DBPIA-NURIMEDIA

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1 e- 비즈니스연구 (The e-business Studies) Volume 17, Number 3, June, 30, 2016:pp. 93~116 ISSN (Print), ISSN (Online) 원고접수일심사 ( 수정 ) 게재확정일 ABSTRACT

2 e- 비즈니스연구 제 17 권제 3 호 조민지 이영주. Introduction

3 A Study on the Impacts of Use Motivation and Dissatisfying Factors on the Continuous Intention to Use Kakao Taxi Service

4 e- 비즈니스연구 제 17 권제 3 호 조민지 이영주. Literature Review 1. Transportation O2O Service

5 A Study on the Impacts of Use Motivation and Dissatisfying Factors on the Continuous Intention to Use Kakao Taxi Service 2. Personal Characteristics and Use Motivation of Service 1) Personal Characteristics

6 e- 비즈니스연구 제 17 권제 3 호 조민지 이영주 2) Use Motivation of O2O Service 3. Dissatisfying Factors of Transportation O2O Service

7 A Study on the Impacts of Use Motivation and Dissatisfying Factors on the Continuous Intention to Use Kakao Taxi Service 4. Continuous Intention of Use

8 e- 비즈니스연구 제 17 권제 3 호 조민지 이영주. Research Question and Methods 1. Research Question

9 A Study on the Impacts of Use Motivation and Dissatisfying Factors on the Continuous Intention to Use Kakao Taxi Service [Figure 1] Research Model 2. Research Methods 1) Survey Research <Table 1> Demographic Characteristics of Respondents Item Measure Frequency(%) Item Measure Frequency(%)

10 e- 비즈니스연구 제 17 권제 3 호 조민지 이영주 2) Operational Definition of Main Variables

11 A Study on the Impacts of Use Motivation and Dissatisfying Factors on the Continuous Intention to Use Kakao Taxi Service <Table 2> The Reliability of the Main Variables Factor Questionnaire Cronbac h's α Literature

12 e- 비즈니스연구 제 17 권제 3 호 조민지 이영주 α 3) Statistical Analysis. Research Results 1. Use Behavior of the Kakao Taxi User

13 A Study on the Impacts of Use Motivation and Dissatisfying Factors on the Continuous Intention to Use Kakao Taxi Service <Table 3> Use Behavior of the Kakao Taxi User Measure Frequency Percentage(%) 2. The Relationship between Personal Characteristics and Use Motivation 1) Use Motivation of the Kakao Taxi α α

14 e- 비즈니스연구 제 17 권제 3 호 조민지 이영주 α <Table 4> Factor Analysis of the Kakao Taxi's Use Motivation Factor Questionnaire Factor Loading Cronba ch's α Mean 2) The Relationship between Personal Characteristics and Use Motivation β β β β

15 A Study on the Impacts of Use Motivation and Dissatisfying Factors on the Continuous Intention to Use Kakao Taxi Service β β β <Table 5> Relationship between Personal Characteristics and Use Motivation 표준화계수 (β) 안전성쾌적성편리성 t 표준화계수 (β) t 표준화계수 (β) t 3. Dissatisfying Factors of the Kakao Taxi α

16 e- 비즈니스연구 제 17 권제 3 호 조민지 이영주 α α <Table 6> Factor Analysis of the Kakao Taxi's Dissatisfying Factors Factor Questionnaire Factor Loading Cronba ch's α Mean

17 A Study on the Impacts of Use Motivation and Dissatisfying Factors on the Continuous Intention to Use Kakao Taxi Service 4. Influence of Use Motivation and Dissatisfying Factors on Continuous Intention to Use/Intention to Use Premium Service <Table 7> Influence of Dissatisfying Factors on the Continuos Intention to Use Model 1 Model 2 Beta t Beta t

18 e- 비즈니스연구 제 17 권제 3 호 조민지 이영주 <Table 8> Influence of Dissatisfying Factors on the Intention to Use Premium Service 카카오블랙 우버블랙 Beta t Beta t. Conclusions and Discussion

19 A Study on the Impacts of Use Motivation and Dissatisfying Factors on the Continuous Intention to Use Kakao Taxi Service

20 e- 비즈니스연구 제 17 권제 3 호 조민지 이영주 References

21 A Study on the Impacts of Use Motivation and Dissatisfying Factors on the Continuous Intention to Use Kakao Taxi Service

22 e- 비즈니스연구 제 17 권제 3 호 조민지 이영주

23 A Study on the Impacts of Use Motivation and Dissatisfying Factors on the Continuous Intention to Use Kakao Taxi Service

24 e- 비즈니스연구 제 17 권제 3 호 조민지 이영주 국문초록 카카오택시서비스이용자의이용동기와불만족요인이서비스 지속이용의사에미치는영향에관한연구 *

DBPIA-NURIMEDIA

DBPIA-NURIMEDIA e- 비즈니스연구 (The e-business Studies) Volume 17, Number 1, February, 28, 2016:pp. 293~316 ISSN 1229-9936 (Print), ISSN 2466-1716 (Online) 원고접수일심사 ( 수정 ) 게재확정일 2015. 12. 04 2015. 12. 24 2016. 02. 25 ABSTRACT