NEW-MEDIA DESIGN COMPANY Company Brief 20 16 AIXLAB Since 2011 2016 AIXLAB CO.,LTD. ALL RIGHTS RESERVED
NEW-MEDIA DESIGN COMPANY AIXLAB AIXLAB brings creativity & satisfaction to users www.aixlab.com 2016 AIXLAB CO.,LTD. ALL RIGHTS RESERVED 2
AIXLAB is 국내 최초 시각, 영상, 뉴미디어 기반 VR 전문 디자인 스튜디오 입니다. 2015 AIXLAB CO.,LTD. ALL RIGHTS RESERVED AIXLAB is a professional design studio specializing in VR, Motion Graphics and Interactive Media. 3
VR, 뉴미디어 콘텐츠의 핵심도 결론은 디자인 입니다. The core of new media contents for VR is design. 4
AIXLAB Mission Statement AIXLAB Company Brief 2015 새로운 미디어 경험을 전달하기 위하여, 뉴미디어를 통해 다양한 플랫폼의 콘텐츠 제작을 추구해 왔으며, 프레임을 벗어난 새로운 세상의 경험을 창조하는 것이 목표입니다. 5
AIXLAB Mission Statement AIXLAB Company Brief 2016 우리는 뉴미디어, 특히 움직이는 이미지를 기반으로 완전히 새로운 경험을 전달할 수 있는 디자인 에이전시입니다. 4각 프레임의 영상 그래픽부터 프로젝션 맵핑, 다면 영상, 인터렉티브등 확장된 미디어 영역의 콘텐츠를 제작. 기존 4각 프레임을 공간적, 경험적으로 확장하고 싶은 욕구에서 다양한 프로젝트를 진행했습니다. 가상의 공간을 위한 연구와 노력에 더해 우리가 가지고 있는 영상디자인, 인터렉티브 콘텐츠 제작 경험을 살려 유저들에게 환상적인 경험을 전달하는 것을 목표로 삼고 있습니다. 뉴미디어를 기반으로 한 다양한 디자인 결과물과 VR 및 실감 콘텐츠를 통하여 유저들에게는 완전히 새로운 경험을 선사하고, 이를 바탕으로 기업 클라이언트는 고객들에게 효과적인 홍보 수단을 갖게 될 것입니다. 6
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Company Profile AIXLAB Company Brief 2016 Company Name 에이아이엑스 랩 (AIXLAB) CEO 이상수(Lee Sang-Su), 황갑환(Hwang Gap-Hwan) Founding Date 2011년 12월 Business Area VR & New-media & Digital Design 서울시 강남구 논현동 13-17 B1 Tel. 070-8815 - 9887 / Fax. 02-6008 - 9714 chief@aixlab.com www.aixlab.com 8
Our Business field AIXLAB Company Brief 2016 뉴미디어를 활용하는 디자인을 사업영역으로 하고 있습니다. VR (Virtual Reality) Motion Graphic S3D (Stereoscopic 3D) Interactive Digital Space Film 9
Design Process AIXLAB Company Brief 2016 Step 01 Step 02 Step 03 Step 04 Step 05 Request for Proposal Examination Proceed Project Differentiation Strategy Detail Design Step 06 Implementation Problem Solved Step 07 Evaluation 10
Organization AIXLAB Company Brief 2016 각 파트별 철저한 협업을 통해, 특정 부분에 국한되지 않는 최고의 경험을 선사합니다. R&D Dep. VR Dep. Motion Design Dep. Interaction Dep. Development Dep. 11
AIXLAB Staff & Experience AIXLAB Company Brief 2016 VR, 영상, 인터렉티브, 그래픽 디자인 분야의 전문 디렉터들이 모여 그 시너지를 통해 효과적인 경험을 고객들에게 전달합니다. 12
Directors AIXLAB Company Brief 2016 CREATIVE DIRECTOR 이상수 대표 TECHNICAL DIRECTOR 황갑환 대표 010 2239 9887 / chief@aixlab.com DIRECTOR, DESIGN CONSULTING 010 7735 5430 / gapaniya@aixlab.com VR, INTERACTION, MOTION DIRECTOR 강의 2016~ 現 한국예술종합학교 영상원 멀티미디어영상과 강사 2015~국립공주대학교 산업디자인과 강사 2015 NIPA 실감 영상 교육센터 3D VR 강의 2016 CINEMA 4D for VR 세미나 강연 (주)마루인터네셔널 주최 경력 現 AIXLAB 공동대표 국민대학교 디자인대학원 시각디자인전공 홍익대학교 WCU 퍼블릭 아트 연구소 홍익대학교 조형대학 디지털미디어디자인전공 강의 2015~ 現 홍익대학교 디지털미디어디자인전공 강사 2015 NIPA 실감 영상 교육센터 3D VR 강의 2014 중앙대학교 시각디자인과 강사 2013 (재)대구디지털산업진흥원 영상미디어센터 특강 2016 CINEMA 4D for VR 세미나 강연 (주)마루인터네셔널 주최 경력 現 AIXLAB 공동대표 홍익대학교 일반대학원 커뮤니케이션디자인전공 홍익대학교 조형대학 디지털미디어디자인전공 수상 Samsung IAAF World Projection Mapping Award Silver Prize, 2011 JW Young Art Award Special Prize, 2011 수상 Samsung IAAF World Projection Mapping Award Silver Prize, 2011 2010 CINEMA4D 제작사 Maxon에 작품 IN/T 등재 전시 그룹전 자기탐구, 자작나무 갤러리, 2014 Media Art Exhibition 저기요, hongik-arthall, 2011 HCI 2011 : Fun the Mental / Sound Visualization Project Korea Graduation Design, 2011 전시 2010 GS TOWER Street Gallery 전시 H5 2010 홍익대학교 일반대학원 커뮤니케이션디자인전공 동문회 전시 몽환향 13
Commercial Projects AIXLAB Company Brief 2016 2016 CES 2016 현대모비스 영상콘텐츠 제작 2015 KT HOLOCUBE 다면영상 제작 한국청소년상담복지개발원 홍보영상 제작 BTOB SHOWCASE VR 영상 제작 Qualcomm 스냅드래곤 홍보영상 제작 한국청소년상담복지개발원 홍보영상 제작 삼성 GEAR VR 교육 컨텐츠 제작 통계청 대전 통계전시관 내 프로젝션 맵핑 설치영상 제주 홀로그램 공연장 컨텐츠 제작 상해 WAITAN 해저터널 4D 라이터 입체 영상 / 전시 영상 밀라노 엑스포 한국의 맛 키오스크 및 미디어테이블 현대자동차 DDP(동대문디자인플라자) 미디어파사드 여성가족부 인터넷 스마트폰 중독 홍보영상 당진 현대제철 안전체험관 화재진압 체험 영상 광양 POSCO 안전체험관 키오스크 이천 HYNIX 안전체험관 키오스크 2014 SINGAPORE TAKASHIYAMA 백화점 LG전자 설치 영상 전곡 선사 박물관 인류의 기원 키오스크 알무스 인터네셔널 공기청정기 홍보영상 2PM 콘서트 현대자동차 오토웨이타워 디지털사이니지 메인영상 국방기술품질원 프로젝션 맵핑 / 각종 전시영상 / 키오스크 정준일 콘서트 프로젝션 맵핑 SAMSUNG DISPLAY 홍보영상 한국과학기술연구원(KIST) ROBOCARE SILBOT 소개 영상 한국과학기술연구원(KIST) ROBOCARE MERO-3 소개 영상 투니버스 케로로팡팡 TVCF CG LIGHTING + BUILDING 2014 SAMSUNG LED 영상 HCI 2014 : 공감의 근원 오프닝 영상 제작 삼성전자 R&D / 선행연구 프로젝트 진행 한국과학기술연구원(KIST) ROBOCARE MERO-S 소개 영상 한국과학기술연구원(KIST) ROBOCARE MERO 소개 영상 2013 문화체육관광부 / 안전행정부 정부 3.0 인포그래픽 NESTLE PROFESSIONAL EZ care 제품 NEPA CONCEPT SHOW 3D 프로젝션 맵핑 IFA 2013. SAMSUNG 이벤트 IFA 2013. SAMSUNG 가전제품 MAIN SAMSUNG WIDE I/O 신기술 BEAST Concert Beautiful Show 프로젝션 맵핑 INNOCEAN Worldwide Visual Communication Division TEENTOP 틴탑 Concert No.1 오프닝 영상 삼성전자 B2B 프로모션 LG 전자 R&D / 선행연구 프로젝트 삼성 CES 2013. 가전제품 프로모션 Philip Morris Trade Marketing 14
Commercial Projects AIXLAB Company Brief 2016 2012 삼성전자 R&D / 선행연구 프로젝트 진행 대한민국역사박물관 3D 프로젝션 맵핑 LG전자 R&D / 선행연구 프로젝트 진행 현대자동차 SEF 튜토리얼 영상 기아자동차 신차 프로모션 영상 (Confidential) 제 18대 대통령재외선거 홍보영상 현대모비스 IPAD Performance KIA MOTORS K-5 HYBRID Virtual Advertising PANTECH BOOTING ANIMATION 현대자동차그룹 현대기아 신입사원 IPAD Performance SAMSUNG RAMBO Premium 프로모션 영상 카라 KARASIA 콘서트 폴라리스오피스 프로모션 영상 3D 참여 J&B JOIN THE CITY REMIX 2011 뷰티살롱엑스포 2012 공연영상 대구육상선수권대회 삼성미디어아트전 프로젝션 맵핑 SMART RUN NISSAN Cube AR Project Seoul Motor Show 2011, 일산 KINTEX HCI Special Event Project 흥, HCI 2011. (알펜시아 리조트) SAMSUNG VIDEO FOR THE CENTENNIAL ANNIVERSARY OF HOAM LEE, 호암미술관 한화 프루덴셜 프로모션 영상 서울디자인페어 서울디자인자산전, 잠실운동장 LG GW620 HOLOGRAM PROMOTION 8EIGHT 유효기간 뮤직비디오 SAMSUNG 인력개발 신입사원 모집 프로모션 영상 제작 SEOULSQUARE Media Facade go donkeys 영상, 한가람갤러리 대한민국 해군 이지스 2번함 율곡이이함 프로모션 영상 마이티마우스 뮤직비디오 마이티마우스 CD-COVER DESIGN ETUDE Advertisement Making WEB UCC edit 갤럭시익스프레스 허상 뮤직비디오 15
Award, Exhibition & Conferences AIXLAB Company Brief 2016 Exhibition 2014 그룹전 자기탐구, 자작나무 갤러리 2014 HCI 2014 : Flying Imagination 전시 총괄 오프닝 제작 2010 Exhibition, UNFRAME, 역삼 GS타워, 2010 2010 MEDIA Story, 용산구청, 2010 2010 GS TOWER Street Gallery 전시 H5 2010 홍익대학교 일반대학원 커뮤니케이션디자인전공 동문회 전시 몽환향 2010 CINEMA4D 제작사 Maxon 에 작품 IN/T 등재 2009 Blue dot Asia exhibition gallery Hangaram -go donkey- Conference 2013 - 한국상품문화디자인학회 제32호 논문집 ISSN 1229-2834. pp 55 64실시간 참여를 통한 영상 미디어의 상호작용적 콘텐츠 구현에 관한 연구 2013 - The Society for Consumer Psychology Annual 2013 Winter Conference, Proceedings, forthcoming. The Effect of Multi-Sensory Semantic Congruence between Color and Music on Product Evaluation 2012 - Asia Pacific Association for Consumer Research Conference 2012, Proceedings. The Effect of Semantic Congruence between Color andmusic on Product Evaluation 2012 - Korean Management review. The Effect of Semantic Congruence between Color and Music on Web-site Evaluation Academic Journal 2013 - The Effect of Multi-Sensory Semantic Congruence between Color and Music on Product Evaluation, The Society for Consumer Psychology Annual 2013 Winter Conference, San Antonio, Texas. 02 2013 - The Effect of Semantic Congruence between Color and Sound on Bag Advertisement Evaluation,KIAS International Conference: Images, Artistic and Scientific, Hosted by KIAS Transdisciplinary Research Program, Seoul, Republic of Korea, 01, 2013, 2012 - The Moderating Role of colors on the Effect of Brand Concepts Fall Korean Marketing Conference, Marketing: Connecting the Society, Korean marketing association, Seoul, Republic of Korea, 10, 2012, 2012 - The effect of multisensory stimulation using color combination on car advertisement evaluation, 2012 - Fall conference & international symposium, Korea advertising Society,Pyeong-chang, Republic of Korea, 10, 2012 2012 - The Effect of Semantic Congruence between Color and Music on Product Evaluation, Asia Pacific Association for Consumer Research Conference, Queenstown, New Zealand, 07, 2012 2010 - 한국 디지털 디자인 학회 A Research on Depth Perception caused by Attributes of Projection Mapping on Physical Space 16
Clients AIXLAB Company Brief 2016 17
AIXLAB Portfolio AIXLAB brings creativity and satisfaction to clients 18
This is not Magritte VR Interactive VR Project 19
VR 360 S3D Interactive VR Project This is not Magritte VR VR Interactive Unreal Engine 2D / 3D Design 20
VR 360 S3D Interactive VR Project This is not Magritte VR VR Interactive Unreal Engine 2D / 3D Design 21
VR 360 S3D Interactive VR Project This is not Magritte VR VR Interactive Unreal Engine 2D / 3D Design 22
Lamborghini Experience VR VR 360 Stereoscopic 3D Project 23
VR 360 S3D Project Lamborghini Experience VR VR 2D / 3D Design Animatiom Stereoscopic 3D 24
VR 360 S3D Project Lamborghini Experience VR VR 2D / 3D Design Animatiom Stereoscopic 3D 25
VR 360 S3D Project Lamborghini Experience VR VR 2D / 3D Design Animatiom Stereoscopic 3D 26
SAMSUNG VR Design Part Galaxy S6 S6 edge Next Level Design CLIENT / AGENCY SAMSUNG Skonec Entertainment. partner _VIT LAUNCH 2015.06 LOCATION Samsung Plaza Education 27
SAMSUNG VR Design Part Galaxy S6 S6 edge Next Level Design VR 2D / 3D Design Stereoscopic 3D 28
SAMSUNG VR Design Part Galaxy S6 S6 edge Next Level Design VR 2D / 3D Design Stereoscopic 3D 29
SAMSUNG VR Design Part Galaxy S6 S6 edge Next Level Design VR 2D / 3D Design Stereoscopic 3D 30
SAMSUNG VR Design Part Galaxy S6 S6 edge Next Level Design VR 2D / 3D Design Stereoscopic 3D 31
Beyond the Sky VR VR 360 Stereoscopic 3D Project 32
VR 360 S3D Project Beyond the Sky VR VR 2D / 3D Design Illustration Stereoscopic 3D Android App 33
VR 360 S3D Project Beyond the Sky VR VR 2D / 3D Design Illustration Stereoscopic 3D Android App 34
VR 360 S3D Project Beyond the Sky VR VR 2D / 3D Design Illustration Stereoscopic 3D Android App 35
VR 360 S3D Project Beyond the Sky VR VR 2D / 3D Design Illustration Stereoscopic 3D Android App 36
VR 360 S3D Project Beyond the Sky VR VR 2D / 3D Design Illustration Stereoscopic 3D Android App 37
VR 360 S3D Project Beyond the Sky VR VR 2D / 3D Design Illustration Stereoscopic 3D Android App 38
BTOB SHOWCASE VR VR 360 Film & CG Project LOCATION Sangam DMC CLIENT / AGENCY Cube Ent. NIPA PARTNER E.O Contents VentaDimension Duke3D LAUNCH 2015.09 39
BTOB SHOWCASE VR VR 360 Film & CG Project VR 2D / 3D Design CG Motion Graphic Compositing D.I 40
BTOB SHOWCASE VR VR 360 Film & CG Project VR 2D / 3D Design CG Motion Graphic Compositing D.I 41
BTOB SHOWCASE VR VR 360 Film & CG Project VR 2D / 3D Design CG Motion Graphic Compositing D.I 42
BTOB SHOWCASE VR VR 360 Film & CG Project VR 2D / 3D Design CG Motion Graphic Compositing D.I 43
Shanghai Waitan 4D Submarine Experience Center LOCATION 1F, The Bund Sightseeing Tunnel,Lujiazui Station, SHANGHAI, CHINA CLIENT / AGENCY Shanghai 4D ASIA CT partner _VIT LAUNCH 2015.04 53
Shanghai Waitan 4D Submarine Experience Center Stereoscopic 3D 4D Rider Exhibition Video Graphic Design 54
Shanghai Waitan 4D Submarine Experience Center Stereoscopic 3D 4D Rider Exhibition Video Graphic Design 55
Shanghai Waitan 4D Submarine Experience Center Stereoscopic 3D 4D Rider Exhibition Video Graphic Design 56
Shanghai Waitan 4D Submarine Experience Center Stereoscopic 3D 4D Rider Exhibition Video Graphic Design 57
Shanghai Waitan 4D Submarine Experience Center Stereoscopic 3D 4D Rider Exhibition Video Graphic Design 58
Shanghai Waitan 4D Submarine Experience Center Stereoscopic 3D 4D Rider Exhibition Video Graphic Design 59
Shanghai Waitan 4D Submarine Experience Center Stereoscopic 3D 4D Rider Exhibition Video Graphic Design 60
HYUNDAI Brilliant Memories Media Facade CLIENT / AGENCY HYUNDAI BIRDHAND LAUNCH 2015.02 LOCATION Dongdaemun Design Plaza (DDP) Seoul, Korea 61
HYUNDAI DDP Brilliant Memories Media Facade All Direction Motion graphic 2D / 3D design 62
HYUNDAI DDP Brilliant Memories Media Facade All Direction Motion graphic 2D / 3D design 63
HYUNDAI DDP Brilliant Memories Media Facade All Direction Motion graphic 2D / 3D design 64
HYUNDAI DDP Brilliant Memories Media Facade All Direction Motion graphic 2D / 3D design 65
HYUNDAI Autoway Tower Digital Signage Fluidic Sculpture CLIENT / AGENCY- HYUNDAI CJ Powercast LAUNCH 2014.11 LOCATION 1F, Hyundai Autoway Tower Samsung-dong, Seoul, Korea 66
HYUNDAI Autoway Tower Digital Signage Fluidic Sculpture All Direction Motion graphic 2D / 3D design 67
HYUNDAI Autoway Tower Digital Signage Fluidic Sculpture All Direction Motion graphic 2D / 3D design 68
HYUNDAI Autoway Tower Digital Signage Fluidic Sculpture All Direction Motion graphic 2D / 3D design 69
HYUNDAI Autoway Tower Digital Signage Fluidic Sculpture All Direction Motion graphic 2D / 3D design 70
LG Digital Signage Takashiyama Department store In Singapore CLIENT / AGENCY LG Electronics HSAD LAUNCH 2014.12 LOCATION Singapore Takashiyama Department store 71
LG Digital Signage Takashiyama Department store In Singapore All Directing Motion graphic 2D / 3D design 72
LG Digital Signage Takashiyama Department store In Singapore All Direction Motion graphic 2D / 3D design 73
LG Digital Signage Takashiyama Department store In Singapore All Direction Motion graphic 2D / 3D design 74
LG Digital Signage Takashiyama Department store In Singapore All Direction Motion graphic 2D / 3D design 75
LG Digital Signage Takashiyama Department store In Singapore All Direction Motion graphic 2D / 3D design 76
LG Digital Signage Takashiyama Department store In Singapore All Direction Motion graphic 2D / 3D design 77
SAMSUNG_LED 2014 LIGHT + BUILDING SAMSUNG LED Lighting CLIENT / AGENCY SAMSUNG Electronics Cheil Worldwide partner _ j-film LAUNCH 2014.04 LOCATION Frankfurt am Main, Germany 78
SAMSUNG LED 2014 LIGHT + BUILDING S SAMSUNG LED Lighting All Directing Motion graphic 2D / 3D design 79
SAMSUNG LED 2014 LIGHT + BUILDING SAMSUNG LED Lighting All Direction Motion graphic 2D / 3D design 80
SAMSUNG LED 2014 LIGHT + BUILDING SAMSUNG LED Lighting All Direction Motion graphic 2D / 3D design 81
SAMSUNG LED 2014 LIGHT + BUILDING SAMSUNG LED Lighting All Direction Motion graphic 2D / 3D design 82
SAMSUNG IFA 2013 2013 IFA SAMSUNG Main movie CLIENT / AGENCY SAMSUNG Electronics Cheil Worldwide partner _ j-film LOCATION - Berlin, Germany LAUNCH 2013.09 83
SAMSUNG IFA 2013 2013 IFA SAMSUNG Main Movie All Direction Motion graphic 2D / 3D design 84
SAMSUNG IFA 2013 2013 IFA SAMSUNG Main Movie All Direction Motion graphic 2D / 3D design 85
SAMSUNG IFA 2013 2013 IFA SAMSUNG Main Movie All Direction Motion graphic 2D / 3D design 86
SAMSUNG IFA 2013 2013 IFA SAMSUNG Main Movie All Direction Motion graphic 2D / 3D design 87
SAMSUNG IFA 2013 2013 IFA SAMSUNG Main Movie All Direction Motion graphic 2D / 3D design 88
SAMSUNG IFA 2013 2013 IFA SAMSUNG Main Movie All Direction Motion graphic 2D / 3D design 89
CES 2013 SAMSUNG Smart Movie CLIENT / AGENCY SAMSUNG Electronics Cheil Worldwide partner _ j-film LOCATION Las vegas, USA LAUNCH 2013.09 90
SAMSUNG CES 2013 2013 CES SAMSUNG Smart Movie All Direction Motion graphic 2D / 3D design 91
SAMSUNG CES 2013 2013 CES SAMSUNG Smart Movie All Direction Motion graphic 2D / 3D design 92
SAMSUNG CES 2013 2013 CES SAMSUNG Smart Movie All Direction Motion graphic 2D / 3D design 93
HCI 2014 Flying Imagination CLIENT / AGENCY HCI KOREA LAUNCH 2014.01 LOCATION Convention Center, High1 resort, Gangwon-do, Korea 94
HCI 2014 Flying Imagination All Direction Motion graphic 2D / 3D design 95
HCI 2014 Flying Imagination All Direction Motion graphic 2D / 3D design 96
HCI 2014 Flying Imagination All Direction Motion graphic 2D / 3D design 97
국방기술품질원 Defense Agency for Technology and Quality Exhibition CLIENT / AGENCY DTaQ partner _ Media Space LAUNCH 2013.08 LOCATION DTaQ, Dongjin-ro Jinju-si, Kyungsangnam-do, Korea 98
국방기술품질원 Defense Agency for Technology and Quality Exhibition Directing Projection mapping GUI Motion graphic 2D / 3D design 99
국방기술품질원 Defense Agency for Technology and Quality Exhibition Directing Projection mapping GUI Motion graphic 2D / 3D design 100
국방기술품질원 Defense Agency for Technology and Quality Exhibition Directing Projection mapping GUI Motion graphic 2D / 3D design 101
국방기술품질원 Defense Agency for Technology and Quality Exhibition Directing Projection mapping GUI Motion graphic 2D / 3D design 102
NEPA 3D Projection Mapping CLIENT / AGENCY NEPA partner _ Mo-on company LOCATION Bluesquare, Hnnam-dong, Yongsan-gu, Seoul, Korea LAUNCH 2014.10 103
NEPA 3D Projection Mapping Direction Projection mapping Motion graphic 2D / 3D design 104
NEPA 3D Projection Mapping Direction Projection mapping Motion graphic 2D / 3D design 105
NEPA 3D Projection Mapping Direction Projection mapping Motion graphic 2D / 3D design 106
NEPA 3D Projection Mapping Direction Projection mapping Motion graphic 2D / 3D design 107
Thank you Beyond satisfaction, We are looking forward to be your creative partner. 서울시 강남구 논현동 13-17 B1 13-17, Nonhyeon 1-dong, Gangnam-gu, Seoul, Korea T. 070. 8815. 9887 / F. 02. 6008. 9714 E. chief@aixlab.com www.aixlab.com Company Brief 20 16 108
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