5.hwp

Size: px

Start display at page:

Download "5.hwp"

세연 강
5 years ago
Views:

1 Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology Vol.6, No.2, February (2016), pp 기술을이용한 시스템설계및구현 김영익김미정김휴찬 요약 최근마이스산업이신성장동력산업으로떠오르고있다국내의대부분행사는소규모저비용으로진행되고있다행사주최자입장에서는반복소모적으로발생하는브로슈어홍보물제작등의인쇄물비용의절감과행사진행에필요한단순안내진행요원들의경비절감을원하고있다기존모바일웹은행사참가자가필요한정보를바로얻지못하고스스로정보를찾고검색해야되는단점이있다따라서행사기간에단기적으로사용할수있는저비용고효율의행사정보제공솔루션의개발이필요하다본연구에서는비콘기술을이용한전시컨벤션행사용통합관리시스템을구현하였다비콘기술을적용하여행사현장안내시스템을통한행사지원관리의효율성을제공하고콘텐츠관리시스템을이용한디지털브로슈어관리기능을통한정보검색용이성과비용절감효과를높일수있다소규모전시컨벤션행사에주최측의직접홈페이지구축과현장관리시스템운영을통해효율적인행사관리를할수있다핵심어마이스비콘전시컨벤션콘텐츠관리시스템 Abstract MICE industry is emerging as a new growth engine recently. Most of the domestic MICE events are carried out at low cost on a small scale. The event organizers want to cut down on costs of prints such as brochures and other promotional printed materials, as well as the personnel costs for the simple guide job needed on site, which are generated repeatedly and wastefully. The existing mobile web has a defect that the participants can t easily earn the information in the fixed menu, but have to search by themselves wasting lots of time. Therefore, it is necessary to develop the solution enables providing information efficiently at low cost for short-term use during the events. In this study, we implemented specific total Received (December 19, 2015), Review Result(January 6, 2016) Accepted(January 13, 2016), Published(February 29, 2016) ISSN: AJMAHS Copyright 2016 HSST 35

2 management system for exhibitions and convention using beacon. The information system for exhibitions and events using beacon can raise the management efficiency, and the digital brochure function based on CMS heightens the information retrieval ability and also reduces costs. Organizers can manage their event efficiently in a small exhibition and convention event by running an online website and operate a site management system by them selves. Keywords : MICE, Beacon, Exhibition, Convention, Contents management System 서론 최근들어산업이신성장동력산업으로떠오르고있다는기업회의포상관광국제회의국제행사혹은의첫글자를따서만든용어로폭넓게정의한전시박람회와산업을말한다국제회의를뜻하는컨벤션이회의나포상관광각종전시박람회등복합적인산업의의미로해석되면서생겨난개념이다비즈니스관광이라고도한다일반관광산업과다르게기업을대상으로하기때문에일반관광산업보다그부가가치가훨씬높고대표적인서비스산업으로고용창출효과가크다현재국내의산업의경우해외선진국대비운영기술과핵심콘텐츠및소프트웨어부족등의취약점이있으며이러한취약점을극복하기위한연구개발이절실한실정이다분야는그어느분야보다실무경험이중요하고이에대한프로세스로직설계와전산화된통합관리시스템은향후관련분야의발전에도필수적인요소이다현재사용되고있는행사진행방식은고객의요구사항을실시간으로파악불가능하고행사진행시상황에따른실시간대응에어려움이있다비콘서비스란가까운범위안에있는사용자위치를찾아메시지전송모바일결제등을가능하게하는스마트폰근거리통신서비스이다근거리위치인식과통신기술을이용해각종정보와서비스를제공할수있는비콘기술은미래온오프라인서비스융합을가능하게할핵심기술로부상하고있다국내의대부분행사는소규모저비용으로진행되고있다행사주최자입장에서는반복소모적으로발생하는브로슈어홍보물제작등의인쇄물비용의절감과행사진행에필요한단순안내진행요원들의경비절감을원하고있다특히스마트폰의보편화와통신여건의발달로대부분의정보는스마트폰을통해모바일웹이나어플리케이션을통해제공할수있다 36 Copyright 2016 HSST

3 Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology Vol.6, No.2, February (2016) 기존모바일웹은행사참가자가적재적소에서필요한정보를바로얻지못하고스스로정보를찾고검색해야되는단점이있으며어플리케이션은소규모행사에단독으로제작하기에비용이많이들어간다고객의정확한위치를인식하여이뤄지는다양한서비스가최근에는근거리무선통신기술들에초점이맞춰지고있다따라서행사기간에단기적으로사용할수있는저비용고효율의행사정보제공솔루션의개발이필요하다본연구에서는비콘기술을이용한전시컨벤션행사용통합관리시스템을구현하고자한다본연구는비콘기술을적용하여행사현장안내시스템을통해행사지원관리의효율성을제공하고콘텐츠관리시스템을이용하여인쇄물제작비용의절감효과및행사주최자의실시간콘텐츠반영기능을통한정보관리효율성을높이고자한다장에서산업의주요동향및비콘연구에대하여다루고장에서는비콘을이용한시스템설계및구현장에서결론으로구성하였다 관련연구 문화체육관광부는산업을정부의중점육성산업으로선정하여년말제차국제회의산업육성기본계획을수립및시행중에있다이와더불어산업의지역별발전을도모하기위하여지역특화컨벤션육성사업추진지역토착형컨벤션산업발굴운영등실행하고있다 산업주요 친환경을통한지속가능한혹은환경친화적인녹색프로그램에대한관심증폭과녹색정책에대한정보작성요구하고있다최신기술의활용으로기술의진보가급속도로진행되고있으며무선네트워크를기본으로하고있다또한모든참가자를촬영할수있도록하는회전카메라설치하여운영하고있다노트북과태블릿의사용증가에따라회의실에서노트북사용을권장하는추세이며이메일확인용도가아닌메모를위해사용및종이의사용을줄여트렌드를보여주고있다 ISSN: AJMAHS Copyright 2016 HSST 37

4 소셜미디어활용을통한페이스북유튜브마이스페이스와같은특정블로그나사이트를비즈니스를위한커뮤니케이션도구로사용하는경우가점점증가하고있다회의와관광을한꺼번에진행함으로서한지역에서등산유적관광등심지어는쇼핑까지모든것을누릴수있어야하고수요자들은회의개최지에서충분한경험을하기를원하고있다 지역현황국내시도차원의산업육성도경쟁이치열해지고있는가운데컨벤션뷰로설립국제회의도시지정등제도적정책적기반위에서각지역특색에맞는특성을강화시켜나가는중에있으며서울은세계대컨벤션도시를목표로설정하였고부산대구광주제주등은동북아중심도시를지향하는등각시도별로의욕적인산업육성전략을수립및시행중에있다 표국내주요도시별 산업비전및목표 구분비전목표서울글로벌선도도시서울세계대컨벤션도시관광객증대지출액증대인천동북아비즈니스를선도하는국제회의산업발전기반구축지속성장동력확보차세대국제회의도시서비스제공수준향상을통한운영역량제고부가가치창출극대화로지역경제활성화대전의브랜드가치제고로지역경제활성화유치경쟁력대전국제회의대도시진입강화를통한지속적성장동력확보컨벤션관련인력양성및서비스수준향상전시장확충을통한인프라구축서비스강화대구대구의미래다의영업력확대및대구경북와의공동유치마케팅강화광주동북아의산업중심도시를광주의차세대친환경미래성장산업으로육성를찾아오는종합관광산업으로육성부산동북아중심도시인프라확충유치경쟁력강화서비스제공수준향상부가가치창출극대화쾌적하고품격높은국제회의도시어메니티조성창원동남권산업의허브로성장역량강화로세계적컨벤션도시로도약창원의브랜드파워강화를통한지속적성장잠재력증대제주동북아최고의리조트형부문별차별화된전략구상지역산업전산화시스템구축자료문화체육관광부 비콘 38 Copyright 2016 HSST

5 Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology Vol.6, No.2, February (2016) 비콘서비스는블루투스저에너지통신규약에근거하여신호와연동해정보등다양한정보를송수신하는무선통신기술위치기반서비스이다비콘을활용하면사물과상황인식콘텐츠푸시실내위치측위자동체크인지오펜스등다양한응용서비스제공이가능하다근거리위치인식과통신기술을이용해각종정보와서비스를제공할수있는비콘기술은미래온오프라인서비스융합을가능하게할핵심기술로부상하고있다 사례연구 애플애플은지난 년월 에서 과함께 을공개하면서비콘기술에대한업 계의관심을높이는계기를만들었으며이후미국메이저리그와백화점체인 를비롯해다 양한업체들과협력해 을적용한서비스를선보이고있다 또한애플은 년 월미국전역 개애플스토어에서 서비스를시작하였다애플 스토어를방문한고객은 서비스를통해 이진열된테이블옆을지나갈때현재자 신이사용하고있는 이업그레이드가능한지어떠한보상판매옵션을제공받을수있는지 등의정보를제공받을수있다 퀄컴 과페이팔 퀄컴은지난 년월자체모바일컨퍼런스업링크 에서자사의맥락인식 플랫폼 기반의 서비스를시연했다이를통해이름 표를건관람객이특정지점에도달하면각종정보쿠폰등을제공할뿐아니라행사참석인증 까지할수있도록했다 결제전문업체페이팔 은 년월 의 포트나전원콘센트에삽입하는방식의 매장용송수신기 을공개했다페이팔모바일앱이설치된스마트폰을소지한고객 이매장에들어오면 이해당소비자에게할인정보나매장안내등의정보를제공 하거나 앱을통해물품대금을지불하는등의활용이가능하다 는디오인터랙티브와함께비콘을개발했으며서울대병원과설립한합작사헬스커넥트를통한시험서비스도이미완료한상태로알려진다애플의이공개되기이전인년월분당서울대병원에서개의비콘을활용한를제공하는데활용한것이다또한는에서자사의실내측위기술을기반으로한실내측위플랫폼을선보였다실내측위플랫폼을활용한대표적인서비스인서비스는벽면에부착된블루투스비콘을기반으로스마트폰앱을통해길찾기쿠폰광고등다양한서비스를고객에게전 ISSN: AJMAHS Copyright 2016 HSST 39

7 Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology Vol.6, No.2, February (2016) 서비스구현 본서비스는사용자측면과관리자측면의서비스형태로구성하였다그림과그림는서비스개념도및비콘서비스개념도이다 그림 서비스개념도 그림은포털외부로그인를이용하여간편하게접속을할수있도록하였으며외국인이용자를위한글로벌로그인지원이가능하도록하였다 그림 로그인화면 그림는행사참가자의개인정보입력을통하여디지털명함에등록하는화면이고그림는행사참가업체의디지털브로슈어를다운로드및를통한브로슈어공유가가능하도록하였다 ISSN: AJMAHS Copyright 2016 HSST 41

Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology

2, February (2016) 그림행사별커스터마이징및실내맵기능그림디지털명함교환기능

9 Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology Vol.6, No.2, February (2016) 그림행사별커스터마이징및실내맵기능그림디지털명함교환기능 그림은지원으로행사별커스터마이징을가능하게하였으며지원다양한메뉴및페이지를구성하도록하였다그림는행사참가사용자등록시자동개인을생성하도록하였으며리딩을통해상호디지털명함정보를교환할수있도록하였다 그림 행사통합관리 그림은행사참가기업을위한를제공하고외부로그인을통한간편접속및업체정보와브로슈어담당자정보를실시간수정할수있도록하였다 결론 우리나라및제주특별자치도에서도관련각종행사가많이개최되고있다향후고부가가치를창출하는전시및박람회나대형컨벤션행사유치에따른행사지원을할수있는통합관리시스템개발이필요하다국내의대부분행사는소규모저비용으로진행되고있다행사주최자측은반복소모적으로발생하는브로슈어홍보물제작등의인쇄비용절감과행사진행에필요한단순안내진행요원들의경비절감을원하고있다본연구에서는비콘기술을적용한전시행사용통합관리시스템을구현하였다비콘기술을적용하여행사현장안내시스템을통해행사지원관리의효율성을제공하였다콘텐츠관리시스템을이용하여인쇄물제작비용의절감효과를가져올수있도록하였으며소규모전시컨벤션행사에주최측이직접홈페이지구축과효율적인행사관리를할수있도록하였다향후에는안내및도슨트가필요한실내외관광지에비콘을적용한다국어무인안내시스템으로활용할수있을것으로기대된다 ISSN: AJMAHS Copyright 2016 HSST 43

10 References [1] Seo Hae Lim, Comparative study on the MICE industry promotion and local goverment s policies : focused on Seoul and Busan, The Graduate School of University of Seoul. (2014), pp 1-9 [2] Nov 10 (2010). [3] Back seok heum, MICE industry technology development platform designed for interactive services, (2014). [4] Dec 12 (2014). [5] Lee Young joo, The meaning of Gangwon MICE- Leap into the age of convergence services industry.(2015), No.436 [6] Kim Chang Soo and Gangwon Province, International Conference Industry Promotion Basic Plan, Gangwon Province. (2013), pp [7] Seo Jinyi, Expectation of off-line market using Services based on Beacon. (2014), Vol. 4 Issue12 KISTI MARKET REPORT, pp12-15 [8] IT & Future StrategyFinance paper, Injuries and a new business, Beacon Services. (2014), Vol.8, pp 1-32 [9] Beacon, emerging as a key infrastructure of location-based services, Policy research division, broadcasting and communication department, trends and research: broadcast communication propagation. (2014), Vol. No.78, pp31-39 [10] Dec 19 (2014). 44 Copyright 2016 HSST

인문사회과학기술융합학회

인문사회과학기술융합학회 Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology Vol.6, No.2, February (2016), pp. 35-44 http://dx.doi.org/10.14257/ajmahs.2016.19 Beacon기술을 이용한 MICE시스템 설계 및 구현