technology, economy, culture, human
PROLOGUE 3 Ideas Changing The World
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CONTENTS 11 13 17 21 25 28 33 37 43 46 51 57 59 64 69 76 78
81 83 88 93 98 104 109 111 115 119 124 129 131 137 141 144 148 151
13 17 21 25 28 33 37 43 46 51
13 250,000 229,695 200,000 150,000 147,646 100,000 50,000 0 32,582 30,818 2004 2005 2006 2007 2008 2009
14 $500,000,000 $450,000,000 $400,000,000 $350,000,000 $300,000,000 $250,000,000 $200,000,000 $150,000,000 $100,000,000 $50,000,000 $0,000 9,000,000 8,000,000 7,000,000 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 0 2000 2001 2002 2003 2004 2005 2006
15 Federal Acquisition Regulation FAR, Small Business Act, 1953
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28 http://www.trendmonitor.co.kr Consumer Trend
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30 http ://cpoint.or.kr
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38 300 250 200 94% 205 96.8% 2/1 150 100 50 6.0% 13 3.2% 9 0
39 160 140 120 100 80 60 40 20 0 81.5% 69.6% 30.4% 18.5% 159 151 36 66
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52 KISTEP
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59 64 69 76 78
59 12 10 8 6 4 2 0 11.1 9.8 8.9 7.8 7.1 6.1 6.5 5.7 4.2 3.3 3.7 3.0 2.4 1.2 1.5 1.9 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 0.91% 1.03% 137,416 1,419 0.68% 0.76% 0.75% 0.74% 11,993 108 42,857 292 27,431 208 20,841 155 20,001 148
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61 0.22 0.182 71~ 04 71~ 04 0.288 71~ 04 0.19 81~ 04 24.2 07 1.5 06 35.9 05 19.7 05 4.8 05 N/A 46.8 05 3.5 05
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63 Defence Advanced Research Projects Agency
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69 Sharp, Sanyo Vestas, GE Kaneka. Wurth Solar Enercon, Vestas
70 Honda, Toyota Sanyo, Ebara-Ballard FCE, Siemens Power Sasol, ExxonMobil, hell Sasol, HTL Shell, GE MHI, Kansai Electric Power MHI, Alstom, Texaco Statoil SANYO, USABC NGK, VRB Nichia, GE, Osram Nichia, GE, Osram ABB,
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72 Smart Place Smart Transportation Smart Renewable Smart Power Grid Smart Elec. Service
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76 AS-IS : Inside-out TO-BE : Outside-in In-sourcing Intermediary Biz Model
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83 88 93 98 104
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92 Connect Forum CF1 -University -Industry -Company -Investor(Venture Capital) -Mot consulting service firm -Policy Maker -Market analyst -Etc. Connect Forum CF2 -University -Industry -Company -Investor(Venture Capital) -Mot consulting service firm -Policy Maker -Market analyst -Etc. Connect Forum CFn -University -Industry -Company -Investor(Venture Capital) -Mot consulting service firm -Policy Maker -Market analyst -Etc.
93 90.0 80.0 70.0 63.0 79.3 62.8 78.9 71.2 75.4 74.4 60.0 50.0 40.0 40.9 38.8 30.0 20.0 10.0 0.0
94 8.0 6.0 4.0 2.0 0.0-2.0-4.0-6.0-8.0 3.0 1.8 1.50.91.1 6.6 3.8 2.8 2.9 1.8 1.7 1.0 1.8 0.5 0.4-0.4-6.0 2.9 1.9 0.6
95 media control (staging) projection for process engineering (storyboard, prompting) service theater (stage) 3D-interactive stereo projection (scenery) observation and prototyping (auditorium)
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99 Baby Foods ( ) Canned Soups ( ) Cheese () Chips & Pretzels (- ) Cereals ( ) Crackers ( ) Desserts ( ) Fresh Beef ( ) Fresh Poultry () Fruits () Juices () Milk () Pasta ( ) Sliced Multigrain & Wheat Bread () Vegetables () Yogurt ( )
100 Baby Care ( ) Bath, Shower & Soap () Eye & Ear Care ( & ) Feminine Hygiene ( ) Foot & Nail Care ( ) Fragrance & Perfumes () Hair Care () Makeup () Medicine Cabinet ( ) Men s Grooming ( ) oral Care () Skin Care ( ) Sun Care ( ) Air Fresheners ( ) Dishwashing ( ) Household Cleaners ( ) Laundry () Action Figures, Dolls, & Stuffed Animals () Baby & Toddler Toys ( ) Games & Puzzles ( ) Learning ( ) Sports & outdoor ( ) Trains, Vehicles, & Construction Toys (,, )
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111 115 119 124
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122 http://www.esof2010.org/
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131 137 141 144 148 151
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146 Program in Science, Technology, and Society Science, Technology, and Society Center IEEE Center for Science, Technology and Society The Center for Technology and Society
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153 Nano Macro Micro ET : Environment Technology IT : Information Technology MS : Micro System