G lobal M arket Report 13-079 2013.12.10 유럽한류와국가브랜드조사
C O N T E N T S 목 차 요약 / 1 1. 조사개요 / 2 2. 조사내용요약 / 4 첨부 : 설문지및결과분석표
요약 1
Global Market Report 13-079 1 조사개요 주체 : 대한무역투자진흥공사 (KOTRA) 구주본부, 밀라노무역관 목적 : 한류현상에따른한국상품, 기업, 국가브랜드현상파악을통한수출증대및국가브랜드관리전략수립기초자료확보 분야 : 7대소비재산업 ( 가전, 휴대폰, 자동차, 의류디자인, 음악, 영화 드라마, 음식 ) 지역 : 유럽주요 7개국대도시 - 영국 ( 런던 ), 독일 ( 프랑크푸르트 ), 프랑스 ( 파리 ), 헝가리 ( 부다페스트 ), 이탈리아 ( 밀라노 ), 스페인 ( 마드리드 ), 폴란드 ( 바르샤바 ) 표본수 : 522표본 조사기간 : 2013년 5월 6일 ( 월 ) 16일( 목 ) 조사방법 : 구조화된설문지에의한할당표본추출방법 주요조사항목 동아시아 3 국 주요항목 7 대소비재상품인지도및선호도대표이미지파악 국가브랜드현상 한국상품및기업, 국가에대한태도 정보획득경로 세부항목 일본, 중국, 한국에대한자유연상 (Open-ended Question) l 가전, 휴대폰, 자동차, 의류디자인, 음악, 영화 드라마, 음식 l 각상품군별자유연상 (Open-ended) 상품및서비스, 기업, 한국인, 국가에대한인지수준및선호도 한국상품구매및사용의도, 한국기업취업의도, 한국근무의도 상품, 기업, 한류등에대한정보획득경로 2
표본구성의정의및목적 o 일반인 - 정의 : 각국가별한국과직간접적연관이없는일반인 - 목적 : 한류현상과한국기업, 국가브랜드등에대한일반인들의관점파악 o 전문가 ( 여론선도층 ) - 정의 : 관계, 언론계, 학계, 경제단체, 기업경영인, 바이어등한국관련정보에대한현지국가의여론주도층 - 목적 : 한국과각현지국가의사회적 / 경제적현상에대한객관적이고전문적인견해를파악하여, 해당지역 / 국가의정책및여론동향에대한미래예측적자료획득 o 한국인기업가 표본결과 - 정의 : 국가별한국기업지상사의법인장, 지사장등책임자급 - 목적 : 해당지역의전반적인동향과한국에대한중간자적입장에서의 객관적인의견파악 구분 세부할당 응답수 정의 남성 128 여성 121 표본할당 소계 249 일반인 20대 108 30대 76 40대이상 65 표본할당 소계 249 학계 21 대학교조교수이상 관계 / 언론계 26 5급상당이상 / 기자 경제단체 23 팀장급이상 전문가집단 중기업이상은임원급이상산업계 51 소기업은 CEO 바이어 111 수출입및구매담당바이어 ( 실무자, Manager 급 ) 소계 232 OKTA 12 사장, 부사장, 고위임원현지한국인기업가지상사 29 법인장, 지사장급소계 41 합계 522 3
Global Market Report 13-079 2 조사내용요약 동아시아 3 국연상이미지 ( 최초상기 - Top of Mind) ( 단위 : ) 순위 한국일본중국 일반인전문가일반인전문가일반인전문가 1 2 3 4 5 6 7 8 9 10 4
유럽한류와국가브랜드조사 * 일반적으로전문가집단은대중매체에서덜영향을받으며, 타국가의기술 상품 문화의수용에보수적인성향을보임 [20 대층 ] 의한국연상이미지비교 ( 단위 : ) 순위 2011 년 11 월 (N=837) 2013 년 5 월 * (N=108) 1 북한 / 전쟁 (14.5) 삼성 (21.3) 2 K-POP/ 가수 (6.9) K-POP/ 싸이 / 강남스타일 (12.0) 3 서울 (6.5) 북한 / 전쟁 (10.2) 4 삼성 (5.1) 서울 (9.3) 5 김치 (2.7) 김치 / 음식 (7.4) 6 2002월드컵 (2.4) 기술력 (5.6) 7 태권도 (2.0) 현대 / 기아 / 자동차 (4.6) 8 과학기술 (1.4) 올림픽 (3.7) 9 자동차 (1.4) 휴대폰 (1.9) * 2013 년 5 월조사결과중 20 대일반인자료만활용하여, 대학생층을대상으로조사한 2011 년 11 월의자료와비교함 ( 11 년도에는대학생층을대상으로조사함 ) 5
Global Market Report 13-079 한국상품에대한인지율과선호율 * 1) < 한국상품인지율와선호율 : 일반인 > ( 단위 : ) 6
유럽한류와국가브랜드조사 < 한국상품선호율 : 응답집단별비교 > 7
Global Market Report 13-079 < 한국상품인지율및선호율 : 집단대상별비교 > 8
유럽한류와국가브랜드조사 각국가별한국상품및문화상품선호율 < 국가별선호율 : 일반인 > *(5점척도중 4 좋아한다, 5 아주좋아한다 의합 ) < 국가별선호율 : 전문가 > *(5점척도중 4 좋아한다, 5 아주좋아한다 의합 ) 9
Global Market Report 13-079 한국상품, 기업, 사람, 문화, 국가에대한선호율 < 한국상품, 기업, 사람, 문화, 국가에대한선호율 2) : > 10
유럽한류와국가브랜드조사 한국상품및기업선호도와거주지매력도 11
Global Market Report 13-079 < 전문가집단의한국제품, 기업, 한국거주지매력도 : > 12
유럽한류와국가브랜드조사 한류및한 EU FTA 가창출한국가브랜드자산가치증감액 13
Global Market Report 13-079 14
유럽한류와국가브랜드조사 15
Global Market Report 13-079 16
유럽한류와국가브랜드조사 한국상품에대한가격인식 < 한국상품에기대지술가격 * 3) > 17
Global Market Report 13-079 한국국가정보및기업상품, 문화상품정보획득경로 < 국가정보, 기업상품문화상품정보획득경로 > 18
국가브랜드이미지와미디어사용에대한조사 ( 일반인용 ) 이조사는한국의제품과국가브랜드이미지와미디어사용에대한현상을파악하기위한목적으로실시하는것입니다. 귀하께서한국과한국제품이대해어떻게인식하고계시는지를묻는질문들로구성되어있습니다. 본설문조사는약 5~10 분정도소요되니응답해주시면감사하겠습니다. 1. 다음나라들을생각할때가장먼저떠오르는단어를적어주십시오. Japan China : (1,2,3 ) : (1,2,3 ) South Korea : (1,2,3 ) 1-1. 위의 South Korea 항목에서하나의응답도할수없고, South Korea 에대해서전혀들은 바도없고, 아는바도없어서설문을더이상진행하기어려울경우 ( ) 에표기하시고 이조사를중단하십시오. 2. 한국제품과서비스에대한인지도 ( 알고있는정도 ) 와선호도 ( 좋아하는정도 ) 를묻는질문입니다. 다음 7 개의제품군에대해각각얼마나잘알고계시며, 얼마나좋아하시는지요? 제품군 < 인지도 > 전혀그저매우 모름그럼잘앎 <1---- 2---- 3---- 4---- 5> < 선호도 > (< 인지도 > 에서 1 선택시생략 ) 전혀그저매우 선호하지그럼선호함 않음 <1---- 2---- 3---- 4---- 5> 2-1. 가전제품 <1---- 2---- 3---- 4---- 5> <1---- 2---- 3---- 4---- 5> 2-2. 휴대폰 <1---- 2---- 3---- 4---- 5> <1---- 2---- 3---- 4---- 5> 2-3. 자동차 <1---- 2---- 3---- 4---- 5> <1---- 2---- 3---- 4---- 5> 2-4. 의류와의류디자인 <1---- 2---- 3---- 4---- 5> <1---- 2---- 3---- 4---- 5> 2-5. 음악 <1---- 2---- 3---- 4---- 5> <1---- 2---- 3---- 4---- 5> 2-6. 영화와드라마 <1---- 2---- 3---- 4---- 5> <1---- 2---- 3---- 4---- 5> 2-7. 음식 <1---- 2---- 3---- 4---- 5> <1---- 2---- 3---- 4---- 5> 3. 귀하의한국의제품과기업에대한태도및의향을묻는질문입니다. 한국제품및기업 매우그저매우 낮음그럼높음 <1---- 2---- 3---- 4---- 5> 3-1. 한국제품사용의향률 <1---- 2---- 3---- 4---- 5> 3-2. 한국제품구매의향률 <1---- 2---- 3---- 4---- 5> 3-3. 한국제품추천의향률 <1---- 2---- 3---- 4---- 5> 3-4. 한국기업신뢰도 <1---- 2---- 3---- 4---- 5> 3-5. 한국기업근무의향률 ( 한국이아니어도됨 ) <1---- 2---- 3---- 4---- 5> 3-6. 한국에서근무의향률 <1---- 2---- 3---- 4---- 5>
4. 한국의어떤제품혹은서비스 ( 이하상품 ) 의가격이 $100 라고했을때, 이상품이미국, 일본등의국가에서생산될경우해당상품의가격은얼마정도일것이라고생각하십니까? US 달러기준으로작성해주시기바랍니다. 원산지국가 가격 한국에서만든상품 $ 100 미국에서만든상품 일본에서만든상품 독일에서만든상품 중국에서만든상품 5. 한국의제품과서비스, 기업, 국민, 문화및국가에대한종합적선호도에대한질문입니다. ( 전혀몰라서응답하기곤란한항목은건너뛰셔도됩니다.) 선호도 전혀그저매우 선호하지그럼선호함 않음 <1---- 2---- 3---- 4---- 5> 5-1. 일반적인한국제품과서비스 <1---- 2---- 3---- 4---- 5> 5-2. 한국기업 <1---- 2---- 3---- 4---- 5> 5-3. 한국사람 <1---- 2---- 3---- 4---- 5> 5-4. 한국문화 <1---- 2---- 3---- 4---- 5> 5-5. 한국국가 <1---- 2---- 3---- 4---- 5> 6. 2011 년도 7 월 1 일부로 EU 와한국간의 FTA 가발효되었습니다. 이사실을알고계십니까? 1) 잘알고있다. ( 문 6-1 로 ) 2) 아니다. ( 문 7 번으로 ) 6-1. Korea-EU 의 FTA 로인해한국제품의인지도, 신뢰도등의가치가더높아졌다고생각하십니까? FTA 체결전이 100 였다면현재는어느수준이라고생각하십니까? ( 그전과동일하면 의 100, 더못해졌다면 ~, 더나아졌다면 ~ ) 80 85 90 95 100 105 110 115 120 기타 ( 위의 80 이하이거나, 120 이상일경우적어주세요. ) 7. 최근한국가수싸이 (PSY) 의말춤등한국의대중문화분야에대해잘알고계십니까? 1) 잘알고있다. ( 문 7-1 로 ) 2) 아니다. ( 문 8 번으로 ) 7-1. 한국대중문화전파되면서한국제품에대한신뢰도와가치가얼마나더높아지거나낮아졌을것으로생각합니까? 한국대중문화의본격적으로도입되기시작한 2011 년을기준으로현재는어느수준이라고생각하십니까? ( 그전과동일하면 의 100, 더못해졌다면 ~, 더나아졌다면 ~ ) 80 85 90 95 100 105 110 115 120 기타 ( 위의 80 이하이거나, 120 이상일경우적어주세요. )
아래의보기를기준으로 8 번 9 번 10 번질문에하나씩답해주십시오. < 보기 > (1)TV (2) Newspaper 신문 (3) 학교교재 School textbook (4) 소설책과잡지 Books(nobles) and magazines (5) 인터넷포털뉴스 Internet portal news (6) 유투브, 기타인터넷사이트 (7) SNS(twitter, facebook etc) (8) 부모, 선생, 친인척 (9) 친구, 지인 (10) 상품과서비스사용 products & service 사용 (11) 광고 8. 한국기업과상품에대한정보를주로어느것을통해서획득하십니까? ( ) 9. 한국문화상품 ( 한국음악, 영화드라마, 음식, 연예인 ) 에대한정보를주로어느것을통해서획득하십니까? ( ) 10. 한국사회, 국민등국가에대한일반적인정보를주로어느것을통해서획득하십니까? ( ) 11. 성별 : M( 남성 ) / F( 여성 ) 12. 나이 : 1) 20 대 2) 30 대 3) 40 대이상 13. 부모의국적 : 아버지 (...) 어머니 (...) 14. 이메일주소 @ 15. 전화번호 ( 국가번호 ). 이상입니다. 설문에참여해주셔서대단히감사합니다.
국가브랜드이미지와미디어사용에대한조사 ( 전문가용 ) 이조사는한국의제품과국가브랜드이미지와미디어사용에대한현상을파악하기위한목적으로실시하는것입니다. 귀하께서자주접촉하시는이탈리아인들이한국과한국제품에대해어떻게인식하고있는지묻는질문들로구성되어있습니다. 본설문조사는약 5~10 분정도소요되니응답해주시면감사하겠습니다. 1. 주위의이탈리아사람들이다음나라들을생각할때가장먼저떠올리는단어를적어주십시오. Japan : (1,2,3 ) China : (1,2,3 ) South Korea : (1,2,3 ) 1-1. 위의 South Korea 항목에서하나의응답도할수없고, South Korea 에대해서전혀들은 바도없고, 아는바도없어서설문을더이상진행하기어려울경우 ( ) 에표기하시고 이조사를중단하십시오. 2. 주위에이탈리아인들의한국제품과서비스에대한인지도 ( 알고있는정도 ) 와선호도 ( 좋아하는정도 ) 를묻는질문입니다. 주변분들은다음 7 개의제품군에대해각각얼마나잘알고있으며, 얼마나좋아한다고느끼시는지요? 제품군 < 인지도 > 전혀그저매우 모름그럼잘앎 <1---- 2---- 3---- 4---- 5> < 선호도 > (< 인지도 > 에서 1 선택시생략 ) 전혀그저매우 선호하지그럼선호함 않음 <1---- 2---- 3---- 4---- 5> 2-1. 가전제품 <1---- 2---- 3---- 4---- 5> <1---- 2---- 3---- 4---- 5> 2-2. 휴대폰 <1---- 2---- 3---- 4---- 5> <1---- 2---- 3---- 4---- 5> 2-3. 자동차 <1---- 2---- 3---- 4---- 5> <1---- 2---- 3---- 4---- 5> 2-4. 의류와의류디자인 <1---- 2---- 3---- 4---- 5> <1---- 2---- 3---- 4---- 5> 2-5. 음악 <1---- 2---- 3---- 4---- 5> <1---- 2---- 3---- 4---- 5> 2-6. 영화와드라마 <1---- 2---- 3---- 4---- 5> <1---- 2---- 3---- 4---- 5> 2-7. 음식 <1---- 2---- 3---- 4---- 5> <1---- 2---- 3---- 4---- 5> 3. 주위에이탈리아인들의한국의제품과기업에대한태도및의향에대한질문입니다. 한국제품및기업 매우그저매우 낮음그럼높음 <1---- 2---- 3---- 4---- 5> 3-1. 한국제품사용의향률 <1---- 2---- 3---- 4---- 5> 3-2. 한국제품구매의향률 <1---- 2---- 3---- 4---- 5> 3-3. 한국제품추천의향률 <1---- 2---- 3---- 4---- 5> 3-4. 한국기업신뢰도 <1---- 2---- 3---- 4---- 5> 3-5. 한국기업근무의향률 ( 한국이아니어도됨 ) <1---- 2---- 3---- 4---- 5> 3-6. 한국에서근무의향률 <1---- 2---- 3---- 4---- 5>
4. 주위에이탈리아인들의인식상, 한국의어떤제품혹은서비스 ( 이하상품 ) 의가격이 $100 라고했을때, 이상품이미국, 일본등의국가에서생산될경우해당상품의가격은얼마정도일것이라고생각할것같습니까? US 달러기준으로작성해주시기바랍니다. 원산지국가 가격 한국에서만든상품 $ 100 미국에서만든상품 일본에서만든상품 독일에서만든상품 중국에서만든상품 5. 주위에이탈리아인들의한국의제품과서비스, 기업, 국민, 문화및국가에대한종합적선호도에대한질문입니다. 선호도 전혀그저매우 선호하지그럼선호함 않음 <1---- 2---- 3---- 4---- 5> 5-1. 일반적인한국제품과서비스 <1---- 2---- 3---- 4---- 5> 5-2. 한국기업 <1---- 2---- 3---- 4---- 5> 5-3. 한국사람 <1---- 2---- 3---- 4---- 5> 5-4. 한국문화 <1---- 2---- 3---- 4---- 5> 5-5. 한국국가 <1---- 2---- 3---- 4---- 5> 6. 2011 년도 7 월 1 일부로 EU 와한국간의 FTA 가발효되었습니다. 주위에이탈리아인들은이사실을알고있다고느끼십니까? 1) 잘알고있다. ( 문 6-1 로 ) 2) 아니다. ( 문 7 번으로 ) 6-1. EU-Korea 의 FTA 로인해주위에이탈리아인들이느끼는한국제품의인지도, 신뢰도등의가치가더높아졌다고생각하십니까? FTA 체결전이 100 였다면현재는어느수준이라고생각합니까? ( 그전과동일하면 의 100, 더못해졌다면 ~, 더나아졌다면 ~ ) 80 85 90 95 100 105 110 115 120 기타 ( 위의 80 이하이거나, 120 이상일경우적어주세요. ) 7. 주위에이탈리아인들은최근한국가수싸이 (PSY) 의말춤등한국의대중문화분야에대해잘알고있다고생각하십니까? 1) 잘알고있다. ( 문 7-1 로 ) 2) 아니다. ( 문 8 번으로 ) 7-1. 주위에이탈리아인들사이에한국대중문화전파되면서한국제품에대한신뢰도와가치가얼마나더높아지거나낮아졌을것으로생각합니까? 한국대중문화의본격적으로도입되기시작한 2011 년을기준으로현재는어느수준이라고생각합니까? ( 그전과동일하면 의 100, 더못해졌다면 ~, 더나아졌다면 ~ ) 80 85 90 95 100 105 110 115 120 기타 ( 위의 80 이하이거나, 120 이상일경우적어주세요. )
아래의보기를기준으로 8 번 9 번 10 번질문에하나씩답해주십시오. < 보기 > (1)TV (2) Newspaper 신문 (3) 학교교재 School textbook (4) 소설책과잡지 Books(nobles) and magazines (5) 인터넷포털뉴스 Internet portal news (6) 유투브, 기타인터넷사이트 (7) SNS(twitter, facebook etc) (8) 부모, 선생, 친인척 (9) 친구, 지인 (10) 상품과서비스사용 products & service 사용 (11) 광고 8. 주위에이탈리아인들은한국기업과상품에대한정보를주로어느것을통해서획득합니까? ( ) 9. 주위에이탈리아인들은한국문화상품 ( 한국음악, 영화드라마, 음식, 연예인 ) 에대한정보를주로어느것을통해서획득합니까? ( ) 10. 주위에이탈리아인들은한국사회, 국민등국가에대한일반적인정보를주로어느것을통해서획득합니까? ( ) 11. 성별 : M( 남성 ) / F( 여성 ) 12. 나이 : 1) 20 대 2) 30 대 3) 40 대이상 13. 부모의국적 : 아버지 (...) 어머니 (...) 14. 이메일주소 @ 15. 전화번호 ( 국가번호 ). 이상입니다. 설문에참여해주셔서대단히감사합니다.
응답자특성 1.00 BASE ( 사례수 ) { 전 체 } 249 100.0 남성 128 51.4 여성 121 48.6 20대 108 43.4 30대 76 30.5 40대이상 65 26.1 런던 34 13.7 파리 28 11.2 밀라노 37 14.9 마드리드 46 18.5 바르사뱌 30 12.0 프랑크프루트 34 13.7 부다페스트 40 16.1 Q1. [ 최초상기 ] 일본 전문가직업 응답자구분 구분 남성여성 20 대 30 대 40 대이상일반인. 런던파리밀라노마드리드바르사뱌프랑크프루트부다페스트 Base for (249) (128) (121) (108) (76) (65) (249) (0) (34) (28) (37) (46) (30) (34) (40) 스시 / 회 / 회초밥 22.1 17.2 27.3 24.1 25.0 15.4 22.1 0.0 29.4 14.3 16.2 23.9 6.7 20.6 37.5 기술력있다 / 7.6 6.3 9.1 7.4 3.9 12.3 7.6 0.0 11.8 7.1 8.1 10.9 16.7 0.0 0.0 벚꽃나무 / 벚꽃 5.2 1.6 9.1 6.5 5.3 3.1 5.2 0.0 0.0 7.1 10.8 2.2 20.0 0.0 0.0 사무라이 4.8 7.8 1.7 5.6 5.3 3.1 4.8 0.0 0.0 3.6 8.1 0.0 3.3 14.7 5.0 애니메이션 / 만화 4.4 3.1 5.8 7.4 2.6 1.5 4.4 0.0 0.0 21.4 0.0 10.9 0.0 0.0 0.0 도쿄 3.6 3.9 3.3 2.8 6.6 1.5 3.6 0.0 2.9 0.0 10.8 6.5 3.3 0.0 0.0 자동차 2.4 3.1 1.7 2.8 2.6 1.5 2.4 0.0 0.0 0.0 0.0 0.0 6.7 0.0 10.0 도요타 2.4 3.9 0.8 2.8 1.3 3.1 2.4 0.0 0.0 0.0 0.0 0.0 6.7 5.9 5.0 전자제품 / 전자기기 2.4 3.1 1.7 2.8 1.3 3.1 2.4 0.0 5.9 0.0 0.0 2.2 10.0 0.0 0.0 섬나라 2.0 1.6 2.5 1.9 1.3 3.1 2.0 0.0 0.0 0.0 0.0 2.2 0.0 0.0 10.0 전통적이다 1.6 2.3 0.8 1.9 1.3 1.5 1.6 0.0 0.0 0.0 0.0 4.3 0.0 5.9 0.0 소니 1.6 1.6 1.7 0.9 3.9 0.0 1.6 0.0 2.9 0.0 0.0 0.0 0.0 8.8 0.0 태양의나라 / 태양 1.6 2.3 0.8 1.9 1.3 1.5 1.6 0.0 0.0 0.0 8.1 0.0 0.0 0.0 2.5 지진 1.6 2.3 0.8 0.0 2.6 3.1 1.6 0.0 0.0 0.0 0.0 4.3 3.3 2.9 0.0 먹거리 / 먹을것 / 음식 / 한식 / 일식 1.2 0.8 1.7 0.9 1.3 1.5 1.2 0.0 5.9 3.6 0.0 0.0 0.0 0.0 0.0 망가 1.2 0.8 1.7 1.9 1.3 0.0 1.2 0.0 0.0 0.0 5.4 0.0 0.0 2.9 0.0 가치있는문화 / 문화 1.2 1.6 0.8 0.0 1.3 3.1 1.2 0.0 0.0 3.6 0.0 2.2 0.0 2.9 0.0 품질이좋은제품 1.2 2.3 0.0 1.9 1.3 0.0 1.2 0.0 2.9 0.0 0.0 0.0 3.3 2.9 0.0 국기 / 일장기 1.2 1.6 0.8 0.0 2.6 1.5 1.2 0.0 0.0 7.1 0.0 2.2 0.0 0.0 0.0 후지산 1.2 0.0 2.5 0.9 1.3 1.5 1.2 0.0 0.0 0.0 0.0 0.0 0.0 2.9 5.0 후쿠시마 1.2 1.6 0.8 0.9 2.6 0.0 1.2 0.0 0.0 0.0 0.0 0.0 0.0 5.9 2.5 쓰나미 1.2 0.8 1.7 0.9 2.6 0.0 1.2 0.0 5.9 0.0 0.0 0.0 3.3 0.0 0.0 효율적이다 0.8 1.6 0.0 0.9 1.3 0.0 0.8 0.0 0.0 0.0 2.7 2.2 0.0 0.0 0.0 쌀 / 쌀밥 0.8 1.6 0.0 0.9 1.3 0.0 0.8 0.0 0.0 0.0 2.7 0.0 0.0 2.9 0.0 사케 0.8 1.6 0.0 0.0 1.3 1.5 0.8 0.0 2.9 0.0 0.0 0.0 3.3 0.0 0.0 카메라 / 영상기기 0.8 0.8 0.8 0.0 0.0 3.1 0.8 0.0 0.0 0.0 0.0 4.3 0.0 0.0 0.0 개발국 0.8 1.6 0.0 0.0 1.3 1.5 0.8 0.0 0.0 0.0 2.7 0.0 0.0 0.0 2.5 기모노 0.8 0.8 0.8 0.9 0.0 1.5 0.8 0.0 0.0 0.0 0.0 4.3 0.0 0.0 0.0 게이샤 0.8 0.0 1.7 0.0 1.3 1.5 0.8 0.0 0.0 0.0 0.0 2.2 3.3 0.0 0.0 엔화 / 0.8 0.8 0.8 0.0 1.3 1.5 0.8 0.0 2.9 0.0 0.0 0.0 0.0 0.0 2.5 동경 0.8 1.6 0.0 0.0 0.0 3.1 0.8 0.0 0.0 7.1 0.0 0.0 0.0 0.0 0.0 귀엽다 / 예쁘다 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 조직적이다 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5
발전가능성있다 / 발전되었다 0.4 0.0 0.8 0.0 1.3 0.0 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 세련되었다 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 세심하다 / 정교하다 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 3.3 0.0 0.0 현대적이다 / 모던하다 / 도시적이다 0.4 0.0 0.8 0.0 1.3 0.0 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 신사적이다 0.4 0.0 0.8 0.0 1.3 0.0 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 예의바르다 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 공경한다 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 예술적이다 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 맛있다 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 고층빌딩 / 빌딩 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 스모 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 가라데 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 히로시마 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 스즈끼 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 0.0 3.3 0.0 0.0 혼다 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 극동 / 동쪽 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 수출강국 / 수출 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 산업국가 / 산업 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 강대국 / 선진국 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 닌텐도 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 니콘 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 노동력 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 기차 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 쇼군 - 게임 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 다마고치 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 로봇 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 높은교육수준 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 컴퓨터 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 0.0 3.3 0.0 0.0 나카타히데토시 / 나가타 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 가부끼 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 아리가토 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 사요나라 0.4 0.8 0.0 0.0 1.3 0.0 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 엑스재팬 0.4 0.8 0.0 0.0 1.3 0.0 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 젖가락 0.4 0.0 0.8 0.0 1.3 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 락 / K-Rock 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 레스토랑 / 식당 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 공항 / 항공 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 신칸센 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 카타나 0.4 0.8 0.0 0.0 1.3 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 범위 0.4 0.8 0.0 0.0 1.3 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 선 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 억압한다 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 분열한다 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 고령화 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 전쟁 /2 차대전 / 남북전쟁 / 세계대전 0.4 0.0 0.8 0.0 1.3 0.0 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 원자폭탄 / 핵 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 방사능 0.4 0.0 0.8 0.0 1.3 0.0 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 0.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Q1. [ 총상기 ] 일본 전문가직업 응답자구분 구분 남성여성 20 대 30 대 40 대이상일반인. 런던파리밀라노마드리드바르사뱌프랑크프루트부다페스트 Base for (249) (128) (121) (108) (76) (65) (249) (0) (34) (28) (37) (46) (30) (34) (40) 스시 / 회 / 회초밥 41.4 37.5 45.5 45.4 42.1 33.8 41.4 0.0 47.1 35.7 45.9 45.7 26.7 41.2 42.5
기술력있다 / 17.7 14.8 20.7 15.7 11.8 27.7 17.7 0.0 17.6 10.7 10.8 30.4 26.7 8.8 15.0 사무라이 17.3 24.2 9.9 24.1 14.5 9.2 17.3 0.0 8.8 10.7 27.0 19.6 10.0 29.4 12.5 애니메이션 / 만화 13.3 15.6 10.7 17.6 15.8 3.1 13.3 0.0 2.9 42.9 2.7 17.4 23.3 11.8 0.0 도쿄 10.0 8.6 11.6 10.2 10.5 9.2 10.0 0.0 11.8 0.0 21.6 13.0 10.0 2.9 7.5 벚꽃나무 / 벚꽃 8.4 2.3 14.9 11.1 7.9 4.6 8.4 0.0 2.9 7.1 18.9 2.2 20.0 0.0 10.0 자동차 7.2 6.3 8.3 6.5 7.9 7.7 7.2 0.0 2.9 0.0 2.7 2.2 30.0 0.0 15.0 전자제품 / 전자기기 6.8 9.4 4.1 4.6 5.3 12.3 6.8 0.0 8.8 0.0 0.0 2.2 26.7 0.0 12.5 소니 6.4 8.6 4.1 2.8 7.9 10.8 6.4 0.0 11.8 7.1 0.0 0.0 10.0 14.7 5.0 도요타 6.0 8.6 3.3 4.6 7.9 6.2 6.0 0.0 8.8 0.0 0.0 0.0 13.3 8.8 12.5 게이샤 5.6 3.9 7.4 9.3 2.6 3.1 5.6 0.0 0.0 7.1 5.4 8.7 6.7 2.9 7.5 섬나라 5.2 2.3 8.3 6.5 2.6 6.2 5.2 0.0 0.0 0.0 0.0 8.7 3.3 0.0 20.0 동경 4.8 6.3 3.3 7.4 2.6 3.1 4.8 0.0 0.0 25.0 0.0 0.0 0.0 14.7 0.0 지진 4.8 4.7 5.0 1.9 9.2 4.6 4.8 0.0 11.8 0.0 0.0 6.5 6.7 5.9 2.5 전통적이다 4.4 7.0 1.7 3.7 3.9 6.2 4.4 0.0 5.9 0.0 2.7 4.3 10.0 5.9 2.5 기모노 4.4 3.9 5.0 4.6 2.6 6.2 4.4 0.0 2.9 3.6 5.4 8.7 3.3 0.0 5.0 가치있는문화 / 문화 3.6 3.1 4.1 2.8 1.3 7.7 3.6 0.0 2.9 3.6 0.0 6.5 0.0 2.9 7.5 망가 3.2 3.1 3.3 4.6 3.9 0.0 3.2 0.0 0.0 0.0 16.2 0.0 0.0 2.9 2.5 후지산 3.2 2.3 4.1 0.9 5.3 4.6 3.2 0.0 0.0 3.6 8.1 0.0 0.0 2.9 7.5 후쿠시마 3.2 3.9 2.5 3.7 5.3 0.0 3.2 0.0 0.0 0.0 0.0 4.3 0.0 14.7 2.5 원자폭탄 / 핵 3.2 3.9 2.5 3.7 5.3 0.0 3.2 0.0 11.8 0.0 2.7 2.2 0.0 0.0 5.0 먹거리 / 먹을것 / 음식 / 한식 / 일식 2.8 1.6 4.1 1.9 3.9 3.1 2.8 0.0 8.8 14.3 0.0 0.0 0.0 0.0 0.0 사케 2.8 4.7 0.8 1.9 3.9 3.1 2.8 0.0 5.9 0.0 0.0 2.2 10.0 2.9 0.0 스모 2.4 1.6 3.3 2.8 2.6 1.5 2.4 0.0 5.9 7.1 0.0 0.0 3.3 0.0 2.5 품질이좋은제품 2.4 4.7 0.0 1.9 3.9 1.5 2.4 0.0 2.9 0.0 0.0 0.0 3.3 2.9 7.5 국기 / 일장기 2.4 2.3 2.5 0.0 5.3 3.1 2.4 0.0 2.9 7.1 0.0 6.5 0.0 0.0 0.0 히로시마 2.0 1.6 2.5 1.9 0.0 4.6 2.0 0.0 2.9 3.6 5.4 2.2 0.0 0.0 0.0 원자력발전 / 에너지 2.0 0.0 4.1 0.9 2.6 3.1 2.0 0.0 0.0 0.0 0.0 6.5 3.3 2.9 0.0 태양의나라 / 태양 2.0 3.1 0.8 1.9 1.3 3.1 2.0 0.0 0.0 0.0 8.1 0.0 3.3 0.0 2.5 로봇 2.0 3.1 0.8 0.9 0.0 6.2 2.0 0.0 0.0 0.0 0.0 2.2 3.3 2.9 5.0 쓰나미 2.0 2.3 1.7 0.9 5.3 0.0 2.0 0.0 5.9 0.0 0.0 0.0 3.3 5.9 0.0 예의바르다 1.6 0.8 2.5 1.9 1.3 1.5 1.6 0.0 11.8 0.0 0.0 0.0 0.0 0.0 0.0 카메라 / 영상기기 1.6 1.6 1.7 1.9 0.0 3.1 1.6 0.0 0.0 0.0 2.7 4.3 0.0 2.9 0.0 가라데 1.6 2.3 0.8 2.8 1.3 0.0 1.6 0.0 2.9 0.0 2.7 2.2 0.0 2.9 0.0 비디오게임 1.6 2.3 0.8 1.9 2.6 0.0 1.6 0.0 0.0 14.3 0.0 0.0 0.0 0.0 0.0 엔화 / 1.6 0.8 2.5 0.9 1.3 3.1 1.6 0.0 2.9 0.0 0.0 4.3 0.0 0.0 2.5 전쟁 /2 차대전 / 남북전쟁 / 세계대전 1.6 1.6 1.7 0.9 1.3 3.1 1.6 0.0 2.9 0.0 2.7 2.2 0.0 0.0 2.5 세심하다 / 정교하다 1.2 1.6 0.8 0.9 2.6 0.0 1.2 0.0 0.0 0.0 2.7 0.0 3.3 0.0 2.5 공경한다 1.2 2.3 0.0 1.9 0.0 1.5 1.2 0.0 0.0 0.0 0.0 4.3 0.0 2.9 0.0 혼다 1.2 2.3 0.0 1.9 0.0 1.5 1.2 0.0 0.0 3.6 0.0 0.0 0.0 2.9 2.5 개발국 1.2 2.3 0.0 0.9 1.3 1.5 1.2 0.0 0.0 0.0 5.4 0.0 0.0 0.0 2.5 닌텐도 1.2 2.3 0.0 2.8 0.0 0.0 1.2 0.0 0.0 0.0 0.0 0.0 0.0 5.9 2.5 혼다 1.2 1.6 0.8 1.9 0.0 1.5 1.2 0.0 2.9 0.0 0.0 0.0 6.7 0.0 0.0 나카타히데토시 / 나가타 1.2 0.8 1.7 0.9 1.3 1.5 1.2 0.0 0.0 7.1 2.7 0.0 0.0 0.0 0.0 언어 / 일본어 / 중국어 / 한국어 1.2 0.0 2.5 1.9 0.0 1.5 1.2 0.0 2.9 3.6 0.0 0.0 0.0 2.9 0.0 여행 / 관광 1.2 0.0 2.5 1.9 1.3 0.0 1.2 0.0 0.0 3.6 0.0 4.3 0.0 0.0 0.0 부처 / 불교 / 사찰 1.2 1.6 0.8 1.9 1.3 0.0 1.2 0.0 0.0 3.6 0.0 0.0 0.0 5.9 0.0 주택 / 건축 / 건설 / 목조건물 1.2 0.8 1.7 0.9 0.0 3.1 1.2 0.0 2.9 3.6 0.0 0.0 3.3 0.0 0.0 코스튬플레이 1.2 1.6 0.8 2.8 0.0 0.0 1.2 0.0 0.0 10.7 0.0 0.0 0.0 0.0 0.0 억압한다 1.2 1.6 0.8 0.9 1.3 1.5 1.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 7.5 분열한다 1.2 0.8 1.7 0.9 0.0 3.1 1.2 0.0 0.0 0.0 2.7 0.0 3.3 0.0 2.5 진주만사건 1.2 0.8 1.7 1.9 1.3 0.0 1.2 0.0 2.9 0.0 2.7 0.0 0.0 0.0 2.5 조직적이다 0.8 0.8 0.8 0.9 0.0 1.5 0.8 0.0 2.9 0.0 0.0 0.0 0.0 0.0 2.5 세련되었다 0.8 0.0 1.7 0.0 0.0 3.1 0.8 0.0 0.0 3.6 0.0 2.2 0.0 0.0 0.0 열심히한다 / 노력한다 0.8 0.8 0.8 0.9 0.0 1.5 0.8 0.0 0.0 0.0 0.0 0.0 0.0 2.9 2.5 현대적이다 / 모던하다 / 도시적이다 0.8 0.8 0.8 0.0 2.6 0.0 0.8 0.0 0.0 0.0 0.0 2.2 3.3 0.0 0.0
체계적이다 / 질서있다 0.8 0.8 0.8 0.0 0.0 3.1 0.8 0.0 0.0 0.0 0.0 4.3 0.0 0.0 0.0 아름답다 0.8 0.8 0.8 0.0 1.3 1.5 0.8 0.0 0.0 3.6 2.7 0.0 0.0 0.0 0.0 효율적이다 0.8 1.6 0.0 0.9 1.3 0.0 0.8 0.0 0.0 0.0 2.7 2.2 0.0 0.0 0.0 명예욕이높다 0.8 1.6 0.0 1.9 0.0 0.0 0.8 0.0 0.0 0.0 0.0 0.0 0.0 5.9 0.0 쌀 / 쌀밥 0.8 1.6 0.0 0.9 1.3 0.0 0.8 0.0 0.0 0.0 2.7 0.0 0.0 2.9 0.0 고층빌딩 / 빌딩 0.8 0.0 1.7 0.9 0.0 1.5 0.8 0.0 0.0 0.0 5.4 0.0 0.0 0.0 0.0 스즈끼 0.8 1.6 0.0 0.0 1.3 1.5 0.8 0.0 2.9 0.0 0.0 0.0 3.3 0.0 0.0 수출강국 / 수출 0.8 1.6 0.0 0.0 0.0 3.1 0.8 0.0 2.9 0.0 0.0 0.0 0.0 2.9 0.0 산업국가 / 산업 0.8 0.0 1.7 0.9 0.0 1.5 0.8 0.0 0.0 0.0 2.7 0.0 0.0 2.9 0.0 강대국 / 선진국 0.8 0.0 1.7 0.0 1.3 1.5 0.8 0.0 0.0 0.0 0.0 0.0 0.0 0.0 5.0 오토바이 0.8 0.8 0.8 0.9 0.0 1.5 0.8 0.0 0.0 0.0 5.4 0.0 0.0 0.0 0.0 기차 0.8 1.6 0.0 0.9 1.3 0.0 0.8 0.0 2.9 0.0 0.0 0.0 0.0 0.0 2.5 게임 / 오락기술 0.8 1.6 0.0 0.0 1.3 1.5 0.8 0.0 0.0 0.0 2.7 0.0 0.0 0.0 2.5 컴퓨터 0.8 0.0 1.7 0.0 0.0 3.1 0.8 0.0 0.0 0.0 0.0 0.0 3.3 0.0 2.5 가미가제 0.8 1.6 0.0 0.0 2.6 0.0 0.8 0.0 0.0 0.0 0.0 2.2 0.0 2.9 0.0 바다 0.8 0.8 0.8 0.0 2.6 0.0 0.8 0.0 0.0 0.0 2.7 2.2 0.0 0.0 0.0 신전 0.8 0.8 0.8 0.9 1.3 0.0 0.8 0.0 0.0 0.0 5.4 0.0 0.0 0.0 0.0 온천 0.8 0.0 1.7 0.0 0.0 3.1 0.8 0.0 5.9 0.0 0.0 0.0 0.0 0.0 0.0 범위 0.8 0.8 0.8 0.0 2.6 0.0 0.8 0.0 0.0 0.0 5.4 0.0 0.0 0.0 0.0 방사능 0.8 0.0 1.7 0.0 2.6 0.0 0.8 0.0 2.9 0.0 0.0 0.0 0.0 0.0 2.5 비싸다 0.8 1.6 0.0 0.9 1.3 0.0 0.8 0.0 0.0 0.0 0.0 0.0 0.0 2.9 2.5 고급스럽다 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 귀엽다 / 예쁘다 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 영리하다 0.4 0.0 0.8 0.0 1.3 0.0 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 진지하다 0.4 0.0 0.8 0.0 1.3 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 발전가능성있다 / 발전되었다 0.4 0.0 0.8 0.0 1.3 0.0 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 신뢰가간다 0.4 0.8 0.0 0.0 1.3 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 청결하다 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 신사적이다 0.4 0.0 0.8 0.0 1.3 0.0 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 역사적이다 0.4 0.8 0.0 0.0 1.3 0.0 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 경제강국 0.4 0.0 0.8 0.0 1.3 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 예술적이다 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 책임감있는 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 맛있다 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 tea/ 차 / 녹차 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 0.0 3.3 0.0 0.0 오무라이스 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 오코노미야키 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 라멘 / 라면 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 경치 / 아름다운풍경 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 꽃 / 꽂꽂이 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 히키모리 0.4 0.0 0.8 0.0 1.3 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 기아 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 3.3 0.0 0.0 람보로기니 0.4 0.0 0.8 0.0 1.3 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 미츠비시 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 스즈키 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 극동 / 동쪽 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 인구가많다 /10억명 0.4 0.0 0.8 0.0 1.3 0.0 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 제조업 / 생산 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 니콘 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 후지쯔 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 카시오 0.4 0.0 0.8 0.0 1.3 0.0 0.4 0.0 0.0 0.0 0.0 0.0 3.3 0.0 0.0 노동력 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 휴대폰 / 전화 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 쇼군-게임 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 다마고치 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 닥터피쉬 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 바둑 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0
스키 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 마천루 0.4 0.0 0.8 0.0 1.3 0.0 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 높은교육수준 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 시계 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 BB 크림 / 화장품 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 시스템이완벽한 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 미니멀리즘 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 미카도 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 요시키하야시 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 Tokugawa 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 가부끼 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 아리가토 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 곤니찌와 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 스미마셍 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 사요나라 0.4 0.8 0.0 0.0 1.3 0.0 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 메이지유신 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 야쿠자 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 스튜디오지브리 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 불꽃 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 서예 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 기계 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 오키나와 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 엑스재팬 0.4 0.8 0.0 0.0 1.3 0.0 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 와사비 0.4 0.8 0.0 0.0 1.3 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 술 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 라이스페이퍼 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 디자인 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 패션 / 의류 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 드레스 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 젖가락 0.4 0.0 0.8 0.0 1.3 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 락 / K-Rock 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 영화 / 흑백영화 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 레스토랑 / 식당 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 공항 / 항공 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 신칸센 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 장군 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 선종 0.4 0.0 0.8 0.0 1.3 0.0 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 서비스 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 시간을지키는 0.4 0.8 0.0 0.0 1.3 0.0 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 충성한다 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 일하다 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 카타나 0.4 0.8 0.0 0.0 1.3 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 주방 / 중국식주방 / 일본주방 0.4 0.8 0.0 0.0 1.3 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 코이잉어 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 축 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 황제 / 천왕 0.4 0.0 0.8 0.0 1.3 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 민족성 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 리서치기관 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 3.3 0.0 0.0 납품업체의신뢰도 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 동서의중개자 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 앞서가는 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 중요 0.4 0.8 0.0 0.0 1.3 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 선 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 지루하다 0.4 0.8 0.0 0.0 1.3 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 불신한다 0.4 0.8 0.0 0.0 1.3 0.0 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 디플레이션 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 과로사 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0
고령화 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 할복 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 자살 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 워커홀릭 / 일중독 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 3.3 0.0 0.0 Q1. [ 최초상기 ] 중국 전문가직업 응답자구분 구분 남성여성 20 대 30 대 40 대이상일반인. 런던파리밀라노마드리드바르사뱌프랑크프루트부다페스트 Base for (249) (128) (121) (108) (76) (65) (249) (0) (34) (28) (37) (46) (30) (34) (40) 만리장성 10.0 10.9 9.1 12.0 10.5 6.2 10.0 0.0 5.9 14.3 18.9 0.0 20.0 8.8 7.5 공산당 / 공산주의 8.4 8.6 8.3 10.2 7.9 6.2 8.4 0.0 0.0 7.1 0.0 15.2 16.7 14.7 5.0 먹거리 / 먹을것 / 음식 / 한식 / 일식 6.4 4.7 8.3 8.3 3.9 6.2 6.4 0.0 14.7 7.1 8.1 4.3 3.3 0.0 7.5 쌀 / 쌀밥 5.2 2.3 8.3 6.5 6.6 1.5 5.2 0.0 0.0 3.6 2.7 17.4 0.0 5.9 2.5 인구가많다 /10 억명 5.2 7.0 3.3 5.6 1.3 9.2 5.2 0.0 2.9 0.0 10.8 4.3 0.0 8.8 7.5 가격이싸다 / 저렴한제품 / 저렴한의류 5.2 7.0 3.3 3.7 6.6 6.2 5.2 0.0 5.9 3.6 0.0 10.9 6.7 2.9 5.0 모조품 / 불법복제 3.2 3.9 2.5 4.6 2.6 1.5 3.2 0.0 2.9 7.1 2.7 2.2 6.7 2.9 0.0 베이징 2.8 4.7 0.8 0.9 1.3 7.7 2.8 0.0 0.0 14.3 5.4 0.0 0.0 0.0 2.5 크다 / 거대한 2.0 1.6 2.5 0.0 5.3 1.5 2.0 0.0 0.0 3.6 0.0 0.0 3.3 2.9 5.0 넓은영토 2.0 0.8 3.3 0.9 0.0 6.2 2.0 0.0 0.0 3.6 0.0 2.2 3.3 0.0 5.0 마오쩌뚱 2.0 1.6 2.5 0.0 2.6 4.6 2.0 0.0 0.0 0.0 2.7 0.0 0.0 11.8 0.0 발전가능성있다 / 발전되었다 1.6 1.6 1.7 0.0 1.3 4.6 1.6 0.0 2.9 0.0 0.0 0.0 3.3 0.0 5.0 국수 / 누들 1.6 0.8 2.5 0.0 2.6 3.1 1.6 0.0 5.9 0.0 0.0 4.3 0.0 0.0 0.0 무술 / 쿵후 1.6 2.3 0.8 0.0 3.9 1.5 1.6 0.0 2.9 3.6 0.0 0.0 3.3 2.9 0.0 거대한시장 / 시장 1.6 0.8 2.5 1.9 0.0 3.1 1.6 0.0 0.0 0.0 0.0 2.2 0.0 2.9 5.0 저임금 1.6 0.8 2.5 0.9 1.3 3.1 1.6 0.0 0.0 3.6 0.0 0.0 10.0 0.0 0.0 경제강국 1.2 0.0 2.5 1.9 1.3 0.0 1.2 0.0 2.9 3.6 2.7 0.0 0.0 0.0 0.0 자금성 1.2 0.8 1.7 2.8 0.0 0.0 1.2 0.0 0.0 3.6 0.0 0.0 0.0 0.0 5.0 상하이 1.2 0.8 1.7 1.9 0.0 1.5 1.2 0.0 0.0 0.0 5.4 0.0 0.0 2.9 0.0 홍콩 1.2 0.8 1.7 0.9 1.3 1.5 1.2 0.0 2.9 3.6 2.7 0.0 0.0 0.0 0.0 대량생산 1.2 0.8 1.7 0.9 2.6 0.0 1.2 0.0 2.9 0.0 0.0 0.0 0.0 0.0 5.0 억압한다 1.2 1.6 0.8 0.9 2.6 0.0 1.2 0.0 2.9 0.0 0.0 2.2 0.0 2.9 0.0 기술력있다 / 0.8 0.8 0.8 1.9 0.0 0.0 0.8 0.0 0.0 0.0 0.0 4.3 0.0 0.0 0.0 탁구 0.8 0.8 0.8 0.9 1.3 0.0 0.8 0.0 0.0 0.0 0.0 0.0 0.0 2.9 2.5 색상 / 강한색 / 빨강색 0.8 1.6 0.0 0.9 1.3 0.0 0.8 0.0 2.9 0.0 0.0 2.2 0.0 0.0 0.0 동양 / 아시아 0.8 0.8 0.8 0.0 1.3 1.5 0.8 0.0 2.9 0.0 0.0 0.0 3.3 0.0 0.0 제조업 / 생산 0.8 0.0 1.7 0.9 0.0 1.5 0.8 0.0 0.0 0.0 2.7 0.0 0.0 0.0 2.5 강대국 / 선진국 0.8 1.6 0.0 0.9 1.3 0.0 0.8 0.0 0.0 0.0 0.0 0.0 0.0 2.9 2.5 개발국 0.8 1.6 0.0 0.9 1.3 0.0 0.8 0.0 0.0 0.0 0.0 0.0 6.7 0.0 0.0 중국산 / 중국산제품 0.8 0.0 1.7 1.9 0.0 0.0 0.8 0.0 2.9 0.0 2.7 0.0 0.0 0.0 0.0 마오 0.8 0.0 1.7 0.9 1.3 0.0 0.8 0.0 0.0 0.0 0.0 0.0 3.3 0.0 2.5 자전거 0.8 0.8 0.8 0.0 2.6 0.0 0.8 0.0 0.0 0.0 2.7 0.0 0.0 2.9 0.0 북경 0.8 0.8 0.8 1.9 0.0 0.0 0.8 0.0 0.0 0.0 0.0 0.0 0.0 5.9 0.0 패션 / 의류 0.8 0.8 0.8 0.9 0.0 1.5 0.8 0.0 0.0 0.0 0.0 0.0 3.3 0.0 2.5 아시아의네마리용 0.8 0.0 1.7 0.9 1.3 0.0 0.8 0.0 0.0 0.0 0.0 2.2 0.0 0.0 2.5 천안문 / 톈안먼 0.8 1.6 0.0 1.9 0.0 0.0 0.8 0.0 0.0 0.0 5.4 0.0 0.0 0.0 0.0 레스토랑 / 식당 0.8 0.8 0.8 0.0 2.6 0.0 0.8 0.0 0.0 0.0 0.0 2.2 0.0 0.0 2.5 인권 0.8 0.8 0.8 0.9 1.3 0.0 0.8 0.0 0.0 0.0 2.7 2.2 0.0 0.0 0.0 일하다 0.8 0.8 0.8 0.0 2.6 0.0 0.8 0.0 0.0 0.0 2.7 2.2 0.0 0.0 0.0 군사 / 군사훈련 0.8 1.6 0.0 0.0 1.3 1.5 0.8 0.0 2.9 0.0 0.0 0.0 0.0 0.0 2.5 독재자 0.8 1.6 0.0 0.0 1.3 1.5 0.8 0.0 0.0 0.0 0.0 2.2 0.0 2.9 0.0 공해 / 오염 / 매연 / 황사 0.8 1.6 0.0 0.9 1.3 0.0 0.8 0.0 2.9 0.0 0.0 2.2 0.0 0.0 0.0 인권탄압 0.8 1.6 0.0 1.9 0.0 0.0 0.8 0.0 0.0 0.0 0.0 2.2 0.0 0.0 2.5 품질이의심된다 / 불량 0.8 0.8 0.8 0.9 1.3 0.0 0.8 0.0 2.9 0.0 0.0 0.0 0.0 0.0 2.5 역사적이다 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5
경제개발 / 경제성장 0.4 0.0 0.8 0.0 1.3 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 라멘 / 라면 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 팬더 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 유도 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 0.0 3.3 0.0 0.0 극동 / 동쪽 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 가치있는문화 / 문화 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 산업국가 / 산업 0.4 0.8 0.0 0.0 1.3 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 상업국가 / 상업 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 이소룡 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 성룡 0.4 0.8 0.0 0.0 1.3 0.0 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 브루스리 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 언어 / 일본어 / 중국어 / 한국어 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 니하오 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 엔화 / 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 불꽃 0.4 0.0 0.8 0.0 1.3 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 공장 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 춘권 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 공항 / 항공 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 양 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 정치 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 황제 / 천왕 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 민족성 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 Take-away 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 고급관리 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 비난하다 0.4 0.0 0.8 0.0 1.3 0.0 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 예의없는 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 빈곤 / 가난하다 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 경제침체 / 경제위기 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 노동착취 / 착취 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 국수주의 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 지뢰 0.4 0.0 0.8 0.0 1.3 0.0 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 부정적인 0.4 0.8 0.0 0.0 1.3 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 불공정거래 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 0.0 3.3 0.0 0.0 형편없는교육 0.4 0.0 0.8 0.0 1.3 0.0 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 모름 / 무응답 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 0.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Q1. [ 총상기 ] 중국 전문가직업 응답자구분 구분 남성여성 20 대 30 대 40 대이상일반인. 런던파리밀라노마드리드바르사뱌프랑크프루트부다페스트 Base for (249) (128) (121) (108) (76) (65) (249) (0) (34) (28) (37) (46) (30) (34) (40) 만리장성 21.7 21.1 22.3 22.2 22.4 20.0 21.7 0.0 14.7 32.1 29.7 15.2 36.7 17.6 12.5 공산당 / 공산주의 17.7 18.8 16.5 22.2 17.1 10.8 17.7 0.0 8.8 17.9 16.2 23.9 23.3 23.5 10.0 가격이싸다 / 저렴한제품 / 저렴한의류 14.9 18.0 11.6 14.8 13.2 16.9 14.9 0.0 11.8 7.1 0.0 19.6 30.0 14.7 20.0 인구가많다 /10 억명 14.5 14.8 14.0 16.7 10.5 15.4 14.5 0.0 14.7 3.6 18.9 6.5 10.0 17.6 27.5 먹거리 / 먹을것 / 음식 / 한식 / 일식 14.1 10.2 18.2 13.9 14.5 13.8 14.1 0.0 23.5 10.7 21.6 15.2 6.7 2.9 15.0 모조품 / 불법복제 9.2 10.9 7.4 11.1 6.6 9.2 9.2 0.0 11.8 25.0 5.4 4.3 6.7 11.8 5.0 쌀 / 쌀밥 8.0 4.7 11.6 9.3 9.2 4.6 8.0 0.0 2.9 3.6 5.4 21.7 6.7 5.9 5.0 베이징 7.6 7.8 7.4 6.5 2.6 15.4 7.6 0.0 5.9 28.6 8.1 0.0 16.7 0.0 2.5 마오쩌뚱 6.4 7.0 5.8 3.7 9.2 7.7 6.4 0.0 2.9 3.6 16.2 4.3 0.0 11.8 5.0 발전가능성있다 / 발전되었다 6.0 6.3 5.8 2.8 10.5 6.2 6.0 0.0 11.8 0.0 0.0 6.5 13.3 2.9 7.5 경제강국 5.6 6.3 5.0 6.5 7.9 1.5 5.6 0.0 2.9 10.7 18.9 4.3 0.0 2.9 0.0 넓은영토 5.2 3.1 7.4 2.8 6.6 7.7 5.2 0.0 0.0 3.6 0.0 2.2 10.0 0.0 20.0
무술 / 쿵후 4.8 6.3 3.3 3.7 6.6 4.6 4.8 0.0 11.8 7.1 2.7 4.3 3.3 5.9 0.0 크다 / 거대한 4.4 3.9 5.0 1.9 9.2 3.1 4.4 0.0 2.9 3.6 0.0 4.3 3.3 8.8 7.5 경제개발 / 경제성장 3.6 4.7 2.5 1.9 5.3 4.6 3.6 0.0 2.9 0.0 0.0 4.3 0.0 14.7 2.5 상하이 3.6 3.9 3.3 5.6 0.0 4.6 3.6 0.0 5.9 3.6 10.8 0.0 0.0 2.9 2.5 색상 / 강한색 / 빨강색 3.6 2.3 5.0 3.7 2.6 4.6 3.6 0.0 5.9 10.7 0.0 6.5 0.0 2.9 0.0 저임금 3.6 3.9 3.3 3.7 2.6 4.6 3.6 0.0 0.0 7.1 0.0 0.0 16.7 2.9 2.5 북경 3.6 3.9 3.3 4.6 5.3 0.0 3.6 0.0 0.0 0.0 0.0 0.0 0.0 26.5 0.0 아시아의네마리용 3.6 0.8 6.6 6.5 1.3 1.5 3.6 0.0 0.0 7.1 8.1 6.5 0.0 0.0 2.5 품질이의심된다 / 불량 3.6 5.5 1.7 1.9 6.6 3.1 3.6 0.0 2.9 0.0 0.0 2.2 3.3 0.0 15.0 거대한시장 / 시장 3.2 2.3 4.1 3.7 2.6 3.1 3.2 0.0 0.0 0.0 0.0 2.2 10.0 2.9 7.5 중국산 / 중국산제품 2.8 1.6 4.1 3.7 2.6 1.5 2.8 0.0 2.9 7.1 2.7 0.0 3.3 2.9 2.5 대량생산 2.8 3.9 1.7 3.7 3.9 0.0 2.8 0.0 8.8 0.0 0.0 0.0 0.0 2.9 7.5 패션 / 의류 2.8 0.8 5.0 2.8 2.6 3.1 2.8 0.0 5.9 0.0 0.0 2.2 3.3 0.0 7.5 일하다 2.8 2.3 3.3 3.7 2.6 1.5 2.8 0.0 0.0 3.6 5.4 8.7 0.0 0.0 0.0 공해 / 오염 / 매연 / 황사 2.8 4.7 0.8 1.9 6.6 0.0 2.8 0.0 2.9 3.6 8.1 2.2 0.0 0.0 2.5 국수 / 누들 2.4 2.3 2.5 0.9 3.9 3.1 2.4 0.0 11.8 0.0 0.0 4.3 0.0 0.0 0.0 억압한다 2.4 3.9 0.8 3.7 2.6 0.0 2.4 0.0 2.9 0.0 0.0 2.2 0.0 11.8 0.0 전통적이다 2.0 2.3 1.7 1.9 1.3 3.1 2.0 0.0 0.0 0.0 0.0 2.2 10.0 2.9 0.0 가치있는문화 / 문화 2.0 2.3 1.7 1.9 1.3 3.1 2.0 0.0 2.9 3.6 0.0 0.0 0.0 2.9 5.0 제조업 / 생산 2.0 1.6 2.5 1.9 0.0 4.6 2.0 0.0 2.9 0.0 2.7 0.0 0.0 0.0 7.5 강대국 / 선진국 2.0 3.1 0.8 3.7 1.3 0.0 2.0 0.0 0.0 3.6 2.7 0.0 0.0 5.9 2.5 개발국 2.0 2.3 1.7 0.9 1.3 4.6 2.0 0.0 0.0 0.0 2.7 0.0 10.0 0.0 2.5 노동력 2.0 3.1 0.8 0.9 2.6 3.1 2.0 0.0 0.0 3.6 5.4 4.3 0.0 0.0 0.0 젖가락 2.0 0.8 3.3 1.9 3.9 0.0 2.0 0.0 0.0 0.0 0.0 6.5 0.0 2.9 2.5 인권 2.0 3.1 0.8 2.8 2.6 0.0 2.0 0.0 2.9 0.0 2.7 2.2 6.7 0.0 0.0 역사적이다 1.6 2.3 0.8 2.8 0.0 1.5 1.6 0.0 5.9 0.0 0.0 0.0 3.3 0.0 2.5 탁구 1.6 2.3 0.8 1.9 2.6 0.0 1.6 0.0 0.0 0.0 0.0 0.0 0.0 8.8 2.5 이소룡 1.6 2.3 0.8 1.9 2.6 0.0 1.6 0.0 0.0 14.3 0.0 0.0 0.0 0.0 0.0 언어 / 일본어 / 중국어 / 한국어 1.6 1.6 1.7 1.9 0.0 3.1 1.6 0.0 5.9 3.6 0.0 0.0 3.3 0.0 0.0 천안문 / 톈안먼 1.6 2.3 0.8 2.8 1.3 0.0 1.6 0.0 0.0 0.0 10.8 0.0 0.0 0.0 0.0 레스토랑 / 식당 1.6 0.8 2.5 0.9 2.6 1.5 1.6 0.0 0.0 0.0 0.0 4.3 0.0 2.9 2.5 인권탄압 1.6 2.3 0.8 1.9 0.0 3.1 1.6 0.0 0.0 0.0 0.0 4.3 0.0 2.9 2.5 자금성 1.2 0.8 1.7 2.8 0.0 0.0 1.2 0.0 0.0 3.6 0.0 0.0 0.0 0.0 5.0 티벳 1.2 1.6 0.8 0.9 0.0 3.1 1.2 0.0 0.0 0.0 2.7 0.0 3.3 0.0 2.5 홍콩 1.2 0.8 1.7 0.9 1.3 1.5 1.2 0.0 2.9 3.6 2.7 0.0 0.0 0.0 0.0 동양 / 아시아 1.2 0.8 1.7 0.0 2.6 1.5 1.2 0.0 5.9 0.0 0.0 0.0 3.3 0.0 0.0 상업국가 / 상업 1.2 2.3 0.0 0.9 1.3 1.5 1.2 0.0 0.0 0.0 0.0 2.2 0.0 0.0 5.0 품질이좋은제품 1.2 1.6 0.8 0.9 1.3 1.5 1.2 0.0 0.0 0.0 2.7 0.0 6.7 0.0 0.0 마오 1.2 0.8 1.7 1.9 1.3 0.0 1.2 0.0 0.0 0.0 0.0 0.0 6.7 0.0 2.5 자전거 1.2 0.8 1.7 0.0 3.9 0.0 1.2 0.0 0.0 0.0 2.7 0.0 0.0 5.9 0.0 제국주의 1.2 1.6 0.8 0.0 2.6 1.5 1.2 0.0 0.0 3.6 2.7 2.2 0.0 0.0 0.0 불꽃 1.2 0.8 1.7 1.9 1.3 0.0 1.2 0.0 2.9 0.0 5.4 0.0 0.0 0.0 0.0 공장 1.2 2.3 0.0 1.9 1.3 0.0 1.2 0.0 2.9 0.0 0.0 2.2 0.0 2.9 0.0 민족성 1.2 1.6 0.8 1.9 1.3 0.0 1.2 0.0 0.0 3.6 2.7 2.2 0.0 0.0 0.0 불평등하다 1.2 2.3 0.0 0.9 0.0 3.1 1.2 0.0 0.0 0.0 2.7 4.3 0.0 0.0 0.0 노동착취 / 착취 1.2 1.6 0.8 1.9 0.0 1.5 1.2 0.0 2.9 0.0 0.0 2.2 0.0 2.9 0.0 많다 / 다양하다 0.8 0.0 1.7 0.0 1.3 1.5 0.8 0.0 0.0 3.6 0.0 0.0 0.0 0.0 2.5 기술력있다 / 0.8 0.8 0.8 1.9 0.0 0.0 0.8 0.0 0.0 0.0 0.0 4.3 0.0 0.0 0.0 오리요리 / 북경오리 0.8 1.6 0.0 0.9 1.3 0.0 0.8 0.0 5.9 0.0 0.0 0.0 0.0 0.0 0.0 팬더 0.8 0.8 0.8 0.9 0.0 1.5 0.8 0.0 2.9 0.0 0.0 2.2 0.0 0.0 0.0 산업국가 / 산업 0.8 1.6 0.0 0.0 1.3 1.5 0.8 0.0 0.0 3.6 2.7 0.0 0.0 0.0 0.0 공자 0.8 1.6 0.0 0.9 1.3 0.0 0.8 0.0 0.0 0.0 2.7 0.0 0.0 2.9 0.0 성룡 0.8 1.6 0.0 0.9 1.3 0.0 0.8 0.0 0.0 3.6 0.0 0.0 0.0 2.9 0.0 브루스리 0.8 1.6 0.0 0.0 1.3 1.5 0.8 0.0 0.0 0.0 2.7 0.0 3.3 0.0 0.0 어린이 0.8 0.8 0.8 0.9 1.3 0.0 0.8 0.0 2.9 0.0 2.7 0.0 0.0 0.0 0.0 이민자 0.8 0.8 0.8 1.9 0.0 0.0 0.8 0.0 0.0 0.0 0.0 2.2 0.0 0.0 2.5 장난감 / 인형 0.8 0.8 0.8 0.0 1.3 1.5 0.8 0.0 2.9 0.0 0.0 0.0 0.0 0.0 2.5
사회주의 0.8 0.8 0.8 0.0 2.6 0.0 0.8 0.0 0.0 0.0 0.0 0.0 0.0 0.0 5.0 병마용갱 0.8 0.0 1.7 0.9 0.0 1.5 0.8 0.0 0.0 0.0 0.0 0.0 0.0 0.0 5.0 부처 / 불교 / 사찰 0.8 0.8 0.8 0.0 1.3 1.5 0.8 0.0 0.0 0.0 0.0 4.3 0.0 0.0 0.0 정치 0.8 0.8 0.8 1.9 0.0 0.0 0.8 0.0 0.0 0.0 0.0 0.0 3.3 0.0 2.5 고급관리 0.8 0.0 1.7 1.9 0.0 0.0 0.8 0.0 0.0 3.6 2.7 0.0 0.0 0.0 0.0 확장 0.8 0.8 0.8 0.0 1.3 1.5 0.8 0.0 0.0 0.0 0.0 2.2 3.3 0.0 0.0 군사 / 군사훈련 0.8 1.6 0.0 0.0 1.3 1.5 0.8 0.0 2.9 0.0 0.0 0.0 0.0 0.0 2.5 빈곤 / 가난하다 0.8 0.8 0.8 0.9 1.3 0.0 0.8 0.0 2.9 0.0 0.0 0.0 3.3 0.0 0.0 산하제한 0.8 1.6 0.0 1.9 0.0 0.0 0.8 0.0 0.0 0.0 0.0 0.0 0.0 0.0 5.0 독재자 0.8 1.6 0.0 0.0 1.3 1.5 0.8 0.0 0.0 0.0 0.0 2.2 0.0 2.9 0.0 티벳대립 0.8 1.6 0.0 1.9 0.0 0.0 0.8 0.0 0.0 0.0 0.0 0.0 0.0 5.9 0.0 영리하다 0.4 0.0 0.8 0.0 1.3 0.0 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 독특하다 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 신비하다 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 현대적이다 / 모던하다 / 도시적이다 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 이국적이다 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 가족적이다 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 경쟁력있다 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 강하다 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 미래지향적이다 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 예술적이다 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 올림픽 0.4 0.0 0.8 0.0 1.3 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 만두 0.4 0.0 0.8 0.0 1.3 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 라멘 / 라면 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 딤섬 0.4 0.8 0.0 0.0 1.3 0.0 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 고속열차 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 3.3 0.0 0.0 고속도로 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 0.0 3.3 0.0 0.0 고대유물 / 도자기 0.4 0.0 0.8 0.0 1.3 0.0 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 경치 / 아름다운풍경 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 개 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 유도 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 0.0 3.3 0.0 0.0 도쿄 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 황해 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 3.3 0.0 0.0 극동 / 동쪽 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 스포츠 / 스포츠강국 0.4 0.8 0.0 0.0 1.3 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 수출강국 / 수출 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 공산품 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 0.0 3.3 0.0 0.0 HSBC 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 아이웨이웨이 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 전자제품 / 전자기기 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 여자 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 사람 / 아는지인 / 친구 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 높은교육수준 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 시계 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 hash rule 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 자본주의 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 소림사승려 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 화웨이 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 니하오 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 셰셰 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 엔화 / 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 수지침 / 침술 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 jet 0.4 0.8 0.0 0.0 1.3 0.0 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 가게 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 장강 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 0.0 3.3 0.0 0.0 소림사 0.4 0.8 0.0 0.0 1.3 0.0 0.4 0.0 0.0 0.0 0.0 0.0 3.3 0.0 0.0 대만 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0
조조 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 달라이라마 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 관우 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 춘권 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 아몬드 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 여행 / 관광 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 극장 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 영화 / 흑백영화 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 1 자녀운동이후버려지는여아들에대한다큐멘터리가방송 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 공항 / 항공 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 마하야나불교 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 유교 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 재벌 / 부자 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 주방 / 중국식주방 / 일본주방 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 양 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 엠바고 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 친환경 / 풍수 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 기회가있는 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 황제 / 천왕 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 징장 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 Take-away 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 문자 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 선물 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 실크 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 축제 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 거짓 / 가짜 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 불신한다 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 불안전하다 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 시끄럽다 0.4 0.0 0.8 0.0 1.3 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 더럽다 0.4 0.8 0.0 0.0 1.3 0.0 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 비난하다 0.4 0.0 0.8 0.0 1.3 0.0 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 예의없는 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 부패되었다 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 수입하기힘들다 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 경제침체 / 경제위기 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 국수주의 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 지뢰 0.4 0.0 0.8 0.0 1.3 0.0 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 부정적인 0.4 0.8 0.0 0.0 1.3 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 워커홀릭 / 일중독 0.4 0.0 0.8 0.0 1.3 0.0 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 불공정거래 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 0.0 3.3 0.0 0.0 싸구려제품 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 페이스북부재 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 형편없는교육 0.4 0.0 0.8 0.0 1.3 0.0 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 역경있는 0.4 0.8 0.0 0.0 1.3 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 폐쇄적인 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 모름 / 무응답 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 Q1. [ 최초상기 ] 한국 전문가직업 응답자구분 구분 남성여성 20 대 30 대 40 대이상일반인. 런던파리밀라노마드리드바르사뱌프랑크프루트부다페스트 Base for (249) (128) (121) (108) (76) (65) (249) (0) (34) (28) (37) (46) (30) (34) (40) 삼성 20.9 27.3 14.0 21.3 25.0 15.4 20.9 0.0 23.5 21.4 16.2 6.5 33.3 29.4 22.5 서울 7.6 6.3 9.1 9.3 5.3 7.7 7.6 0.0 2.9 7.1 18.9 4.3 16.7 2.9 2.5 기술력있다 / 6.4 7.8 5.0 5.6 7.9 6.2 6.4 0.0 5.9 0.0 8.1 13.0 10.0 2.9 2.5
북한 4.8 5.5 4.1 6.5 5.3 1.5 4.8 0.0 5.9 3.6 0.0 8.7 0.0 8.8 5.0 전쟁 /2 차대전 / 남북전쟁 / 세계대전 4.8 2.3 7.4 3.7 6.6 4.6 4.8 0.0 0.0 0.0 8.1 8.7 0.0 0.0 12.5 김치 4.0 3.1 5.0 4.6 2.6 4.6 4.0 0.0 5.9 0.0 5.4 0.0 3.3 14.7 0.0 올림픽 3.6 3.9 3.3 3.7 3.9 3.1 3.6 0.0 0.0 0.0 2.7 8.7 0.0 5.9 5.0 음악 / 뮤직 / 한국가요 2.8 1.6 4.1 4.6 2.6 0.0 2.8 0.0 2.9 7.1 2.7 4.3 0.0 2.9 0.0 휴대폰 / 전화 2.4 1.6 3.3 1.9 2.6 3.1 2.4 0.0 2.9 0.0 5.4 2.2 3.3 0.0 2.5 K- 팝 2.4 3.1 1.7 3.7 2.6 0.0 2.4 0.0 8.8 0.0 0.0 2.2 0.0 5.9 0.0 자동차 2.0 1.6 2.5 0.9 3.9 1.5 2.0 0.0 2.9 0.0 2.7 4.3 0.0 0.0 2.5 기아 2.0 2.3 1.7 1.9 1.3 3.1 2.0 0.0 0.0 0.0 0.0 2.2 6.7 0.0 5.0 강남스타일 2.0 1.6 2.5 3.7 0.0 1.5 2.0 0.0 5.9 0.0 0.0 2.2 0.0 2.9 2.5 현대 1.6 3.1 0.0 1.9 0.0 3.1 1.6 0.0 0.0 3.6 2.7 0.0 3.3 0.0 2.5 싸이 1.6 0.0 3.3 0.0 5.3 0.0 1.6 0.0 2.9 3.6 2.7 2.2 0.0 0.0 0.0 먹거리 / 먹을것 / 음식 / 한식 / 일식 1.2 0.8 1.7 2.8 0.0 0.0 1.2 0.0 2.9 0.0 5.4 0.0 0.0 0.0 0.0 사람 / 아는지인 / 친구 1.2 1.6 0.8 0.9 1.3 1.5 1.2 0.0 2.9 0.0 0.0 0.0 0.0 5.9 0.0 드라마 1.2 0.8 1.7 0.9 0.0 3.1 1.2 0.0 0.0 7.1 2.7 0.0 0.0 0.0 0.0 남북갈등 / 남북대립 1.2 0.8 1.7 0.0 0.0 4.6 1.2 0.0 0.0 3.6 0.0 2.2 3.3 0.0 0.0 혁신적이다 0.8 0.8 0.8 0.9 0.0 1.5 0.8 0.0 2.9 0.0 0.0 0.0 0.0 0.0 2.5 경제개발 / 경제성장 0.8 1.6 0.0 0.0 1.3 1.5 0.8 0.0 0.0 0.0 0.0 0.0 0.0 2.9 2.5 월드컵 0.8 1.6 0.0 0.9 1.3 0.0 0.8 0.0 0.0 0.0 2.7 0.0 0.0 2.9 0.0 가전제품 / TV 0.8 0.0 1.7 0.0 1.3 1.5 0.8 0.0 0.0 0.0 0.0 0.0 3.3 0.0 2.5 태권도 0.8 0.0 1.7 0.0 1.3 1.5 0.8 0.0 2.9 0.0 0.0 2.2 0.0 0.0 0.0 태양의나라 / 태양 0.8 0.0 1.7 0.9 0.0 1.5 0.8 0.0 0.0 0.0 0.0 0.0 6.7 0.0 0.0 품질이좋은제품 0.8 1.6 0.0 0.9 1.3 0.0 0.8 0.0 0.0 0.0 2.7 2.2 0.0 0.0 0.0 전자제품 / 전자기기 0.8 1.6 0.0 0.0 2.6 0.0 0.8 0.0 2.9 0.0 0.0 0.0 0.0 0.0 2.5 박지성 0.8 0.0 1.7 0.0 1.3 1.5 0.8 0.0 2.9 3.6 0.0 0.0 0.0 0.0 0.0 영화 / 흑백영화 0.8 0.8 0.8 0.9 1.3 0.0 0.8 0.0 2.9 3.6 0.0 0.0 0.0 0.0 0.0 어렵다 / 알지못하는 0.8 0.8 0.8 0.9 1.3 0.0 0.8 0.0 0.0 0.0 0.0 4.3 0.0 0.0 0.0 자유롭다 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 신뢰가간다 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 새롭다 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 친절하다 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 가족적이다 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 명예욕이높다 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 라멘 / 라면 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 비빕밥 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 카메라 / 영상기기 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 고층빌딩 / 빌딩 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 경복궁 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 장미 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 호랑이 / 아시아의호랑이 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 3.3 0.0 0.0 극동 / 동쪽 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 가치있는문화 / 문화 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 스포츠 / 스포츠강국 0.4 0.8 0.0 0.0 1.3 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 조용한아침의나라 0.4 0.8 0.0 0.0 1.3 0.0 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 강대국 / 선진국 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 반도 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 가격이싸다 / 저렴한제품 / 저렴한의류 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 베이비복스 0.4 0.8 0.0 0.0 1.3 0.0 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 말춤 / 춤 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 에어컨 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 전시회 0.4 0.0 0.8 0.0 1.3 0.0 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 민주주의 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 미국 / 미국인 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 언어 / 일본어 / 중국어 / 한국어 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 안녕하세요 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0
다국적기업 / 기업 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 3.3 0.0 0.0 후쿠시마 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 대통령 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 박찬욱 0.4 0.8 0.0 0.9 0.0 0.0 0.4 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 빅뱅 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 패션 / 의류 0.4 0.0 0.8 0.0 1.3 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 한복 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 여행 / 관광 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 3.6 0.0 0.0 0.0 0.0 0.0 올드보이 0.4 0.8 0.0 0.0 1.3 0.0 0.4 0.0 0.0 0.0 0.0 0.0 3.3 0.0 0.0 비디오 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 일하다 0.4 0.0 0.8 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 친환경 / 풍수 0.4 0.0 0.8 0.9 0.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 공격적이다 0.4 0.8 0.0 0.0 1.3 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 분열한다 0.4 0.8 0.0 0.0 0.0 1.5 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 원자폭탄 / 핵 0.4 0.0 0.8 0.0 1.3 0.0 0.4 0.0 0.0 0.0 0.0 2.2 0.0 0.0 0.0 Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 0.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Q1. [ 총상기 ] 한국 전문가직업 응답자구분 구분 남성여성 20 대 30 대 40 대이상일반인. 런던파리밀라노마드리드바르사뱌프랑크프루트부다페스트 Base for (249) (128) (121) (108) (76) (65) (249) (0) (34) (28) (37) (46) (30) (34) (40) 삼성 41.0 49.2 32.2 41.7 44.7 35.4 41.0 0.0 29.4 46.4 37.8 15.2 80.0 47.1 45.0 서울 20.1 20.3 19.8 23.1 19.7 15.4 20.1 0.0 23.5 14.3 27.0 13.0 30.0 26.5 10.0 북한 14.5 16.4 12.4 16.7 18.4 6.2 14.5 0.0 23.5 3.6 5.4 15.2 6.7 29.4 15.0 기술력있다 / 12.4 17.2 7.4 13.9 13.2 9.2 12.4 0.0 5.9 0.0 24.3 15.2 13.3 20.6 5.0 김치 9.6 8.6 10.7 8.3 9.2 12.3 9.6 0.0 8.8 10.7 8.1 0.0 20.0 17.6 7.5 현대 9.6 14.8 4.1 10.2 9.2 9.2 9.6 0.0 5.9 7.1 18.9 0.0 23.3 11.8 5.0 전쟁 /2 차대전 / 남북전쟁 / 세계대전 9.6 6.3 13.2 9.3 10.5 9.2 9.6 0.0 0.0 0.0 21.6 13.0 0.0 0.0 25.0 자동차 7.6 6.3 9.1 5.6 10.5 7.7 7.6 0.0 5.9 0.0 10.8 17.4 0.0 0.0 12.5 올림픽 7.2 3.9 10.7 6.5 7.9 7.7 7.2 0.0 2.9 0.0 2.7 19.6 0.0 5.9 12.5 싸이 6.4 3.9 9.1 5.6 11.8 1.5 6.4 0.0 11.8 7.1 8.1 2.2 3.3 8.8 5.0 휴대폰 / 전화 6.0 5.5 6.6 4.6 7.9 6.2 6.0 0.0 8.8 0.0 5.4 4.3 13.3 5.9 5.0 음악 / 뮤직 / 한국가요 5.6 3.9 7.4 8.3 5.3 1.5 5.6 0.0 2.9 28.6 2.7 6.5 0.0 2.9 0.0 엘지 5.2 3.9 6.6 3.7 5.3 7.7 5.2 0.0 0.0 10.7 0.0 8.7 3.3 0.0 12.5 남북갈등 / 남북대립 5.2 4.7 5.8 3.7 2.6 10.8 5.2 0.0 0.0 3.6 0.0 10.9 13.3 5.9 2.5 강남스타일 4.8 4.7 5.0 8.3 2.6 1.5 4.8 0.0 8.8 3.6 0.0 4.3 0.0 11.8 5.0 기아 4.4 6.3 2.5 2.8 3.9 7.7 4.4 0.0 0.0 0.0 2.7 4.3 10.0 2.9 10.0 드라마 4.4 3.1 5.8 8.3 0.0 3.1 4.4 0.0 0.0 25.0 5.4 4.3 0.0 0.0 0.0 먹거리 / 먹을것 / 음식 / 한식 / 일식 4.0 2.3 5.8 6.5 2.6 1.5 4.0 0.0 11.8 3.6 8.1 2.2 0.0 0.0 2.5 태권도 3.6 3.9 3.3 1.9 5.3 4.6 3.6 0.0 2.9 3.6 5.4 4.3 6.7 0.0 2.5 발전가능성있다 / 발전되었다 3.2 4.7 1.7 1.9 2.6 6.2 3.2 0.0 8.8 0.0 0.0 4.3 0.0 5.9 2.5 전자제품 / 전자기기 3.2 5.5 0.8 1.9 5.3 3.1 3.2 0.0 2.9 0.0 0.0 0.0 10.0 2.9 7.5 K- 팝 2.8 3.9 1.7 3.7 3.9 0.0 2.8 0.0 8.8 0.0 0.0 2.2 0.0 8.8 0.0 영화 / 흑백영화 2.8 2.3 3.3 5.6 1.3 0.0 2.8 0.0 2.9 7.1 0.0 6.5 0.0 0.0 2.5 월드컵 2.4 2.3 2.5 1.9 5.3 0.0 2.4 0.0 2.9 0.0 5.4 2.2 0.0 5.9 0.0 사람 / 아는지인 / 친구 2.4 3.1 1.7 2.8 1.3 3.1 2.4 0.0 5.9 3.6 2.7 0.0 0.0 5.9 0.0 성형수술 2.4 2.3 2.5 2.8 1.3 3.1 2.4 0.0 5.9 3.6 2.7 0.0 0.0 5.9 0.0 가전제품 / TV 2.0 0.8 3.3 0.9 1.3 4.6 2.0 0.0 0.0 0.0 0.0 2.2 6.7 0.0 5.0 품질이좋은제품 2.0 3.1 0.8 2.8 1.3 1.5 2.0 0.0 2.9 0.0 2.7 2.2 3.3 0.0 2.5 다국적기업 / 기업 2.0 3.1 0.8 1.9 2.6 1.5 2.0 0.0 0.0 0.0 2.7 0.0 13.3 0.0 0.0 경제개발 / 경제성장 1.6 2.3 0.8 0.0 1.3 4.6 1.6 0.0 2.9 3.6 0.0 0.0 0.0 2.9 2.5 전통적이다 1.2 2.3 0.0 2.8 0.0 0.0 1.2 0.0 0.0 3.6 0.0 0.0 0.0 5.9 0.0 친절하다 1.2 1.6 0.8 0.0 1.3 3.1 1.2 0.0 2.9 0.0 0.0 2.2 3.3 0.0 0.0 대우 1.2 1.6 0.8 0.9 1.3 1.5 1.2 0.0 0.0 0.0 2.7 0.0 3.3 0.0 2.5