YSU_App_2.0-2

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Application System 2. 0 Youngsan University Identity Graphic Standards Stationery Business Card Business Card Letterhead-Korean Letterhead-English Envelope_Korean Envelope_English Envelope_Window Envelope_Large Invitation Card_Basic Invitation Card_30th Anniversary Invitation Card Envelope_30th Anniversary Fax Cover Dispatch Proposal Form Press Kit Press Kit Cover Y s Announcement Y s Memo PPT Format_Grid System E-mail Format 2. 1 2. 2 2. 3 2. 4 2. 5 2. 6 2. 7 2. 8 2. 9 2. 10 2. 11 2. 12 2. 13 2. 14 2. 15 2. 16 2. 17 2. 18 2. 19 2. 20

Business Card 2. 1 4.5mm Lee, Youngsan Ph.D. youngsan@ysu.ac.kr 21.5mm 4.5mm 5.5mm 19mm 23mm 7.5mm 4.5mm Lee, Youngsan Ph.D. Professor / Visual Communication Design m 010.2344.6456 youngsan@ysu.ac.kr 21.5mm Snow white 250g 4.5mm 5.5mm Yangsan Campus 626-790, 288 Junam-ro, Yangsan, Gyeongnam, Korea t +82.55.380.9092 f +82.55.380.9157 Haeundae Campus 612-743, 99 Pilbong-gil, Haeundae-gu, Busan, Korea t +82.51.540.7001 f +82.51.540.7008 38mm 23mm 7.5mm Size 86 x 55mm Scale 100%

Business Card 2. 2 4.5mm Lee, Youngsan Ph.D. youngsan@ysu.ac.kr 21.5mm 5.5mm 5.5mm 19mm 23mm 7.5mm 4.5mm Lee, Youngsan Ph.D. Professor / Visual Communication Design m 010.2344.6456 youngsan@ysu.ac.kr 21.5mm Yangsan Campus 626-790, 288 Junam-ro, Yangsan, Gyeongnam, Korea t +82.55.380.9092 f +82.55.380.9157 Snow white 250g 4.5mm 5.5mm 38mm 23mm 7.5mm Size 86 x 55mm Scale 100%

Letterhead_Korean 2. 3 30mm 20mm To : Recipient's Name From : Sender's Name, Intemal Address Date : Month Day, Year Re : Subject The communications potential of a letter goes beyond its contact. Just as the frame of a picture can compliment or detract from the picture it self, the letterhead design plays a considerable role at the personal communications level. Choice of typeface, paper stock and typing format also make great contributions to the overall impression of the letter to the reader. This stationery format has been developed to reflect the look of expertise. Stability and professionalism. The success of the stationery system will depend largely upon a consistent appearance, to project an image of high quality, an image that is refiective of Samaung. Sincerely, Snow white 122g Sender's Name Sender's Title Size 210 x 297mm Scale 55%

Letterhead_English 2. 4 Address / Tel / URL : Interstate Regular, 6.8pt,-15 30mm 20mm Yangsan Campus 626-790, 288 Junam-ro Yangsan, Gyeongnam, Korea t +82.55.380.9114 f +82.55.366.4374 Haeundae Campus 612-743, 142 Bansongsunhwan-ro Haeundae-gu, Busan, Korea t +82.51.543.7000 f +82.51.543.9347 To : Recipient's Name From : Sender's Name, Intemal Address Date : Month Day, Year Re : Subject The communications potential of a letter goes beyond its contact. Just as the frame of a picture can compliment or detract from the picture it self, the letterhead design plays a considerable role at the personal communications level. Choice of typeface, paper stock and typing format also make great contributions to the overall impression of the letter to the reader. This stationery format has been developed to reflect the look of expertise. Stability and professionalism. The success of the stationery system will depend largely upon a consistent appearance, to project an image of high quality, an image that is refiective of Samaung. Sincerely, Snow white 122g Sender's Name Sender's Title Size 210 x 297mm Scale 55%

Envelope_Korean 2. 5 15mm 15mm 8mm 12mm 10mm Snow white 122g 32.5mm 65mm Size 220 x 110mm Scale 55%

Envelope_English 2. 6 Address / Tel / URL : Interstate Regular, 6.8pt,-15 15mm 33mm 6.3mm 12mm 10mm Yangsan Campus 626-790, 288 Junam-ro Yangsan, Gyeongnam, Korea t +82.55.380.9114 f +82.55.366.4374 Haeundae Campus 612-743, 142 Bansongsunhwan-ro Haeundae-gu, Busan, Korea t +82.51.543.7000 f +82.51.543.9347 32.5mm 65mm Snow white 122g Size 220 x 110mm Scale 55%

Window Envelope 2. 7 50mm 15mm 15mm 8mm 12mm 10mm 32.5mm Snow white 122g Size 220 x 110mm Scale 55%

Envelope_Large 2. 8 19mm 20mm 16mm Snow white 122g 40mm Size 330 x 244mm Scale 35%

Invitation Card_Basic 2. 9 Y s Invitation : Interstate Black Front Back Invitation Snow white 227g Inside Size 155 x 110mm Scale 40%

Invitation Card_30th Anniversary 2. 10 Y s Invitation : Interstate Black Outside Invitation Inside Snow white 227g Size 135 x 135mm Scale 35%

Invitation Card Envelope_30th Anniversary 2. 11 Snow white 122g Size 145 x 145mm Scale 50%

Fax Cover 2. 12 30mm 20mm Fax Cover Sheet 90g or A4 Size 210 x 297mm Scale 55%

Dispatch 2. 13 30mm 20mm 90g or A4 Size 210 x 297mm Scale 55%

Proposal Form 2. 14 30mm 20mm 90g or A4 Size 210 x 297mm Scale 55%

Press Kit 2. 15 30mm 20mm 90g or A4 Size 210 x 297mm Scale 55%

Press Kit Cover 2. 16 Outside 61mm 53mm Inside 400g Lee, Youngsan Ph.D. m youngsan@ysu.ac.kr Size 220 X 305 X 7mm Scale 25%

Y s Announcement 2. 17 Y s Announcement : Interstate Black 180mm Announcement 75mm Size 297 X 420mm Scale 40%

Y s Memo 2. 18 Y s Memo : Interstate Black Type A 45mm Memo Outline Color 45mm 100g Type B_ Post It Memo Type A Size 100 x 140mm Scale 70% Type B Size 100 x 75mm Scale 70%

PPT Format_Grid System 2. 19 Intro Cover Page Primary Block Title Interstate Regular 47pt Headline Block YY.MM.DD Interstate Regular 30pt Information Block 42mm 32mm Agenda Page Section Page Agenda Interstate Regular 40pt / 1. Interstate Regular 26pt / 2. Interstate Regular 26pt / 3. Interstate Regular 26pt / 4. Interstate Regular 26pt / 5. Interstate Regular 26pt / 6. Interstate Regular 26pt / Section title Interstate Regular 40pt / 42mm 42mm Content Page Ending Page Title Interstate Regular 40pt / Headline Block Subline, Bodycopy Interstate Regular 18~24pt / Lorem ipsum dolor sit amet, consec tetuer adipiscing elit, sed diam nonummy nibh eusmod tincidunt ut laoreet dolore magna aliquam erat volputate. Contens Block Thank You Interstate Regular 40pt / Subline, Bodycopy Lorem ipsum dolor sit amet, consec tetuer adipiscing elit, sed diam nonummy nibh eusmod tincidunt ut laoreet dolore magna aliquam erat volputate. 01 Interstate Regular 11pt / Baseline Block 42mm Interstate Family Family Size 297 X 210mm Scale 20%

E-mail Format 2. 20 Lee, Youngsan Ph.D. m youngsan@ysu.ac.kr t 055.380.9114 f 055.366.4374 t 051.543.7000 f 051.543.9347