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1 The Rise of Samcheong-dong as a Cultural Consumption Space: Critical Reflections on Art Gallery Boom and Urban Regeneration Strategy of Seoul Hakhee Kim* Abstract: This paper investigates the process of creating a new identity out of a derelict and old urban centre called Samcheong-dong, and turning it into an emerging cultural consumption space focusing on the recent art gallery boom and urban regeneration strategy of Seoul. The locational characteristics of art galleries in Samcheong-dong and its neighbourhood reflect the importance of several factors including, an agglomeration effect, urban cultural policy, art market trends and accessibility to the media and art-related organizations. Art galleries, the frontier of such urban regenerations, seem to face severe challenges due to rapid commercialization and succeeding high rents. As a result, small galleries have no choice of being priced out or being transformed into multi-consumption spaces such as cafés or art craft shops. The Metropolitan Seoul government s attempts to develop art galleries, restaurants, cafés and fashion shops in Samcheong-dong as main attractions to entertain various visitors from home and abroad are examined. Further, the ways in which the placeness and the image of Samcheong-dong are consumed by domestic and international tourists are considered. However, critical reflections of recent changes in Samcheong-dong reveal that the authenticity of cultural/touristic assets such as art galleries and Korean traditional houses called Hanok in Samcheongdong are deteriorating. Key Words: Cultural Consumption Space, Art Gallery, Urban Regeneration, Seoul, Tourism. Research Associate, Department of Geography Education, Institute of Education, University of London, h.kim@ioe.ac.uk 127

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18 Artfield, A., 1999, Brad and circues? The making of Hoxton s cultural quarter and its impact on urban regeneration in Hackney, Rising East: The Journal of East London Studies, 1(3), Chang, T. C., 2000, Renaissance Revisited: Singapore as a Global City for the Arts, International Journal of Urban and Regional Research, 24(4), Deutsche, R., 1996, Evictions: Art and Spatial Politics, Cambridge, MA: MIT Press. Evans, R., 1996, Liverpool s urban regeneration initiative and the arts: a review of policy development and strategic issues, in P. Lorente (eds.), The Role of Museums and the Arts in the Urban Regeneration of Liverpool, Centre for Urban History, University of Leicester, l7-22. Fopp, M., 1997, Managing Museums and Galleries, London: Routledge. Grosenick, U. and Stange R. (eds.), 2005, International Art Galleries: Post-War to Post-Millennium, Thames & Hudson, London. Kim, H., 2007, Creative Economy and Urban Art Clusters: Locational Characteristics of Art Galleries in Seoul, Journal of the Korean Geographical Society, 42(2), Kostelanetz, R., 2003, SoHo: The Rise and Fall of an Artists Colony, Routldge, London. Landry, C., 2000, The Creative City: A Toolkit for Urban Innovators, Earthscan, London. Mikunda, C., 2004, Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience, Kogan Page, London. Miller, T., 2004, A view from a fossil: The new economy, creativity and consumption, International Journal of Cultural Studies, 7(1), Plaza, B., 2006, The Return on Investment of the Guggenheim Museum Bilbao, International Journal of Urban and Regional Research, 30(2), Rantisi, N. M. and Leslie, D., 2006, Branding the Design Metropole: The Case of Montreal, Canada, Area, 38(4), Travel and Leisure, 2005 December. Twitchell, J. B., 2002, Living It Up: Our Love Affair With Luxury, Columbia University Press, New York. Venkatesh, A. and Meamber, L. A., 2006, Arts and aesthetics: Marketing and cultural production, Marketing Theory, 6(1), Vicario, L. and Monje, M. M., 2003, Another Guggenheim Effect?: The Generation of a Potentially Gentrification Neighbourhood in Bilbao, Urban Studies, 40(12), Wedd, K., 2001, Artists London: Holbein to Hirst, Merrell Publishers, London. While, A., 2003, Locating Art Worlds: London and the Making of Young British art, Area, 35(3), Zukin, S., 1982, Loft Living: Culture and Capital in Urban Change, The Johns Hopkins University Press, Baltimore., 1998, Urban Lifestyles: Diversity and Standardisation in Spaces of Consumption, Urban Studies, 35(5-6),

, 1996, Evictions: Art and Spatial Politics, Cambridge, MA: MIT Press. Evans, R.

232 도시행정학보 제25집 제4호 I. 서 론 1. 연구의 배경 및 목적 사회가 다원화될수록 다양성과 복합성의 요소는 증가하게 된다. 도시의 발달은 사회의 다원 화와 밀접하게 관련되어 있기 때문에 현대화된 도시는 경제, 사회, 정치 등이 복합적으로 연 계되어 있어 특

232 도시행정학보 제25집 제4호 I. 서 론 1. 연구의 배경 및 목적 사회가 다원화될수록 다양성과 복합성의 요소는 증가하게 된다. 도시의 발달은 사회의 다원 화와 밀접하게 관련되어 있기 때문에 현대화된 도시는 경제, 사회, 정치 등이 복합적으로 연 계되어 있어 특 한국도시행정학회 도시행정학보 제25집 제4호 2012. 12 : pp.231~251 생활지향형 요소의 근린주거공간 분포특성 연구: 경기도 시 군을 중심으로* Spatial Distribution of Daily Life-Oriented Features in the Neighborhood: Focused on Municipalities of Gyeonggi Province