웹 2.0 분석보고서 Year 2006. Month 05. Day 20
Contents 1 Chapter 웹 2.0 이란무엇인가? 웹 2.0 의시작 / 웹 1.0 에서웹 2.0 으로 / 웹 2.0 의속성 / 웹 2.0 의영향 Chapter Chapter 2 3 웹 2.0 을가능케하는요소 AJAX / Tagging, Folksonomy / RSS / Ontology, RDF / podcasting / Open API 웹 2.0 해외적용사례 Flickr / Technorati / del.icio.us / wikipedia / firefox / Greasemonkey Chapter Chapter 4 5 웹 2.0 국내적용사례 네이버블링크 / 네이트마이네이트, 미니채널 / 야후피플링 / MS 윈도우라이브 웹 2.0 과광고 웹 2.0 시대, 인터넷광고의미래는? / 웹 2.0 광고의성공모델구글애드센스
1 Chapter 웹 2.0 이란무엇인가? 웹 2.0 의시작 / 웹 1.0 에서웹 2.0 으로 / 웹 2.0 의속성 / 웹 2.0 의영향
chapter1_ 01 웹 2.0 의시작 웹 2.0 이란무엇인가 O'Reilly & MediaLive International s Brainstorming session Strategic Positioning : The web as Platform User Positioning : You control your own data Core Competencies - Services, not packaged Software - Architecture of participation - Cost effective scalability - Remixable data source and transformations - Software above the level of a single device - Harnessing collective intelligence
웹 2.0 이란무엇인가 chapter1_ 02 웹 1.0 에서웹 2.0 으로 Web 1.0 Web 2.0 Top Down HTML, Active-X Bottom-Up Tagged Objects XML, AJAX, Tagging, RSS
웹 2.0 이란무엇인가 chapter1_ 02 웹 1.0 에서웹 2.0 으로 Web 1.0 Web 2.0 DoubleClick Ofoto Akamai Mp3.com Britannica Personal Websites Page views Publishing stickiness Google AdSense Flickr Bit Torrent Napster Wikipedia Blogging Cost per click Participation syndication http://www.oreillynet.com
웹 2.0 이란무엇인가 chapter1_ 03 웹 2.0 의속성 _ 사용자중심 User Centered Wikipedia Market of one Netflix
웹 2.0 이란무엇인가 chapter1_ 03 웹 2.0 의속성 _ 개방성 Openness APIs
웹 2.0 이란무엇인가 chapter1_ 03 웹 2.0 의속성 _ 단순성및경량성 Simple & Light Google SOAP, WS XML XML JavaScript HTTP GETs REST Ajax Ajax HTML
웹 2.0 이란무엇인가 chapter1_ 03 웹 2.0 의속성 _ 분권화, 분산화및참여성 Decentralized RSS Atom APIs
웹 2.0 이란무엇인가 chapter1_ 04 웹 2.0 의영향 (Social Impact) 2.0., ( : (Wikipedia),, ) (Business Impact)., ( : ), (podcasting), ( : BBC, CBS/MSNBC )
Chapter 2 웹 2.0 을가능케하는요소 AJAX / Tagging, Folksonomy / RSS / Ontology, RDF / podcasting / Open API
웹 2.0 을가능케하는요소 chapter2_ 01 AJAX AJAX Asynchronous JavaScript + XML XML 1 2 AJAX, XML UI HTML CSS AJAX 3 AJAX AJAX HTML http(s) transport HTML+CSS HTML http(s) transport XML 4,,. UCC XML UCC AJAX
웹 2.0 을가능케하는요소 chapter2_ 01 AJAX AJAX.,...,, HTML. HTML..
웹 2.0 을가능케하는요소 chapter2_ 02 Tagging / Folksonomy Tag 2.0 Tag 1, Keyword, A,,,,, Ajax, Tag Tag 2 3. PV, Tag Tag Tag,,,,,,, Tag
웹 2.0 을가능케하는요소 chapter2_ 02 Tagging / Folksonomy, Tag Folksonomy Folksonomy Fork + Order + nomos ( ) Tag, (Taxonomy) Tag Tag, Taxonomy Folksonomy web2.0
웹 2.0 을가능케하는요소 chapter2_ 03 RSS, RSS RSS = Really Simple Syndication ( ), Rich Site Summary ( ) : : : History : 1 RSS RSS 2 RSS,., RSS 3,, www.bloglines.com A a B b. 21
웹 2.0 을가능케하는요소 chapter2_ 04 Ontology / RDF + + 1 2. 3 ( ), RDF Resource Description Framework XML.,,. RDF
웹 2.0 을가능케하는요소 chapter2_ 05 Podcasting RSS 1 (PC MP3, ) 2 3 RSS RSS MP3,. ( 1 MP3 29% ),. 4,,,,.
웹 2.0 을가능케하는요소 chapter2_ 06 Open API, Open API API Application Program Interfaces 1 API 2 API, OpenAPI Htto://asoop.com/lab/naver API API API UCC API API API
Chapter 3 웹 2.0 해외적용사례 Flickr / Technorati / del.icio.us / wikipedia / firefox / Greasemonkey
웹 2.0 해외적용사례 chapter3_ 01 Flickr, 2002 2005 Webby Award / 10 1) In the last 24 hours 2) Over the Last week 7. 1 2.,.
웹 2.0 해외적용사례 chapter3_ 02 technorati, (2006 5 10 6 35 ), 1 RSS. 2. 3 4....
웹 2.0 해외적용사례 chapter3_ 03 del.icio.us 1 1 5,, 2,. 3
웹 2.0 해외적용사례 chapter3_ 04 wikipedia, = 1. / 2 2001 1 2006 1 313. 200 92 6000, 1 9000. 900, 1 25. 3,. 80 8000, 600
웹 2.0 해외적용사례 chapter3_ 05 firefox, MS 2004 1, 1 7500 MS, MS Internet Explorer 7.0. Internet Explorer 7.0 RSS 10~20% 1 2,.,. ( ) 3,, RSS
웹 2.0 해외적용사례 chapter3_ 06 Greasemonkey,, 1 2 2.0.. 3.
Chapter 4 웹 2.0 국내적용사례 네이버블링크 / 네이트마이네이트, 미니채널 / 야후피플링 / MS 윈도우라이브
웹 2.0 국내포털적용사례 chapter4_ 01 네이버 - 블링크, 1 2,,,, UCC 3, 4
웹 2.0 국내포털적용사례 chapter4_ 02 네이트 마이네이트, 미니채널 2.0 1 2. RSS.,,, 3... ( ) URL.
웹 2.0 국내포털적용사례 chapter4_ 03 야후 - 피플링 RSS 2.0 1 2. RSS,.,. ( ),,,
웹 2.0 국내포털적용사례 chapter4_ 04 MS 윈도우라이브 MS 1 2 3 MS,., MSN MS SW.,,.. MSN ( ) ( ), (PC to Phone)..
Chapter 5 웹 2.0 과광고 Chapter 웹 2.0 시대, 인터넷광고의 미래는? / 웹 2.0 광고의성공모델구글애드센스
웹 2.0 과인터넷광고 chapter5_ 01 웹 2.0 시대, 인터넷광고의미래는? *. Positive VS Negative 1 2 3.,.. PMP,.. 1 2 3,,.... AJAX AJAX..
웹 2.0 과인터넷광고 chapter5_ 02 웹 2.0 의광고성공모델 - 구글애드센스, - 1 2,... CPC. 3..
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