06류주현(67~79)ok

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1 A Study for the Necessity of the Alternative Tourism Development Using Negative Place Assets Ju-Hyun Ryu* Abstract: Since local autonomy was first practiced in 1995, place marketing has been aggressively introduced as part of local development. However, policies set by local governments were mostly imprudent, failing to establish differentiated place marketing. Especially, as place marketing tends to focus on the positive images of the place assets, overlapping strategies have been adopted. Therefore, this study focused on dark tourism aimed at letting people get lessons through visiting the sites of catastrophic accidents as a strategy to emphasize the negative images of the sites for differentiated place marketing. For example, it is necessary to make commodification of place around Sungnyemun burned out as an educational site internally that teaches the preservation, protection, and restoration of cultural properties and at the same time as a tourist spot outwardly. This is not because of economic profits but because the place with undesirable images needs to be developed as a tourist spot from the more matured and long term perspective. This study examined the necessity of development of various niche tourism targeting segmented customers for differentiated place marketing. Especially, it focused on the conceptional definition of dark tourism using negative place assets, its types, and then sought the possibility of utilizing it in Korea. Key Words: place marketing, negative place assets, commodification of place, niche tourism, dark tourism. Assistant Professor, Department of Geography Education, Kongju National University, ryujh@kongju.ac.kr 67

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12 Kotler, P., 1993, Marketing Places: Attracting Investments, Industries and Tourism to Cities, States and Nations, The Free Press, New York. Lee, R. and Willes, J. eds., 1997, Geographies of Economices, Edward Arnold, London & New York. Lennon, J. and Foley, M., 2000, Dark Tourism: The Attraction of Death and Disaster, Continuum, London. Novelli, M. eds., 2005, Niche Tourism, Elsevier, Oxford. Poon, A., 1993, Tourism, Technology and Competitive Strategies, CAB International, Wallingford. Robinson, M. and Novelli, M., 2005, Niche tourism: an introduction, in M. Novelli eds., 2005, Niche Tourism, Elsevier, Oxford, Ryan, C. and Kohli, R., 2006, The Buried Village, New 78

13 Zealand- An Example of Dark Tourism?, Asia Pacific Journal of Tourism Research, 11(3), Seaton, A. V., 1996, Guided by the dark: From thanatopsis to thanatourism, International Journal of Heritage Studies, 2(4), Sharpley, R., 2005, Travels to the edge of darkness: Towards a typology of dark tourism, in C. Ryan, S. J. Page and M. Aicken (eds.), 2005, Taking Tourism to the Limits, Pergamon-Elsevier, Oxford, Smith, N. and Croy, W. G., 2002, Presentation of dark tourism: Te Wairoa, the buried village, in W. G. Croy (eds.), 2002, New Zealand Tourism and Hospitality Research Conference Proceedings, Waiariki Institute of Technology, Rotorua, Sternberg, E., 1999, The Economy of Icons, Praeger, Westport. Stone, P. and Sharpley, R., 2008, Consuming dark tourism: A thanatological Perspective, Annals of Tourism Research, 35(2), Tunbridge, J. E. and Ashworth, G. J., 1996, Dissonant heritage: The management of the past as a resource in conflict, John Wiley & Sons, Chichester. Yea, S., 2003, Former comfort woman as touristic objects in South Korea, in T. G. Bauer and B. McKercher (eds.), 2003, Sex and Tourism: Journeys of Romance, Love, and Lust, Haworth Hospitality Press, New York,

세월호라는 사건과 인류학적 현장 사이에서

세월호라는 사건과 인류학적 현장 사이에서 기획특집 - 그 날 이후: 세월호라는 현장 세월호 다크 투어리즘(dark tourism) 1) : 관광지화를 통한 잊지 않겠습니다'의 실천 이 민 영 (서울대 인류학과 박사수료) 1. 서론: 무엇을, 어떻게 잊지 않을 것인가? 2014년 4월 16일, 세월호 참사가 발생한 지 1주년이 지났다. 참사 직후부터 대한민국의 수많 은 일반인들이 추모의 뜻과 함께 이