歯목차.PDF

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1 e-business

2 LG

3 < > < > I e-business 1 1 e-business 1 2 e-business II e-business 10 1 e-business 10 2 e-business 14 III e-business 16 1 e-business 16 2 e-business IT 18

4 < > < -1 > 11 < -1 > 18 < -1 > Productivity Frontier 2 < -2 > GM 3 < -3 > 4 < -4 > UPS Nike e-business 5 < -5 > UPS 6 < -6 > 7 < -1 > 12 < -2 > BMG Direct 13 < -3 > 13 < -1 > 17 < -2 > IT? 18 < -3 > IT 19 < -4 > IT 20

5 < > e-business e-business e-business,, e-business Productivity Frontier e-business e-business e-business, e-business e-business e-business e-business, Off-line e-business e-business,, e-business e-business IT i

6 e-business, e-business IT Service Integrator ii

7 e-business 1 e-business e-business Value Cost e-business Trade-off Productivity Frontier, Value Cost, e-business,, e-business Cost Leader, Differentiator, Niche Player, Niche Player < -1> Trade-off Productivity Frontier (Operational Efficiency), Cost Value e-business Productivity Frontier e-business 1

8 < -1 > Productivity Frontier Differentiator Non-Price Value Productivity Frontier Cost Leader Relative Cost Position *,,,,, Customization,, Cost Value e-business Value Cost Productivity Frontier e-business Differentiator Cost Leader, Value Cost e-business, < 1-2> : GM Oracle AutoXchange < > 2

9 , UPS Yahoo! e-business GM,, OwnerConnectioncom GM GM < -2 > GM / / - AutoXchang (Oracle ) UPS Yahoo! OwnerConnectioncom : GM TradeXchange Onstar Virtual Advisor GM buypowercom AOL 2 e-business, e-business 3

10 4,, e-business < -3 > e-business, e-business e-business e-business

11 : UPS UPS e-business, e-business, UPS e-business Contents Commerce UPS, 55% UPS e-business e-business Start-up Solution, e-business e- business Solution UPS Venture Capital e-business < -4 > UPS Nike e-business wwwnikecom UPS Nike UPS UPS UPS UPS Database Nike UPS UPS < > e-business 5

12 6 e-business e-business,, 3 e-business, < -5 > UPS UPS e-business Start-up Funding Marketing Strategy E-Commerce Logistics Communications

13 e-business 7 < -6 > >,

14 : Homebidcom Homebidcom Homebidcom Yahoo!, Realty Times, Quicken InsWeb, MapQuest, HoemFari, Oracle, Chase Capital (200 2 ) 4 e-business e-business,, 8

15 , e-business e-business 1996, : ($30 $7 )? 80 6,,, 3 e-business 2 40 e-business 9

16 , /,,,, e-business e-business e-business M&A e-business 1 e-business e-business e-business e-business, 10

17 e-business,, < -1 > / / Amazoncom BNcom CDNowcom ivillagecom Getmusiccom American Bankercom MTV on-line Mypointscom, 4,, e-business 11

18 , < -1 > On-line BMG Direct : BMG Direct e-business CD BMG BMG Direct NB1~NB4 NB5, NB6 BMGOff-line < > 12

19 < -2 > BMG Direct e-club Up-sell NB2 NB3 NB4 NB1 NB5 NB6 * NB = New Business < -3 > NB1 NB2 NB3 NB4 ( ) ( ) ( ( ) + ) 100% 25-35% 25-35% 15% 13% e-business 13

20 2 e-business Off-line e-business e-business, On- Liberty Finance e-business LFC 615, : Liberty Finance, e-business e-business, e-business,, e-business 14

21 line, e-business e-business, IT www URL e-business e-business, e-business, ROI, e-business 1 e-business 2 1 ROI = /, ( ) = 5, = 15, = 3 (5 3) / 15 = / (15+3)=028 ROI 2 e-business ROI e-business 15

22 16 e-business, e-business 1 e-business e-business, e-business e-business,

23 e-business 17 < -1 > $1, $200 $400 $600 $800 $1,000 $1,200 $1,400 $1,600 2 * : Eddie Bauer,,

24 < -1 > e-business IT e-business IT IT < -2 > IT? Server xsp Server SC SP xsp Server xsp * SC : Server Center SP : Service Provider xsp : x Service Provider 18

25 e-business,,,, IT, Service Integrator IT, VPN(Virtual Private Network) IT < -3 > IT IT Service Integrator e-business 19

26 IT, IT IT IT < -4 > IT IT IT IT 20

27 (1990) (1993) LG

歯4Q01_실적

歯4Q01_실적 2002 1 1 2002 LG. 2 Table of Contents I. 2001 4/4 II. 2002 3 2001 4/4 4 4/4 (9.4%) 3/4 5% 4 455. 11.9% 16 6,010. ( : ) ( : ) 44,252 13,979 42,743 16,392 38,560 14,548 40,455 15,921 148,357 48,812 166,010

歯목차.PDF

歯목차.PDF