THE BIG DAY Premium Shopping Magazine AUGUST 2018
EDITOR'S VIEW 08, THE BIG DAY IS COMING 정확한타깃팅이된 VIP 매거진과모바일콘텐츠그리고매장에서의매력적인경험을융합시키는작업은 < 에비뉴엘 > 매거진의지향점입니다. 14 AVENUEL AUGUST 2018
CONTENTS 2018.08 39 45 HER SHOWCASE 52 LOVE, DARLING 62 BRILLIANTLY IN LOVE 66 ROMANTIC SHADE 70 TRUE LOVE 74 TIME TO CLASSIC 78 TIME OF BLESSING 86 CONTRAST BETWEEN PAST & FUTURE 92 TURE 80 S 98 CATCH COLOR WRIST 102 52 COVER 24 AVENUEL AUGUST 2018
CONTENTS 08, 168 106 FANTASTIC ATELIER 140 GIRL GONE WILD 160 196 SO GERMAN 162 142 200 MORNING+BREAK 108 PERFECT DAY 208 THIRD CHOICE 150 168 WE ARE ALL 120 A NEW TIME GREEKS 210 152 128 OPEN ROAD 186 212 156 136 190 158 WATER YOUR BODY 226 26 AVENUEL AUGUST 2018
PREMIUM SHOPPING MAGAZINE Editor in Chief namyh72@thebookcompany.co.kr Editorial Fashion Director jieun@thebookcompany.co.kr Fashion Editor sonsora1210@thebookcompany.co.kr Fashion Editor jy22@thebookcompany.co.kr Beauty Editor njh@thebookcompany.co.kr Beauty Editor avenuel@thebookcompany.co.kr Feature & Lifestyle Editor why@thebookcompany.co.kr Feature & Lifestyle Editor kkj@thebookcompany.co.kr Proofwriting DTP Operator Design Banana communications CORP. Design Director Art Director Designer Photo WNP Studio Photo Director Photographer OONA Studio Photo Director Photographer Photographer Advertising Chief Deputy Manager kenkang@thebookcompany.co.kr Advertising Executive ysl@thebookcompany.co.kr Assistant Manager lis127@thebookcompany.co.kr Assistant Manager minseok@thebookcompany.co.kr Administration Administration Director Planning and Management Director Planning and Management Staff General Affair Director General Affair Staff Reference Library Manager Marketing Marketing 2 Part Director Marketing 2 Part Staff Distribution Distribution Manager Distribution Staff Publisher Co-Publisher Chief Editorial Director
PREMIUM SHOPPING MAGAZINE Published Every 25th of Month Editor in Chief NAM YOON HEE namyh72@thebookcompany.co.kr Editorial Fashion Director OH JI EUN jieun@thebookcompany.co.kr Fashion Editor SOHN SO RA sonsora1210@thebookcompany.co.kr Fashion Editor CHOI JEONG YOON jy22@thebookcompany.co.kr Beauty Editor NAM JEONG HWA njh@thebookcompany.co.kr Beauty Editor AHN JI SOO avenuel@thebookcompany.co.kr Feature & Lifestyle Editor WON HO YEON why@thebookcompany.co.kr Feature & Lifestyle Editor KIM KYEONG JU kkj@thebookcompany.co.kr Proofwriting AHN SOON HEE DTP Operator PARK MIN JUNG Design Banana communications CORP. Design Director KIM SOO A Art Director KIM JI WON Designer KIM EUN JI, MA JIN YOUNG Photo WNP Studio Photo Director WOO CHANG WON Photographer HA JUN WOO OONA Studio Photo Director HWANG WOON HA Photographer PARK SOON AE Photographer CHOI IN HO Advertising Chief Deputy Manager KANG TAE SUN kenkang@thebookcompany.co.kr Advertising Executive LEE YONG SIK ysl@thebookcompany.co.kr Assistant Manager LIM IN SEOB lis127@thebookcompany.co.kr Assistant Manager OH MIN SEOK minseok@thebookcompany.co.kr Administration Administration Director CHANG HOON DO Planning and Management Director LEE HYOUNG SOO Planning and Management Staff LEE JIN OK, PARK KYUNG HWAN, YOO SU HYUN, AN JI MIN, LEE GI DONG, YOUN SAE UN General Affair Director HWANG JI HYUN General Affair Staff LEE IM SUN, KIM YANG RAE, LEE EUN SOL, KIM KYUNG TAEK, WOO JIN HO, SHIN TAE SUB Reference Library Manager PARK SO JIN Marketing Marketing 2Part Director GWON MI SUK Marketing 2Part staff HAM JI HYUN, KIM GO EUN Distribution Distribution Manager KO SEON KYU Distribution Staff Baek KYU HANG, JUNG KYU YEON, AHN SE YEON Publisher LEE SO YOUNG Co-Publisher SHIN SOH HEE Chief Editorial Director LEE SUK EUN
CONTRIBUTORS 08, L-Star(Lotte Dep. MVG) Editor Doctor Fashion Assistant SONG JUNG MIN YOO SEUNG HYUN SUNG JUNG YEOB CHOI JEOUNG AE WHY AJS NJH OJE 32 AVENUEL AUGUST 2018
34 AVENUEL Beauty TALKING BACK 08, Feature FUN & HAPPY AUGUST 2018
COVERSTORY 08, AUGUST ISSUE 1 2 3 Tod s 1 2 3 36 AVENUEL AUGUST 2018
INVITATION TOD S TOD S
INVITATION her Photographed by KIM JAE HOON Editor OH JI EUN
TOD S (Left Page) TOD S
TOD S
TOD S
SHOWCASE ROGER VIVIER 45
SHOWCASE MONCLER 46 AVENUEL AUGUST 2018
SHOWCASE BVLGARI 47
SHOWCASE FENDI 48 AVENUEL AUGUST 2018
SHOWCASE VALMONT 49
SHOWROOM YES I DO TIFFANY & CO. TIFFANY & CO.
SHOWROOM PRADA SARAH GABRIEL by THE QUEEN LOUNGETASAKI GIVENCHY (Right Page) TASAKI
love, darling Photographed by KIM HYUNG SIK Editor OH JI EUN
MARCHESA by BEYOND THE DRESS DIOR HOMME
SAINT LAURENT BY ANTHONY VACCARELLOTASAKI
MARCHESA by BEYOND THE DRESSTHE QUEEN LOUNGETASAKI
ASHISTUDIO by ATELIER KUMANOLO BLAHNIK (Left Page) MIU MIU SARAH GABRIEL by THE QUEEN LOUNGE
DIOR HOMMESARAH GABRIEL by THE QUEEN LOUNGE
ASHISTUDIO by ATELIER KU
SHOWROOM BRILLIANTLY IN LOVE Photographed by KIM YEONG JUN Editor SOHN SO RA TIFFANY & CO. TIFFANY & CO. TIFFANY & CO. LOW CLASSIC
TIFFANY & CO. TIFFANY & CO. TIFFANY & CO. FABIANA FILIPPI
TIFFANY & CO. TIFFANY & CO. TIFFANY & CO. TIFFANY & CO TORY BURCH
TIFFANY & CO. TIFFANY & CO. TIFFANY & CO. TIFFANY & CO. TIFFANY & CO. STELLA McCARTNEY
SHOWROOM CHAUMET Romantic Shade Photographed by WOO CHANG WON Contributing Editor JUNG EUN JI
CHAUMET
CHAUMET
CHAUMET
SHOWROOM TRUE LOVE Photographed by WOO CHANG WON Editor SOHN SO RA
BREITLING (Left Page) BREITLING
BREITLING
BREITLING BREITLING
SHOWROOM Time to Classic Photographed by WOO CHANG WON Editor OH JI EUN
IWC IWC (Left Page) IWC
IWC IWC
IWC
SHOWROOM TIME OF BLESSING Photographed by KIM HYUNG SIK Editor CHOI JEONG YOON
OMEGA BRIONI CANALI (Left Page) OMEGA LEEMYUNGSOON
OMEGA BRIDE AND YOU (Right Page) OMEGA BROOKS BROTHERS
ZOOM IN NESPRESSO VERTUO is Spinning Photographed by KIM YOON HO Contributing Editor YI SUN HWA 82 AVENUEL AUGUST 2018
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23 Recommendations 84 AVENUEL AUGUST 2018
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IDENTITY Contrast Between Past & Future Photographed by WOO CHANG WON Editor OH JI EUN BETWEEN TIME MIXING LOUIS VUITTON 86 AVENUEL AUGUST 2018
FUTURISTIC CODE LOUIS VUITTON WDH 87
ORIENTAL LOUIS VUITTON 88 AVENUEL AUGUST 2018
HERITAGE LOUIS VUITTON WDH 89
INNOVATION LOUIS VUITTON 90 AVENUEL AUGUST 2018
SPORTIVE FUTURE LOUIS VUITTON 91
REPORT TRUE 80 S Editor NAM YOON HEE 92 AVENUEL AUGUST 2018
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CATCH COLOR WRIST Photographed by KIM CHAM Editor SOHN SO RA
BVLGARI BVLGARI BVLGARI BVLGARI
HERMÈS HERMÈS HERMÈS PIAGET PIAGET BOUCHERON BOUCHERON BOUCHERON
TIFFANY & CO. TIFFANY & CO. CHAUMET CHAUMET CHAUMET
FOCUS Photographed by KIM CHAM Editor CHOI JEONG YOON LOUIS VUITTON LOUIS VUITTON FENDI 102 AVENUEL AUGUST 2018
103 VERONIGUE LEROY BOTTEGA VENETA
ZOOM IN GRACEFUL STATUE ISSEY MIYAKE 104 AVENUEL AUGUST 2018
ISSEY MIYAKE ISSEY MIYAKEISSEY MIYAKEISSEY MIYAKE 105
INTERVIEW FANTASTIC ATELIER 1 2 3 TASAKI 1 2 3 106 AVENUEL AUGUST 2018
ZOOM IN MONTBLANC 107
LOOKBOOK PERFECT DAY Photographed by WOO CHANG WON, HA JUN WOO Editor CHOI JEONG YOON 1 2 3 MELLOW TOUCH TIBI 108 AVENUEL AUGUST 2018
4 7 5 6 8 10 9 11 12 13 1 LOLO PIANA 2 GIAMBATTISTA VALLI by IHANSTYLE.COM 3 SALVATORE FERRAGAMO 4 VANESSA BRUNO ATHE5 LANVIN COLLECTION6 ROGER VIVIER 7 VALENTINO GARAVANI 8 RALPH LAUREN COLLECTION 9 M MISSONI 10 M MISSONI11 MIU MIU 12 POLO RALPH LAUREN 13 LOUIS VUITTON 109
1 2 3 4 5 ALBERTA FERRETTI BRIGHTS SPARK 110 AVENUEL AUGUST 2018
6 7 9 8 10 11 12 13 14 1 MARC JACOBS 2 ISABEL MARANT ETOILE 3 GUCCI 4 CHLOÉ 5 BALENCIAGA 6 PRADA7 BURBERRY 8 ATELIER SWAROVSKI 9 COS 10 RECTO by BEAKER 11 STUART WEITZMAN 12 CHANE 13 PRADA 14 MIU MIU 111
1 2 3 4 5 BALENCIAGA BRILLIANT CHECKS 112 AVENUEL AUGUST 2018
6 7 8 9 10 12 13 11 1 FENDI 2 MIU MIU 3 GUCCI 4 BOTTEGA VENETA 5 PLAYNOMORE by BY ET TOL6 HERMÈS 7 GUCCI 8 FENDI 9 BALENCIAGA 10 FENDI11 MICHAEL KORS COLLECTION 12 HIGH CHEEKS by BY ET TOL13 MARC JACOBS 113
1 2 3 4 5 CHANEL MODERN EDGY 114 AVENUEL AUGUST 2018
6 7 8 10 9 11 12 13 14 1 SAINT LAURENT BY ANTHONY VACCARELLO 2 CHANEL 3 ROGER VIVIER 4 VIVIENNE WESTWOOD 5 VALENTINO GARAVANI 6 RECTO by BEAKER7 VALENTINO GARAVANI 8 LOUIS VUITTON 9 CHANEL10 GIVENCHY 11 CHANEL 12 JIMMY CHOO 13 GUCCI 14 DIOR 115
PLANET 1 2 3 AVENUEL PICK DIOR 1 2 3 DIOR DREAMS OJE 116 AVENUEL AUGUST 2018
CJY OJE CJY KKJ 117
ART OF COLOR NJH 1 2 ONCE UPON A TIME SSR AVENUEL PICK VAN CLEEF & ARPELS 1 2 3 PLANET CUTE & CLASSIC OVEN WHY 3 118 AVENUEL AUGUST 2018
119 CJY NJH FATTO A MANO WHY SUMMER ELEGANCE AJS
A NEW TIME Photographed by KIM CHAM Editor SOHN SO RA
GUCCI LOUIS VUITTON DIOR GIVENCHYPRADA SAINT LAURENT BY ANTHONY VACCARELLO (Left Page) PRADA TOD S DIOR LOUIS VUITTON
PRADA GENTLE MONSTER NINA RICCI (Right Page) LOUIS VUITTON GIVENCHY BALENCIAGA CHLOÉ
BALENCIAGAHERMÈS (Left Page) HERMÈS CHLOÉ GIVENCHY
VALENTINO GIVENCHY MIU MIU (Left Page) CHLOÉ LOUIS VUITTON CÉLINE
CARS OPEN ROAD Photographed by ZHANG POONG Editor WON HO YEON 128 AVENUEL AUGUST 2018
RALPH LAUREN HELEN KAMINSKI LOEFFLER RANDALL by RAUM 129
CHANEL BOTTEGA VENETA LOEFFLER RANDALL by RAUM 130 AVENUEL AUGUST 2018
MSGM by YOOX MAGNLOGAN MICHAEL KORS TUMI AS EXPECTED 131
NEVERTHELESS 132 AVENUEL AUGUST 2018
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SKINCARE Photographed by KIM OI MIL(Image), WOO CHANG WON(Product) Editor NAM JEONG HWA 136 AVENUEL AUGUST 2018
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138 AVENUEL AUGUST 2018 Q3 Q4 Q5 78% Q2 5% Q1 66% 26% 4% 3%
LANCÔME ELIZABETH ARDEN JULLAI ILLIYOONFRESH
TIP GIRL GONE WILD Photographed by KIM OI MIL(Image) WOO CHANG WON(Product) Editor NAM JEONG HWA 140 AVENUEL AUGUST 2018
141 1 2 3 4 6 1 SHISEIDO 2 CHANEL 3 MAKE UP FOR EVER 4 DIOR 5 BULY1803 6 DIOR 5
A DOCTORS 142 AVENUEL AUGUST 2018
Photographed by KIM OI MIL Editor AHN JI SOO CARTIER 143
144 AVENUEL AUGUST 2018 SOLUTION Q1 Q2 Q3 55% 30% 15% 40% Q4 31% 13% 16% D-90 D-21
ZOOM IN TROPICAL HOLIDAY on the BEACH 145
ZOOM IN 2 1 1 2 3 1 146 AVENUEL AUGUST 2018
147 3
ZOOM IN CHANEL 148 AVENUEL AUGUST 2018
149 1 2 3 1 2 3
NEW & HOT Photographed by WOO CHANG WON Editor AHN JI SOO GUERLAIN BVLGARI 150 AVENUEL AUGUST 2018
MAKE UP FOR EVER TIFFANY&CO. 151
ITEM Photographed by CHOI WON HYUK Contributing Editor SEONG JEONG MIN HERMÈS 152 AVENUEL AUGUST 2018
MOROCCANOIL JO MALONE LONDON TOM FORD BEAUTY ESPOIR 153
BELIF NARS L OCCITANE ADERMA 154 AVENUEL AUGUST 2018
ORIBE by LA PERVA GROUND PLAN 155
TIP Photographed by WOO CHANG WON Editor NAM JEONG HWA 156 AVENUEL AUGUST 2018
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ISSUE WATER YOUR BODY Editor AHN JI SOO RECIPE for 158 AVENUEL AUGUST 2018
RECIPE for 159
SHOPPING JULY 9 CLINIQUE Photographed by HA JUN WOO Editor AHN JI SOO JULY 1 AUGUST 1 PAUL & JOE DIOR JULY 27 FRESH 160 AVENUEL AUGUST 2018
161 LA MER 1 JULY CLÉ DE PEAU BEAUTÉ 1 AUGUST CHANEL 1 AUGUST HERA 1 AUGUST THE HISTORY OF WHOO 1 AUGUST 5 SISLEY JULY ST
TIP Photographed by WOO CHANG WON Editor AHN JI SOO BOBBI BROWN ADDICTION DIOR START ITEM GIORGIO ARMANI CHANEL CLARINS MAKE ON VALMONT 162 AVENUEL AUGUST 2018
LOTTE JOURNAL DEP. WEDDING FAIR 08,
MAIN ISSUE LOTTE JOURNAL 1 IWC 2 JAEGER LECOULTRE 1 2 3 4 5 3 CARTIER 4 BOUCHERON 5 BVLGARI
08,
LOTTE JOURNAL STORE NEWS
DESTINATION We Are All Greeks 168 AVENUEL AUGUST 2018
1 2 3 Photographed by YASMIN MUND Editor WON HO YEON 2 1 3 169
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3 171
1 1 2 3 4 5 2 3 172 AVENUEL AUGUST 2018
4 5 YASMIN MUND 173
LIFE STYLE ART is my LIFE Photographed by BRAD COOPER Contributing Editor GYE AHN NA 180 AVENUEL AUGUST 2018
1 2 1 2 3 3 181
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3 4 5 1 2 3 4, 5 6 6 183
1 2 3 1 2 184 AVENUEL AUGUST 2018
3 185
INTERVIEW 1 Editor KIM KYEONG JU 186 AVENUEL AUGUST 2018
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PLACE NEW PLACE Photographed by HWANG WOON HA Editor KIM KYEONG JU 190 AVENUEL AUGUST 2018
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NEW PLACE 192 AVENUEL AUGUST 2018
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TASTE SO GERMAN Photographed by WOO CHANG WON Editor WON HO YEON, YOO SEUNG HYUN Form Folgt Funktion BRAUN 196 AVENUEL AUGUST 2018
Sommer, Wein, Prost! SCHLOSS VOLLRADS BLUE NUN BLUE NUN 197
Design Durch Technik BRAUN VITSOE 198 AVENUEL AUGUST 2018
Architektur, Innovation, Präzision BULTHAUP 199
FOOD Morning + Break Photographed by PARK YEO HEE Contributing Editor HAN HYE SANG Styling PARK SU JI 200 AVENUEL AUGUST 2018
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CAR OF THE MONTH THIRD CHOICE Photographed by JANG HYUN WOO Editor WON HO YEON 208 AVENUEL AUGUST 2018
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INTERVIEW Photographed by HWANG WOON HA Editor AHN JI SOO 210 AVENUEL AUGUST 2018
211 1 2 3 1 2 3
REPORT 1 2 3 212 AVENUEL AUGUST 2018
Ho Jia 9 A ll Day Dining L Bar Soalian Chinese Restaurant 4 1, 3 2 4 The Lalu Nanjing Q/A 213
SNS 08, @hyun4033 @ellen_lee627 A.Pick @blueyoung1105 @younmi_daily MOMENT @yjh8964 ABOUT L-STAR 214 AVENUEL AUGUST 2018
@luxury_su_5100 @andydoh72 @wooniani2 @btzzang916 @silver_cherry_ @kyunghee2092 @gracekim0609 @soomsoof 216 AVENUEL AUGUST 2018
218 AVENUEL AUGUST 2018 NEWS HOTEL &CULTURE
08, Woman Power 219
NEWS FASHION HIP&HOT 222 AVENUEL AUGUST 2018
223 08,
NEWS BEAUTY HIP&HOT 08, MAT IS NEW SEXY KISS-PROOF LIP TINT 224 AVENUEL AUGUST 2018
225 08, LIFE STYLE HIP&HOT
PERFECT MATCH Photographed by WOO CHANG WON Editor KIM KYEONG JU HAKONE 226 AVENUEL AUGUST 2018