ecorp-프로젝트제안서작성실무(양식3)

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5 (BSC: Balanced ScoreCard)

8 ( ) (Value Chain) (Firm Infrastructure) (Support Activities) (Human Resource Management) (Technology Development) (Primary Activities) (Procurement) (Inbound (Outbound (Marketing (Service) (Operations) Logistics) Logistics) & Sales) Margin

9 ( ) (Value Chain) (Firm Infrastructure) (Human Resource Management) (Technology Development) SCM (Procurement) (Inbound (Outbound (Marketing Logistics) (Operations) Logistics) & Sales) (Service) Margin CRM

10 (Value Chain) E-biz (Firm Infrastructure) (Human Resource Management) SCM (Technology Development) (Procurement) (Inbound (Outbound(Marketing (Operations) Logistics) Logistics) & Sales) (Service) Margin CRM

12 / /

13 (ISP : Information System Planning) (Architecture)

14 (ISP : Information System Planning)

16 (Strategy) (Plan&Analysis) (Monitor&Control) (Operation)

20 In-House Development In-House / Package mix Internet / Intranet C/S Architecture Stand alone Server ERP Stand alone PC MAIN FRAME (Host Computer)

24 PC DB SVC CATV CATV CATV CATV Set- Top Box M/M PC M/M PC, (Contents) (Transport) (Environment) (Terminal)

27 * T3 : 45Mbps

30 STAKE HOLDERS Business Partners Suppliers, Distributions, Resellers Supply Chain Management Logistics Production Distribution Finance/Accounting/Auditing Management Control Enterprise Resource Planning (E.R.P) Enterprise Applications Integration Knowledge- Tone Applications Customer Relationship Management Administrative Control HRMS / ORMS / Purchasing Marketing SALES Customer Service Selling Chain Management Customers, Resellers EMPLOYEES HRMS; Human Resource Management System ORMS; Operating Resource Management System

31 Performance Measurement System Balanced Scorecard Perspective Lagging Indicator Leading Indicator F V X V X V C X X V V V I V V V V X L V X V X V Financial and Budgeting Sales and Marketing CRM Customer Profitability Data Warehouse and Data Mats Enterprisewide Data Warehouse Other Sources Operational Systems ERP Financials H R Financials Customer Master * CRM( Customer Relationship Management) Billing Operations

32 (EIS/OLAP/ /Mining..) / / / / NET-WORK / DB DB DB DB DB.. WWW

35 1960 : 1970 : 1980 : 1980 : 1990 :

36 (BSP) Application Package Process (Visioning) (ISP) Object Oriented Process RAD Development Process Customer Relationship Management Process Working System Data Warehouse Process Web Development Process Client/Server Process

37 aa 33aa 44 22bb 33bb Task 1 Task 2 Task Task 3 4 Task 5 Task 6 Task 7 METRICS How long? TECHNIQUE How? What Do I Need? Inputs? ROLE Who? TASKS What? CONCEPT Why? What Do I Build? Outputs?

39 Application Presentation Session Transport Network Data Link Physical Presentation Application Presentation Session Transport Network DBMS Data Link Physical Presentation Processing Logic Business Processing Logic Data Processing Logic Screen Format Screen Information Window Management If... Then... Else... SQL Control & Manages Data Application Presentation Session Transport Network Data Link Physical Database

40 / /CSF/KPI / /CSF/KPI (CSF) (CSF)

42 (ISP) (BAA) (BSD)

43 Future Vision Business Process Re-engineering Multiple Implementation Approaches Current Business Practices Future Business Practices Forward Engineering Analysis Design Package Solution Construction Transition Analysis Package Acquisition Package Deployment Information Strategy Planning IS Plans to Meet Future Business Redevelopment Engineering Redevelop -ment Planning Inventory/ Analysis Positioning Transformation Future Systems Current Systems

44 ? Iterative & Incremental

45 ??????????

46 ???????????

47 ????????? Concurrent Process

48 ??????????

49 ???????????

50 (DW/ OLAP) Data Mining ETL

52 Strategy Segmentation Targeting Positioning CRM Strategic Visioning Quick Win Process As-Is To-Be Data Data Application As-Is CRM IT IT IT IT Application IT IT To-Be CRM IT IT Solution Mapping IM IM IT

53 CRM VISION

55 a 3a 4 2b 3b Task 1 Task 2 Task 3 Task 4 Task 5 Task 6 Task 7 Process Map

56 Methodologies Process Project Plan

57 WBS OBS $ BUDGET

DW 개요.PDF

DW 개요.PDF Data Warehouse Hammersoftkorea BI Group / DW / 1960 1970 1980 1990 2000 Automating Informating Source : Kelly, The Data Warehousing : The Route to Mass Customization, 1996. -,, Data .,.., /. ...,.,,,.