Accelerated Advertisement Network White Paper 2018.5.25 Ver 0.3.7 https://aca.network ACA NETWORK. ACA NETWORK, 3,,. ACA ( ACA).,.,. 1
TABLE OF CONTENTS( ) 1. Abstract( ) 2. Terms( ) 3. Market( ) 1) 2) 4. Idea( ) 1) 2) dapp 5. ACA Network 1) ACA (ACA-AMS) 2) ACA (ACA-EX) 3) ACA SDK (ACA-NET) 4) Currency Token Exchange ( ) 6. Use Cases 1) 2) 3) 4) 7. Roadmap( ) 8. Token Sale 1) 2) ACA 3) 4) 5) 2
9. Team 10. Advisory Board References 3
1. Abstract ( ) ACA Network. ACA Network,. 20,., +20%. 2018 US$281billion,.. AD Fraud ( ). bot,. 2018 US$19billion. 1 7%.,... ACA Network.. ACA Network. ACA NETWORK 2010, 2014 5 IMP(Impression),.. 1 advertising media. BusinessDictionary. http://www.businessdictionary.com/definition/advertising-media.html (Accessed 12 February 2018.) 4
2. Terms ( ) : :, :ACA, :,,,,,,, 2 (Affiliate): 3 CPA(Cost Per Action):., 1 4 CPC(Cost Per Click): 5 CPI(Cost Per Install):1 CPM(Cost Per Mille): 1000 6 ecpm(effective Cost Per Mille): 1000 7 CPP(Cost Per Period): 8 CTR (Click Through Rate) : 9 CVR (Conversion Rate) :,, 10 dapp(decentralized Application): P2P 11 : ( :, ) 2 advertising media. BusinessDictionary. http://www.businessdictionary.com/definition/advertising-media.html (Accessed 12 February 2018.) 3. Wikipedia. https://ja.wikipedia.org/wiki/ %E6%88%90%E5%8A%9F%E5%A0%B1%E9%85%AC%E5%9E%8B%E5%BA%83%E5%91%8A (Accessed 5 January 2018.)! 4 Lee, Won Jae. Internet Advertising. Seoul: PRUNSASANG, 2015, p. 272. 5 Ibid. 6 Ibid. 7 Cost per mille. Wikipedia. https://en.wikipedia.org/wiki/cost_per_mille#effective_cost_per_mille (Accessed 22 January 2018) 8 Lee Won Jae, Op. cit., pp. 272-273. 9 Ibid., p. 273. 10 Ibid., p. 271. 11 Decentralized Applications dapps. BlockchainHub. https://blockchainhub.net/decentralized-applications-dapps/ (Accessed 22 January 2018) 5
IMP(Impression):. 12 RTB(Real-time bidding): 13 12 Lee Won Jae, Op. cit., p. 49. 13 What is Real-Time Bidding?. MEZZOMEDIA, 2013. https://www.adic.or.kr/lit/report/show.do?ukey=79508 (Accessed 22 January 2018) 6
3. Market ( ) 1) 2018 $281billion. +20%,. (1).,., 2018 US$. 7%.,, 2022 US$44billion.. ACA Network. (2).,,. CPC/CPI,,., CPC/CPI.. RTB 7
.,,.,.. 8
4. Idea ( ) 1),,.,,. ACA Network.,. ACA Network API SDK.,. 2) dapp dapp, 51%,..,,.., (,, ),,., Ad-fraud,, dapp. 9
5. ACA Network ACA Network (Ethereum), (,, ), (ACA-AMS), (ACA-EX), SDK (ACA-NET) dapp. 10
1) ACA (ACA-AMS) dapp. (1). 40%. 3.., 40%. 70%., 5%. 11
(2)... (3),.. (4).,,. (5) 2.,.,.. (6),. (7). ACA. 12
2) ACA (ACA-EX),.. (1) (2) (3) (4) (5) 13
. (1) CPI (Cost Per Install) (2) CPM (Cost Per mile) (3) CPA (Cost Per Action) (4) CPP (Cost Per Period). (1) RTB. (2),.. /, /.,.,,. 14
,,.,,., /. NO 1 / / 2 EC 3 / / Financial Product 4 / / 5 / /EC / 6 / SNS 7 / 8 EC Financial Product 9 /EC / 10 / 11 / / 12 / / / 15
.. /. NO 1 Google ad words 2 3 15 4 5 6 7. NO 1 / 18 / 24 / 25 / 34 / 40 / 2 / / 3 / 4 / / / (iphone, Android)/ 5 ISO 639-1:2002. 16
,.. S CPM = l n ( M A X(1,Im p total Im p bad ) 1000 ) Im p total : Im p bad : CPM S CPA = l n(m A X(1,Act i on total Act i on bad )) Act i on total : Act i on bad : CPA Click S CPI = l n total ( 1 + In stall total ) In stall total : Click total : CPI t S CPP = l n total ( t contract ), t contract > 0 t total : t contract : CPP C T R = Click total 1 + Im p total, S CTR = 50 100 1 + C T R CTR 17
3) ACA SDK (ACA-NET) ACA SDK, SDK. ACA. (1) IMP ID IMP IMP ID IMP, (2) SDK dapp. (3) 5%. (4) dapp ID,.,.,..,..,.... 18
,. (5),. 19
4) Currency Token Exchange ( ) ACA Network dapp 1:1 Currency Token. Currency Token, 1:1. 2018 1 ACA Network Currency Token Currency Token., USD EUR BTC ETH ACA Network. Currency Token. (1) Currency Token ACA Network 3,. (2) Currency Token. (3) 2018 9 Currency Token ʼ 資 決済に関する法律 ʼ ʻ ʼ. (4) Currency Token. 20
6. Use Cases 1) ACA Network. 2),.,,. 3) ACA Network. 4). 21
7. Roadmap ( ) 1. 2018 1 Proof-of-Concept White paper 1),. 2) dapp. 2. 2018 4 ACA Network Private token sale White paper Private Token Sale. 3. 2018 6 ACA Network ACA-AMS. 4. 2018 7 Pre-token sale 3 Pre-Token sale. 5. 2018 8 Public token sale ACA. ACA, ACA. 6. 2018 9 ʻ 第三者型前払式 払 段発 者 ʼ Currency token, ʼ 資 決済に関する法律 ʼ ʻ ʼ. 7. 2018 10 ACA Network, ACA Network. 8. 2019 2 Currency Token( ) ACA Network Currency Token 1:1. ACA Network,. Currency Token ACA Network 3. 9. 2019 4 ACA-AMS ACA-NET ACA Network ACA-AMS, ACA-NET. 22
10. 2019 6 ACA-EX ACA Network ACA-EX.. 11. 2019 10 ACA Platform ACA-AMS, ACA-EX, ACA-NET.. 8. Token Sale ACA Network ACA Network, Currency Token ACA. ACA ACA Ethereum Ethereum ACA. ACA, ACA ACA. ACA., Ethereum. Whitepaper ACA,,. 1) : ACA : Ethereum : Utility Token ACA : 2,000,000,000 ACA ACA : 1,000,000,000 ACA : 3 1 ACA (ETH/ACA ) : 100,000,000 ACA : 1,000,000,000 ACA 2) ACA 1. ACA Network ACA ACA Network. 30K 100K 250K 600K 1.5M 3.5M 8.5M 20M 1% 3% 5% 8% 14% 23% 40% 70% 23
2. ACA ACA Network, ACA Network ACA 20%. ACA 1,000,000,000 ACA ACA 50%. 3. ACA ACA Network ACA ACA ACA Network. ACA ACA Network ACA., ACA ACA., ACA 70%. 1. KYC. 2. 100,000 ACA. 3.. 4. 1 20 ACA. 24
3). 4). 25
5) ACA Network ( ) ACA Network, ACA Network. ACA Network, (,,, ).. ICO,,, ICO. ACA Network ACA,,.,,,,,.., ACA Network.. ACA Network Whitepaper. ACA Network,.,. ACA Network Whitepaper,,. 26
9. Team KO YOUNGWOOK ( 榮郁 )Executive Team, 20 Nippon Television Network Corporation 2008 3D, 2010. Dentsu Inc. [ 15 ] KO YOUNG-WOO( 永宇 )Executive/Development Team ACA Network,,, HONDA YUICHI( 本多雄 )Executive/Marketing Team Chuo University, 1 PV CHOI ZINKYU ( 崔進圭 ) Development Team Android GPS. ACA Network Android SDK KOBAYASHI KARIN( 林 鈴 )Design Team Tama Art University,. ACA Network YOON JUHO ( 尹周鎬 )Development Team Connectivity, UI UX. ACA Network ios SDK JIYOUNG HER ( 許志英 )Account Executive,.,. 16,,,,,, 2, 27
10.Advisory Board WON H. CHO DʼLight Law DʼLight Law managing partner, KAIST (MIP).,, M&A, JV transaction, Start-up VC., ICO. JONATHAN VENUTO COO, Interim CEO & Representative Director, GILT.jp Jonathan Venuto F-150., MBA Bain & Company. American Express Company. GILT GROUP, INC., GILT JAPAN, INC, 2015 9 COO CEO. 28
References Digital Advertising - worldwide. Statista Market Forecast. 2018. https:// www.statista.com/outlook/216/100/digital-advertising/worldwide (Accessed 5 April 2018.) advertising media. BusinessDictionary. http://www.businessdictionary.com/definition/ advertising-media.html (Accessed 12 February 2018.) アフィリエイト https://ja.wikipedia.org/wiki/ %E6%88%90%E5%8A%9F%E5%A0%B1%E9%85%AC%E5%9E%8B%E5%BA%83%E5% 91%8A (Accessed 5 January 2018.) Lee, Won Jae. Internet Advertising. Seoul: PRUNSASANG, 2015 Cost per mille, https://en.wikipedia.org/wiki/cost_per_mille#effective_cost_per_mille (Accessed 22 January 2018) Decentralized Applications dapps. BlockchainHub. https://blockchainhub.net/ decentralized-applications-dapps/ (Accessed 22 January 2018) What is ʻReal-Time Biddingʼ?. MEZZOMEDIA, 2013. https://www.adic.or.kr/lit/report/ show.do?ukey=79508 平秀貴, 本晶. インターネットの普及と 本の広告市場での広告主の視点. ITME ディスカッションペーパー No.75, 2001. 2016 年インターネット広告市場規模推計調査 D2C/CCIが独 推計. 株式会社 D2C. 2017. http://www.d2c.co.jp/news/2017/04/17/1763 (Accessed 24 January 2018.) 本の広告費. 電通, 2016. http://www.dentsu.co.jp/knowledge/ad_cost/2016/ media3.html (Accessed 22 January 2018.) ISO 639-1:2002(en) Codes for the representation of names of languages Part 1: Alpha-2 code https://www.iso.org/obp/ui/#iso:std:iso:639:-1:ed-1:v1:en (Accessed 5 April 2018.) 世界の課 ランキング ( SuperData ) https://www.superdataresearch.com/insights/? section=market-data (Accessed 6 December 2017.) ICO bazaar crypto market insight https://icobazaar.com/v2/list/featured (Accessed 5 January 2018.) ブロックチェーン https://ja.wikipedia.org/wiki/ %E3%83%96%E3%83%AD%E3%83%83%E3%82%AF%E3%83%81%E3%82%A7%E3% 83%BC%E3%83%B3 (Accessed 5 January 2018.) 本の漫画市場規模. 公益社団法 全国出版協会, 2017. 2. 24. http://www.ajpea.or.jp/ information/20170224/index.html (Accessed 4 January 2018.) 29