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1 KAIST Business School Journal 2010 Summer Vol.15

2 Cover Story \ creme de la creme, simple, passionate \ A4 \ \,, YJ \,, bayesian, \ analytic, idealistic, ambitious \ wanna be a writer

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3 Contents : Hot & New KAIST Issue Insight Zone Market Trend Market Trend Business Issue Global Zone Global Program Global Program International Certification Power Zone Alumni Network Alumni Network Industry-Academic Program Inside Zone Campus Life Guide Industry-Academic Art Exhibition Campus Event 33 Notice

Certification 20 21 22 Power Zone Alumni Network Alumni Network Industry-Academic

4 World-Class Research and knowledge creation will never stop The economies of China and India growing at a rapid pace, competing with their massive resources of cheaper labor, OECD countries, like Korea, have to move on to develop their knowledge base and become more innovative in their products and services. A major force in this migration to a knowledge economy, for any country, is their universities of higher learning. Institutions like KAIST and KAIST Business School have to fully engage in knowledge creation by working on world-class research that can provide innovations in technology and management methods. In this issue of Frontier, we highlight some research on the human brain and its use in neuro-marketing and other applications. Our talented faculty members are carefully recruited for their 4 KAIST Business School outstanding teaching capabilities and also their innovative and creative research skills. But this is not enough. The faculty must also have ample time and resources to do their research and the funding to disseminate their research at major conferences and symposiums around the world. KAIST and KAIST Business School provides an outstanding environment for our faculty and PhD students to thrive and we proudly disseminate our research through Knowledge@KAIST in our website. Take Prof. Kwangwoo Park s research on bank consolidation across geographic boundaries, which is quite common in many countries with mutliple banking markets. Does this hurt or help small business and retail depositors in their search for banking services in local communities? His research, which was published in the prestigious journal, Review of Financial Studies (a Financial Times top 45 journal), indicates that while the retail loan markets become more competitive and offer small business better value, retail depositors do not get better interest rates (since the multi-market banks obtain their finances from wholesale banking rather than depositors). Also, there is the research published by Prof. Heeseok Lee in MISQ (another FT 45 journal), which analyzes data on how information technology investments affect team performance through knowledge sharing and knowledge application. Using data from more than 100 teams operating in Korea, their research concludes that investment in IT does benefit knowledge sharing and knowledge application. But when it comes to superior team performance, knowledge sharing is not sufficient; knowledge application is also necessary. And finally, Prof. Yeosun Yoon in her article published in Journal of Consumer Psychology (another FT 45 journal) examines consumer perceptions over buying decisions when consumption and payment occur over time. Her hypothesis is that consumers would prefer alignment between the benefit received and payment made in every time period. Designing experiments very cleverly, she shows support for her hypothesis and advise companies to design constant payment financing schemes for those products that have unchanging benefits over time but to design a pay-as-you go scheme for those products and services that vary in benefits over time, potentially with usage. At KAIST and KAIST Business School, our research and knowledge creation activities will never stop. Our faculty members are working hard to bring the latest knowledge to our students and alumni and keeping them competitive. Nagaja!

A major force in this migration to a knowledge economy, for any country, is their universities of higher learning.

5 Frontier _ Summer

6 Hot & New KAIST Issue 6 KAIST Business School

7 Frontier _ Summer

8 Insight Zone Market Trend Neuromarketing 8 KAIST Business School

9 Frontier _ Summer

10 Insight Zone Market Trend Savanna Principle 10 KAIST Business School

11 Frontier _ Summer

12 Insight Zone Business Issue N E U R O M A R K E T I N G 12 KAIST Business School

13 Frontier _ Summer

14 Global Zone Global Program 14 KAIST Business School

15 Frontier _ Summer

16 Global Zone Global Program Korean Business and Culture 16 KAIST Business School

17 This trip was truly an eye-opener for me. I have never thought that I would have a chance to experience one of the most important historical points of the last divided nation. This trip sparked my interest about Korean history and cultures. I would like to explore more about the Korean War and how it led to such a long lasting conflict between two nations. In my point of view, reunification of these two nations is extremely difficult even though there are lots of attempts to establish peace between the two Korea. Nonetheless, I hope that one day the boundary lines are lifted and I can see a real united Korea. - Sasi Limchareon - Exchange student from Sasin in Thailand Frontier _ Summer

I would like to explore more about the Korean War and how it led to such a long lasting conflict between two nations.

18 Global Zone International Certification AACSB EQUIS GMAC 18 KAIST Business School

20 Power Zone Alumni Network 20 KAIST Business School

21 Power Zone Alumni Network Frontier _ Summer

22 Power Zone Industry-Academic Program 22 KAIST Business School

23 Frontier _ Summer

24 Inside Zone Campus Life Guide MBA life in KAIST campus Year 1 WINTER SPRING SUMMER FALL January March June September December 24 KAIST Business School

25 Frontier _ Summer

26 Inside Zone Campus Life Guide KAIST Business School

27 1 2 Year 2 WINTER SPRING SUMMER FALL January March June September December Epilogue Frontier _ Summer

28 Inside Zone Industry-Academic CRM March 8, February, March 12, March 19, 28 KAIST Business School

29 April 13, April 17, April 24, May 5, May 6, May 17, May 25, Frontier _ Summer

30 Inside Zone 30 KAIST Business School

31 Inside Zone Art Exhibition Technology, Management & Art Frontier _ Summer

32 Inside Zone Campus Event 2010 Alumni Reunion Day 32 KAIST Business School

33 Notice Frontier _ Summer

34 Notice Question 1 Question 2 Question % 5.66% 28.30% 7.55% 11.32% 13.21% 22.64% 28.30% 50.94% 58.49% 58.49% 34 KAIST Business School

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본문01 Ⅱ 논술 지도의 방법과 실제 2. 읽기에서 논술까지 의 개발 배경 읽기에서 논술까지 자료집 개발의 본래 목적은 초 중 고교 학교 평가에서 서술형 평가 비중이 2005 학년도 30%, 2006학년도 40%, 2007학년도 50%로 확대 되고, 2008학년도부터 대학 입시에서 논술 비중이 커지면서 논술 교육은 학교가 책임진다. 는 풍토 조성으로 공교육의 신뢰성과