44-4대지.07이영희532~

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오민 피
6 years ago
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1 A Spatial Location Analysis of the First Shops of Foodservice Franchise in Seoul Metropolitan City Younghee Lee* 1 1 (R) Abstract The foodservice franchise is preferred by the founders who inaugurate a business enterprise, because it is not difficult to convert into money more than other private enterprise. The success or failure of the foodservice franchise depends 80 percent on its location. Therefore, this research aimed to study the location factors of the first shops of foodservice franchise in Seoul through the analyses of nearest neighborhood effect and statistical relationship between variables. According to there results, the location characteristics of the first shops of foodservice franchise are summarized as in the following three items. First, the spatial distribution pattern of the first shops is a clustered type. Second, the first shops relate to the 15 variables which are the number of financial facilities, the number of business service offices, and the number of hotels and restaurants, etc. Third, the main location factor of the first shops is the number of financial facilities. In conclusion, it is estimated that Gangnam-gu and Jung-gu might be good for the location of the first shops of foodservice franchise in Seoul, because these two places have many financial buildings. : foodservice franchise, location factor, financial facilities, multivariate regression, spatial distribution pattern (Full-time lecturer, Department of Tourism, Soongeui Women s College), yhlee@sewc.ac.kr 532

2 1 Issac Singer Meany ) )

3 Meaney ; Kenneth et al., 1998 Kenneth et al.(1998) (Taco Bell) (KFC) (ARBY s A&W) (Long John Silver s) ) (2003) (2003) 35 (1997) (GIS) GIS (1997) GIS (2003) (1997) (1990)

4 km 1.1km (1990) Kenneth et al. (1998) (Random) (R) ) 1 SPSS ) 6) 8) (Moran s I)

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6 (R)

7 ) 11) (Fs) (Es) (Re) (Pl) (Co) (Rl) (Ds) (Fp) (Ps) (Eg) (Fe) (Wr) (Bi) (Pa) (Gm) (Ed) (Ss) (Ma) (Ap) 1) (Ma) (Po) (Tr) (Sr) (Fs) (Fp) (Eg) (Re) (Co) (Rl) (Es) (Ps) (Pl) (Ds) (Fs) (Bi) (Wr) (Pa) (Fe) (Gm) 15 1 Stepwise Selection (Fs) (Bi) (Wr) (Eg) 4 538

8 (R2 ) d Moran s I F T Zc Durbin-Waston d T (Fs) (Moran s I) 12) Y Fs Fs 539

9 (R) (R 2 ) F F (R 2 ) (Fs) (Fs) (R) (1990) (1997)

10 ) 1971 (franchisee) (franchisor) 2) http: //terms.nate.com/dicsearch/ view.html?i= ) 3) Terry(1997, 25) 4) r i i=1 R=rA/rE ra= n re=1/2 n/a R R R 0 R R R 2 01 ra re r n A 5) (Stanley and Sewall, 1976) ) ) ) ( administration/db/test/main.phb)

11 9) ) 11) 12) Moran s I I= n (c)(xi X )(Xj X ) J (Xi X ) 2 n Xi i Xj j J (1) G shop 38(5) Fast Food GIS (1) (4) Kenneth, C. S., James, C. J., Bradley, J. S., and William, C. R., 1998, A note on applying retail location models in franchise systems: a view from the trenches, Journal of Consumer Marketing, 15(3), 542

12 Meaney, J. A., 2004, How to Buy a Franchise, Sphinx Publishing, Naperville Illinois. Moran, P. A. P., 1948, The interpretation of statistical maps, Journal of Royal Statistical Society, 10, Stanley, T. J. and Sewall, A., 1976, Image inputs to a probabilities model: predicting retail, Journal of Marketing, 40(July), Terry, C., 1997, Market, market, market, Franchising World, 29(4), _03_4.html , 8-3 yhlee@sewc.ac.kr Correspondence: Younghee Lee, Department of Tourism, Soongeui Women s College, 8-3, Yejang-dong, Junggu, Seoul, , Korea ( yhlee@sewc. ac.kr, phone: ) 543

DBPIA-NURIMEDIA

DBPIA-NURIMEDIA The e-business Studies Volume 17, Number 6, December, 30, 2016:21~34 Received: 2016/12/04, Accepted: 2016/12/27 Revised: 2016/12/19, Published: 2016/12/30 [ABSTRACT] With the development of the Internet,