OLD TASTE Premium Shopping Magazine NOVEMBER 2018
EDITOR'S VIEW 11, OLD TASTE 경성과그곳에산다는모던보이와모던걸에대한호기심도대단해서영화, 드라마, 소설, 상업시설전반에걸쳐강력한영향력을발휘중입니다. 16 AVENUEL NOVEMBER 2018
CONTENTS 2018.11 68 68 SCI-FI ANTIQUE 168 218 YOSEMITE, THE BURNT HEART COVER 24 AVENUEL NOVEMBER 2018
CONTENTS 11, 150 45 FOCUS 53 SHOWCASE 82 86 TIME TO RETRO 92 BE SLICED 100 SPACE 110 FEAT. SNEAKERS 26 AVENUEL NOVEMBER 2018
CONTENTS 11, 168 116 SPECTACULAR 160 TOUR DE JEJU 192 PUFFER 182 118 WESTERN & ANGLED 194 128 4 HUGE COLORS OF WINTER 190 196 BEAUTY-FULL HOLIDAY 150 SOMEWHERE 28 AVENUEL NOVEMBER 2018
CONTENTS 11, 182 200 206 210 212 216 SINGLE LIFE LIFE CHANGER 30 AVENUEL NOVEMBER 2018
CONTENTS 11, 240 224 230 234 ART RESONANCE ANTIQUE PLACE LOVE, BRAVE, CONFIDENCE 32 AVENUEL NOVEMBER 2018
CONTENTS 11, 218 236 242 GREEN IS THE NEW LUXURY 258 240 244 REPLENISH YOUR SOUL 34 AVENUEL NOVEMBER 2018
PREMIUM SHOPPING MAGAZINE Editor in Chief namyh72@thebookcompany.co.kr Editorial Fashion Director jieun@thebookcompany.co.kr Fashion Editor sonsora1210@thebookcompany.co.kr Fashion Editor jy22@thebookcompany.co.kr Beauty Editor njh@thebookcompany.co.kr Beauty Editor avenuel@thebookcompany.co.kr Feature & Lifestyle Editor why@thebookcompany.co.kr Feature & Lifestyle Editor kkj@thebookcompany.co.kr Proofwriting DTP Operator Design Banana communications CORP. Design Director Art Director Designer Photo WNP Studio Photo Director Photographer OONA Studio Photo Director Photographer Advertising Chief Deputy Manager kenkang@thebookcompany.co.kr Advertising Executive ysl@thebookcompany.co.kr Assistant Manager lis127@thebookcompany.co.kr Assistant Manager minseok@thebookcompany.co.kr Administration Administration Director Planning and Management Director Planning and Management Staff General Affair Director General Affair Staff Reference Library Manager Marketing Marketing 2 Part Director Marketing 2 Part Staff Distribution Distribution Manager Distribution Staff Publisher Co-Publisher Chief Editorial Director
CONTRIBUTORS 11, Shop Manager Model Hotel Marketing Photographer LEE HWANG MO NASTYA SITEN PARK WOO JEONG ZHANG POONG + JUNG YOUNG JUN NJH KKJ WHY SSR 38 AVENUEL NOVEMBER 2018
NOVEMBER 2018 40 AVENUEL Feature KITCHEN REVOLUTION TALKING BACK 11, Feature WHOLE NEW
COVERSTORY 11, NOVEMBER ISSUE 1 2 3 4 1 2 3 4 42 AVENUEL NOVEMBER 2018
INVITATION HUBLOT HUBLOT
FOCUS Photographed by WOO CHANG WON Editor OH JI EUN 46 AVENUEL NOVEMBER 2018
HUBLOT (Left Page) HUBLOT 47
HUBLOT HUBLOT (Right Page) HUBLOT HUBLOT 48 AVENUEL NOVEMBER 2018
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SHOWCASE MONTBLANC 53
SHOWCASE DIOR 54 AVENUEL NOVEMBER 2018
SHOWCASE GIORGIO ARMANI 56 AVENUEL NOVEMBER 2018
SHOWCASE DONGINBI 58 AVENUEL NOVEMBER 2018
SHOWCASE DEBEERS 60 AVENUEL NOVEMBER 2018
SHOWCASE IWC 62 AVENUEL NOVEMBER 2018
SHOWCASE MONCLER 64 AVENUEL NOVEMBER 2018
SHOWCASE FENDI 65
SHOWROOM MODERN ANTIQUE WEEKEND MAXMARA MIU MIU
SHOWROOM SCI-FI ANTIQUE Photographed by KIM YEONG JUN Editor SOHN SO RA
GIVENCHYMAGDA BUTRYM by NET-A-PORTEGUCCI PROJEKT PRODUKTLOUIS VUITTON (Left Page) GUCCI CHANEL EUDON CHOIJIMMY CHOO BALENCIAGA ILLE LANGENTLE MONSTE
FENDI LOUIS VUITTONDIOR PORTS 1961 GUCCI (Right Page) GUCCI DRIES VAN NOTEN BALENCIAGA JIMMY CHOO LOUIS VUITTON
GUCCI JOOMI LIM by ELIDEN
KENZOTORY BURCH ILLE LAN (Left Page) VALENTINO&OTHER STORIESVINTAGE HOLLYWOOD
VERSUS VERSACE MIU MIU (Right Page) HERMÈS FENDI COS CHLOÉ MUZIK DIOR
RALPH LAUREN COLLECTION LOUIS VUITTON DIOR ILLE LAN (Left Page) VIVIENNE WESTWOODCHANEL GIVENCHY
DRIES VAN NOTEN MZUU (Right Page) CLAUDIE PIERLOT LOCLE BY LOW CLASSIC HERMÈS RALPH LAUREN COLLECTONMISSONIHERMÈS
ZOOM IN 1 1 2 3 4 2 3 4 85
SHOWROOM TIME to RETRO Photographed by WOO CHANG WON Editor OH JI EUN
BREITLING BREITLING OMEGA OMEGA
PANERAI PANERAI
IWC IWC
HAMILTON HAMILTON
BLANCPAIN BLANCPAIN
JEWELRY Photographed by WOO CHANG WON Editor SOHN SO RA 92 AVENUEL NOVEMBER 2018
DAMIANI FRED (Left Page) BOUCHERON 93
CHOPARD 94 AVENUEL NOVEMBER 2018
CARTIER 95
CHAUMET 96 AVENUEL NOVEMBER 2018
BVLGARI 97
TASAKI 98 AVENUEL NOVEMBER 2018
VAN CLEEF & ARPELS BOUCHERON 99
IDENTITY NEW SAILOR CHANEL
BLACK & WHITE CHANEL Photographed by KIM OI MIL Editor OH JI EUN
THE QUILTING CHANEL
IMITATION PEARL CHANEL
THE LOGO CHANEL
DIGITAL CHANEL CHANEL
ZOOM IN BRILLIANT as EVER BVLGARI
BVLGARI
BVLGARI
BVLGARI
ITEM Feat. SNEAKERS Photographed by KIM YEONG JUN Editor SOHN SO RA
ISABEL MARANT LOEWEOFF-WHITE (Left Page) OFF-WHITE GOLDEN GOOSE DELUXE BRANDLOEWE
GUCCI DKNY CHLOÉ
MARC JACOBS VALENTINO
CHANEL CALVIN KLEIN JEANS
MAJE MSGM by I HANSTYLE.COM
FOCUS SPECTACULAR PUFFER Photographed by KIM YEONG JUN Editor CHOI JEONG YOON 116 AVENUEL NOVEMBER 2018
MM6 by 10 CORSO COMO 4 MONCLER SIMONE ROCHA 6 MONCLER NOIR KEI NINOMIYA 4 MONCLER SIMONE ROCHA 117
ITEM WESTERN & ANGLED Photographed by WOO CHANG WON Editor CHOI JEONG YOON 1 2 3 1 MALONE SOULIERS by 10 CORSO COMO 2 ISABEL MARANT3 EMPORIO ARMANI 118 AVENUEL NOVEMBER 2018
3 2 1 1 SALVATORE FERRAGAMO 2 GIUSEPPE ZANOTTI 3 TORY BURCH 119
ZOOM IN 1 Timepieces for Timeless Women 1 120 AVENUEL NOVEMBER 2018
121 2 2 3 4 5 3 5 4
ZOOM IN SURREALISTIC MOMENTS 1 122 AVENUEL NOVEMBER 2018
5 7 6 4 3 1 2 3, 4 5 6 7 8 9 8 9 2 123
ZOOM IN 124 AVENUEL NOVEMBER 2018
ZOOM IN THE EXCLUSIVE PLEASURE MONTBLANC PSJ CAPSULE COLLECTION MONTBLANC PSJ 125
SPECIAL POP-UP MONTBLANC PSJ MONTBLANC PSJ MONTBLANC PSJ 126 AVENUEL NOVEMBER 2018
MONTBLANC PSJ MONTBLANC PSJ 127
LOOKBOOK 4 HUGE COLORS of WINTER Photographed by WOO CHANG WON, HA JUN WOO Editor CHOI JEONG YOON 1 4 5 2 3 KRISTINA FIDELSKAYA 6 ELEGANT IN MONOCHROME 1 NEIL BARRETT2 BOTTEGA VENETA 3 LONGCHAMP 4 MIU MIU 5 GIAMBATTISTA VALLI by I HANSTYLE. COM 6 JIMMY CHOO. 7 LORO PIANA 128 AVENUEL NOVEMBER 2018
12 13 9 CALCATERRA 7 14 10 11 8 8 N 21 by I HANSTYLE.COM 9 MIU MIU10 CHANEL 11 PRADA12 MICHAEL MICHAEL KORS13 4 MONCLER SIMONE ROCHA 14 VALENTINO 129
1 4 2 5 3 6 BOTTEGA VENETA CEYLON YELLOW 1 LOEWE 2 TOD'S. 3 BOTTEGA VENETA 4 BOTTEGA VENETA 5 HUGO BOSS 6 CARTIER7 TOASTIES by 10 CORSO COMO 130 AVENUEL NOVEMBER 2018
7 11 8 12 MAISON MARGIELA 9 14 13 15 10 8 MONCLER 9 OFF-WHITE10 TOD'S11 TORY BURCH 12 MULBERRY 13 MOSCHINO14 BALLY 15 HERMÈS 131
1 4 5 2 3 6 7 AKRIS WINTER GREEN 1 M MISSONI 2 SALVATORE FERRAGAMO 3 VALENTINO 4 CHLOÉ 5 GUCCI 6 EMPORIO ARMANI 7 SALVATORE FERRAGAMO 132 AVENUEL NOVEMBER 2018
8 14 9 10 9 11 15 LAURA BIAGIOTTI 12 16 13 8 HERNO 9 KENZO 10 GUCCI 11 KENZO12 GUCCI 13 SALVATORE FERRAGAMO 14 HUGO BOSS 15 ROGER VIVIER 16 GUCCI 133
1 5 2 3 6 4 GABRIELE COLANGELO 7 EARTHY BROWN 1 MONCLER 2 BALENCIAGA 3 BRUNELLO CUCINELLI 4 MOSCHINO5 BOTTEGA VENETA 6 LONGCHAMP7 CHLOÉ8 TOD'S 134 AVENUEL NOVEMBER 2018
16 8 12 15 9 13 16 10 11 14 9 FABIANA FILIPPI 10 MSGM by I HANSTYLE.COM 11 FENDI 12 BOTTEGA VENETA 13 LOUIS VUITTON14 WEEKEND MAXMARA15 TOD'S 16 TOD S AGNONA 135
ZOOM IN 136 AVENUEL NOVEMBER 2018
137 INTERVIEW
ZOOM IN 1 Berluti s New Era 3 4 1 2 3 4 138 AVENUEL NOVEMBER 2018
5 2 BERLUTI'S 1ST POP-UP STORE OPEN 5 6 6 139
PLANET FENDI MA NI A SSR 140 AVENUEL NOVEMBER 2018
141 TWINKLE TWINKLE CJY KKJ KKJ
NEXT GENIUS CJY PLANET 1 OPEN YOUR MIND SSR MODERN TRAVELLER 3 2 1 2 3 OJE 142 AVENUEL NOVEMBER 2018
143 NJH OJE OJE 1, 3 2 1 2 3 KKJ
ZOOM IN 144 AVENUEL NOVEMBER 2018
1 2 1 2 3 4 5 3 4 1 5 2 3 1 2 3 4 4 145
ZOOM IN 2 3 1 4 1 2 3 4 5 5 146 AVENUEL NOVEMBER 2018
ZOOM IN 1 1 2 3 2 3 148 AVENUEL NOVEMBER 2018
S o m e w
h e r e Photographed by KIM CHAM Editor OH JI EUN HERMÈS PORTRAIT REPORT (Left Page) SALVATORE FERRAGAMOMAJE BALLYRECTOTOD S
BOTTEGA VENETASALVATORE FERRAGAMO BALLY STUART WEITZMANPORTS 1961 LOEWE (Right Page) TOD S ISABEL MARANT
BOTTEGA VENETASALVATORE FERRAGAMO TOD S
MIU MIUMAX MARA STUART WEITZMAN (Left Page) CHANEL SAINT LAURANT BY ANTHONY VACCARELLO
CHANEL LOEWESAINT LAURANT BY ANTHONY VACCARELLO (Right Page) NINA RICCI by I HANSTYLE.COM PORTRAIT REPORT
CARS Tour de Jeju Photographed by ZHANG POONG Editor WON HO YEON 160 AVENUEL NOVEMBER 2018
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ELECTRIC ISLAND 162 AVENUEL NOVEMBER 2018
NOVEMBER SKY 164 AVENUEL NOVEMBER 2018
미니 쿠퍼 S 엔진 I4 1998cc 트윈터보 컨버터블 최고출력 192마력 최대토크 28.6kg m 복합연비 11.6km/L 기본가격 4880만원 165
SPECIAL TOM FORD BEAUTY HERMÈS 168 AVENUEL NOVEMBER 2018
169 Photographed by KIM OI MIL Editor NAM JEONG HWA
FOR MEN S BROW FOR MEN S SKIN MAKE UP Q1 41% 23% 14% Q3 Q4 Q2 97% 2% FOR MEN S HAIR 170 AVENUEL NOVEMBER 2018
CHANEL LAB SERIES HERA HOMME 171
TRUEFITT & HILL HUGO BOSS EDITOR S PICK 172 AVENUEL NOVEMBER 2018
ZOOM IN 1 2 1 2 3 3 173
ZOOM IN 174 AVENUEL NOVEMBER 2018
175 SULWHASOO
ZOOM IN DIOR 176 AVENUEL NOVEMBER 2018
PLUS ITEM 177
ZOOM IN CHANEL
179 CHANEL CHANEL SPECIAL NIGHT CARE CHANEL STEP 1 STEP 2 STEP 3
ZOOM IN DECORTÉ 180 AVENUEL NOVEMBER 2018
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ITEM Photographed by WOO CHANG WON Editor AHN JI SOO CENTURIAL SOAP GORI1919 GORI1919 GORI1919 GORI1919 GORI1919 CASA COZYMY ALLEE 182 AVENUEL NOVEMBER 2018
THE FIRST FRESH FRESH FRESH CASA COZY BINLOGUE 183
WORK OF ART SULHWASOO SULHWASOO OBJECT OGAM 184 AVENUEL NOVEMBER 2018
GOLDEN WATER OMOROVICZA OMOROVICZA OMOROVICZA CASA COZY SOMINI STUDIOMY ALLEE 185
ITEM Photographed by WOO CHANG WON Editor NAM JEONG HWA 1 LA MER 2 BIOTHEM 3 LANCÔME 2 BACCARAT 3 1 190 AVENUEL NOVEMBER 2018
1 FRESH 2 AMORE PACIFIC 1 2 3 3 AVEDA BACCARAT 191
FOCUS 192 AVENUEL NOVEMBER 2018
Photographed by LIM HAN SOO Editor NAM JEONG HWA 193
HOW-TO Photographed by WOO CHANG WON Editor AHN JI SOO NARS 194 AVENUEL NOVEMBER 2018
1 CHANEL 2 MAKE UP FOR EVER 3 BENEFIT 195 1 2 3
SHOPPING BEAUTY-FULL HOLIDAY NOVEMBER 1 SISLEY Photographed by HA JUN WOO Editor AHN JI SOO NOVEMBER 1 DARPHIN OCTOBER 26 DIOR NOVEMBER 1 CHANTECAILLE 196 AVENUEL NOVEMBER 2018
198 AVENUEL NOVEMBER 2018 CHANEL NOVEMBER 1 L OCCITANE OCTOBER 25 NARS NOVEMBER 1 CLÉ DE PEAU BEAUTÉ NOVEMBER 1 LANCÔME OCTOBER 25 GERLAIN OCTOBER 28
TIP Photographed by HA JUN WOO Editor AHN JI SOO START ITEM DECORTÉ GERLAIN ESTÉE LAUDER CLARINS SHISEIDO AESOP 200 AVENUEL NOVEMBER 2018
ZOOM IN 2 3 1 1 2 3 Nespresso Master Week 201
NEW & HOT Photographed by WOO CHANG WON Editor AHN JI SOO SU:M37 BVLGARI 206 AVENUEL NOVEMBER 2018
208 AVENUEL NOVEMBER 2018 GIORGIO ARMANI BEAUTY HERMÈS
A-DOCTORS Photographed by WOO CHANG WON Editor AHN JI SOO 210 AVENUEL NOVEMBER 2018
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UNBOXING SINGLE LIFE Photographed by WOO CHANG WON Editor WON HO YEON TRIBEST 212 AVENUEL NOVEMBER 2018
TEFAL 214 AVENUEL NOVEMBER 2018
INSTA TASTE Life Changer Editor WON HO YEON @designandabout @sodeco_off @cgrabowska 216 AVENUEL NOVEMBER 2018
DESTINATION YOSEMITE, THE BURNT HEART 218 AVENUEL NOVEMBER 2018
2 1 2 3 1 Photographed by CHOI NAM YONG Editor WON HO YEON 3 219
3 1 2 1 2 3 220 AVENUEL NOVEMBER 2018
4 4 5 6 5 6 221
1 2 Zine Cafe & Market & Bar Mateo 1 2 3 4 5 6 222 AVENUEL NOVEMBER 2018
3 4 5 6 223
LIFE STYLE 1 2 1 2 ART RESONANCE 224 AVENUEL NOVEMBER 2018
Photographed by FREDERIC DUCOUT Writer LINA KIM 225
1 IMAGE CREDIT by VINCENT THIBERT. 1 2 2 IMAGE CREDIT by PATRICK TOURNEBOEUF. 226 AVENUEL NOVEMBER 2018
3 4 3 4 227
1 1 2 3 3 2 228 AVENUEL NOVEMBER 2018
4 4 5 5 229
PLACE Antique Place Photographed by KIM YOON HO Editor WON HO YEON Western Dining Room 230 AVENUEL NOVEMBER 2018
1 2 1 LENOX 2, 8 BACCARAT 3, 7 ETHAN ALLEN 4 TIFFANY & Co. 5 ROYAL COPENHAGEN 6 MOISSONNIER 3 4 5 6 7 8 231
Oriental Drugstore 232 AVENUEL NOVEMBER 2018
1 2 3 4 5 6 7 8 1 TASCHEN 2, 8 YIDO 3, 4, 6 NAUN CRAFT 5 TONY SCOTT 7 AZMAYA by TWL 233
INTERVIEW 1 LOVE, BRAVE, CONFIDENCE Photographed by HWANG WOON HA Editor KIM KYEONG JU 234 AVENUEL NOVEMBER 2018
2 3 1, 3 2 4 5, 6 4 5 6 MEGAN HESS ICONIC 235
PLACE Photographed by KIM YOON HO Editor KIM KYEONG JU 1 236 AVENUEL NOVEMBER 2018
1 2 3 4 5 2 4 3 5 237
238 AVENUEL NOVEMBER 2018 CHECK POINT
1 1 2 3 2 3 239
CRAFT Photographed by WOO CHANG WON Editor KIM KYEONG JU 6 3 1 4 5 11 10 9 2 8 12 7 13 14 15 240 AVENUEL NOVEMBER 2018
1 BOTTEGA VENETA 23 4 5 COS 6 7 8 910 11 12 13 FENDI 14 BOTTEGA VENETA 15 241
CAR OF THE MONTH GREEN IS THE NEW LUXURY Photographed by KIM YOON HO Editor WON HO YEON 242 AVENUEL NOVEMBER 2018
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PLACE REPLENISH YOUR SOUL Contributing Editor KIM YOON AH 1 2 3 244 AVENUEL NOVEMBER 2018
245 INFO 1 2 3 4 5 6 4 5 6
SNS @sseoming815 @yjh8964 @hyun4033 A.Pick @ranie_holic @pinkladysun @jihyeonpark_6837 @gorgeous_christin @gracekim0609 246 AVENUEL NOVEMBER 2018
11, @heesun.seo @andydoh72 @haminangel @jnjn_07 MOMENT @raya.mom ABOUT L-STAR 247
248 AVENUEL NOVEMBER 2018 HOTEL &CULTURE NEWS
11, THIS IS THE MOMENT 250 AVENUEL NOVEMBER 2018
NEWS FASHION HIP&HOT 252 AVENUEL NOVEMBER 2018
253 11,
254 AVENUEL NOVEMBER 2018 NEWS 11, BEAUTY HIP&HOT
255 11, LIFE STYLE HIP&HOT
PERFECT MATCH Photographed by WOO CHANG WON Editor KIM KYEONG JU SPITICO 258 AVENUEL NOVEMBER 2018
BE GRACEFUL NOVEMBER 2018
MORE BEAUTIFUL EDITOR Sohn So Ra PHOTOGRAPHED by Lim Han soo
ITEM MY MINI CONTRIBUTING EDITOR Jang Yi Seul / PHOTOGRAPHED by Kim Heung Soo 12 13
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