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3 모바일인터넷포럼 이봉호 ( ) 임성택 () 황주성 () 김영곤 김성철 이호근 박찬희 홍원기 박종태 김경선 이재일 전종홍 김도연 () 이원태 () 류석진 김은미 배영 김기창 권호천 김종덕 KAIST 문수복 추현승 하원규

9 5 1.,., IT,, , KISDI 23,.,.

10 6 1 ( ) () () () () KAIST.. 27,. 8 9

11 /6 2 4/3 3 5/1 4 6/5 5 7/3 (IT, ) : (, ) OS (LG, ) : (, ) (, ) (SKT, ), (KT, ),, (, ) (, ) 8/20 6 9/4 7 10/2 (Daum, ) (, ) 8 11/6 ( ) 9 12/4 ( )

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13 9 10 MVNO ( ),, ,

14 10, ,....

15 ,, IT,, 2. 1, KISDI 23, 1

16 12 1 ( ) () () () () KAIST 27,

17 , 2 1) 2 1 3/6 2 4/3 3 5/1 4 6/5 5 7/3 (IT, ) : (, ) OS (LG, ) : (, ) (, ) (SKT, ), (KT, ),, (, ) (, ) 8/20 6 9/4 7 10/2 (Daum, ) (, ) 8 11/6 ( ) 9 12/4 ( ) 1)

18 , , (, ) 1 (: ) * : ( )

19 (:, %) * : ( ) (IDC, 2010) (11.8%) 13 6 (38.5%) (, ) OS OS ios %(, ) OS 2 ios, 11 1 (, )

20 16 1 AppStore (Apple) Android (Google) Windows Marketplace for Mobile (Microsoft) Ovi Store (Nokia) Blackberry Application Store Front Apple : Apple (Google ) 25 : (Google ) Windows Live ID PC Windows 7 Phone, ( ) : : (RIM ) * : ATALAS(2009) : 70% Apple: 30% : 70% : 30% : 70% MS: 30% : 70% Nokia: 30% : 80% RIM: 20% Screen, N-Screen BM, VAS, Premium DIY,,, * : (2010)

21 : MNO : OS / HTML5, API : (OS), () (Web) (KISDI, ) PC Niche Biz

22 %( 40 ) (Cisco, 2010) 3 3, Telco KT 3W (WCDMA, Wibro, WiFi) AT&T LTE (2011), TCO IP (2012), NTT Docomo IMS (2012) (WAC), OS, Device, WAC(Wholesale Application Community) 24 (OS), OS KT Show App Store (2009) Open OS, Econovation Center. SKT SK Application Framework, API Open(Maps, LBS, SMS, )

23 . 19 Hub UI, (Gateway) Facebook Connect Google Wave SNS SKT,, OS (Bada) 1.0 ( 09), OS. S OS (2.3),., OS () + LG () ()

24 20., + ( SNS ).,,. (OS) PC 2%, 18% (,, 2010) (OS), 98.29% (24, ) vs. (Steve Jobs, Apple) vs. (Vic Gondotra, Google). HTML 5,

25 . 21,. Gmail Gmail 20 80,, ( (Web in App) Daum (Web in App),, 3., (95.9%) (, 2010) 51.0% % 99.5% 47.2% (, ) 66.6%, 3G 33.4% 77.0%,

26 %, 69.1%, 40.9%, 34.5%(, ) > > > >,,,, %, 25.2% % 82.8%, (Wi-Fi) 81.6% (31.4%) (30.8%) 4.,

27 , , 09. 1, (high politics) (low politics) (life-style politics) (smart politics) 10. 2,

28 WIPI SK M&A WIPI , 9 2 1,,,,, KISDI TF, 13 (: CP,, ) 2 (:,,,, )

29 KT, ,,,,, u-home, (WiFi),, Zone (WiBro), LAN,,, Open Rasearch Center,

30 26 PC OS 3.,,,, OS Wibro,

31 , ( : WIPI ),. TV,

32 28 1 (WiFi) (WiBro)

33 ( :,, ) ikorail,,, ilike

34 30 (Face book, 2010) (keystone Player) (ecosystem) : (Government as a platform) (Forbes, ; Techcrunch, ) ), )., Open API., data.gov data.go.kr, data.seoul.go.kr, OpenAPI.seoul.go.kr,

35 ,,, ( ),.,, (best practice) (,,, )

36 32 AdMob.,.. IT() IT.

37 ( : Network Readiness Index, ICT Development Index, Connectivity Scorecard ),, PC,.,,,

38 34.,.,..,.. BusinessWeek BCG innovative, (BusinessWeek, 2010) IT IT. IT. IT

39 ROI(Return On Investment),, keystone player. niche player small fish.. (WIPI).

40 36 ( : ),,

41 (USIM lock ) ( ) (MVNO) (MNO), (USIM),

42 38 WAP (MNO),,, ( ),,, ( : vs. html5 vs. ), MVNO 3G MVNO, 3G MVNO,, MVNO MVNO

43 (WiFi) (Virtual Integrator) ID (Single-sign On) USIM 3G WAP USIM USIM, (IMEI:International Mobile Equipment Identifier) 3G WiFi,, (4G)

44 KT ARPU 35, ,349 4G PC, TV TV Super WiFi WAN 700M TV (Digital Dividend: 698Mhz 806Mhz)

45 ,,,, ITS,, Super WiFi, WiFi, WiFi 2.4Giga 80M, WiFi (,, ) ( ) WiFi ( 295 3,000:2010, 31 2,500 : 2010 ) Boingo Wibro LTE Wimax(Wibro ) 3G, 100Mbps 4G( :

46 42 LTE-Advanced, Wimax2 ), 1: (32.5%), WiFi(20.6%). ( ) PC (Connected Device) TV, PC WiFi, (3G, 3.5G)

47 OPMD(One Person Multi Device) KT SKT T (7 14 ), N-,, PC MID(Mobile Internet Device)., Business Choice(2 50 ), AT&T, / / : ( )

48 ,,,,,, PC, LBS SNS

49 (Third Party) SNS, ,700( 77.2%) 8.5%, 191, ( b, 2010),,, (, ) ( ) (bridging digital divide by interface design)

50 46, (new safeguard) ,,,

51 :, (ground work) 2009,.,,,,, ( )

52 48,, URL URL ( ),,

53 ,,,,, S/W,

54 50, SNS (smart political party), (m-gov), (mobile activism), (mobile election)

55 , 2 5 (, 2010),, % (Nielson, 2010) CNN 42% (Kiesow, 2010) PEW, %. 14%, 12%, 10% (Smith & Rainie, 2010) ( ), ( 09., ) 09 (mobi) SNS,

56 , 2012, ( 12, ) - ( 93 1 )

57 ,, (, ) ( : FTC Do Not Track Me ) ( ),,

58 54,, OS,

59 , (Wordpress; ), (Shelves; ),, 3,

60 MVNO ( )

61 . 57 ( ),, 3

62 58 (2009),,. (2010),,. (2010),,. (2010), 2.0, KT. (2010), 2010,. (2010a), 2010,. (2010b),,. (2010).,. Burrows, P.(2010, Jan. 14). Apple vs Google: How the battle between Silicon Valley s superstars will shape the future of mobile computing, BusinessWeek. BusinessWeek(2010). Facebook(2010). Forbes(2009). Gawer & Cusumano.(2008). How Companies Become Platform Leaders. MIT Sloan Management Review 49(2). Iansiti, M. & R. Levien.(2004). The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation and sustainability, Harvard

63 59 Business School Press. Kiesow, Damon.(2010). Election coverage drives mobile traffic for CNN, ( rage-drives-mobile-traffic-for-cnn/) Nielson(2010), Australian Election Drives Record Mobile Web Usage, ( -web-usage/) Smith, Aron & Rainie, Lee.(2010). Politics goes mobile, Pew Internet & American Life Project. ( Techrucnch(2009). ( ), 700, ( ( ),, ( ), 2011 IT OS,, ( 24, ( ),, URL, ( 24, ( ), 98.29%, ( ( ), OS, 1, ( ( ),, ( 6573&cDateYear=2010&cDateMonth=08&cDateDay=01) (2010),, URL, 24, (

64 /6 (IT, ) : (, ) (IT, ) /,,?.

65 61 : (, ) ( ) 3 (),, big 6,,,,, palm web OS.,,,. 24 (WAC) WAC bada??

66 62,,., ( ),, SW,,,, SW?? (, ) ( )

67 63?,.,,,?,, (,,, )., ( ) 2 2 4/3 OS (LG, )

68 64 OS (LG, ) 3,, OS, LG LG (), +,? LG, ,,,, H/W +.?

69 65,, B2B OS?,.,, OS LTE. 4G,,,??., SNS. LG

70 /1 : (, ) (, ) : (, ) (SNS) :,,,,,,

71 67 (, ) : + :,, :,, 4 :,,, SNS + :, SNS IPTV?,,,?

72 68...?.., ? ?...,

73 /5 (SKT, ), (KT, ) (SKT, ).. OS MNO. OS BM

74 70., SNS, LBS,, (KT, ) 10% PC KT OS,

75 71, ECONOVATION MVNO M2M? OS. UI.?.?. KT SKT?...

76 72 (KT) 5 5 7/3,, (, ) (, ),, (, ),,,,,,,,

77 73,,,,,,,,, hands-on placed,,, PC, PC,. SNS. (, ).,,,,,

78 74,,,,,,,, CEO,,,,, 3,,. pda, 100,. e-book,

79 75,, taste. 8/20 Virtual Intelligent Personal ALL IP ALL IP,,,

80 76 Mobile intellectual property rights, Q&A /, /,,. 10

81 77, AP, SKT KT,, Mobile sovereignty,... / / BM

82 78, SKT, KT.,,..,,. BM / / BM, SKT, KT,,

83 79,. PC 6 6 9/4 (Daum, ) (Daum, ). 0.1%, 20 30% 1 Daum (m.daum.net)

84 80, ɑ 10. :, : : 24 P2P: device to device...,., Gmail Gmail

85 81 3D. Daum Daum, Daum (Web in App)... 8: 2.,,. Daum.. Behavior Targeting...,,

86 82... PC % 3%... Daum. Daum. PC.,.,.

87 /2 (, ) (, ) ,,,

88 84....,. P2P,.., vs, vs /..,,.

89 ,,....

90 /6 ( ) : /4 ( ),

91 87 ( ),,,, 1,

93 ( ) (, KISDI) (, ) (, ) (, ) (, ) (, KISDI) (, ) (, ) e (, ) (, ) (, KISDI) (, ) (, ) (, ) (, ) (, KISDI) (, ) (, ) (, ) (, ) (, KISDI)

94 (, ) (, ) (, ) (, ) (influential) (, KISDI) ( ) 10 ( )

95 ( 1-1) TEL: FAX: ISBN ISBN ( 28 )

IP IP ICT

IP IP ICT 1 1 5 1 5 2 6 2 8 1 8 1. 8 2. 10 3. 11 2 12 1. 3 12 2. 13 3. IP 14 4. IP 14 3 15 1. 15 2. 16 4 17 1. ICT 17 2. 21 3. 21 2 3 22 1 22 2 22 4 24 1, IP 24 1. 24 2. MVNO 26 3. 28 4. 30 5. 32 2 36 1. 36 2. 38