MYSC 1
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90% 58. 28 1. 5 1 ( 4 ). 10 9.! 90%, 7
95% 10%. 90%. Paul Polak, 90% 8
Millennium Development Goals (MDGs) 9
90% ( ) = ( ) 10
, 11
!. 12
E. F. Schumacher!!!! : 13
1965 : 1966 : ITDG 1973 : 1981 : IDE 1991 : ApproTec 2003 : MIT D-Lab 2007 : 90% 2008 : 2010 : 90% 14
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! 10 4 2 5 ( 25% 5 ) 80%, 5000, 20 :, 17
(Q-Drum) 1993, (Hans Hendrikes), -> 50L,, 18
(Life Straw) 19
(Biosand Filter) 1990,!,,!!! 20
,,, (, ) 21
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! 70% 20 10 9!!!! : : http://www.businessinsider.com/map-the-worldswater-scarcity-problem-is-bad-and-getting-worse-2014-5 23
(Solar Cooker) : 25% 23 10% :, (WHO) 1 6 3 ~7 24
(Solar Lamp)! 25
,! [ ] [ ] energy_farm : http://invnroad.tistory.com/152 26
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1. Shut up and Listen! 28
2. ( ),! 29
= ( ) 30
1 Aquaduct Concept Vehicle for IDEO IDEO, 2008 & 31 : ideo.com
2 Embrace Warmer Embrace, 2008 Low - Cost Incubators to prevent neonatal death! 32 : http://embraceglobal.org/
33 : http://embraceglobal.org/
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(Play Pump) + 35
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= + 38
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1.0! ( ), NGO/ / 2.0!. ( ) ( ) NGO/ /, 40
Kick Start! Sell, Don t give it 41 : www.kickstart.org/
KickStart s 5 step Process 1. : 2. : - 3. : 4. : 5. : - 42
Impact of Kickstart Impact Report as of September 1, 2014 Pumps Sold: 249,963 Enterprises Created: 160,000 People Moved out of Poverty: 820,000 Number of Children in School: 260,000 New Profits and Wages Generated Annually: $130 million 43
1) 2) 3) 44
D-Rev Not Help people, Empower people!! 45 : d-rev.org
46 사진 출처 : d-rev.org
D-Rev : Improving Health and Income Scale Identify Design Delivery Measure 1. 2. : 3. : 47
We are non profit, our currency is IMPACT Krista Donaldson, CEO,D-Rev 48
49 : d-rev.org
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Social Enterprise 51
BOP (Bottom of Pyramid) 2.7 billion people living on under 2 USD 52
(Inclusive Business) BOP - - - 53
2 1..!. 54
Inclusive Business?? 55
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But wait, you re thinking, eyes narrowed in suspicion. Why sell the glasses? Why not just donate them?! Glad you asked. It s a sticky fact of life that kind-hearted gestures can have unintended consequences. Donating is often a temporary solution, not a lasting one. It can contribute to a culture of dependency. It is rarely sustainable. Instead of donating, our partners train men and women to sell glasses for ultra-affordable prices, which allows them to earn a living. More important, it forces our partners to offer glasses that people actually want to buy: glasses that fit with local styles, look good, work well, and make the wearer feel incredible. Because everyone wants to feel incredible. : https://www.warbyparker.com/buy-a-pair-give-a-pair 58
Inclusive business Zero - Based Design 8 1. ( ) 2. 3. 4. 5. 6. 7. 8. 59
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HMW : How might we WCW : What could we WSW : What shoude we HMW1 HMW2 WCW HMW3 WCW WSW HMW4 61 : 90%,,
Zero-based! 62
Zero-based! 63
http://www.youtube.com/watch?v=lnkrljbxqio 64
Target Needs Service 65 1. Customer segmentation 2. Customer s needs 3. Service/ Product Young people, Students who lived in outside of town lack access to electricity and cultural!! Taking the opportunity of culture and leisure in the level of their income! 1) Solar powered movie projector 2) Additional source of revenue product: Popcorn etc.! [MYSC Workshop Example Strategy Profit Sales 6. Strategy 1)Solar powered projector operating cost: A/S shop 2) DVD/File download: 3) Free Cinema event 5. Revenue & Cost! [Revenue] 1 time x 20 ppl x 20 days x 6 Months x 1,000 kwacha =24,000,000 kwacha [Cost] Solar powered projector 4,000,000 + Theater rental fee 4,800,000 =8,800,000 [Projected] = 15,200,000(6 Months) 4. Sales!! 1) Ticket 1,000 kwacha! (Student discount) 2) Popcorn 200 kwacha!! Copyright MY Business Workshop, MYSC
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ideo.org Founded in 2011 67
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ideo.org 70
Acumen Fund Founded in 2001 71
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D light Design High-quality solar lighting solutions for the bottom of the pyramid. 73
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Q and A 76
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Reference www.kickstart.org/ http://embraceglobal.org/ acumen.org/ www.ideo.com/ www.ideo.org/ d-rev.org/ Out of Poverty, Paul Polak 90%,
! eunheechang83@gmail.com 사회혁신전문컨설팅 인큐베이팅 임팩트투자 info@mysc.co.kr 02-532-1237 82