 출판사 등록일 2014년 1월 8일 / 신고번호 제2014-000003호 대표전화 (031)955-0761 / 팩스 (031)955-0768

歯표지_목차.PDF

歯표지_목차.PDF