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1 A Study on The Effects of User Mental Images on Product Form -Concentrated on Implicit and Explicit Memory -

2

3 200012

4

5

6 , / / / / / , ,,

7 4. / 4-1. / / ( ) ACDSee (ACDSee ) / / ABSTRACT :

8

9

10

11

12

13 PROCESS

14

15 1-2.

16

17 2.,,. 2-1.

18 2-2.

19 2-3. 4

20

21

22 2-4-2.

23

24 ,.

25

26

27 2-4-5.

28 2-4-6.

29

30

31

32

33 } 2-5. Carl G. Jung) Carl G. Jung,,,, 1997, p.54.

34

35 ,,,,,,,

36

37 2-5-1.

38 ( : Lee, Jung-Mo, Theories of Memory: A review on recent Psychological Rechearch , ) /,, ( )

39 ( )

40 /

41 2-6. /

42 ..,. () ( ), ( ).

43 2-7.

44 3. / 3-1.

45 mplicit & Explicit Image) mplicit & Explicit Image) Implicit & Explicit Reaction)

46

47 3-2.,

48

49

50 ( ),.,,,,,,,. <. 16> <. 16>.,, (mental image)

51 . <. 5>.

52 3-3..,,. (Max Black).,,...,... (analogy).

53 ,.,.,. ().,. <. 17> DesignerUser,.,,,.,.,,

54 .,,, (User) () ().

55 4. /.. <. 6>,.. /, /

56

57

58 <. 25> ( :

59 ,,.. (Copy) / : : ~930

60 ,,. ( ) 100() 100() 100() 100() 400()

61 2. ACDSee ACDSee 100() 100() 200()

62

63 2. ACDSee <. 11>

64 Model 66% 53% 80% 13% 6 No 2 80% 100% 100% 65% 1 No 3 16% 0% 60% 3% 13 No 4 13% 20% 46% 3% 10 No 5 0% 30% 70% 25% 7 No 6 0% 0% 60% 6% 12 No 7 40% 45% 54% 0% 14 No 8 6% 23% 97% 30% 5 No 9 9% 30% 42% 20% 9 No 10 70% 76% 80% 60% 2 No 11 30% 50% 70% 30% 4 No 12 23% 23% 70% 10% 8 No 13 36% 43% 80% 25% 3 No 14 0% 20% 76% 0% 11 No 15 0% 0% 20% 0% 15 *

65 Model no 9, 2, 10, 1, 8, 7, 13, 11, 12, 3, 4, Model no. 5, 6., Model no. 14, 15.. TV(75%), (10%), (3%), (1%), (11%).. <. 13>. <. 13>

66

67 Model no, Model no.,., TV(), (3%),

68

69

70

71 Model no. 6, 3, 4. Model no.7, 14, 15. TV(52), (40%),

72

73

74 Model no.1( ), 2( ), 9( ), 10( ).

75 ,,, <. 27>. Model,,,,, No 2,,,,, No 3,,,,,,,,,,,, No 4,,,,,,,,,,,, No 5,,, ( ),, CD,,,,,,, No 6,,,,,,,,,,,,, No 7,,,,,,,, No 8,,,,,,, CD,,,,, No 9,,,,,,,,,,, No 10,,,,,, No 11 CD,,,,,,,,,, No 12,,,,,,,,,, CD,, No 13,,, No 14,,,,, No 15,,,,,,,,,,,,

76 ,, <. 28><. 29>. <. 28> No 1,,,,,,,,,, No 2,,,,,,,,,,,,,,, No 3,,,,,,,,,,,,,,, No 4,,,,,,,,,,,,,,,,, No 5,,,,,,,,,,,,,,,,, No 6,,,,,,,,,,,,,,,, No 7,,,,,,,,,,,, No 8,,,,,, TV,,,, No 9,,,,,,,,,,,,, No 10,,,,,,,,,,,,,,,, No 11,,,,,,,,,,,,,, No 12,,,,,,,,,,,,,,,,,,, No 13,,,,,,,.,, No 14,,,,,,,,,,,,,,,,,,,,, No 15,,,,,,,,, <. 29>

77 No 1,,,,,,, No 2,,,,,, No 3,,,,,,,,.. No 4,,,,,,,,,.. No 5,,,,,,, No 6,,,,,,,,,, No 7,,,,,,,,,,,,.. No 8,,,,,,,,, No 9.,.,,,,,,, No 10,,,,,,, No 11,,,,,,,,, No 12,,,,,,,,,,,, No 13,,,,,,,,,,,,,,, No 14,,,,,,,,, No 15,,,,,,,,,,, ( ) 15,,,.

78 ACDSee 1) 1 Model 50% 30% 6 No 2 55% 50% 2 No 3 55% 45% 3 No 4 50% 50% 3 No 5 35% 30% 8 No 6 30% 35% 8 No 7 30% 25% 11 No 8 25% 30% 11 No 9 35% 40% 7 No 10 50% 45% 5 No 11 10% 15% 15 No 12 20% 10% 14 No 13 35% 30% 8 No 14 30% 25% 11 No 15 82% 80% 1 *

79

80

81

82

83

84 ,,,,

85 ,,,,,,,,...

86 2) 3 <. 41> Model No 1 75% 45% 2 No 2 65% 50% 4 No 3 65% 55% 2 No 4 50% 50% 6 No 5 50% 50% 6 No 6 25% 30% 10 No 7 25% 25% 10 No 8 15% 15% 15 No 9 50% 45% 9 No 10 70% 40% 5 No 11 15% 15% 15 No 12 25% 20% 13 No 13 25% 25% 10 No 14 65% 35% 6 No 15 65% 60% 1 *

87

88

89 ,,,,,,

90

91

92 ,

93 (ACDSee )

94 ACDSee,,,. <. 52>~<. 66>...

95 <. 50> +,, (8.7%) (5.5%), (5%) TV(4.7%),, (4%), (4.7%)..,.

96 <. 51> + +,. (15%), (10.6%), (7.9%), (6.1%), (5.3%) (3.5%).,,.

97 <. 52> + +,,. (5.3%) (3.3%),,. (7.3%), (6.7%),,,.,. (8.7%) (4%).,,,,., 10.1%.,.

98 <. 53> + +,,. (7.8%) (6.8%),,,. (5.8%), (2.9%),,. (3.9%) (2.9%),,,,.,,. <. 54>

99 +,,, (12.7%) (4.7%),,,,. (3.4%), (2.3%), (2.3%),,,.,. (5.8%) (2.3%), (2.3%).,,,.,. <. 55>

100 +,,, (8.5%) (8.3%), (4.5%),,,,,. (8.7%), (5.3%), (3.7%),,,.,. (5.3%) (3.7%), (3.7%).,,. <. 56>

101 +,,, (10.8%) (4.7%),,,. (6.3%), (4.5%),,,.. (14.4%) (1.8%), (1.4%).,.

102 <. 57> +, (10%), (4.5%),. (5.4%), (3.6%),,,.,. (3.6%),, (2.7%). (2.7%).,.

103 <. 58> +, (25.6%),,,,. (8.5%), (6.1%), (6.1%),. (6.1%), (3.6%). (2.4%).,.

104 <. 59> +, (17.1%),,,. (8%), (3%), (2%),. (15.1%), (4%). (4%).,.

105 <. 60> + +, (30.4%),,,,.,. (7.3%), (6.1%), (4.8%),. (3.4%), (2.4%). (4%).,.

106 +,,, (11.2%),,,,,., (8.1%), (6.1%) (3%),. (12.2%), (3.6%)..

107 <. 62> + +, (11.1%),, (14.1%), (3.7%), (3.7%),., 8.2%, (3.7%).,,. (3.7%),.,.

108 <. 63> + +,,, (15.3%), (6.2%).,,,. (4.9%), (3.1%). (2.4%),,. 2. (6.2%), (2.4%),,,,. (3.7) (3.1%).,,.

109 <. 64> TV TV + TV, (11.1%),,,,,,. (5.2%) (4.2%),,,,. (6.8%), (3.7%).,,,. 4%.,,.

110 4-2-8.,..,.,. <. 65> TV : : : :

111 4-3. /,,,..,. 40,,.,,.,

112

113 4-4. /

114 <. 66>, < >, Hitech Service,Fusion, Crossover, Globalization Human wear. Human Cyber cuture. Networking Humenity,,..., < > Multy function,, Personality, Mini,,,,,, D.I.Y Network, Image Display, Intelligent, interaction, Bionic mechanism Wearable,... + /

115

116

117 ,,,,

118 .

119 Carl G Jung,

120

121

122 ABSTRACT -Concentrated on Implicit and Explicit Memory -

123 implicit and explicit of implicit and explicit

124 implicit and explicit

125

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