PowerPoint 프레젠테이션

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1 TPS

2 < > I II 1 Cox Communications 2 Singtel Optus III IV 1/22

3 < >,, TPS HFC TPS Cox Communications Optus Cox Communications 3S(Simplicity, Savings, Service) TPS TPS, TPS Optus TPS Simplicity, Value, Trust TPS,, One Brand TPS, IT TPS TPS HFC One-Billing, One-Stop-Service TPS 2/22

4 I Trend, Broadband Convergence Trend Trend - - All IP BcN (Broadband convergence Network) Broadband CBI -, - (Seamless) Convergence FI - -, -, - CBI (Communication-Broadcasting Integration, ),,, - FI (Fixed obile Integration, ) - 3/22

5 TPS TPS TPS TPS,, HFC / (TV) (PC) ( ) - - HFC TPS (One Cable, HFC*) + + (Triple Play Service) xdsl BcN FTTH** HFC * HFC : Hybrid Fiber Coaxial, ** FTTH : Fiber to the Home 4/22

6 II HFC SO Cox( ) Optus( TPS HFC HFC SO TPS Comcast Cox Time Warner L H H H 1 2 Comcast, Cox, J-Com, NTL, TeleWest TPS Dacom, Singtel Optus, Telstra TeleWest NTL FoxTel Optus H H L H H 3 4 Jupiter HFC Comm s SO KT, Verizon,, TPS Cox Communications, Optus H H 5/22

7 1 Cox Communications Cox Communications 4 SO TPS Cox Communications Cox Enterprises, Inc Cox Cable - &A TV - TV 4, 6 (/S 7%) - HDTV : Cox 85% - TV - Communications Act 1996, - 23, (/S 12%), 5-2 ((/S 33%), 12 - Circuit - JD Power 1 6/22

8 TPS Cox TPS, 3S (Service, Simplicity, Savings) TPS Cox TPS 3S Customer Service Quality Programming & Content Upgrade Completion N/W Retail Distribution A/S Strategy Cox Bundling Strategy New Product Development Competitive arketing -,,,,, A/S TPS - One-Stop-Shop & One-Stop- Service - (reliable) PSTN - ( ) Service Simplicity Savings - TPS TPS $10 10%, 50% 7/22

9 Cox TPS Value Chain Cox Value Chain Cox Value Chain IT,, IT System Infrastructure & Access N/W Applications Product Developing arketing Customer Services - TPS -, TV, - TPS, HFC TPS N/W, - N/W TPS - 8/22

10 Breakthrough - Cox Cox 1997 TPS Cox Cox -, 911 ( ), Bell system Cox ILEC* - - VoIP - TPS TV- RBOC - PSTN - -TV VoIP VoIP Orange County 1,500 LAPacific Bell - - TPS * ILEC : Incumbent Local Exchange Carrier, PSTN 9/22

11 TPS Cox Cox TPS TPS : Cox Bundle + Cox 100 HBO, Cinemax, Showtime, Starz! 8 Digital Cable - $10 -,, -, $10 - TPS 10/22

12 Cox Cluster Cluster TPS Cox Cox Cluster Cluster Cluster -,,, % * Harvard Business School (2002) Cox /22

13 TPS 2003 Cox 1/3 TPS,, TPS ( : ) ( : $) 19% % % % % % 415 3,228 3,771 4,442 5,094 5,681 Other Telephony Data Video 2 1,020 1,107 1,227 1,325 1,428 1, (E) 1Q02 2Q02 3Q02 4Q02 1Q03 2Q03 30% 23% 22% 19% 14% Orange County, Omaha 56%, 54% TV TV+ TV+ TV /22

14 Cox TPS CSF Cox TPS IT Cox TPS Critical Success Factor - TV,, TV :,, HD, On-Demand :, : Clustering TPS - SO TPS 1997 SO TPS - : JD Power 1 TPS IT : PC ag ISP A+ - Cluster Cluster -,, Billing, A/S One-Stop TPS One-Billing 13/22

15 2 SingTel Optus Optus SingTel SingTel Optus Optus C Network SingTel SingTel -,,, HFC,, - 3 (,, ) (HFC ) C 23% 2003 : obile (55 A$) Wholesale 8% 52% Business & Small Business 17% 56% (Dial-up ) 8% 48% ( ) 28% 44% 7% (CATV) 9% - HFC,, TV TPS - 14/22

16 Optus Value, Simplicity, Trust TPS TPS TPS HFC Optus - HFC - HFC TV, ARPU - Telstra Dial-up Simplicity - TPS Value - Yes Optus [TPS] Trust /22

17 Optus Value Chain Optus C, ARPU, Value Chain Optus C Value Chain Program Souricing Infrastructure & Access Applications Product Developing arketing Customer Services HFC TPS VoDSL, DSL, 3 HFC TPS 16/22

18 Breakthrough Optus Optus, HFC, Optus 1990 : -,, GS,, CBD* Access, HFC Hz HFC,, 3 - Optus Wholesale Business 2000 : ACCC Telstra Open Access - Telstra Dial-up DSL - HFC 3 HFC * Australian Competition and Consumer Commission 17/22

19 Optus TPS Optus C TPS, Optus Optus Yes rewards The more services you choose, the more rewards you'll receive and the more you'll save OptusNet Broadband or Optus TV OptusNet Dial-up Optus - Optus - + ( ) + = - Dial-up OptusTV [TPS] $30 TV TV 18/22

20 TPS TPS ARPU /S TPS 2003 (HFC ) ( : A $) % < > : A $ % % : HFC HFC E + TV Telephony pay TV (2003 ) 11% 15% 37% 45% ARPU (1999 =100) < > 292% 294% % Dial-up B'band 24% 55% HFC TPS 19/22

21 Optus TPS CSF Optus TPS One Brand Optus TPS Critical Success Factor - HFC, TV, TPS - HFC TPS / - HFC : HFC TPS : -,, Optus bundle Optus reward - Appeal Gateway TPS - ISP of the Year 20/22

22 III TPS TPS,,, 4 - First over s Advantage TPS TPS Cox : 1997 SO TPS Optus : Telstra - Leadership TPS 1 Cox : Optus : - One Brand TPS Optus : Yes Optus Rewards Cox : Cox Bundle, Cox Combo - Value arketing TPS TPS TPS Operation - TPS IT TPS IT Cox : One-Billing - TPS TPS Cox : Clustering Optus : TPS 21/22

23 IV TPS - - -, :, :, Ofcom -, SO :,, VoIP NO : - - NO - NO HFC 22/22

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untitled Cable Modem 2004.10 sgkwon@empal.com 1.... 1 2. CABLE MODEM?... 2 2.1.... 2 2.2. /... 3 2.3.... 4 3.... 5 3.1.... 5 3.1.1. TV, 2009 4 3... 5 3.1.2. TV Broadband... 5 3.1.3. NGNA... 6 3.2.... 7 3.2.1. TV