2009-061 대구숙박객야간관광프로그램 개발방안
차례
요약.,.,.,,, 24,,.,.,,,,.,,,,,,.,. i
, 2011, 2013 ㆍ. ㆍ.. ㆍ, ㆍ.. ㆍ...,,,.,.,.. ii
2011,. 10 1 1 12, 2 27, 3 47, 1 20, 4~6. 1,...,,,,, ㆍ ㆍ., 70% (, 2005).,,,,,,., iii
. 88,,,,,, KTX.,,..,,.,,.,,. 2009 6 10, iv
.,. 2 10,, ㆍ ㆍ 3.,, MICE (incentive tour) (100 ),, KTX 35%,.,.,,,. v
,...,... 1 (contents), 2 (concept), 3 (story), 4 (course)., 2.,...,,.,.,,,.,, ㆍ ㆍ,,,.,,,. vi
,,,,.,, ㆍ..,.,..., ㆍㆍ ㆍ.,.,,,,. ㆍ. vii
1 제 1 장서론,,..,.,,...,,,,,,.
대구숙박객야간관광프로그램개발방안.,, ㆍ.,.,,, 24,,.,.,,,,.,., 2011, 2013 ㆍ. ㆍ. 24
1. ㆍ.,. ㆍ...,,,.,.,.
대구숙박객야간관광프로그램개발방안.,,, ㆍ,,,,.,,.,,.,, (),,.,.,,.,,,.
야간관광이란?
2 제 2 장야간관광이란? (night tour)... (2002),,,,,. (2004) (night) (culture) (attraction),,. (2008),.,,.,,
대구숙박객야간관광프로그램개발방안,,,.,.,,. (2002),,,,.,,,.,,,,,,,,,,,,,,,,,,,,, (),,,,.,
2.,.,,,,,,,,,,,,,,,,,,,,,,,. (P.D.Spreiregen) (S.Williams),,,,,,,,,,, (G.Eckbo), 3,, 3. (Amos Rapoport)., (Lynch),,,, 5
대구숙박객야간관광프로그램개발방안. (Gibberd),,,., (Gullen),,.,...,,,., (, ),, ( ),, (,, ),,,,,,,,,, ( ) (.
2,. (. ) /( ) ( ),, (, ) ( / ) // / / / / ////// /// ////// ///// / // (,, ), ( ㆍ ), (,, ), ㆍ, / / / /,,,
대구야간관광여건분석
3 제 3 장대구야간관광여건분석 2008 29,885,420 14.9%, 7. 2007, 2006. 2004 40,713,233 6,279,262 13,916 34,420,055 2005 75,849,149 12,439,584 51,324 63,358,241 2006 76,200,845 12,399,964 37,525 63,763,356 2007 35,134,155 12,572,300 70,686 22,491,169 2008 29,885,420 12,750,669 69,668 17,065,083 4,., ㆍ 1.35 1.29, 1.51 1.50.
대구숙박객야간관광프로그램개발방안 ( :, %) 2005 86,538 123,122 1.42 221,395 285,178 1.29-2006 94,382 119,893 1.42 220,737 284,014 1.29-2007 75,843 114,174 1.51 223,641 301,004 1.35 44.79 2008 73,186 109,717 1.50 236,217 304,712 1.29 42.54 / 48.4%, /(20.2%), //(19.3%), /(5.0%). // (45.2%), (23.0%), /(17.6%), (13.9%), / (10.4%), / (8.7%), / (6.0%), / (5.4%), // (4.6%), (4.4%), (3.1%),, (2.3%), (1.7%), (1.0%). 35.7%, (27.6%), (20.1%), (17.4%), (15.6%), (9.1%), (6.8%), (5.4%), (4.8%), (4.4%), (2.9%), (2.9%). (57.1%), (19.6%), /(14.0%), /(8.8%), (0.2%).,, (54.1%) (45.9%) 8.2%. 1) 대구경북연구원 (2005), 대구경북관광객실태조사
3 (66.8%), (57.8%), /(77.3%), (78.0%), (49.0%), 30 (51.2%), (58.8%), /(63.5%). 1 2 (69.4%), 2 3 (21.9%), 3 4 (5.9%), 5 (2.3%), 4 5 (0.5%), /(76.0%), /(10.4%), (6.3%), (5.9%), (0.9%), //( 0.5%). 대구관광객의관광활동.
대구숙박객야간관광프로그램개발방안. 156(2008. 12 ). 8 ㆍ ㆍ.,,,,, ( ),,,,,, 134 86%.,,, 22. KTX,,,, 121. 312m,.
3 1),.,,, ㆍ ㆍ.?, 2) ㆍ,
대구숙박객야간관광프로그램개발방안,,. 2009 12 21 1 27.,. ㆍ,. 3) 1,,.,..
3 4) ( 1 ).,,, (, ),,.. 5) 40,163 m2 2000.,,,,. 170m 50m 40., 6.
대구숙박객야간관광프로그램개발방안 6) 2007 10 16 5 10 2,,,,. 7) 3 4 61m, 30m 10 10.,,, 1 1,255 ( 3,020 ). 8) 1 1 ( ). 6 6
3. 7) 2009,.,,,,. 8) (,, ).,,,,
대구숙박객야간관광프로그램개발방안.. 35, 6, 28, 1. 19 (54.2%) 6 (17.1%), 12 (34.3%), 1 (2.8%). 1 2009. 10. 9~10. 11 2 2009. 7. 31~8. 9 3 2009. 8. 25 ~ 8. 30 4 2009. 6. 15 ~ 7. 6 5 2009. 5. 1 ~ 5. 5 6 2009. 9. 22 ~ 10.31 7 2009. 2. 9 8 2009. 5. 22 ~ 5. 24 9 2009. 5. 22 ~ 5. 24 10 2009. 10 11 2009. 10. 7 ~ 10. 11 12 2009. 5. 5 13 2009. 11 14 2009. 4 15 2009. 10. 9. ~ 10. 11 16 2009. 10. 9 ~ 10. 11 17 2009. 10 18 2009. 10
3 19 2009. 1. 1 20 2009. 2. 9 21 2009. 5(1) 22 2009. 9(1) 23 2009. 4. 24 ~ 4. 26 24 2009. 1~8 (4) 25 2009. 1. 1 26 27 2009. 2. 9 28 2009. 5. 8 ~ 5. 10 29 2009 10 30 2009. 7. 31 ~ 8. 2 31 2009. 1.1 32 33 2009. 2. 9 34 2009. 4. 25 ~ 4. 28 35 ( ) 2009. 11 (),.,,,,,,,,. ( ) 350 300, 260,,,, A/S
대구숙박객야간관광프로그램개발방안,,,, 5,,.,,,,,,, 86,000 m2,, 7. 7 9. (), 1991 7 1993 3 1999 6 2007 2003 100 120 70
3 CT 1, 2000, 300 60~100 100 90 1,, 3 (695), 2 GS,,,,,, 7(725). 1, 2, 3 14(776). 342 2001 1 1992 150 1992 203 2008 GS 88 2002 117 1984 54 2004 2 42 2003 61 2002 60 1985 303 2009
대구숙박객야간관광프로그램개발방안 2008 12 9,650, 7, 184, 172 363. 33,.,,,,,, 7 ㆍ. 363 7 184 172 ( ) ( ) 3. ( ) 1 1356-51 6 2002. 8 ( ) 2 1676 4 2001. 9 ( ) (EXCO) 2 1676 2 2004. 11 (EXCO) 2001 11,616 m2 20 6,146. 2~5 11, 5 6,,
3. 2011 8 11,000 m2, 14, 2,000 m2. ( ) 1
대구숙박객야간관광프로그램개발방안 116, 1, 1 2. ( ), 11,363 m2.. - 1 1 - (09 ~18 ) 8.,, 29, 23, KATA 6. ( m2 ) 400-1 ( ) 253 4 294 ( ) 18 3 126-1 () 8.2 51-1 21 ( ) 130 ( ) - 1 1-181 () 12.6 (KATA) 35 ( ) 12.6 (KATA) 115-378 -
3., 4. 1) 2000 6, ㆍ.,.. 1 () 2 () 12 3 ( ) 4 (ㆍ ) 5 ( ) 6 ( ) () ( )
대구숙박객야간관광프로그램개발방안 2) ㆍ,,,, 4. 1,, 1 2 1 3 1 310 4 30 5 CD 3) (7, 8 ), (12~2 ) 2, 4. 4 2, 2. 1,000,. 1 2 ( ) 3ㆍ1 3 ( ) ( ) 4 2. 28
3 4),,.,,,,. 1 2 3 4 + + + + + + 2 4 1 2 1 2 3 4 (, ) ( ) (1 ) () (, ) ( ) (1 ) () (2 ) () C&(, ) (3 ) () 5) (, ), (, ), (, ), (), (, ). ( /1 ),,,,,.,, 15,000() 30,000(+ ) ( ) () 30 1~2 40 1 ( )
대구숙박객야간관광프로그램개발방안,, 10,000( ) 10,000~20,000( : 1 ) 10 1~2,,, 3,000( ) 4,000() - 15 2 10,000~30,000 10 2,, 15,000 15 1,,,,,, ( ),, 35,000 15 1 2 8,000~20,000 10-6,000~230,000 20 2 2011,. 10 1 1 12, 2 27, 3 47, 1 20, 4~6. 1,..
3..,,,,, ㆍ ㆍ., 70% (, 2005).,,,,,,. 88,,,,,, KTX.,,.
대구숙박객야간관광프로그램개발방안.,,.,,.,,. 2009 6 10,.,. 2 10,, ㆍ ㆍ 3.,, MICE (incentive tour) (100 ),, KTX 35%,
3. 2008,, ㆍ ㆍ (FIT).
국내ㆍ외야간관광선진사례
4 제 4 장국내ㆍ외야간관광선진사례 ㆍ,,,,,. ㆍ open house london, kulturnacht, 'the night of museums.,,, 5,,, 2,, ㆍ. 2008,,..
대구숙박객야간관광프로그램개발방안 ㆍ ㆍ,. night light show!',,, again,, ㆍ. (night tour) 24,,.,,.,, ㆍ,,.,
4,,.,, ( ), ( ~ ~ ~ ). 2,.. 1...
대구숙박객야간관광프로그램개발방안,,.,..,,,. 12,,.,,. ㆍ ㆍ,,,. 2008 2009 2 40, ㆍ.,.
4..,.,,... 8 20 10..,,.
대구숙박객야간관광프로그램개발방안 45 40 ~1,.,,.,,.,,,,,,.,,. 1992 1999.,,. 2000 1 1 0. 2.
4.,,,,,.,,.,,,.... 69 70 38m..
대구숙박객야간관광프로그램개발방안.,,......,,,..,.. city of art.,.
4 7 9, 5 8 1, 12,.,,,., 260.., ( 國軍文藝 ).,,,
대구숙박객야간관광프로그램개발방안.,,,,,.,.. 1 15 (2 12 ) 2. 8,.,,,,,.. : : ( 愛河 : Love River) -,, : :
4,. 4.,,., 3.., 3.. 2008 3 12.,.
대구숙박객야간관광프로그램개발방안.,,,.,......,..,
4.,.,.,.,.,.....
대구숙박객야간관광프로그램개발방안......,...,.,..,.,
4.,.
대구야간관광프로그램개발방안
5 제 5 장대구숙박객야간관광프로그램개발방안 ㆍ.,,,,.,...,.
대구숙박객야간관광프로그램개발방안.. 1 (contents).. 2 (concept).,,. 3 (story).. 4 (course)., 2.,...,..,,.,.,,.
5..,.,. 10. 10 ( 琴湖泛舟, ) ( 笠巖釣魚, ) ( 龜峀春雲, ) ( 鶴樓明月, ) ( 南沼荷花, ) ( 北壁香林, ) ( 桐華尋僧, ) ( 櫓院送客, ) ( 公嶺積雪, ) ( 砧山落照, )
대구숙박객야간관광프로그램개발방안.,.....
5.....,.,. 1) :,,,,
대구숙박객야간관광프로그램개발방안.,. ( ), ㆍ ( ㆍ, ), ㆍ ㆍ ( ), ㆍ ㆍ( ).,,.. 2) ㆍㆍ.,, ㆍ ㆍ. 1,,,, ㆍ TV. 1 ㆍ TV ㆍ TV,,, ㆍ ㆍ, ㆍ
5 3)..,. 1ㆍ2. 4).,.. 5).,. ㆍ.
대구숙박객야간관광프로그램개발방안 ( : Daegu New River : DNR). 1). ㆍ.. win-win. 2) ㆍ,.,,
5. ㆍ..,., (). ㆍ,. () - -,,,,, ㆍ ㆍ,,, - -,,, C&, -,,, - :,,,,,,,, -,,,, - :,, -,,, - :,,,,, -,,, - :,,,,, -,,,, - :,,,, -,,,,, - :,, 12
대구숙박객야간관광프로그램개발방안 -, - :, MTB,,,,,,, -, - : C&,,, - - :,,,,,, - -, - - :,,,,, 3),. ㆍ. ㆍ ㆍ. 2009. ㆍ ㆍㆍ.,..
5 1),.,,,,, ㆍ. ㆍ ㆍ., (link). 2) UCC(User Create Contents),. ㆍ. UCC( ),,,,.,,, UCC.. UCC DB
대구숙박객야간관광프로그램개발방안. 3) ㆍ. ㆍ ㆍ ㆍ., ㆍ,,,.,,,,,,,,,,, 10 (,,,,,,,,, ),,,,,,,, (,, ),,,,,,,,,,,,,,,,,, 1~6 (, ),,,,,,,,, ( ),.,,,,,.
5.,,,..,,,,,,,,,,,,,,,, C&,,,,,,,,,,,,,,,,,,, EXCO,,,,, ㆍ,,,.,,,,,,,,,,,,.,,..., ㆍ ㆍ ㆍ. 4),
대구숙박객야간관광프로그램개발방안 6.,. ㆍ. ㆍ.,,, ㆍ.. 1),,,,, ㆍ.,,,.,., 10 ( ) 7 ( ) 3 10. 2), 1999.
5,. 2001,......,.,... 3) ㆍ.
대구숙박객야간관광프로그램개발방안, ㆍ.... ()..
결론
6 제 5 장결론.,.,., 2011, 2013 ㆍ. ㆍ. 24.,,,.,,,.,, ㆍ ㆍ,,
대구숙박객야간관광프로그램개발방안,.,,,.,,,,.,, ㆍ..,..., ㆍ ㆍ ㆍ.,.,,
6,,. ㆍ.
대구숙박객야간관광프로그램개발방안 <> (2005), (2006), 4, 2008, 2009 (2004), (1977),, (2002), http://www.tour.go.kr/ http://www.tourtaiwan.org www.daegucitytour.com www.dgcn.org www.discoverhongkong.com/kor