_Prain Global 회사소개서_pt용

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Transcription:

PR-CENTERED INTEGRATED COMMUNICATION GROUP COMPANY PROFILE PRAIN GLOBAL

POPE FRANCIS IN SOUTH KOREA In 2014, Prain Global proved once again to be the best PR agency by showcasing its capabilities to handle the overall management on the media such as working with 2,760 local & overseas journalists, positioning issues in proper stages, establishing on/offline platforms and media-support systems, etc.

YUNA KIM ICE SHOW Prain Global implemented an integrated marketing which embraced almost all areas of both PR and marketing planning of the initial project, creating a stage, operating and managing the entire shows, publicity, and marketing PR, etc.

HILTON BUSAN LAUNCHING PR Prain Global successfully led the integrated PR campaign of Hilton Busan s 2017 grand opening with thorough planning and flawless execution of the MPR, media conferences, media familiarization trip, digital PR, and influencer marketing. Hilton Busan was successfully positioned as the Urban Destination Resort and became a new tourist attraction in Busan.

SWEDISH MINIMALIST, VOLVO XC40 LAUNCHING Prain Global proved itself as the best HOLISTIC MARKETING professional company in 2018 by undertaking the launch of Volvo XC40. Prain Global planned and executed Volvo's overall marketing, PR, advertising, event, digital media aspects. Consumers are now in line for over 6 months awaiting their delivery.

KASL IS COMING! CAMPAIGN IN GURYE Prain Global proposed World s First Civilian-Led Hepatitis C Screening & Treatment Support Project to the related medical association, KASL*, and led the campaign from planning to execution. We effectively showcased the campaign on various on/offline mass media, and through successful project execution, we contributed to creating healthy community with better liver health and zero hepatitis C infection. (*KASL: Korean Association for the Study of the Liver)

NORTH ASIA PR CONSULTANCY OF THE YEAR On September 2017, Prain was awarded the 2017 North Asia PR Consultancy of the Year at the World s largest PR Award SABRE Awards. Also, Prain received the gold awards in the public affairs sector. Contender: Dentsu PR(JPN), Sunny Side Up(JPN), Weber Shandwick(KOR), KPR(KOR)

1

9/ 70 The Holmes Report, 2019

150

1800

PRAIN PRACTICE CROSSOVER COMMUNICATIONS (ON + OFF + ABOVE + BELOW) X LINE COMMUNICATIONS HYBRID MEDIA PLANNING (CONVENTIONAL + NEW + INTERACTIVE + MOBILE + SOCIAL) X MEDIA HOLISTIC MARKETING RESEARCH + ANALYSIS + CONSULTING + BRANDING + PR + AD + SP + EVENT + DESIGN & PRODUCTION ALL-WEATHER PR CSR & PRESIDENT IDENTITY & PHILANTHROPY & SPONSORSHIP & SPORTS MARKETING & CRISIS MANAGEMENT & MEDIA TRAINING FIVE - WHEEL DRIVE RELATIONS (INVESTOR + GOVERNMENT + MEDIA + EMPLOYEE + CELEBRITY/VIP) X RELATIONS CROSS - CULTURAL COMMUNICATIONS (INBOUND + OUTBOUND + GLOBAL) X COMMUNICATIONS

COOPERATION

HONORS 2018 2017 2016

2015 2010 2014 2009 2008 2013 2007 2012 2005 2011

CLIENTS 프레인글로벌은 주요 정부 공공기관과 대 중소기업, 글로벌 기업 등 다양한 고객사와 함께 해오고 있습니다.

PR-CENTERED INTEGRATED COMMUNICATION GROUP for further information P. +82 2 722 2693 F. +82 2 722 2683 prain@prain.com www.prain.com 24, Namdaemun-ro 9-gil, Jung-gu, Seoul, Korea