Multi Channel Analysis. Multi Channel Analytics :!! - (Ad network ) Report! -! -!. Valuepotion Multi Channel Analytics! (1) Install! (2) 3 (4 ~ 6 Page ) Install!. (Ad@m, Inmobi, Google..)!. OS(Android or ios) Type(Web or App) Tracking! (3) (App, ) (Retention( ), RPI( ))! (3) Channel Install,! RPI(Revenue Per Install) Data Channel! * *! RPI Data SDK Payment Event.! User 2! SDK Payment Event, Push Interstitial ad.! Data! Insight!
How Multi Channel Analysis work?! Referrer, Device Identifier, HTTP Header! (1)! (2)! OS, Type Install Tracking.! ex) OS(Android or ios) Type(Web or App) Tracking!! (1) Google Install Referrer (2) Identifier Matching (3) Fingerprint Matching!
Multi Channel Analysis 1. Google Install Referrer Google Install Referrer : Google Play Referrer Install Tracking Flow 1) User SDK Google Referrer 2) Referrer Install
Multi Channel Analysis 2. Identifier Matching Identifier Matching : Device Install Tracking Flow 1) SDK 2) ( 7 Click )
Multi Channel Analysis 3. Fingerprint Matching Fingerprint Matching : URL HTTP Tracking Flow 1) Device Fingerprint 2), SDK Fingerprint Data (Fingerprint 1,2 ( 85% ). 24 )
Multi Channel Analysis Flow. Multi-Channel Analysis Flow! (1) Valuepotion App! (2) Tracking Link! *! (3) Tracking Link! (4)!
1. : (1) Valuepotion Client Key Secret ID, SDK! 1. Apps 2.,!! 1) :! 2) :! 3) :, Apple App Store,! 4) Google Play :,. * ios Apple App Store! 5) : Valuepotion! 6) : (,, / )! 7) :! 8) Time Zone : Time Zone! 9) API : Valuepotion Push Android : API, ios - APNS!
1. : (2) 3. 1) Valuepotion Client ID Secret Key! 2) SDK Client ID Secret Key! 1) SDK! 2) SDK.! 4. URL SDK SDK! - Android : https://github.com/valuepotion/valuepotion-android-sdk! - ios : https://github.com/valuepotion/valuepotion-ios-sdk! - Unity : https://github.com/valuepotion/valuepotion-unity-sdk!
2. Marketing Channel Tracking Link (1) Tracking Link Tracking Link URL.! Tracking Link URL Valuepotion! 1) Publisher/AD Network : Create Ad Network! 2) App :! 3) Campaign Name :.! 4) Destination URL : URL Apps URL.! 5) Period :,,. /,.! 6) Add Parameter :.! 1)! 1) Create! 1) Tracking Link. - URL.!
2. Marketing Channel Tracking Link (2) - Tracking Link!! Private! 1)! 1)! 1) Tracking Link!
(3) - Tracking Link Tracking Link : Multi Channel Analysis Tracking Link,! Tracking Link.!! 1) Tracking Link! 2) App, Tracking Link (Ad network)! 1),,! 1) Tracking Link! 2) Tracking Link! 1) Tracking Link Destination URL Tracking Link! 2) Tracking Link URL! 1) Tracking Link!
(4) (1) - App Analytics Multi channel! App! 1) :. 1 ~2! 1) Unique Clicks: Unique Click! 2) Clicks: Click! 3) New Installs: Install Install! 4) Installs: Install! 5) RPI: Install! 1),!!
(4) (2) - App -, -! 1) Unique Clicks, Clicks, New Installs, Installs Overview! 1) Unique Clicks, Clicks, New Installs, Installs, RPI(Revenue Per Install)! 1), Report! 1) Detail, Tracking Link!
(4) (3) - -, ( ),! 1) Unique Clicks, Clicks, New Installs, Installs Overview! 1), Report! 1) Detail, Tracking Link!
(4) (4) - Overview! Data Summary, DAU & Revenue, Installs, WAU, MAU, Session&Average Session Length,! Retention-Day1/3/7, day7 Churn.! 1) Report!!! 1) Summary : Sum Average, /,,! 2) DAU&REVENUE : Daily Active User! 3) Installs :...! 4) WAU : Weekly Active User! 5) MAU : Monthly Active User! 6) Session&Average Session Length : ( )! 7) Retention Day1/3/7 : Rentenion( ) ( : 3 Retention 3 D-day )! 8) Day7 Churn :! ( : 7 7 D-day\! )!