www..or.kr January. 2014. 1 Vol. 401
2014. 1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 12.15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1.1
26-31 (1826-1831) 249
. CONTENTS Monthly Magazine JAN/ 2014 vol.40101 04 CEO Special KoROAD 06 08 10 14 16 1,2,3 Smart KoROAD 18 22 26 28 Safe 06 18 Safety KoROAD 30 34 36 38 40 42 44 46 22 Smile KoROAD 50 KoROAD 54 58 Event 60 62 KoROAD News 70 72 74 (IBA) 2! 401 2014 1 2 1980 8 22. 00162, 100-789 407 (02)2230-6093 (02)3443-8005 1997 2 14 ABC 2 2,000,,,,,,,,./././ E-Book www..or.kr.
CEO 4
KoROAD 2014. January 5
SPECIAL 6
,,.,,.,.? KoROAD 2014. January 7
SPECIAL,..,.,,... ( ) 8
[ 1] 2009 25,983 1,826 27,409 2010 25,810 1,752 27,394 2011 26,483 1,724 27,999 2012 28,185 1,864 29,699 [ 2] (65 ) 7% 2000 14% 2016 20% 2026 2011 2010 2012 2009 2008 2007 2006 KoROAD 2014. January 9
SPECIAL? 2000, 65 7.2%, 2018 14.3%, 2026 20%. 2000 25.7%, 65 137.4%... ( ) 10
1 KoROAD 2014. January 11
2 12
KoROAD 2014. January 13
SPECIAL 1,2,3, 4 (14%). 5 (2008 ~2012 ),,. 65,? 2014.. ( ) 14
.,..,...... (, )!!!3, 4..,,10,,.,, ( ), ( ).,....,,.! KoROAD 2014. January 15
. 16
Smart KoROAD 18 / 22 / 26 / 28 Safe /
Smart KoROAD,....... +. ( ) 18
, KoROAD 2014. January 19
01. 01. 02. 03. 04. 05. 02 20
03 04.. (054-276-9588) (054-276-2264). (054-242-8899),.... : (054-284-4857), (054-276-9605), (054-270-8282) 05 KoROAD 2014. January 21
Smart KoROAD. FM! 7,!,.,, DJ... ( ). HQ, SBS 2.?. 2005 12 2012 2 10 7..., 1 30 10 7.,,.,,, DJ.? 2012 2,. 1 7. 2,..?..,,.,.?..,. DJ. DJ.. 22
KoROAD 2014. January 23
SBS FM. DJ. FM?,.,.. 4,..,,.... FM? FM..,.. 500,. DJ.....,.,.,.. 24
DJ. DJ. 7~9,..,., DJ.....!!.,...,., FM.. KoROAD 2014. January 25
Smart KoROAD 1 { } 2013 2012,.,.,2012,,,. : / : { }., :,....,.21,. :, /,,, / 123 / 2014 1 / : :,, 26
{ } 1909 2 1910 3. 2009 LG,. 16,,,,, 6,,,,,. 2014 JK, 2013,. : 2014 1 7 ~2014 2 16 : 8 / 3,7 / 2,6 ( ) : / : 7 / 5 / 3 {, },,.,,,,.,,.,,. : 2013 11 7 ~2014 2 23 / : : 10 ~6 ( ) : 5, 3 ( ) KoROAD 2014. January 27
Safe! Fade out.....,,..,.,.,.,. 2014 1 13 ~1 25 ( 9 6 ) 3 Safe ( 407) 02)2230-6472 / / /,Safe (2013, )/ (2012, )/ Blue Flower (2011, ), / (2010, )/ (2009, )/ (2008, )
Safety KoROAD 30 / 34 / 36 / 38 / 40 / 42 / 44 / 46 /
Safety KoROAD,. ( ) 30
. 11 12, 10 24%,. 5. KoROAD 2014. January 31
35,000 10 30,000 25,000 31,227 25,150 26,480 29,990 28,416 26,873 28,207 28,641 28,461 29,093 20,000 15,000 10,000 5,000 1,113 875 910 920 991 969 898 781 733 815 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 32
? (2001. 11) 26,280 25,400 20,331 (2002. 6)( 0.05 0.03), (2007. 9) 1,276 1,191 1,000 16,376 781 15,180 712 709 13,878 11,626 611 433 7,561 6,219 (2009. 6) 5,726 5,556 5,030 4,603 305 292 290 270 256 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 KoROAD 2014. January 33
Safety KoROAD,.,,.,. 8~10 (%) 25 20 18.3 22.8 (%) 80 73.7 72.9 15 15.4 60 10 5 10.4 9.4 7.8 6.3 5.9 5.2 4.0 8.7 8.3 7.2 5.8 6.0 5.1 4.3 3.5 8.9 5.9 8.2 3.9 9.6 9.1 40 20 13.8 23.1 12.4 0 00 ~02 02 ~04 04 ~06 06 ~08 08 ~10 10 ~12 12 ~14 14 ~16 16 ~18 18 ~20 20 ~22 22 ~24 0 4.0 0.02 0.01 ( 10~ 12 ) ( 10~ 12 ) 34
11.8% (%) 50 45.3 40 30 31.5 28.4 27.1 20 10 0 17.9 11.6 13.2 8.0 4.4 4.2 2.6 1.7 1.5 2.6 ( 10~ 12 ). ( DB ) KoROAD 2014. January 35 3
Safety KoROAD..,... ( ) 36
KoROAD 2014. January 37
Safety KoROAD,.,,.,.. ( ) 1. 38
2. ( ) 3. KoROAD 2014. January 39
Safety KoROAD.,... ( ) Q,? A ( 2005. 6. 10. 2004 29934 ). 40
Q.? A ( 2009. 6. 1. 2008 122639, 2009 29485 ) Q.,? A ( 2005. 7. 28. 2004 5848 ) KoROAD 2014. January 41
Safety KoROAD.,,.,. 1. 1-1. 1-2.. ( ) 42
2. 2. KoROAD 2014. January 43
Safety KoROAD, 2012 1,888 10 50%. 2000 29 2012 22, 2012 5,392, 344,565, 105,873, 222,476. (2005 2009 ) 3.6% 1.7% 0.1% 0.2% 9.5% 10.8% 10.1% 49.3%. ( ) 14.7% 44
(MRI) KoROAD 2014. January 45
Safety KoROAD,..!. 46
, FunFun, 5.,,. KoKo,,,3D,. KoROAD 2014. January 47
., 24,,,, 26,52.,,,. 48
Smile KoROAD 50 KoROAD / 54 / 58 Event / 60 / 62 KoROAD News / 70 72 74
Smile KoROAD KoROAD TBN TBN ( ) 8 26, FM 95.5, FM 100.1, 12 13 2, TBN.. ( ). 50
1. TBN. 2.. KoROAD 2014. January 51
3. TBN. 4. TBN,TBN TBN 52
Interview _TBN Q. TBN.?!,. TBN,. Q. 9, 8 26, TBN?. TBN,.. Q.,?...,.,.,. Q.?..,,,... Q. Q. TBN?...,,?.,.... Q.? Q.?. TBN.,.. KoROAD 2014. January 53
Smile KoROAD. /. 54
KoROAD 2014. January 55
56
1.,,. 2.. 3.. 4.. 5.,. KoROAD 2014. January 57
Smile KoROAD Event,! 58
. [1 :2 ] : -, +,, : [2 :6 ] :!. :!. : 10,10 :, :, : DMB ~,. [3 :10 ] :, :, : : :, :,. :,. :, :,! :, KoROAD 2014. January 59
Smile KoROAD!,,,.. hongbo koroad.or.kr 60
KoROAD 2014. January 61
12 18,2013 2014,.,. 1 :,, 2 :,,,,,,,,,,,,,, 3 :, DB,,,,,,,,,,,,,,,,,,,,,, 12 18,., 4.,,,,,,.. 12 11,..,.,. 62
1, 12 9 2013,. 2008 ( ).,,., TBN( ). KoROAD, KoROAD 12 4 2013. KoROAD 2007 ROTA,,,,. 2013 (Responsive web) SNS. 12 23.,, 2,000 10kg 34.. 12 19,.. KoROAD 2014. January 63
[ ]. [ ].. [ ] 12 16,,.,,,. [ ] 12 3.,,,,, 70. [ ] 12 3.,.. [ ] 12 6.,, 12 5. 12 12 64
1 ( )..,.. [ ] [ ] [ ] 12 17 20. [ ], 12 10.,. [ ] 12 10,., 200 600. [TBN ] 12 17. 47,, 12 13,, TBN 12 11,.,. KoROAD 2014. January 65
[TBN ] TBN 12 6, 114 7. 10 30,,,.. [ ] 12 [TBN ] TBN 8, 12 3 KBS. TBN 9 8 26,13.,10 (07~21 )55 TBN 55. [ ], KoROAD 12 6,.KoROAD 12 5 ( ),.. 2014 * 2014 :2013. 11. 1~2014. 1. 31(3 ) : 16 : : (http://vt.incheon2014ag.org), :2014 ( 032-458-2618) * 2014 :2013. 11. 1~2014. 1. 31(3 ) : 16 : : (http://www.incheon2014apg.org), :2014 ( 032-458-5291~6) 66
407( 171 ) - (http//www.onbid.co.kr) 2014 1.,. (02-2230-6474). 171 10 3 ( 88%) 2 ( 4%) ( 8%),, ( ) ( ) ( : 77-257m), 12,916.20 (3,907 ) ( ) 7,692.32 2/ 5 1985.04.18 20,010.64 2/ 7 1985.04.18 27,702.96 1985, 1990 / / / 13.98%/66.53%( ) 32.52%/174.65%( ) ( 50%/250%), 867.6 130.8 0.5 998.9 2013. 6 KoROAD 2014. January 67
Smile KoROAD...... 70
12 2013.. 142.?? 3.5% 100% 35.2% 61.3% 100%, 0%.,. 61.3%. 35.2%, 3.5%,..? 10.5%? 9.8%,, 30.3% 59.2% 26.1% 34.5%. 59.2%. 30.3%, 10.5%.. 29.6% 34.5%. 29.6%,, 26.1%,, 9.8%. 2014. KoROAD 2014. January 71
Smile KoROAD ( ) 2013 11 ( : ) 4,064 2,341,200 120,621 2,465,885 2,863 137,774 17,339 157,976 3,588 292,330 54,031 349,949 1,379 896,886 32,540 930,805 974 49,790 5,915 56,679 1,501 154,254 31,781 187,536 763 809,459 24,316 834,538 638 35,856 4,351 40,845 1,045 141,524 18,373 160,942 1,244 789,581 113,146 903,971 782 48,634 9,649 59,065 999 138,763 26,738 166,500 603 435,865 16,993 453,461 426 22,783 2,495 25,704 635 75,230 10,846 86,711 538 478,585 14,272 493,395 425 24,434 2,053 26,912 608 73,210 10,269 84,087 481 389,592 8,169 398,242 315 15,469 1,836 17,620 522 58,508 8,241 67,271 123 38,034 425 38,582 77 2,373 263 2,713 125 9,415 1,165 10,705 5,329 3,486,363 73,019 3,564,711 2,710 213,744 31,163 247,617 4,853 600,005 92,855 697,713 1,465 459,408 12,546 473,419 1,037 30,248 3,178 34,463 1,884 127,411 8,086 137,381 930 483,074 12,532 496,536 727 30,624 3,814 35,165 1,219 126,705 11,506 139,430 1,341 626,403 14,372 642,116 839 40,765 5,339 46,943 1,943 177,641 14,887 194,471 1,179 547,300 19,815 568,294 901 32,503 4,230 37,634 1,682 156,147 14,401 172,230 1,538 513,827 22,780 538,145 1,230 35,170 5,758 42,158 1,903 192,015 18,205 212,123 1,936 846,434 15,876 864,246 1,340 49,874 5,328 56,542 2,343 259,865 21,370 283,578 1,887 1,099,057 49,000 1,149,944 1,539 56,943 8,421 66,903 2,191 244,127 22,123 268,441 612 207,282 37,293 245,187 333 14,260 5,039 19,632 707 62,759 2,879 66,345 25,412 14,448,350 587,715 15,061,477 17,156 841,244 116,171 974,571 27,748 2,889,909 367,756 3,285,413 349 1440 3,370 5,159 10,864 2,772,744 195,361 2,978,969 113 833 7,809 8,755 3,967 1,101,763 78,045 1,183,775 76 481 1,322 1,879 2,522 987,320 48,362 1,038,204 95 867 4,067 5,029 3,120 977,845 153,600 1,134,565 59 404 1,360 1,823 1,723 534,282 31,694 567,699 64 461 1,037 1,562 1,635 576,690 27,631 605,956 47 324 1,842 2,213 1,365 463,893 20,088 485,346 12 58 65 135 337 49,880 1,918 52,135 406 2,786 8,155 11,347 13,298 4,302,898 205,192 4,521,388 151 703 996 1,850 4,537 617,770 24,806 647,113 100 645 2,000 2,745 2,976 641,048 29,852 673,876 159 848 2,116 3,123 4,282 845,657 36,714 886,653 128 831 1,571 2,530 3,890 736,781 40,017 780,688 152 1,439 3,918 5,509 4,823 742,451 50,661 797,935 192 1,361 4,038 5,591 5,811 1,157,534 46,612 1,209,957 151 1,209 4,423 5,783 5,768 1,401,336 83,967 1,491,071 69 303 327 699 1,721 284,604 45,538 331,863 2,323 14,993 48,416 65,732 72,639 18,194,496 1,120,058 19,387,193 : 72
2013 11 ( : ) ( : ) 1 2 5,837,893 3,442,256 2,395,637 7,375,820 3,555,361 3,820,459 1,869,735 1,148,379 721,356 2,381,036 1,363,119 1,017,917 1,459,030 851,421 607,609 1,803,041 1,099,111 703,930 1,601,497 968,121 633,376 2,036,283 1,210,976 825,307 829,611 477,336 352,275 1,026,593 636,605 389,988 873,898 509,334 364,564 1,112,908 644,649 468,259 692,194 409,290 282,904 869,591 528,267 341,324 7,044,393 4,138,183 2,906,210 8,907,452 4,857,993 4,049,459 852,059 519,169 332,890 1,160,387 672,148 488,239 875,169 532,942 342,227 1,165,951 686,969 478,982 1,188,428 732,453 455,975 1,544,282 912,551 631,731 1,007,840 618,615 389,225 1,344,923 792,584 552,339 965,851 610,247 355,604 1,262,469 756,490 505,979 1,510,795 924,190 586,605 1,927,498 1,283,723 643,775 1,845,410 1,118,374 727,036 2,400,164 1,417,492 982,672 329,550 190,327 139,223 434,300 270,886 163,414 28,783,353 17,190,637 11,592,716 36,752,698 20,688,924 16,063,774 : 1.. 2. (www.koroad.or.kr) 20... 3. : 100-789 407 : www.koroad.or.kr KoROAD... ABC 2 2,000.,. (02)2230-6093 KoROAD 2014. January 73
Smile KoROAD 407 (02) 2230-6114 14-5 (043) 717-7114 242 (02) 3498-2114 621 (042) 520-0114 74 (051) 629-9114 29 (063) 281-6114 31 (053) 659-6114 201 (062) 530-6114 30 (032) 830-6114 31 14-3 (054) 478-6114 3 41 (031)8006-1114 397 12-13 (055) 270-6114 2806 (033) 250-9114 231 (064) 710-9114 TBN 407 DMB (02) 2230-6114 080-272-8000 68 94.9MHz (051) 610-5114 080-450-8000 182 40 97.3MHz (062) 970-1114 080-333-8000 120 103.9MHz (053) 606-0114 080-664-8000 17 102.9MHz (042) 600-1114 080-665-8000 251 100.5MHz (032) 453-1114 080-357-8000 183 105.9MHz (033) 749-0114 080-363-8000 1097-10 102.5MHz (063) 210-3114 080-776-8000 7 11 104.1MHz (052) 290-8514 080-947-8000 94 82-4 95.5MHz (055) 272-6114 080-210-8000 ( 1577-1120) 114 23 (02) 2193-7601~2 464 (033) 640-3200~1 1 1449 (02) 2092-0100~1 596 (033) 737-0600 171 (02)2669-2998~9 166 (033) 550-5700 42 13 (02) 300-3500~1 131-20 (043) 290-0900 367 35 (051) 310-7600~1 1 16 (043) 840-4600~2 16 (051) 610-8000~1 1660 90 (042) 250-3300~1 38 (053) 320-2400~1 500 (041) 330-7400~1 1247 (032) 810-2300~2 359 (063) 210-3800~1 342 (052) 255-8700~1 2 49 (061) 339-1500~2 2267 (031) 289-0101 1 12 (054) 550-2600~1 352 (031) 490-2800~2 656 (054) 290-9300~4 109 55 (031) 850-8700~2 90-1 (055) 240-8100~2 247 (033) 269-1200~1 2072 (064) 710-9200~1 74
, 5%!. 65,, 1 3 1 5% 8
65 10 15.6. OECD..,.