2003. 2 ATLAS Research Group 2002 Atlas Research Group, Inc. All rights reserved. Reproduction or redistribution in any form without the prior written permission of Atlas Research Group is expressly prohibited.
Contents ATLAS Research Group 1. 2. 3. 4. 1
ATLAS Research Group 2
ATLAS Research Group Mobile Worker IT m-strategy e-strategy Suppliers Materials / Products / Services Information Plan Buy Make Move Sell Cash Work Processes / Alliances Customers & Channels 3
ATLAS Research Group 2007 200075%,, CRM (Gartner,2002.09) 2~3 35~45% ( ) - 75% 25% - 1 :,, (Utility) - 2 :, FMCG(Fast-Moving Consumer Good), Oil & Gas,,, 4
. ATLAS Research Group 5
. ATLAS Research Group - :,,, - :,,, 2 1 IT 6
. ATLAS Research Group - :, IT,,,, (82.4%), (41.2%), (23.5%), B2B(14.7%), (20.6%) - :,, FFA 7
ATLAS Research Group m-,,,, IT PDA, PDA 8
ATLAS Research Group CDMA 1x LAN Mobile IS-95A/B (64kbps) CDMA2000 1X (153.6kbps) 1xEV-DO (2.4Mbps) 1xEV-DV (5.2Mbps) Beyond IMT-200 (100Mbps) Fixed Wireless 802.11b (5.5/11Mbps) 802.11a (6-54Mbps) Bluetooth (720kbps) 802.16 BWA ( - Mbps) 802.15 WPAN-HR (20Mbps) Hiperlink (155Mbps) 2000 2001 2002 2003 2004 ~ 6 2007 ~ 10 9
, / ATLAS Research Group -,, - WI-FI 20~30% - ASP - - (eg. SKTMobile Zone ) -, ID, - (eg. LG, &, ) 10
ATLAS Research Group PKI, VPN, WAP 2.0 WAP 1.0 11
ATLAS Research Group, PDA,, 12
Current Status ATLAS Research Group, IS-95A IS-95B IS-95C IMT-2000 ( ) 24,000 OS Proprietary OS (REX, Nucleus) Commercial OS (WinCE, Palm, EPOC32, JAVA) 22,000 HTML WAP(WML) Advanced Browser(XML) 20,000 18,000 Voice Data Video 16,000 14,000 Voice Handset, Mid-rate Data Handset Smart Phone High-rate Data Handset Multimedia Terminal Full Motion Video Terminal 00 01 02 03 04 05 12,000 13
ATLAS Research Group, IT 14
ROI ATLAS Research Group 73% -, 15
ATLAS Research Group ROI -, 2/3. - ROI 16
ATLAS Research Group 17
ATLAS Research Group 18
ATLAS Research Group ROI 19
ATLAS Research Group 20
. For More Info, Please Visit http://www.arg.co.kr e-mail : park@arg.co.kr 2002 Atlas Research Group, Inc. All rights reserved. Reproduction or redistribution in any form without the prior written permission of Atlas Research Group is expressly prohibited.