- PDF Free Download

Size: px

Start display at page:

Download ""

우희 누
5 years ago
Views:

1 Study on the Improvement of Management System through Analysis of golf semi- market: Focus on Physical Education Facility Act Ji-Myung Jung 1, Ju-Ho Park 2 *, & Youngdae Lee 3 1 Korea Institute of Sport Science & 2 Yonsei University & 3 SUHO Law Firm

3 case-study online case-study & telephone interview classification of type target 300 public golf clubs and exchange expert interview Depth interview survey draw possibilities of negative effects target 25 experts investigate consumer demand survey consumer s satisfaction and repurchase intention draw results of consumer demand target 345 consumers classify 3 X 3 type classify type according to negative and positive effects establish a strategy for support of the policy Fig. 1. process of study

4 Table 1. Decision factor for classification of golf semi- Classification Contents Remarks Membership publishing office Members price Type of Connection benefit with Membership period Membership lapse Online published except private golf club (include coupon) possibility of prior reservation and discount green fee possibility of registered or unregistered connection with other golf clubs or accommodations period of right lapse & right balance of online member include exchange over 1 year

5 Table 2. Frequency of classified decision factors Factor Membership publishing office(except private golf club) Members price (prior reservation, discount green fee) Type of (registered or unregistered ) Connection benefit with (connection with other golf clubs or accommodations) Membership period (over 1 year) Membership lapse (no return) Online (balance of member) Freque ncy Remarks exchange or blog, condominium and resort 1 prepaid card, 5 balances of member 6 coupons, 31 prepaid card or 19 coupons, 36 prepaid card or prior reservation Table 3. Type of classified golf semi- Type Detailed type Golf clubs Prepaid card 7 66 Return condition No-return condition Coupon 3 22 Coupon book 3 3 Membership connected with condominium and resort 4 9 Online

6 Table 4. Demographics of survey Sex Age Experience (mean 10years 3months) Classification Frequency (expert group) Rate (expert group) Male 243(24) 70.4(96) Female 1021(1) 29.6(4) Total 345(25) 100.0(100.0) under (8) 32.5(32.0) (16) 22.6(64.0) over 60 25(1) 7.2(4.0) Total 345(25) 100.0(100.0) under 4 years (13) 21.5(52.0) (6) 18.3(24.0) over 17 years 72(6) 20.9(24.0) Total 345(25) 100.0(100.0)

7 Table 5. result of IPA and expert meeting for management & improvement of golf semi- type who needed priority management who needed progressive improvement who needed active support total respon dents 1, 3, 7 2 4, 5, 6 result of IPA general consum er 1, 3, 7 2 4, 5, 6 expert membe rship 2, 3, 7 1, 4, 5, 6 result of political management practices (expert) 2, 3, 7 (political regulation object) 1, 4, 5, 6 (political support object)

8 1 2 3

11 1 2

12 Cho, S. H. (2012). Case study on the high-end golf. Korea Tourism Research Association, 27(5), Cho, S. H. (2013). A study on competitiveness of the public golf club. Korea Tourism Research Association, 28(1), Jang, K. Y. (2013). The Constitutional Evaluation and Improvement Plans of Taxation System on Golf Course. Korea International Accounting Association, 51, Korea Golf Membership Manager Association. Korea institute of sport science. (2014). study on systematic improvement plans of golf industry. Ministry of Culture, Sports and Tourism. (2014) Sports Industry Expenses Survey. SBS news. (2010). Support green fee of golf club

....-1

....-1 Ministry of Culture, Sports and Tourism Ministry of Culture, Sports and Tourism 03 03 15 20 20 21 23 23 27 27 28 31 33 33 42 46 50 52 52 56 57 63 63 65 73 77 79 83 83 93 105 112 123 134 134 141 145