A Study of the Beautiful Girls Fashion Styles in the Japan Animations Department of Clothing & Textiles, Kyungpook National University Lecturer : Yoo Jin Choi <Abstract> The purpose of this study was to clarify the symbolic meanings of the beautiful girls character fashion in modern Japanese animations. This study investigated the currency and characteristics of the beautiful girls characters from the 80 s to the present. The fashion style of a beautiful girl s character was categorized into four styles: trendy style, adult style, Lolita style and fantasy style. These fashion styles were analyzed, and as a result, three symbolic meanings of the fashion style of a beautiful girl s character are discussed. Firstly, these occidentalized body styles represented idealized body images that are not traditionally Japanese. Secondly, the adult style (growth) represented coming out, i.e. the desires to develop from a child into an adult. Thirdly, the adult (transformation), Lolita and fantastic styles appealed to maniac consumers, having a Moe feeling. (beautiful girls characters), (fashion), (Japan animation), (symbolism) Corresponding Author : Yoo Jin Choi, Department of Clothing & Textiles, Kyungpook National University, 1370 Sankyuk-dong, Buk-gu, Daegu, 702-701, Korea Tel: +82-53-950-6220 Fax: +82-53-950-6219 E-mail: yoo1201@hotmail.com - 67 -
- 68 -
- 69 -
- 70 -
- 71 -
- 72 -
- 73 -
- 74 -
- 75 -
- 76 -
http://www.seikomatsuda.jp/j/discography/catalog /detail/id=42, : 2010.10.30. - 77 -