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2 21. (fu sion).,,, (kisu). 21 (sp eed & relationship ).,.,,,.,. (Rupp ert Mu rdoch),,,,,,,

3 . 21..,...,., ,..,.

4 ,

5 1., IR,,. 2.,,

6 3., (),,,.,

7 [ 1] 71 [ 2] 74 [ 3] 75 76

8 < 1> E&Y : 24 < 2> (KC Scoreboard) 25 < 3> IBS 29 < 4> 31 < 5> ICA 34 < 6> 36 < 7> ic 37 < 8> 44 < 9> 45 < 10> 50 < 11> 59 < 12> 62 < 13> 64 < 14> 65 < 15> 68

9 < 1> (convergence) 5 <2> (valu e sch em e) 6 <3> 7 <4> 10 <5> (valu e platform ) 12 <6> 16 <7> : 17 <8> 18 <9> 21 <10> 28 <11> 29 <12> 33 <13> ICA 33 <14>, 38 <15> 39 <16> 41 <17> 42 <18> 43 <19> 49

10 1.,,..,,,.. (M &A),,..., (w h at gets m easured gets m an aged and im proved)...,,.,

11 2,..,...,... 3.,.,..

12 (Chandler),,, 1)., (d ecision-m akin g) (p artnership). (co-op etition) 2).. 3, (one-stop service),.,, 3) 1) Maital(2000), pp ), (co-opetetion)(compete) (cooperate). Nalebuff & Brandenburger(1996), p.17.

13 4..,. 21 4).. (value)' ' (valere)'.,. (valor)'. (evaluation)' (value)... (< 1> ),.. 5). 3),, SK, 5 8. ( 4) (1998). 5) (1998), p.146.

14 5.... < 1> (converge nce) (Skandia) 6). (fed erative organization) 7). 1990,,,. <2>, 8). 6) Skandia Assurance and Financial Services(AFS), Skandia Liv, Skandia Asset management, SkandiaBanken, Sinser, Lifeline. 7) Edvinsson & Malone(1998), pp )

15 < 2> (value scheme) : ( / capital/ idx_ic.htm)., 95%, 25%~34% 9)..., (equity),.. Edvinsson & Malone(1998), p.57, pp , pp ). Barton & Park(2000),, 5, 1, 2. (2000).

16 7 (m arket valu e),. 10), 50%, 11), 30%. < 3> 12) : MEAN (, 1999). : Twynstra Gudde.,. (valu e-based m an agem ent), (activity-based costing), (balanced score card) 10) Sveiby(1999), p.21. : Morgan & Stanley. 11) Zwell & Ressler(2000). 12).

17 8, (<3> )..... (the law of large num bers). 13).,,, 14).? (m easurem ent). (Leonard Savage) ).. 13) (1991), pp , Edvinsson & Malone(1998), pp ) Pulic, A.(2000). 15) (Moore, P. G.) 10,,, ~,,,,,,,. Maital(2000), pp

18 9.,, 16). 17)... (< 4> ) 18) (Internation al Accounting Stand ard Com m ittee, IASC) (intangible assets). 16) Edvinsson & Malone(1998), pp ) (1999). 18). 3.98, , 4.40, ,,,, (IT). ( "

19 10 < 4> 19),,. (1) 19) Pw C(2000)(1999). (2000).

20 11 (identifiable), (2), (3). 20) IASC,.., 21) ).., ).,. 24).,. (M &A). 20) IAS ) MEAN (1999), KPMG, p ) The 3rd International Conference on the Management of Intellectu al Capital 23) Bornemann(1999), p ) Leadbeater(1999), pp

21 12,,. < 5> (value platform) : Edvinsson & Malone(1998), p.164., (intertw ined). 25)., (<5> )., 26)., 25) MEAN (1999), PwC, p ) Edvinsson & Malone(1998), pp

22 13..,., (philosophy). 27), 28) 29) ) (1994), PP ). 29) The Centre for European Policy Studies (market-to-book-ratios). 149%202%, 194%296%.

23 )....,.. (intellectu al p otential) 31)..,,. (capitalized exp enditures) 32). 30) MEAN (1999) KPMG, E&Y, Pw C. 31) Schneider(1998). 32). MEAN (1999), Pw C, p.13. : Stewart, T. A., Intellectual Capital: The New Wealth of Organizations, Doubleday/ Currency, NewYork, 1997.

24 15 (retrosp ective),, (cash valu e of future cash flow ) (econ om ic valu e) (prosp ective).? 33), (historical costs)..,....,.,,.. 33) MEAN (1999), KPMG, p.8.

25 16 34).,, 35) 36),. < 6> : Kaplan & N orton (1999a), p ) Kaplan & N orton(1999), pp ) Fitzgerald et al(1998), pp , (2000), pp ) (1999), pp

26 (Kaplan)(N orton), 1992 (H BR) (<6> ).,,,,, 37). < 7> : : Edivinsson & Malone(1998), p.83., ( 37) Kaplan & N orton(2000), pp , H arvard Bu siness Review (1992).

27 18. (<7> ) 38). < 8> : (2000). : Olve(1998). (AEGON ), (CIGN A) 39),, ( ),. 38) (2000), 2/ 3. Leadbeater(1999), p ) CIGNA ACE limited, CIGNA ACE America.

28 19 40) (<8> ) (N avigator). 40) Edvinsson & Malone(1998), p.58.

29 (Sveiby), 1987 (stock evalu ation m od el), 41) (Konrad), 42) ,. 1993(Tjän esteforbund et) 43) 44), 1990 O ECD, EU. <9>. 41) Business Journal( / 42) WM-Data, Skandia AFS, KREAB. [1]. 43). [1]. 44) PLS Consult, Consultus, Skandia, WM-data, [1].

30 21 < 9> (1990) (1992) (Sveiby, 1986) Konard (1988) ICD OECD / EU (Sveiby, 1987) Konard (WM -data ) Tjäneste forbun det (1993) : Sveiby( Comp aniestolearnfrom.html).,.

31 22,,. 2.. (MCM; ma rket ca pita lization method), , 45),. M CM,,, MCM 46). M CM 45) (ROIC)- { = {[ROICi - ROICavg]}/ WACC}, i, avg -.,. (1999), p.581. (2000), p.30, ) Mintz(1999).

32 23, (em bedd ed valu e) 47),.,.. MCM 48) (M CM). ( ), (filtering m ethod) 49).,, (bottom line) 50). (E&Y) (FV; fair valu e) 51). MCM. 47) MEAN(1999), E&Y. 48) MEAN(1999), PwC, p ) Edvinsson & Malone(1998), p ) Edvinsson & Malone(1998), pp

33 24,,, (< 1> ). (goodw ill) 52). < 1> E&Y : (Appraisal Value by actuary) ( ) ( ) - - DB, ( ) D E A (B) C (F) G :.. (Lev)(know ledge cap ital scoreboard) (< 2> )., (com prehensive valu e), 51) MEAN(1999), E&Y, p.9. 52) MEAN(1999), E&Y, pp [2].

34 25 (m arket p erform ance).,, 53). < 2> (KC Scoreboard) = [- ] / 3, 3, 10.5% 27 (10 ), (2.5 ) 20, (Pu lic) (VAIC) 54) (Strassm ann) (MVA) 55). VAIC, 53) Mintz(1999). 54) Pulic(2000). 55) Strassm ann(1998).

35 26,., VAIC. VAIC 56). 1/ 3,.,, 57).. VAIC MVA,.,, 56) VAIC,, VAIC. 57) (SG&A),, (MVA). Strassmann(1998).

36 27,. (relevance). (m etrics) (IBS ; Invis ible Ba la nce Sheet) 58) 1988 IBS. (individu al capital), (structural capital) (<10> ). (kn ow - h ow ),, 58) Elisabet Annell, Siv Axelsson, Per-Magnus Emilsson, H ans Karlsson, Karl Erik Sveiby, Carl Johan Wangerud, Stig Vikstro 7, "Konrad day.

37 28. < 10> : Konrad Group (1988), p.20,,,. (revenu e p eop le) 59).,,,,,.,,,, (< 11> ). (p ersonnel), (problem -solving ability), (cu stom er cap ital).. 59),,.

38 29... < 11> : Konrad Group (1988), p.37 < 3> IBS / / / / / / / / / / /

39 30 < 11>,,,..,,.. IBS < 3>.. 60) IBS.,,.,. 61),,. (loyalty),., 60) http : / / intangass/ companymonitor. html Sveiby(1999), ), (technical skills), (experience), (values judgement), (social netw ork, ) 5.

40 31,..,.,,.,,.. < 4> / : Sveiby(1999), pp IT,,,, (< 4> ).,.

41 (ICA) (DTIDC) 1997, (Intellectu al Cap ital Accounts: Rep orting and m anaging intellectu al capital). 62) 10 63). ICA,,, IT,. ICA,,, (<12> ) 64).,.,,. (IT), R&D,. 62). "The Holistic Accounts"(Rambøll), "The Quality Accounts/ The Ethical Accounts"(Sparekassen Nordjylland), "The Complete Balance Sheet"(Consultu s), "Navigator"(Skandia), "Hum an Resource Accounts"(SCAA, ABB, Telia). 63) PLS Consult, Ramnøll, Skandia, Consultus, Telia, ABB, Sparekassen, The Swedish Civil Aviation Administration, Sp arbanken Sverrige, WM-data. 64) Barsky(2000).

42 33 < 12> : Barsky(2000). <13> ICA,,,, : DTIDC(1997), p.14. (w hat there is), (w hat is d one) (w h at h app en s) (<13> ) 65). 65) PwC (1) What is there / (2) What has been invested / (3) Which objectives have been achieved3. MEAN(1999), Pw C, p.18.

43 34,,,,., IT,. ( ) < 5> ICA () (), ( : ( :, ( :,,, ) ) ) ( : ( : ( :,,, ) ) ) IT( :, ) IT IT ( : PC ) IT( : ) IT ( : ( : ( : IT,,,, IT) ) ) : DTIDC(1997), pp ICA. 10 ICA,.. < 5> ICA.

44 35. IBS, (Skandia Bu siness N avigator)(<7>, <8> )..,,,,, (hu m an cap ital) (structural capital).,,,.,,,,.,. 1994(20), (18), (18), (13)., 66). < 6> (SkandiaLink) 67) ). 66) (1999).. 67). 68) [1].

45 36 < 6> 3 / IT/ / Fund sw itches(internet) : http :/ / , 31, 61,.. (C), (%)(i) (< 7> ). 2

46 37. < 7> ic (C) ""(i,%) / - - / - (=1- ) - / i * C 2 75%(= / ) 1.5 : Edvinsson & Malone(1998), pp ,., (), (<14> ). (<4> ). (leadin g in dicators) (p erform ance drivers), (lagging in dicatirs). ( ) 69)

47 38.,. < 14>, : Kaplan & N orton (1999)..,. 2~5,.. 69) Germain(2000).. Kaplan & N orton(2000), pp.244.

48 39 < 15> : Kaplan & N orton (2000), p.260. <15>.

49 40 factors of success)., (critical 1), 2),, 3), 4).,.,,., (RO IC) (EVA)., 70).,. 70),,,

50 ,. (<16>). <16> (Skyrm e) 71) ,. 71) Skyrme(1999).

51 42, 72). 4..,, (com p any-sp ecific). <17>. (<2> ), 72) " 1", " 2 4 ".

52 43, (<17> ).. 1).,,, (<18> ). <18> : Ahonen (2000), p.3. EVA ROE.,, ) 73).,.

53 ). 21., " " " ". " ", " ". " " " ".. (qu antitative indicator), (qu alitative in dicator),,., 12 (< 8> ). < 8> ) 1 (direct indicator) 2(indirect indicator).

54 45,,,., 1 2 (< 9> ).,,. < 9> : 1, 2 : 1, 2 /,, ( ), (), (). (equ al interval),. (zero) 75). (absolute zero) (n atural zero, ),, 75), A100B 200, "B A 2", "BA".

55 46. (am ou nt), (num ber), (ratio), (prop ortion).,.. 2).. (m easurable), (valid), (reliable), (simple), (exclusive), (exhau stive), (robust), (consistent), (low cost), (prom pt).,., " "..,...

56 47 (statistical error)..,. (p atent), (brand), (R&D) 76),. 77).,,..,......,. 76) Deng, et al.(1998), R&D Lev & Sougiannis(1996), Barth, et al.(1998).. 77) Canibano, L., et al.(1999).

57 48...,,....,.,.,.,.. 2..

58 49.,, (<19> ). < 19> : EVA ROE : : : IT

59 50. 8, 12, 9, 12(< 10> ). < 10> IT 2 ( ) IT ( ) 2,,. (CAM EL). (Caniban o)

60 ),. 2) 78).. 3). 4), 78). WM-data 7 10%,.

61 52. 5).. 6),. 7),,. 8).. 1). 79)

62 53,. 2).,. 3). 80). 4)..,,,. 5).. 79),. 80).

63 54. 81), 82). 6).. 7) IT IT. IT IT. ITIT. 8)., S&P 83), Moody' s, AM Best 84). 9) ( ) 81) 1994 AFS ),,,,, (DTIDC, p.70). 83) 4BPI. (http :/ / mk.insunet.co.kr). 84) 19992A-(Excellent). (http :/ / mk.insunet.co.kr)

64 55,, ). 10)... 11) IT ITIT.. IT IT. 12) 86). 85) (, ),. 86) = 1 -

65 56.. 1)..,,. 2),. 3).. 87), 88). 4) ( ). 87),,,. 88),,,,.

66 57.,. 5) (cross selling), (up selling).,. 6),,. 89),.. 7) 90)., 89) Call Center. 90) 3 ( ), (), ( ), (Malcolm Boldrige),, AS. (1996).

67 58 91). 8)..,. 9) 1, 1 3, 3..,. 3.. ([1] ).. 91),,, (DTIDC, p.71).

68 (< 11> ). < 11> (#) (#) (#) ( ) ( ) IT (%) (,%) (%) : #,, %. < 11> ) FY' 99 ( ), ),,,,,,,,,, 11.

69 60. 1) ).. 93). 3).. 4) 94).. 93),,. 94),,,,,.

70 61 5) IT IT., IT.,,,,. 6) 95).,. 7). 96).. = + 8). 1,000 97). 95). 96) = () ()

71 62,., 98), 99) 2s 100) ( ) (< 12 >). < 12> () x -s< < x +s () ( 497) (1673) 9 (-0.697) 8 (-0.274) IT ( 284) ( 291) ( 397) (1413) ( 145) (1050) 8 ( 2.419) 5 (-1.636) 7 (-0.998) 10 (2.751) 10 (3.884) 9 (2.997) : 1. ( ) 101). 2. ( )(kurtosis) 102). 97) ),. /. 7 (1998), p ) = (Q3 - Q1)/ Q2 100) ( x - s, x + s). 101) = / 102) (normal distribution).. s.

72 63 < 12>,,.,,, 2s (outlier),.,,, 103)....,,,. = n ( n + 1) ( x i - x ( n - 1)( n - 2)( n - 3) i s ) 4-3( n - 1) 2 ( n - 2)( n - 3 ) 103).

73 64 (< 13> ). (rank).,. < 13> + +,, : Skyrme(1999). (non-p aram etric statistical m ethod) (Sp earm an) 104) ) 106). ROE 107). FY' 99. < 14>. 108) 5% 104) (2000). 105) ) [3]. 107). 108) (H0) "x y ", (, test statistic). x i, y i, i = 1, 2,, n.

74 65 109),. < 14> A B C D E F G H I J K ,., (< 13> ),,,,,,... = 1 - n 6 (x i - y i ) 2 i = 1 n ( n 2-1) 109) =0.909, 5% >0.623 (n=11).

75 66.,.,.

76 67..,,..,,,.... (internal control tool),.., (com p anysp ecific m odel)...

77 68,.,..,,., (< 15> ). < 15>, : MEAN (1999), Pw C, p.12.,..

78 69,..,.,..., (notes),. (IT).,,., (goal con gru ence)

79 70., 110)...,..,.,,.,. 110) Kaplan & N orton(2000), pp

80 71 [ 1] 1) (Position/ present) (Development) (Stability/ risk) 3 / / 5 ( ) PC IT R&D/ IT/ 2) WM-d ata : IT, (1) , , , , ,315 (%) / (1) SEK 000s / (1) SEK 000s 1, , , , , Academic(%) Secondary(%)

81 72 3) (MSEK) (MSEK) (MSEK) 4, ,163 2, ,202 2, ,699 1, ,670 (%) 219, , , , ( =100) (%) 3 (%) / (%) IT/ (%) / Fund switches/ Telelink(%) Fu nd switches/ Internet(%) 3, , , ,

82 73 4) (Celem i) :, / / / 8% 59% 22% 70% 50% 46% 51% 49% R&D/ 12% 42% / 49% 71% 7% 42% 44% 70% 5% 34% % 8% 67% % 49% 68% % 61% 66% (TSEK) (TSEK) 25% % % (TSEK) 641 (TSEK) % 33% - 54% 40% - 46% 34% 13% % 0% % 0% % % % %

83 74 [ 2] 111) 111) MEAN (1999), E&Y, pp

84 [ 3] IT A B C D E F G H I J K

85 76,, LG, 493, LG, 1998.,,, LG, 502, LG, 1999., Perform ance Drivers : BSC LG, LG, : Olve, N. G., et al., Perform ance Drivers: A Practical Guide to Using the Balanced Scorecard, John Wiley & Sons, ,,, 1998., BSC, LG, LG, ,,, 1998.,, ,, 2000.,,, 2000, p p ,, LG, ,, LG, 535, LG, 1999., Governance and Accou nting,, , (),, 1996, pp , ,,, 1991.,,, 1994.,,, 1999.

86 77 (1998),,, pp ,, LG, /.29, LG.,,, 1991, pp ,,, 3,, (Corp orate Valu e M axim iz ation thr ou gh Strategic Intellectu al Prop erty M an agem ent), 3,, Ah onen, G., "Generative an d Com m ercially Exploitable Intangible A ssets", H EC Sch ool of M an agem ent, W orkin g Pap ers, Backhuijs, J. B. et al., "Rep ortin g on Intan gible Assets", O ECD Sym posium on m easuring and Reporting of Intellectual Cap ital, Jun Barsky, N. P., "The Most Valu able Resou rce: Measurin g an d Managin g Capital", Strategic Finance, Feb. 2000, IMA. Barton, D. & Park, J. H., "Pratices of Board of Directors in Leading Global In surance Com p anies", 2000,, Bornem ann, M. et al., "H olistic m easurem ent of intellectu al Capital", O ECD Sym p osiu m on M easu rin g an d Rep ortin g of Intellectu al Capital, Jun Canibano, L. et al., "Measu ring intangibles to und erstan d an d im prove innovation m anagem ent. Prelim inary results",

87 78 OECD Sym p osium on m easurin g and Rep orting of Intellectu al Capital, Ju n D anielle C., Ch arge d e Cou rs, "Step s tow ard s Reliable M easu rem ent an d Recognition of Skills and Com p etences of W orkers", O ECD Sym p osiu m on M easu rin g an d Rep ortin g of Intellectu al Capital, Jun DTID C, Intellectual Capital A ccounts: Reporting and Managing Intellectual Capital, Danish Trad e and Indu stry Developm ent Cou ncil, May Edvinsson, L. & Malon e M. S., (Intellectu al Capital),, Fitzgerald, L. et al.,,, : Fitzgerald, L. et al., Perf ormance M easurement in Service Business, Black Bear Press Ltd., Lond on, United Kingd om., G erm ain, C. J., "Project M an agem ent: Balance You r Project", Strategic Finance, M ay 2000, IMA. Guthrie, J. et al., "There is no accountin g for Intellectu al Capital in Au stralia: A review of annu al rep ortin g p r actices an d th e intern al M easurem ent of Intan gibles", OECD Sym p osiu m on Measu ring an d Rep orting of Intellectu al Capital, Jun Kaplan, R. S. & N orton, D.(1999a), :, (Measuring Corporate Performance), 21, : H arvard Bu sin ess Review in Jan.-Feb (1999b),, (M easuring Corp orate Perform ance), 21

88 79, : H arvard Bu siness Review in Sep.-Oct , BSC,, : Balanced Score Card, H BS Press, Konrad Group, The Invisible Balance Sheet, http :/ / w w w.sveiby. com.au / IntangibleBalance.htm l, Leadbeater, C., "N ew Measu res for the new econom y ", OECD Sym posium on Measuring and Reporting of Intellectual Cap ital, Jun Lev, B. & Sou giannis, T., "Th e Cap italisation, am ortiz ation an d value-relevance of R&D ", Journal of A ccounting and Economics, 21, M aital, S., e 10,, : Executive Economics, Barth, M. E. et al., "Brand Valu es and Capital Market Valuation ", W orkin g p ap er, Gr ad u ate sch ool of Bu sin ess, Stanford University, Jan M EAN (Ministry of Econom ic Affairs of the N etherlan ds), Balancing A ccounts with Knowledge, Oct , H agu e. (http :/ / w w w. brint.com / w w w board / m essages/ 5827.htm l). Mintz, S. L., "Seeing is Believing: A Better Approach to Estim ating Know ledge Capital", CFO M agazine, Feb (w w w.cfonet.com / htm l/ articles/ CFO/ 1999)., "The Second Annu al Know ledge Cap ital Scorboard : A Know ing Glance", CFO M agazine, Feb (w w w.cfon et. com / htm l/ articles/ CFO/ 1999).

89 80 Ind, N.,,, 1993, p p Pulic, A., "MVA and VAIC An alysis of ran dom ly selected com p anies from FTSE 250", Apr. 2000, Graz-Lond on. Pw C, "Internet & KM : Cu stom er Know ledge Fram ew ork " presented by Jun g, J. W., e-strategy summit@seoul, Feb , McLean, R., "Intellectual Capital Managem ent and the Creation of Valu e", ASTD ' 99 Intern ation al Conferen ce an d Exp osition, May Scheider, "The Australian Approach to the Measurement of Intellectual Potential", ( OPapers/ Scheider). Skan dia,,, http :/ / w w w.skandia.com Skyrm e, D. J., "From Measurem ent Myopia to Know ledge Lead ership ", Access Conference, Lond on, Jun Strassm ann, P. A., "Th e Valu e of Know led ge Capital", A merican Programmer, Mar , "The Valu e of Com pu ters, Inform ation and Knowledge", ( pubs/ cik/ cik-value.shtml). Sveiby, K. E.,,, WM-data, A nnual Report,, http :/ / w w w.w m d ata.com D en g, Z. et al., "Science & Techn ology In d icators as Predictor s of Stock Perform ance", W orkin g p ap er, Stern Sch ool of Bu siness, N ew York University, May Zw ell, M. & Ressler, R., "H R Managem ent: Pow ering the Hum an Drivers of Fin an cial P erform an ce", Strategic Finance, M ay 2000, IMA.

90 81 http :/ / cp ri.m atrixlinks.ca/ icm / in dex.htm l http :/ / w w w.brint.com http :/ / w w w.celem i.se http :/ / w w w.free-press.com / journ als/ kn ow led ge http :/ / w w w.hankyung.com http :/ / w w w.m am ag.com / strategicfin ance http :/ / w w w.m easu ring-ip.at/ En glish/ fram e.htm l http :/ / w w w.m k.co.kr http :/ / w w w.oecd.org/ d sti/ sti/ indu stry/ indcom p / prod / intang.htm http :/ / w w w.skan dia.com http :/ / w w w.skyrm e.com http :/ / w w w.strassm ann.com / ind ex.shtm l http :/ / w w w.sveiby.com.au

91 < > () () (e-m ail: d slee@kidi.or.kr) () ( ) (e-m ail: h ( ) ISBN ,000

ๆญฏ์—ฐ๋ณด00-7.PDF

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