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1 論參料略 2. John Naisbitt 2000 北略理北流理 5. Glueck, William F 略略行略說略 8. Porter, Michael E 略 9. Yin R.K 林 Elizabeth Hill, Catherine O Sullivan, Terry O sullivan 2004 理理略精論見羚 Smith Constance 2004 行理論行理 17. 葉 1997 行理論北理 18. 劉 Wtadystaw Tatarkiewicz 1989 六理念聯論路館 - 識理 - 1 -

2 論參料論 1. 亮 1993 略理論理論 > 理論 6. 林 2004 領論略理論路蘭行 Artkey 欄行理論劉玲 2002 利理論 15. 羅蘭年

3 料 1. 行略理來 EMBA 理 3. 李 Artkey 易 CASE 路 Artkey 行 _content.asp?mmcontentnoid= 李 2003 識 htm ? 紐倫例

4 論參料 11. 葉朗數劉劉 2002 復 1. Alderson, W., Marketing Behavior and Executive Action, Irwin, Homewood, IL, Ansoff, Igor,. Corporate Strategy, New York, NY: Mcgraw-Hill, Aaker, D.A., Developing Business Strategy, New York: Willey and Sons, p.35-36, Battersby, Gregory J. and Grimes, Charles W., Licensing Desk Book, New York: Aspen Law & Business, Bounds, Gwendolyn, How an Artist Fell Into a Profitable Online Card Business, the Wall Street Journal Marketplace, Böll, Karin, Merchandising und Licensing. München: Vahlen, Cherbo, Joni M. & Wyszomirski, M.Jane (edited), The Public Life of the Arts in America, Craig, James & Grant, Robert M., Strategic Management, Kogan Page, Daniel, D.R., Management Information Crisis, Harvard Business Review, Sep.-Oct., p.3, Eisenhardt, K.M., Building Theories from Case Study Research. Academy of Management Review,

5 11. Harvard Business Review Paperback Series, Harvard business review on managing the value chain, Boston, Mass.: Harvard Business School Press, Hill, W.L. & Jones, G.R., Strategic Management an Integated Approach, 4 th, Boston, Houghton Mifflin Co., Hofer, C.W. & Dan Schendel, Strategy Formulation: Analytical Concepts, Minnesota: West Publishing Co., Hoving, Thomas, Art For Dummies, IDG Books Worldwide, Inc., Keller, Kevin, Strategic Brand Management, Upper Saddle River: Prentice-Hall, Thomas Kinkade, The Thomas Kinkade Story: A 20-Year Chronology of the Artist, Bulfinch, Leidecker, J. & Bruno, A.V., Identifying and Using Critical Success Factor, Long Range Planning 17(1), p.23-32, Naisbitt, John, Megatrends 2000: Ten New Directions For the 1990's, New York:Avon Books, Owens, Thomas, A Contractual Approach to Partnering, Small Business Reports, Petersen, Andrea, Art for when there's nothing on TV, Wall Street Journal, Feb.17, Raugust, Karen, The Licensing Business Handbook New York: EPM Communications, Raugust, Karen, Merchandise Licensing in the Television Industry, Newton: Butteworth -Heinemann, Revoyr, Jack, A Primer on Licensing Stamford: Kent Press, Richard, Normann, Designing interactive strategy : from value chain to value constellation, Chichester, England ; New York : Wiley, Taine, H.A., translated by H. Van Laun,1873, History of English Literature, Edinburgh: Edmonston and Douglas 26. Throsby, David, Economics and Culture, UK, Cambridge University Press,

6 論參料 27. Vracker, Jeffery, The Historical Development of The Strategic Management Concept, Academy of Management Review, Vol.5, No.2, p , White, Edward P., Licensing, a strategy for profits, Chapel Hill, N.C. : KEW Licensing Press, 1990 料 1. Fondo, Lisa, Art Licensing Show Steady Growth, Art Business News, D.G. Brian Jones and Eric H. Shaw, A History of Marketing Thought, es%20&%20shaw%20ch02%20copy.pdf 3. Joshua Kaufman, Protect yourself from copyright infringement includes related article, Art Business News, Art, Collegiate, Non-Profit, Sports and Trademarks/Brands See Gains, LIMA Sponsored Harvard/ Yale Study, Freeman Public Relations, Copyright, the Free Encyclopedia Wikipedia History of Licensing in USA, ARMM International, artlicensing03_eng.htm 7. Industry Annual Report 2003: Licensing business captures a fair sales increase at worldwide retail in 2002, License Research, 2003, =1 8. Industry Annual Report 2004: Licensing business captures a fair sales increase at worldwide retail in 2003, License Research, 2004, D=1&sk=&date= - 6 -

7 9. Media Arts artists create new work for fall buying season, Art Business Journal V28 No.10 p.22, Oct/ ACC 2. Art Plates Inc Center for the public domain 領 4. CopyrightForms.Org 5. Creative Commons 6. Jacquielawson.com 7. Frederic M. Scherer 8. World Cultural Intelligence Network, WCIN,

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