-2007 ~2009 - Analysis on the Trend and Present Condition of the Blockbuster Gallery Exhibition -Focussed on the Exhibitions Taking Place from 2007 to 2009- NID Lee so-yeon Ph.D Course, Graduate School of NID Fusion Technology, Seoul National University of Science & Technology
1. 1-1. 1-2. 2. 2-1. 2-2. 2-2-1. 2-2-2. 3. 3-1. 3-2. 4. : 2007 2009 4-1. 2007 4-2. 2008 4-3. 2009 4-4. 5.,.,.. -,, 2007 2009,.,,...,,..,,.,. Abstract The blockbuster type exhibition held all over the world has been rapidly spreading for the last half a century and established themselves as one form of cultural arts. They have encouraged the public to visit galleries by making it possible for them to appreciate the works of major artists belonging to famous museums and arts foundations in the west. And it has become the trend of cultural arts by providing exhibitions of various countries and histories. The process of putting a blockbuster type exhibition on display is accompanied by the economic problems of paying immense expenses including works rental fee, shipping charge, and insurance as well as the detailed planning for a long period. Accordingly, a marketing strategy has become a requirement for a blockbuster type
exhibition, and this form of exhibition along with the huge amount of capital investment has resulted in the commercialization of exhibition, and the aspect of exhibition prefers only popular major artist. The exhibition also has appeared which prefers the works by highly recognized popular artists and is assorted with a famous artist's engravings and drawings. In addition, the exhibition structure has generalized where the press and a specialized agency plan and sponsor an exhibition, a gallery only lends a place. But galleries can get much support for their operation by holding a blockbuster type exhibition, and the public can enjoy a culture and leisure life through galleries by seeing works of famous artists without visiting galleries abroad. The analysis into the distinctive exhibitions of a blockbuster form held in the major galleries in Korea from 2007 to 2009 - Deoksugung Gallery, National Museum of Contemporary Art, Korea, Seoul Museum of Art, and Hangaram Gallery, Seoul Arts Center - shows the characteristics of exhibition planning and trend in the exhibition culture and local galleries are also making efforts to plan good quality of exhibitions and attract visitors. It is true that the major galleries` exhibitions had the display theme which could easily attract the general public's attention and guarantee success only a few years ago. When exhibitions are planned, those of various artists and extensive materials: a design display, fashion design and photos, should be held as well as the works of similar western artists. To satisfy the public in terms of cultural pleasure is the duty of a gallery as a complex cultural facility. Keeping pace with the improved demand and level of visitors, either major galleries or local ones are expected to plan many exhibitions to convey the richness of life. Keyword blockbuster, exhibition aspect, gallery 1. 1-1..,,.(, 2008, p.30) 3.,.. 1....,. 1-2.......
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